• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.454-466
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• 2016

The Korean wave refers to the spread of Korean popular culture from China to all over the world. The Korean wave has been improving the national image and creating a new brand value for Korea as a symbolic soft power. Its spread has been operating as a kind of energy that is fueling national competition. The Korean wave creates a new type of tour and increases tourists' intention to visit special places revealed indirectly through mass media. People can vary highly in terms of awareness, attitude and behavioral pattern according to the degree of care for and interest in something. This is called involvement. Three hypotheses were established to study the effect of the Korean wave in terms of involvement. First of all, it confirms whether the Korean wave involvement affects national image and image as a tourist destination. Second, it confirms whether national image affects Korea's image as a tourist destination. Third, it confirms whether the Korean wave involvement affects intention to visit Korea. The certification results of these hypotheses confirm that the Korean wave affects national image, Korea's image as a tourist destination, and intention to visit Korea. The national image also partly affects its image as a tourist destination.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.871-873
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• 2011

본 연구는 저자가 2005년 평택시 문화상품 개발과정에 연구위원으로 참여하여 지역의 대표성을 가지는 디자인 고찰 과정을 살펴본 것이다. 연구목적은 고유문화재와 전통성을 바탕으로 한 상품 개발을 통한 인식 변화를 가져오는 것이다. 그리고 평택시의 문화성립 및 자긍심 고양 및 지역 위상을 확립하는 것이다. 또한, 국 내외 관광객 유치 및 지역 문화 알리기의 기반 마련하는 것이다. 이를 바탕으로 대표적 문화 상품의 개발을 통하여 도시 이미지 확산을 고려하는 것이다. 구체적으로는 평택농악(전통악기, 뱃지, 키홀더등), 문구사무용품(서류함, 책갈피, 시계, 키홀더), 생활용품 (컵받침, 탁상용 저금통, 북, 명함), 장식용품(주방용품등 문화관련 상품들을 개발) 등으로 세분화하여 조사 하였다. 연구 개발 과정을 통하여 도시브랜드 디자인 개발사례로 디자인 적용안을 도출하였다. 그 결과 지역의 도시브랜드 확립을 위한 결론이 선행되어야 한다는 아홉가지 결론을 구체화 할 수 있었다.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.146-154
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• 2010

Argument on the postmodernism of philosophy and history, epic and effect, and culture and art is becoming more ambiguous in scope due to digital technology development. Digital technology makes to change of aesthetic approach over the length and breadth of art and culture including medium art. Analysis of Digital images is changed from presence of images to feature analysis of images which is made by digital technology, and raise the question of how to analyze the images of reproducing digital technology focused on realism. Digital image, focused on hyper reality, should be approached not by film aesthetic approach but by shot unit. Due to emphasizes image reality reproduction by frame unit and not the short unit of the narrative approach, the artistic approach should differ from previous realism practice. Particularly, when considering movies which is focused on illusion, the realistic approach should be realized not in the of realistic approach in narrative aspect but in the aspect of realistic approach in painting aspect.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.283-288
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• 2019

We propose a method to search for similar images by using outline lines and viewpoints. In the first test, the three-dimensional image, which can't control the motion, has lower search accuracy than the static flat image. For the cause analysis, six specific tropical fish data were selected. We made a 3D graphics of tropical fishes of each kind, and we made 144 image outline lines with 12 stage viewpoints of top, bottom, left and right. Tropical fish by type were collected and sorted by time of search through similar search. Studies have shown that there are many unique viewpoints for each species of tropical fish. To increase the accuracy of the search, a User Interface was created to select the user's point of view. When the user selects the viewpoint of the image, a method of showing the result in consideration of the range of the related viewpoint is proposed.

• Journal of the Korean Geographical Society
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• v.34 no.4
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• pp.419-434
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• 1999

연구의 목적은 최서해, 박계주, 안수길의 이민소설을 중심으로 1930년대 북간도에 대한 조선이민의 공간이미지를 조사하며, 이것이 이주와 정착과정에 미친 영향을 밝히는 것이다. 최서해, 박계주, 안수길은 리얼리즘 작가로서 많은 장편과 단편 소설을 통해서 당시 북간도라는 이민공간에 있었던 조서이민의 삶을 사실적으로 형상화하였다. 따라서 이들 소설은 그 자체로서 1930년대 북간도의 지리적 현상이며 동시에, 지리적 자료로서 가치를 지닌다. 조선 이민의 공간이미지를 보면, 이주 전 이미지와 이주 후 이미지 사이에 차이가 있다. 이주 전 이미지는 북간도 공간에 대한 지식과 그들이 접한 정보를 중심으로 형성된 객관적 이미지이다. 이것은 이주 후 삶의 공간으로서의 개인적 체험과 고향의식을 통해서 개별적이고 주관적인 이미지로 변화되었다. 객관적 이미지는 이주 의사 결정에 영향을 주었고, 주관적 이미지는 북간도에서의 적응과 정착과정에 영향을 주었다.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.61-71
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• 2015

