• Journal of the Korean Society of Food Culture
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• v.23 no.6
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• pp.729-736
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• 2008

The study sought ways to promote the global recognition of Korean food items. The Korean cuisine is one of the healthiest and well-balanced in the world. But, in contrast to countries including the United States, France, China, Japan, Thailand and Australia that have adopted food promotion and marketing strategies, Korea lacks a similar strategy. Development of indigenous sauces by Korean food manufacturers and processors is one route in the promotion of Korean cuisine. Korean restaurant franchising could also aid in export of Korean food items. The food manufacturing/processing sectors must work in concert with the Korean government to globalize the Korean cuisine. Brand chefs, Korean cuisine seminars and promotional efforts in foreign countries and foreign cooking schools (such as the 'Taste Korea' campaign) are prudent actions.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.6
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• pp.4284-4290
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• 2015

Recently, due to a decline in traditional industrial function and recession of the real estate business, urban coastal settlement areas have been promoted in a regeneration way using historical cultural values rather than overall development approach. This study investigated the regional assets of water-front area around Yeongdodaegyo Bridge in Yeongdo-gu, Busan and classified them into physical social economic assets and then, presented the integrated regeneration approach that can increase the place value of this area. First, physical regeneration proposed a regional revitalization plan by considering place and cultural characteristics and second, social regeneration by considering the regional brand through storytelling and third, economic regeneration by considering historical cultural characteristics. Regional assets-based culture experience can be provided by building cultural tourism infrastructure through this and local economy and local community activation can be expected by providing urban vitality base of coastal settlement areas.

• Journal of Korea Port Economic Association
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• v.28 no.3
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• pp.127-150
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• 2012

A survey showed that the public perception of the shipping industry's overall image and economic role was relatively positive. The survey revealed that public perception was mixed with respect to the multifaceted role of the shipping industry. Based on the results of this survey, this paper proposes three approaches to improving the public perception of the shipping industry. The organization contact approach includes establishing shipping institutes for city people, holding various events targeted at the public, establishing a shipping memorial hall, developing a shipping-related culture and tourism, reinventing the image of the shipping industry through a shipping-culture movement, and creating new views of the shipping industry by conducting formal education. The goods and services contact approach includes building a brand image for shipping services, providing B2C services, utilizing the national image for the shipping industry, and participating in international cooperation projects. The text contact approach includes B2B advertising, advertisements focused on the national economic and multifaceted role of the shipping industry, package advertisements for the shipping industry and related industries, the Internet and high-technology media, government-initiated PR activities regarding the multifaceted role of the shipping industry, and funding for advertising the shipping industry.

• (The) Research of the performance art and culture
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• no.39
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• pp.549-580
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• 2019

There are many festivals in the region that mainly use traditional performing arts. Traditional performing arts has a story that incorporates the history of the area, and it is easy to build a brand that can be distinguished from other areas through traditional performing arts, so it has conditions that are easy to grow in the local festival it can. In this paper, I researched the relationship between the significance and regionality of regional performing arts, referring to the case where traditional performing arts, which is a joint cultural heritage of East Asia, are transmitted as a festival. The performance art with strong locality has grown into a local festival, and the Kanto Festival (竿燈) held in Akita prefecture in northeastern Japan was selected as a representative example of that area. Along with the Aomori Nebuta Festival and the Sendai Tanabata Festival, the Kanto Festival is called the 3 major festivals in the northeastern part of Japan. It was designated as an important intangible folk cultural property in 1980 and became more famous. It visited Seoul several times after the 2005 Japan-Korea Exchange Festival event. It is widely known as a regional festival that represents Japan. The Kanto Festival, which was a participatory event on a village basis, has faced problems such as the migration and aging of young people since the 1970s. In order to solve this, they led the participation of schools, educational institutions, and various groups beyond the village unit and persuaded the participation to the local companies. They have been steadily promoting free lectures on technical skills and school visit events that induce children's interest. As a result, the number of moths mobilized in the current festival has reached 250, and the Kanto tournament also shows great popularity every year.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2012.05a
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• pp.11-11
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• 2012

