• Cross-Cultural Studies
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• v.19
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• pp.7-24
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• 2010

This paper is to survey a serise for The Red Cliff which is depicted The Former and Latter Odes on the Red Cliff written by Su Shi. This subject was mainly painted by the literati painters and consistently represented. In format of The Red Cliff, there are basically a types of pictorial depicton in accordance with their contents. Describing the whole scenes and the part of the story. Others is painted which bring from one scene of describing the whole scenes of the story.

• 프린팅코리아
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• v.8 no.2
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• pp.68-73
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• 2009

국내 인쇄문화전통이 '문화원형'으로 개발되고 활용되어 인쇄출판산업의 발전과 국가이미지 제고에 기여하도록 하기 위해서는 우선적으로 해결되어야 할 과제가 있다. 바로 한국 인쇄문화의 아카이브이자 랜드마크(land mark)로서의 '인쇄문화박물관'을 건립하는 것이다. 독일과 중국, 일본 등 세계적으로 풍부한 인쇄문화의 전통을 지닌 대부분의 나라들은 세계적인 '인쇄박물관'을 운영하고 있다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1856-1868
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• 2008

This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

• Archives of design research
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• v.18 no.1 s.59
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• pp.27-38
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• 2005

The purpose of this study is to find the unique image characteristics of Korea and identify the Korea culture by comparing the image characteristics of traditional palaces of Korea, China and Japan. This study identifies the unique image characteristics of Korea through a comparative analysis the image of three nations. Literature research, free association measurement, survey were conducted to select study objects and descriptive words. 5 outside-pictures and 2 inside-pictures of the Changduckung, the Forbidden City, the Nijo castle representing each country's traditional palaces were chosen as study objects. A questionnaire was made with 47 descriptive words and 5-scale measurement. The results of analysis are as follows. The representative words to express the image characteristics of Korea, China and Japan traditional palaces are adornment, stability, openness, lines, unfamiliarity, feminine. This study researched the common and different factors between the image characteristics in traditional palaces of Korea, China and Japan. The common image is the image of lines. The distinctive characteristics of Korea are stability, curved lines and femininity. The characteristics of China are adornment and straight lines. And, the characteristics of Japan are simplicity, unfamiliarity, and openness. Based on the research, it was found out that stability and curved lines are the main characteristics of Korea. This study researches the characteristics of images of Korea, China and Japan. This study shows the common and different factors of image characteristics of in the neighboring three nations of East Asia. Due to the geographical and cultural effect over a long time, the Korea was evaluated as the middle cultural between China and Japan. However, this study found unique characteristics of Korea's image.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.487-497
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• 2022

The purpose of this study is to explore the impact of cultural capital on individuals and society, and to demonstrate the causal relationship between cultural capital and viewing loyalty. Existing studies conducted from a cultural sociological point of view have mainly linked cultural capital to social inequality issues, so the role of cultural capital in personal life and social life has not received attention. To fill this literary gap, this study explored the role of cultural capital centering on the art field. A structural equation model was used to test the research hypotheses, and data were collected for college (graduate) students from three universities in Seoul. As a result of the study, it was found that artistic cultural capital had a significant effect on self-image in the field of personal life. In addition, it was found that artistic cultural capital had a positive effect on tolerant attitudes in the field of social life. Finally, it was found that viewing loyalty, which refers to favorable attitudes and behaviors toward visiting art museums, was significantly affected by artistic cultural capital. The results of this study have academic and practical implications in terms of exploring the practical role of cultural capital.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.221-229
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• 2014

The study considers the meaning of the composite images created when users capture present images over past images tagged location data in using the mobile augmented reality technology. The composite image through the location-based augmented reality technology is the result of matching the same location data between present images users are capturing and past images captured already. It is the new composite images that contain two different narratives-current and past in the same space and in real-time. We developed the mobile application implemented augmented reality technology and analysed the process that users create multi-layered narrative in the middle of capturing present image through augmented reality module. In addition, through the comparison with similar studies and applications of the augmented reality, we found that the key to give the multi-narrative in the composite images is the user's participation to put its personal intentions in real-time capturing process. In further development, we'll be able to utilize the application in order that users easily create multi-layered narrative composite image using cultural and personal records.

