• Journal of Korean Society of Archives and Records Management
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• v.13 no.1
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• pp.7-33
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• 2013

Recently, the development of information technology (IT) continues to promote the digitalization of archives (valuable records) and has therefore, affected archiving centers. This digitalization is shown to these archiving centers by taking advantages of various digital exhibitions. This study aims to consider why it is necessary to use digital exhibitions in archiving centers. In order to examine the needs of digital exhibitions, this study focuses on some ideas and important roles in digital exhibitions and research cases of online exhibitions applied with digital technology. Consequently, this study derives some values from them. Digital exhibitions held online continuously provide the following; first, a great amount of information about the archives by using hyperlink; second, the ability to recreate the attractive contents of digitalized archives by utilizing virtual reality, which makes the users greatly interested; the third and final thing online digital exhibitions provide is the storytelling it provides, which also serves as an avenue for people to communicate with one another. These processes of communication are also reflected in the story. In addition, they can help publicize not only the archiving center, but also the local community as it promotes cultural and tourism resources.

• Archives of design research
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• v.11 no.3
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• pp.101-110
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• 1998

It is impossible that the corporation can make up good corporate images with sales promoting and pursuing profits only. To form impressive oorporate images, the corporation should acquire efficient marketing images and social oonfidences with the investment for the culture, the art, the preservation of public health, educations and social welfare programs. The oorporate image is indined to be formed by audiences subjectively even though the corporation makes great efforts to have its unique images. The audience has a tendency to have their subjective opinions about the corporate image based on several informations communicated by the corporation and various sources. The sensitive approach and emotional persuation can be efficient for making good corporate images because corporate images of audiences arise from emotional and sensitive factors rather than rational ones. There are many previous studies verifying that the humor effect should be one of powerful means for inducing concentrations, memorizations and persuations. The majority of popular advertisings are humor touched one and the questionaire proves that almost all university students participating sample test, prefer humorous advertisings to serious advertisings. The questionaire verifies that it is a most efficient method is using humor effects at product advertising to improve the corporate image indirectly. And there are very possitive reactions about applying humor effects for the corporate image advertising and the other advertisement types such as pamphlets and catalogues. The humor effect motivates the persuation with spiritual pleasures and intimacy, and it minimize the negative aspects of advertising for the formation of the corporate image. The humor effect is valuable not only for the formation of the corporate image reflecting the entity of the oorporation itself but also for the ideation of advertising communications. The study on the humor effect related with the corporate image is significant because the humor is a different version of the humanism based on deep oontemplation and oomprehension of human life rather than simple means to motivate laughers.

• Archives of design research
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• v.19 no.5 s.67
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• pp.233-242
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• 2006

The purpose of this study is to investigate communication efficacy of advertisement text through audience responses. This study approached qualitatively to KT&G TV commercials. The research proceeded as follows: First, as background theory, studies on audience focusing advertisement criticism and the interpretation of advertising texts were reviewed. Secondly, the characteristics of the audiences of the advertisements, analyzed through in-depth individual interviews as well as group interviews, were incorporated into a broad theme and then divided into different dimensions. Finally, the audiences' decoding code and critic reponses in reading ambiguous advertising texts, and the interrelationship between strategic ambiguity were discussed under a unified model. The major findings of this study are as follows: In interpreting the ambiguous advertising texts, the audiences use various decoding codes such as language, visuals, technology and rhetoric, and various critic responses such as linguistic, macroscopic, schematic, non-verbal and socio-cultural factors, in quite comprehensive manner. Also, it was shown that audiences make use of different decoding strategies in terms of their recognition, reliability, emotional attitude, and behavior. It can therefore be concluded that the strategic ambiguity has its limit in explaining its effectiveness in the entire dimensions of recognition, emotional attitude, and behavior, in the sense that the strategic ambiguity is most effective in recognition while it invokes more negativity in the behavioral dimension. Finally, this empirical study, focusing on qualitative analyses, may have its limit as well; however, deeper statistic-qualitative studies in the future could compensate for it.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.659-664
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• 2012