차나무(Camellia sinensis (L.) O.Kuntze)는 열대, 아열대, 온대지역에서 자라는 교목 또는 관목의 영년생 상록수이다. 차는 초기 약효에 의하여 이용하기 시작하였으나 현대에 이르러 그 독특한 풍미로 인하여 전 세계 인구의 절반 이상이 음용하는 중요한 기호음료이다. 강우량이 많고 따듯한 곳에서 생육이 왕성한 차나무는 현재 한국, 중국, 일본, 동남아시아의 온난지역, 남아메리카, 아프리카 및 러시아 등지에 이르는 넓은 지역에 분포하고 있다. 2,000년의 역사를 가지는 한국의 차산업은 주로 경남과 전남, 전북, 제주 등지에서 재배 생산되고 있다. 1970년대 이후 생활수준의 향상과 함께 점차적으로 수요가 늘어나면서 생산량은 1970년 55톤에서 1993년 617톤, 2010년 3,586톤으로 약 65배 이상 증가하였다. 차산업은 찻잎을 원료로 한 생활용품 등 다양한 가공품의 생산과 문화산업, 관광산업까지 포함하는 고부가가치 작목으로 매년 재배 면적이 크게 증가하였다. 최근에는 재배면적의 급속한 증가와 수입확대, 소비환경의 변화로 산지 재고가 증가하는 등 녹차 재배 농가의 어려움이 가중되고 있어 향후 수급 불균형이 우려되고 있다. 세계의 차 무역량은 연간 약 160만 톤, 재배면적은 약 256만 ha, 생산량은 약 320만 톤에 달한다. 아직까지는 수입 녹차에 대한 높은 관세율(514%)의 보호 아래 있지만, 중국이나 일본 등에 비해 가격, 품질, 상품개발 면에서 뒤떨어져 있는 실정이다. 또한 현재 외국에서 수입되고 있는 다양한 차들이 소비자의 기호에 영향을 미치고 있으며 특히 가격 경쟁력이 떨어지는 상황이다. 향후 차시장의 전면적인 개방에 대비하기 위해서는 경쟁력 있는 수출전략과 함께 국내 산업을 안정적으로 성장시키기 위한 전력을 모색해야한다. 주요 차생산국의 다원은 15도 이내의 경사지에 생성되어 있으나 30도 내외의 경사지도 다원 조성에 무리가 없다. 우리나라는 약 200만ha의 경사지를 포함하고 있어 차재배지 확대에 무한한 잠재력을 가지고 있다.

• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.614-620
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• 2009

This study surveyed Koreans' as well as foreigners' satisfaction about the size and appropriateness of size label for souvenir T-shirts currently selling in domestic and overseas countries. Questionnaire survey was conducted to 205 Koreans who located in overseas and foreigners who located in Korea. The questionnaire was composed with T-shirts purchasing, difficulties in size selection, and satisfaction of fitness and prepared in Korean and english version. The survey revealed that the most dissatisfaction with the size of souvenir T-shirts concerned difficulty in finding appropriate sizes due to discrepancy between size systems different among countries and actual T-shirt size. Particularly, the participants showed relatively low degree of satisfaction with the area of shoulders and necks. When the size satisfaction was compared across countries, there were significant differences in shoulder width, shoulder length, and neck circumference. The satisfaction with shoulder width was also different depending on gender. Female participants' satisfaction was significantly lower than that of male participants.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.665-671
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• 2006

This study is to develop tourist souvenir which designed image of butterfly, the symbol of Hampyeong Butterfly Festival, using natural dyeing product, the specialty of Namdo region. Results of market survey of tourist souvenirs for Hampyeong Butterfly festival showed that souvenirs of butterfly design sold in market which were not discriminated from that of general products and locality or characteristic of the region could not be exhibited. According to the results of market survey, design of souvenirs of Hampyeong Butterfly Festival is as follows; Butterfly pattern of hinge and Dangcho pattern are developed to graphic motive of modern sense with traditional beauty to make design which can be consumed by modern consumers in their actual life and then proper pattern is planned by combining, repeating and disassembling them. Such a pattern is applied to souvenirs like T-shirts, necktie and scarf to make tourists feel identity and unification of the festival visually. In addition, design of souvenirs was made to be coordinated with casuals. Therefore, visual factor could be extracted from Korean cultural heritages suitable to concept of local festivals and it is considered that ways of commercialization and development of traditional pattern suitable to consumers' demands can be suggested.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.2
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• pp.145-160
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• 2012

