• Title/Summary/Keyword: 문화전략(文化戰略)

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An Exploratory Study of Longewity of Strategic Alliances : Effects of Partner Firm's Nationality and Environmental Volatility (기업의 국가문화와 산업 환경 변수가 전략적 제휴의 존속에 미치는 엉망에 관한 실증연구)

  • Kim, Joong-Wha
    • Korean Business Review
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    • v.14
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    • pp.45-62
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    • 2001
  • This study examines the factors that affect longevity of strategic alliances, highlighting environmental volatility, nationality, and previous experience with strategic alliances. In general, successful strategic alliances are more likely to continue to exist than unsuccessful ones. Therefore, it is argued that studying on factors affecting the continuance of strategic alliances indirectly confirms the factors of success and failure in strategic alliances. In order to conduct this study, the needed data were collected from CATI(Cooperative Agreements and Technology Indicators) Data Base, which was gathered by a group of researchers in the University of Limburg in the Netherlands. Cox's Regression was used to analyze the data. Implications for research and practice are discussed.

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The Effects of Fitness Between Centralization of IT Activities and Organizational Strategy on Information System Performance. (정보기술 활동의 집중화와 조직 전략간의 적합도가 정보시스템 성과에 미치는 영향에 관한 연구)

  • 한경일
    • The Journal of Information Technology
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    • v.2 no.1
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    • pp.131-147
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    • 1999
  • According to literature review, fitness between IT activities and organizational strategy enhances performance. Theoretical research says that centralized company in IT activities is appropriate to cost-leadership strategy and decentralized company in IT activities is appropriate to differentiation strategy. But there are very few empirical research. The purpose of this study is to attest whether fitness between IT activities and organizational strategy enhances the information system performance. But the results of this field study were not consistent with literature that fitness of two independent variables enhance performance. So we should take other contingency variables such as organizational structure, culture etc. into consideration to investigate relationship between IT activities and strategy.

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The Evaluation on Sustainability of Urban Regeneration Project in Shanghai, China (중국 상하이 도시재생 사업의 지속가능성 평가에 관한 연구)

  • Oh, Deog-Seong;Choi, Joon-Sung;Wang, Zhen;Lee, Seo-Jeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.8
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    • pp.5627-5635
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    • 2015
  • The goal of this study is to identify the main strategies through the evaluation on sustainability of urban regeneration projects in Shanghai. To achieve these goals the following specific objectives was carried out; First, 4 main sectors of Sustainability are categorized by literature review; Physical Environment, Social Economy, History Culture and Execution Management. Second, 4 cases are evaluated in terms of main sectors and main strategies are derived. Lastly, the implication and its conclusion are estimated. In conclusion. 'Mixed & high-density land use', 'Improvement in green environment', 'Induction of specific Industry and facility', 'Preservation of Regional Cultural heritage', 'Strengthen cultural identity in the Central area' and etc. are main strategies to improve sustainability of urban regeneration.

A Study for ESG (Environment Social Governance) in Tourism Industry (관광산업 분야 ESG (Environment Social Governance)를 위한 시론적 연구)

  • Eunju Woo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.239-247
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    • 2023
  • As an industry that serves as a greater catalyst for social and cultural exchange than any other industry, the tourism industry has a strong responsibility toward sustainable management in economic, social, and environmental respects. However, there is a low level of awareness for ESG(environmental, social, governance), and as of now, only companies whose parent company is a large corporation are interested in ESG. Moreover, tourism companies taking part in ESG only focus on the environmental field of ESG. Thus, the present study attempted to understand the current status of ESG research in the tourism field and, based on this understanding, offer a field of research urgently in need. Based on the research results, the study found that awareness studies on the type of ESG management that stakeholder groups take into consideration must take place in advance in order to understand and develop ESG for the tourism industry. Additionally, ESG evaluation variables that reflect the characteristics of the tourism industry must be developed. Lastly, strategies and techniques that objectively disclose ESG management activities are necessary based on a disclosure strategy presented by GRI(Global Reporting Initiative).

Investigation on the Awareness and Preference for Wood to Promote the Value of Wood: II. Awareness of Wood Cultural Resources (목재 가치 증진을 위한 목재에 대한 인식 및 선호도 조사: II. 목재문화자원에 대한 인식)

  • HAN, Yeonjung;LEE, Sang-Min
    • Journal of the Korean Wood Science and Technology
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    • v.49 no.6
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    • pp.643-657
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    • 2021
  • In order to establish a strategy for revitalizing wood culture, a survey was conducted on the level of public awareness of wood culture and the experience of wood cultural resources by type. According to the survey, 31.4% of respondents had the images of cultural heritage such as palaces, temples, Hanoks, and cultural assets for wood cultural resources. The main reasons for having no image of wood cultural resources were the ambiguous concept and lack of interest in wood cultural resources. The importance of wood cultural resources classified into seven categories was in the order of cultural heritage, architecture of wood, cultural facilities, cultural festivals, wood products, cultural education, cultural contents. In the survey on the necessity and sufficiency of information on wood cultural resources, 46.7% of respondents needed more information to experience of wood cultural resources, while 64.8% of them had lacked information about wood cultural resources. More than half of the respondents wanted to experience of wood culture within next year, but about 20% of respondents participated in seven kinds of wood cultural resources, except wood products used in daily life. Based on these results, a systematic strategy should be developed to expand the opportunity for the public to experience of wood cultural resources and to promote them to public.

Application Scheme of OSMU based on the Musical Culture Performance Contents (뮤지컬 문화공연 콘텐츠의 원소스 멀티유즈 활용방안)

  • Han, Hye-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.180-184
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    • 2006
  • 뮤지컬 문화공연 시장 규모의 확대로 인해 다양한 뮤지컬 작품을 관객들은 원하고 있으며, 이에 뮤지컬 문화공연 콘텐츠의 OSMU의 활용이 중요하다. 이러한 활용방안으로 첫째, 뮤지컬 문화공연 콘텐츠는 역사, 설화, 문학, 국악, 영상(드라마), 영화, 무용, 댄스 등의 다양한 소스(작품)들의 상호 조합으로 새로운 멀티 유즈로의 활용이다. 따라서 뮤지컬의 문화공연 콘텐츠의 OSMU의 활용을 위해서는 다양한 뮤지컬 소재의 발굴과 함께 문화공연 작품의 창작 활동이 중요한 것으로 생각된다. 둘째, 이미 작품화 된 뮤지컬 문화공연 콘텐츠는 다양한 부가가치 가지므로 공연 관련 상품을 가공, 판매를 하는 OSMU로의 활용이다. 이에 공연 기획 단계에서부터 부가 상품 판매에 대한 체계적인 마케팅 전략을 별도로 수립, 티켓 판매만이 아닌 다양한 부가 상품 개발을 통해 뮤지컬 문화공연 콘텐츠를 다양한 상품의 형태로 재 판매하는 OSMU 활용 방안이 필요하다.

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