This research has chosen the animation character creation as a part of research for effective communication with audience due to the character taste getting diversity. The way of characters creation in this research suggest as follows. First, animation character action and a way of thinking, which makes regulation factor is a global outlook. It expresses a outer factors include appearance, style, action, facial expressions, tone of voice, hobbies, occupation, status and internal factors shows nature, conception, culture. Second, the given condition of general tendency of animation character, Cultural background, and Key characteristics and experiences is built up by global outlook. Third, the attractive of animation character show up the familiarity, originality, fun, various senses, and flexibility. Fourth, it is harmony of new global outlook and character. The establishment of animation character is that the familiarity which is easy approach to audience with special global outlook, the originality which is different from other works, fun with laugh, at different times in different ways to interact with more flexibility, various sense to be delivered to audience for easy setting is the most desirable.

• Health Communication
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• v.12 no.1
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• pp.97-110
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• 2017

Purpose: This study is an overview of the experiences of nurses who have participated in a communication education program which was designed to develop proper change-of-shift dialogues. The goal of this program was to improve the communication competencies of outgoing and incoming nurses during handover and takeover of their shifts. Methods: The materials used in this study to analyze the experiences qualitatively were transcripts from narrative interviews with seven nurse participants. The education program consisted of two rounds of change-of-shift simulations by pairs of nurses, planning of a forthcoming change-of-shift, three lectures on ideal dialogue patterns, and time for video feedback. Afterwards the participants' experiences of the program were evaluated generally, highlighting the positive and the negative aspects, and how this educational experiences might affect their future change-of-shift activities. Results: High practicability, originality, professionalism, and effectiveness were some of the positive assessments made by the nurse participants. In addition, they pointed out that the sample video in which two professors performed an ideal handover and takeover and the paper kardex were both quite unrealistic. The location of the change-of-shift simulation was also unfamiliar so it needed to be supplemented. However, most of the nurses took for granted that such a communication education program is necessary and that it will provide a substantial help in their future job performance. In this regard they recommended the program to all related hospitals and nursing schools. Conclusion: The results of this study could be applied to other forms of communication education programs regardless of the specific area where communication takes place.

• Journal of Communication Design
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• v.65
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• pp.170-181
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• 2018

Currently, urban identity is a corporate management strategy of the past, and it includes the unique history and cultural heritage of the region, and it is expected to enhance competitiveness and locality. In response, the city's identity design of 31 municipalities in Gyeonggi Province is moving away from the past, building a futuristic, concise and modern image, and building differentiated identity using geometric artificial motifs. However, despite the presence of urban identity in the past, Symbolmark's boundaries and benchmarks are becoming increasingly ambiguous as it replaces CI or acts as CI and BI by developing new BIs instead of renewals. Moreover, there are cases where the slogan containing vision is used as BI, which requires professional CIP management by presenting the status analysis and direction of municipal governments in Gyeonggi Province. Thus, in this study, the theoretical background analysis and academic study of 31 municipalities in Gyeonggi Province were conducted, and the final analysis space was analyzed by schematizing how the essential meaning of symbolism is expressed and interpreted.

• Journal of Communication Design
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• v.65
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• pp.530-538
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• 2018

Recently, museums are attracting the attention of visitors and society. However, research on museum interpretation conducted at domestic and foreign is relatively limited. The plan design of the museum commentary system was mainly based on the perspective of the experts, and most of them do not reflect the desire of the visitors. This study focused on visitors' experience of using museum Interpretation system. Through analyzing the effect of the Interpretation system of the museum that the visitor feels, we examined whether the Interpretation system of the museum meets the cultural needs of the visitors and identified the problems and deficiencies in the system. After that, the problems were rearranged and suggested the main elements of the commentary system of the museum finally, so as to help improve the museum commentary system and the educational function.In the first part of the study, the four major explanatory methods existing in the museum were confirmed. After that, we conducted in - depth interviews on four types of commentary methods and collected existing problems and deficiencies. The results of the type analysis were grouped into 14 types and the questionnaire was used to conduct a general survey on 14 problems. In this study, the user 's discomfort and problems were identified in the museum Interpretation system, and based on this, five key elements necessary for the museum Interpretation system were derived. Among them, inhalation is the weakest element in the museum commentary system, and future research will be conducted on how to apply each factor. I hope that you will be a reference material when you carry out research on the optimization of the Interpretation system of the museum and the improvement of the Interpretation experience.