The globe-trotting trend has been converted from tourism for the simple purposes of sightseeing and enjoyment to a form of learning and practicing the more specialized contents by directly participation. Traditional cultural resources have sufficient potential as culture and tourism assets that fit this kind of trend. Therefore, building proper tourist resources for their application has become a very urgent and important matter. To make masterpiece tourism packages through combined services of traditional cultural resources, it is necessary for operators to ponder diverse methods that can be used to develop various experience programs and conserve traditional cultural properties by continuously generating profits. The major results of this research are as follows. Firstly, this study proposes plans for unified tourist information and combined services of traditional cultural resources based on ubiquitous IT. Secondly, it is ascertained that the organization of combined operational consultative groups and the improvement of operator' capability are required to execute combined services of traditional cultural resources. Thirdly, we propose business plans to generate profits in both product aspect and network aspect.

• 한국공간정보시스템학회:학술대회논문집
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• 2002.03a
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• pp.77-82
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• 2002

NGIS 2단계사업(2001년${\sim}$2005년)은 국가공간자료기반 확충, 지리정보의 전 국민 유통 및 활용, GIS 산업육성 등의 목표를 가지고 추진되고 있다. 민간부분의 GIS 산업을 육성하기 위해서는 다양한 컨텐츠의 개발과 생활지리정보의 서비스 방향을 설정하고 법 제도적으로 지원할 필요가 있다. 이에 본 연구에서는 생활지리정보의 개념을 설정하고 국내외 생활지리정보관련 사이트를 조사 분석하여 향후 민간부분의 생활지리정보서비스 방향을 설정하고자 한다. 본 연구를 통해 기존의 인터넷 사이트를 조사하여 생활지리정보 항목을 11개로 분류하였으며, 공공부분에서는 중앙정부(건설교통부)와 지자체의 생활지리정보 현황을 분석하고 민간부분에서는 생활지리정보관련 36개 사이트를 조사 분석하였다. 또한 국외 사례는 미국, 일본, 영국, 스코틀랜드, 호주의 17개 사이트를 대상으로 생활지리정보현황을 분석하였다. 국내외 생활지리정보 서비스분석결과 국내의 경우는 도로/교통, 건강/의료 서비스가 우세한 반면 국외사례에서는 도로/교통뿐만 아니라 문화/관광 서비스가 상당히 많이 제공되고 있는 것으로 나타났다. 생활지리정보서비스의 방향은 공공부문에서는 기 구축된 업무시스템을 민원을 중심으로 웹서비스를 통해 생활지리정보의 형태로 구현되어야 하고 민간부분의 생활지리정보는 기술부분과 컨텐츠부분으로 나누어 개발이 이루어져야 한다.

• 지역과문화
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• v.7 no.1
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• pp.153-182
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• 2020

Andong is the place where the most ginger is produced in Korea. The article is based on a study on the development of storytelling of a co-brand of local agricultural products, focusing on the case of 'The Geudae Ginger,' a co-brand of ginger in Andong. This study aims to develop a brand storytelling of Andong Ginger's co-branded 'Geudae Ginger' to build an image as a local specialty and help revitalize the Andong ginger's industry. The process of developing storytelling to activate 'Geudae Ginger' brand is as follows. In the first step, I collected storytelling materials through data research. Ginger, which has long been used as a medicine for mankind, has more historical and cultural stories than anything else. In the second step, story resources were extracted based on data research. By analyzing the story properties of Andong ginger, we made its list. As a result, the image of the nobility, rigidity and chastity of ginger, which is used to benefit all over, could be associated with the image of Andong, the capital of Korean spiritual culture. Storytelling was developed in the third step. The main theme was 'Andong ginger with anther level ' and the main story was 'The Story of Andong's Ginger Teacher'. The scenario developed is as follows: 1. Introducing Andong's Ginger Teacher, 2. The birth of Dosan Thirteen Tea, 3. 'Geudae Ginger' that bridges love. In the last fourth step, I proposed ways to utilize storytelling. I presented the spread methods of consumer-participated storytelling using images of 'Geudae Ginger' and a new-tro event with teachers highlighting the image of 'Ginger Teacher' and others as a local business program for storytelling expansion.