• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.403-410
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• 2009

This paper is to find out which factors affect preference and revisiting on brand personality according to cross-national college students in Korea and China, and to suggest distinguished strategies for attracting core customers continuously on each country and restaurants. The questionary hand out each 150, then used for data analysis 142 in Korean, 122 in China. The results come up with; First, It couldn't compared huge gap for McDonald and Burger King in sampling. Second, three variables (successful, harmony, and western) are highly recognized brand personality in Korean. They should build up powerful image to communicate 20's ages. For Chinese that ranked highly three variables (Darling, Friendly, and Sincere), they reinforced warm-hearted image with special character, providing promotion coupon, and various event. Third, because 2 factors(Sincere and Sensitivity) had significant in preference for Korean and Chinese. It should be formed non-producted parts which are visual decoration, atmosphere, uniform and music. Also, 'feminine' had meaningful for Chinese. Fourth, 'Sincere' was connected directly in revisiting for Korean and Chinese. Trust Is prior to customer and brand. Also, for Korean, 'sensitivity' had significant. Therefore, it should make exciting surrounding, and atmosphere.

• The Journal of Korean Philosophical History
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• no.31
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• pp.321-346
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• 2011

This is a preliminary study in order to deal intensively with the overall characteristics of Korean military science in the future days. First off, the history of military science of China based on the precedent studies was recapitulated, and a comparative study on the acceptance process of the books on military art and science, as well as on understanding patterns of literati on the subject through literature searches, ranging from the Three Kingdoms Period to the Goryeo Dynasty in Korean peninsula, was conducted. In case of Korea, the Chinese books on military strategy, including Sun Tzu's the Art of War, had already been passed down during the Three Kingdoms Period, and broadly read by scholarly people. They had utilized diverse methods based on their knowledge of Confucianism. In the reference materials, the authors of Korean military strategy books had greatly relied upon the Chinese books on military strategies, however, they had made the military principles run in their own way. At the end of Goryeo Dynasty, 'Military Science' had been well established as a subject in academia, and this curriculum had been taught not only at the National Confucian Academy, Seonggyun-gwan, in the capital but also at the country public school ("Hyanggyo") in the province together with Confucianism. Because of the limits of reference materials, however, it was difficult to confirm whether or not such strategic experiences were actually led to the publication of the books on military art and science, or how many books on military strategies and tactics had been published up until the end of Goryeo Dynasty. But, the facts that there were not many publications of the books on military strategies during the era of Three Kingdoms and of Goryeo Dynasty don't mean that Korean military science had entirely relied upon the Chinese military art and science. For instance, such strategies, tactics and leaderships as exhibited in the process of the Great Victory at Salsu River ("Salsu Daecheop") achieved by General Eulji Mun-deok, as well as the Great Victory at Gwiju ("Gwiju Daecheop") achieved by General Kang Gam-chan could never happen by chance.

• Korean Journal of Comparative Education
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• v.18 no.4
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• pp.27-55
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• 2008

Since quality assurance and enhancement (QAE) raises the fundamental issue of the survival of higher education institutions and national competitiveness, guides on quality assurance (QA) are popular both domestically and worldwide. Despite the focus in many countries on trying to establish and implement QA systems, no clear investigation has been conducted on what actually happens in the institutions. Therefore, the present study examines the quality control system of the UK at an institutional level by focusing on the case of Scotland QAE. As Scottish QAE especially emphasizes student engagement and quality culture, this study investigates the present QAE situation in the institution and current ideas for better future practices by analyzing the perceptions of internal stakeholders' from the University of Edinburgh, School of Education, based on the stakeholder theory and implications for other contexts. The stakeholder analysis results demonstrate the successful application of QAE with a high level of understanding and stakeholder interest. However, the current strategy is missing certain opportunities for staff and students. Therefore, further information disclosure, formative evaluation, better communication and administrational supports are required for improved practice.