• Korean Association of Arts Management
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• no.56
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• pp.145-188
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• 2020

This study starts from an experience-oriented perspective that raises the need to examine the individual's cultural consumption experience with qualitative approach. In particular, this study aims to analyze in-depth the journey of the performance experience by connecting with offline-based social relationships as well as online-based informative and communicative behaviors. For this, in-depth interviews were conducted with 15 teams (30 people) by setting up two people as research units, and self-recorded data using the mobile application were collected. Results showed that social media and online communication play an important role before and after the performance in amplifying the performance experience and the consumer's taste developments. This study also found that relational aspects of the performance experience by identifying the significance of the partners and the existence of the cultural taste leader. For each result, there was a difference among audience proficiency: enthusiastic, interested, and indifferent audiences. Based on these results, we suggest that the performance experience should not be limited to the performance itself, but should be understood in a comprehensive manner before and after the performance, and that the consumption of the performance takes place in a social relationship, not in an individual's own experience only.

• CRM연구
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• v.4 no.1
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• pp.1-18
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• 2011

The consumer's expectation of companies' social responsibilities has been continuously getting higher as the consumerism has been matured. So, the company has faced the shift to move forward to the positive social activity such as charity, donation, and sponsorship. In addition, the company which does make a success needs to reach goals not only to maximize profits but also to make justices of social and cultural boundaries. Thus, success of an enterprise aims at the maximization of profits as the economic objective and the creation of competitive, powerful brands. Accordingly, as enterprises consider social responsibility as the concept of effective investment to enhance the asset value of corporation, they seek to extend their brands in order to pursue cause-related marketing, which accomplishes and complements two objectives each other the performance of social responsibility and the pursuit of powerful brand assets. In Korea, there are traditional ritual ceremonies such as ceremonies of coming-of-age, marriage, funeral, and ancestor worship and they consider those ceremony occasions as very important. Moreover, social positional grade of rank like the two upper classes of old Korea made people pretend to be noble and sensitive to other people around themselves. This old custom could influence Korean people's way of life, especially, consumer-action. This deep rooted custom also could influence consumption life considerably. Through this study, we can understand the consumer behaviors of Korean who consider ritual ceremonies and saving face as essential and are influenced by this culture. on another hand, we intend to check the effects on buying luxury brands.

• Archives of design research
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• v.11 no.3
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• pp.149-162
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• 1998

This study is what tried to examine the importance of material in industrial design. Then, if planning is to start of product design, the use of material is the last step to complete design. Design material has existed from the time before mankind were born, and the new material which is useful for human beings is developing rapidly. It is no exaggeration to say that our environment is the aggregation of material which was surrounded with us. Then, material has the timely, spatial and cultural feature as well as physical feature. Besides, all sorts of functions of communicating information are being contained in accordance with the character of material. The outside surface of material has the function to develop the sense organ of human beings. This study examines 4 kinds of cultural features in design materials and shown by findings is as follows : Rrst is the technical progressivity to lead new Design form. Second is the symbolic nature to perform the communication function. Third is the sensible attribute to develop surface effect of Design material. Fourth is the future-oriented nature to convince the future such as new material and technology etc. Thus, so as to perform the competitive product design, it is important to grasp the harmony between material and design, structure and processing, and the substantial meaning that the material has and apply them properly, above all. Because the discovery of material will be the measure to forecast future design.