Developing cultural contents in cultural creativity industry is very practical process recently. Research about Jeju's legend and myth should be the basic theory for cultural contents development based on local cultures. Jeju Naewotdang Musindo 10 gods paintings are unique colored pictures, appointed as Jeju folklore material No.7 and national important folklore material No. 240. Jeju-Do is remained the springhead of absorbed into unique culture for a long time because of Jeju's geographical environment condition. Jeju Musindo could be related with the symbol of Jeju's myth images and the springhead of emotions of our typical country people. It would be analysed by Wucius Wong's design style theory for approaching visual image and symbolic meaning. This research about Jeju Naewotdang Musindo 10 gods paintings could provide design analysis methodology for further theoretical studies about Jeju's legend and myth for Jeju's unique cultural contents.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.762-772
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• 2021

This study examined the influence of viewing motivation of the Korean wave video content on viewing attitude, national image of Korea, and behavioral intention among users of the Chinese online video platform, 'bilibili.' Using an online questionnaire, a total of 355 copies were collected. The data were analyzed using structural equation modeling. The findings indicate that the four items of viewing motivation (i.e., entertainment, information, relationships, and vicarious satisfaction) exerted a positive impact on the viewing attitude, while real-time discussion showed no significant impact on it. In addition, viewing attitude exerted a significant positive impact on the national image of Korea, which in turn showed positive influences on the behavioral intention (i.e., visit intention, WOM intention). This study contributed to expand the literature by discussing the Chinese major online content platform, Korean culture, and visit intention to Korea focusing on the Korea wave content. A series of theoretical and practical implications were discussed along with the directions for future research.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.90-103
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• 2004

The purpose of the present study was to investigate images pursued and purchase behaviors for clothing as determined by self-image. Data were collected through a self-administered questionnaire survey from March 3 to March 11, 2003 from 600 female students attending universities in Seoul; 514 were used for the data analysis. Data were analyzed by chi-square analysis, t-test, ANOVA, correlation analysis, tics, cluster analysis and Duncan's multiple range test. Self image was defined six factors: social image, gay image, intellectual image, girlish image, iron nerves image, image like a man and was classified three group avail of six factor: commonness type, social brilliance type, immature boldness type. The results showed significant differences in images of actual clothing worn by self and in the clothing image pursued among the groups determined by the self image. Significant differences were also found in clothing purchase behaviors such as monthly clothing expenditure, shopping frequency, store types, and the clothing items often used for expressing self-image among the groups divided by self-image.

• Archives of design research
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• v.15 no.3
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• pp.15-28
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• 2002

The purpose of this research is to identify the concrete imagery terms that characterize Korean cultural identity and to express Korean feelings and images through those words. We classified the selected imagery terms into the elements of design, the principles of design, abstraction, expression and function. As a result, new aspects of the Korean Image are as follows. 1, It recognized that the colors representing the Korean image are not only achromatic but also splendid. 2. Noble images with common images have taken up a large part of Korean traditional image. 3. Pleasant images as well as sad images should be presented as a new perspective to express Korean cultural identity. 4. Indirect image rather than direct image appears frequently, while positive/active image appears frequently. Since this image accounts for a large portion of Korean present image it cannot be overlooked as Korean traditional Image. 5. Korean traditional architecture is expressed as functional and rational. Up until now, representative imagery terms about Korean cultural identity appear to be positive and active and we know that Korean feelings and images are implying more variety to the image generally recognized at this time. Therefore, if today's various information technology, and values are compared and the continuity and changes of designs are appropriately combined above Korean cultural identity with these results, this will provide an essential direction for the development of global Korean designs.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.223-234
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• 2008

This Study is designed to identify the appropriate fields of culture and art supporting activities in fashion business and to propose an effective culture and art strategy on establishment of positive fashion brand attitude. Subjects of this study were 242 young male and female consumers interested in fashion and culture marketing activities. Data were analyzed by using SPSS 12.0 with Independent-Sample T-Test, ANOVA, Duncan test. Also, we suggested the FBFit(Fashion Brand-Mecenat Fit) model by using Prefmap3. The results are as follows: First, it was revealed that culture art marketing activities such as a film, a popular music, a musical of the art and culture fields were important for maintaining the positive fashion brand image. Second, the consumer with recognition of culture and art supporting activities had a positive attitude on culture and art marketing of fashion brand. Third, FBFit model was revealed that there was a significant difference an appropriate culture and art fields for each fashion brand image. Therefore, each fashion brand has to select appropriate fields of culture and art marketing activities by considering their fashion brand image with a long term perspective.