• Journal of Korea Port Economic Association
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• v.34 no.4
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• pp.161-180
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• 2018

Environmental value is essential to the survival and development of humans. Environmental value and its importance are being emphasized, and related disputes are being expanded. The concept of green logistics is understood to be the same as that of the environment. As a way to preserve nature and engage in sustainable development, green logistics includes all logistical activities for protecting nature and minimizing or reducing behaviors that harm the environment for all processes, including using and reusing products and abolishing the search for resources by final users. All areas of human activity, such as the political, economic, social, and cultural sectors, strive to protect and preserve the environment and nature. In particular, the preservation of the environment shall be stressed in the economic activities that produce various products and expand the value added, and similarly for the social aspects. Green (environment) logistics aims to protect the environment and expand the prevention of environmental destruction and minimization on Earth. Some important cases and experiences that were introduced and applied in major countries are summarized. This research reviewed previous studies and the concepts of green logistics, including at ports, which represent a key sector of logistical activities. In this paper, air and water pollution at Incheon Port were investigated, and alternatives and system figures related to improving environmental logistics regarding three dimensions-country, company, and civil society-are recommended.

• Convergence Security Journal
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• v.21 no.3
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• pp.81-91
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• 2021

The purpose of this study is to examine COVID-19 situation in temrs of war-theory and to find out ways to overcome it. Just as the war changes the paradigm in the international situation and the national crisis management system, the current COVID-19 pandemic is bringing about the entry of the so-called "New Normal" era having the characteristics including untact culture. Although academic research on COVID-19 is mainly dealt with in terms of medical, tourism, and economics, the military research has not yet begun from the perspective of military science or war theory. In the concept of a comprehensive crisis that COVID-19 can cause enormous damage to the life and property of a country, it can be regarded as a target or enemy to be overcome. Among various war theories, the similarities with COVID-19 incident are analyzed in terms of the nature and aspect of the war and the factors of victory. Qualitative and questionnaire analysis results show that the COVID-19 outbreak is very similar to war when considering a variety of war-characteristics. In addition this research proposes ways to overcome COVID-19 based on the victorious factors of the past war, and predicts the impact of the international community after the end of COVID-19 pandemic. As a result of analyzing the priority of overcoming factors through the Analytical Hierarchy Process (AHP) shows that clear goals and establishment of alliances should be prioritized for successfully overcoming COVID-19.

• Journal of the Economic Geographical Society of Korea
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• v.24 no.1
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• pp.52-75
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• 2021

The current Korean labour movement is at an impasse that is partly sustained by the idea of "strong" transnational corporations (TNCs) versus "weak" labour, and this perception is based on the "global-local dichotomy," wherein TNCs are depicted as abstract and structured entities operating at the global scale and workers are represented as having a concrete and weak presence within the local sphere. As an alternative perspective to break this "global" capital vs. "local" labour dichotomy, I focus on labour geography, which assumes that labour is not simply a factor of production but a sentient spatial actor that (un-)intentionally produces the landscape of capitalism. Borrowing insights from the multi-scalar perspective, this paper aims to understand the actual methods in which workers utilize spatial strategies through an empirical case study of the Nestlé Korea labour union strike in 2003. Based on this case study, this paper claims that workers are both capable of employing coordinated multi-scalar practices and can be more influential to the economic geographies of TNCs. Additionally, it suggests that workers' scalar practices are actually more complicated and multi-directional as a result of their complex and dynamic interactions with political, economic and cultural forces and actors at diverse geographical scales.

• Journal of the Korean Institute of Landscape Architecture
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• v.49 no.2
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• pp.101-112
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• 2021

In Korea, efforts have been made continuously to improve the environment of traditional markets concerning the issues of urban regeneration. In particular, many old cities and traditional markets face a lack of parking spaces. As a solution to this, attempts are being made to prepare underground parking spaces by designing urban planning facilities in three-dimensional ways and utilizing the upper part as a more meaningful space. This study is about the master plan to use the upper green area while creating an underground parking lot at 571 Sinmae-dong, Suseong-gu, Daegu. This green area was defined as a space with dual values, 'defensive green space' that needs to be ecologically protected, and 'active cultural space' where walking flows to the market and various events are concentrated. Three specific design strategies to balance these values were presented. First, to prevent indiscriminate occupation and damage by people and maintain a healthy green environment, securing the maximum amount of undivided green space in the site was suggested. Second, a space layout and a topography and planting patterns that can overcome the morphological characteristics of narrow and long-shaped sites enable the experience of abundant green spaces. Third, providing space to strengthen the connections with nearby urban facilities such as Sinmae Market and Gosan Library can also intensively accommodate cultural activities in various cities. This study has academic significance in providing implications for urban regeneration projects with similar contexts in the future.

• Journal of the Korean Institute of Landscape Architecture
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• v.47 no.3
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• pp.49-59
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• 2019

This paper examines the background and content of Thomas Jefferson's botanical garden plan for the University of Virginia. When Jefferson promoted the establishment of a botanical garden, European botanical gardens were evolving from physic gardens, and American botanical gardens were in their infancy. Accordingly, this paper compares the Botanical Garden Plan for the University of Virginia with contemporary botanical gardens. This is examined by outlining the trends of botanical gardens in Europe and the United States around the nineteenth century, analyzing their function and spatial structure. Also, Jefferson's perspective on botany, his plan, and botanical gardens are reviewed. This study found that Jefferson's project had its background in the social recognition of the importance of botany as a practical science, advancing the national economy, which was a prominent goal in late eighteenth-century Europe, and in developing networks of exchanging plants and information concerning botany and botanical gardens. Based on the botanist Correia's opinion on the role of a public botanical garden, the Botanical Garden Plan for the University of Virginia was developed by Jefferson as an action plan, including its site creation, space organization, and supplying of plants. Compared to the other contemporary botanical gardens, the University of Virginia's Botanical Garden Plan has the following characteristics. First, like European gardens in the late eighteenth century, it evolved from being a physic garden to a botanical one. As such, it emphasized botanical research and education over medicine, creating a tree garden and a plant garden. Second, it differed from many European and American botanical gardens in that it rejected decorative elements, refused to install a greenhouse, and attempted to spread practical overseas plants suitable to the local climate. This study contributes to broadening the history of botanical gardens at the turn of the nineteenth century.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.6
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• pp.104-112
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• 2019

This study has empirically analyzed how far corporate governance and CSR(Corporate Social Responsibility) fit are related based on prior research indicating that corporate governance is one of the primary factors. Previous research suggested that there may be different types of CSR fit, but there have been only limited number of empirical studies. This study filled this gap by categorizing CSR fit into three types (functional fit, target fit, and size fit) and investigating whether different types have different effects. We used data from the Corporate Social Responsibility White Paper for the 2009-2012 period, as well as the Korea Corporate Governance Service (KCGS) index. As a result, we found that there is a negative (-) relationship between corporate governance and CSR fit(${\beta}=-.023$, p<.05). This can be interpreted that companies with weak corporate governance are attempting to increase the trust level of stakeholders and to reduce the uncertainty of CSR through high-CSR-fitted programs. The test results showed that functional fit and target fit both had negative (-) relationships with corporate governance (${\beta}=-.021$, p<.05; ${\beta}=-.016$, p<.1), while size fit did not have a significant correlation with corporate governance (${\beta}=-.005$, p=.511). The results of this study supported the previous studies' suggestions that CSR fit has different effects on each type, indicating a need for further reflection on the relationship between corporate governance and CSR fit. Also, the results of this study showed that corporations should take a strategic approach to operating CSR fit.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.302-312
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• 2019

Stamps are the smallest image symbols that can be read in the period, and they include the history, culture, politics, and figures and events of the issuing country. In particular, the stamps of the past presidents include the contemporary history of Korea, and reexamining and reviewing the meaning of the presidential stamps historically has a meaning that can not be overlooked as a researcher who studies the image of political leaders. In this study, the scope of research from the first republic to the fifth republic, where the publicity of political leaders through the advertisement of stamps and placards was high, was conducted and the leader image formation and change process centering on the former presidents Rhee Seungman, Park Jeong Hee, Chun Doo Hwan, Respectively. For the interpretation of the image of political leaders according to the changes of time, the images were classified by using Osgood's Semantic Differential Scale, and the images were analyzed using Saussure's semiotics. The image continues to move and change, and the conclusion that the image of the political leader of the time is not a simple personal image but a social product reflecting the specific age of the era.