• Journal of Conservation Science
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• v.35 no.3
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• pp.237-244
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• 2019

In this study, we applied terahertz imaging technology to three Korean modern oil paintings ('Boy,' 'Girl,' and 'Hyehwadong Landscape'); investigated the types of inner layer information in the pictures that can be extracted with terahertz imaging technology; and analyzed the conditions for extracting them. The biggest problem in the terahertz imaging analysis we encountered was the image distortion caused by the change of the distance between the target surface and the terahertz detector, depending on the surface curvature of the target paintings. We then developed a 'working distance maintaining device' to solve this problem. As a result, the terahertz imaging technique was used to identify the base material characteristics and any patterns of damage inside, and presented the optimal conditions for identifying each characteristic. In addition, it was useful to employ the terahertz frequency-division image to check the characteristics of the background materials. To confirm coloring techniques such as brush strokes, it is effective to compare the maximum reflection peak image with the cross-section image; and to detect damage information inside the paintings that cannot be observed on the surface, to compare the cross-section image with the frequency-division image. On the other hand, according to the terahertz imaging analysis of the oil paintings, the internal structural damage marks of 'Boy' and 'Girl' were confirmed, and the artist's painting style was confirmed in 'Hyehwadong Landscape.' The above results are expected to be useful for the analysis and diagnosis of Korean modern oil paintings for their preservation.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.185-191
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• 2020

This study aims to understand the differences in cultural and emotional perceptions about the color image of public healthcare facilities in Romania, an Eastern European country that is relatively lacking in recognition but is gradually expanding trade. For this, color images were selected through a review of previous studies, and a questionnaire survey was constructed based on the colorimetric data by visiting 8 public healthcare facilities such as medical facilities, 4 social sports facilities, and 8 nursing facilities. An online survey was conducted on the color image of public facilities with 89 Koreans and 86 Romanians, and frequency and cross-analysis was conducted using the SPSS statistical analysis program to examine the color images of public healthcare facilities of Koreans and Romanians. The difference in perception was identified. As a result, it was found that there was a statistically significant difference in the perception of color images of public healthcare facilities between countries in vocabulary evaluation and image evaluation, and this was interpreted as different meanings for groups residing in different cultures. Therefore, it implies that cultural differences in perception should be considered when establishing an environment related to this in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.5
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• pp.969-980
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• 2001

이 연구의 목적은 사회.문화적 관점에서 한.미 여성의 이상적인 미, 바디이미지, 그리고 외모행동을 비교조사 하는데 있다. Open-Ended Questions에 의한 연구 결과, 이상적인 미로 미국여성이 \"키크고 마른 신체 매력성\"을 추구한 반면, 한국여성은 \"내적인 미\"와 \"서구적인 신체 매력성\"을 추구하는 것으로 나타났다. 이상적인 미를 추구하기 위해 미국여성은 주로 신체의 하체부분, 한국여성은 얼굴부분을 많이 가꾸고 있는 것으로 나타났다. 외모행동으로는 한국여성은 화장이나 피부관리 등에, 미국여성은 excercise나 다이어트 등을 많이 하고 있었다. 사회.문화적 이상적인 미에 비교해 볼 때 두 집단 모두 자신의 외모에 대해 만족하지 못하는 편으로 나타났다. 또한 두 나라 집단의 여성들은 각 나라마다 사회.문화적 이상적인 미가 각각 존재해야 함에도 불구하고 현재에는 이상적 미의 기준이 문화에 관계없이 동일한 편이라고 응답을 하였다. 본 연구에서는 사회.문화적 집단주의와 개인주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.95-97
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• 2010

중국광고는 서양광고를 모방(模倣)하는 시기(時期)를 지나 현재 창의(創意)적 발전(發展)의 전환점에 와 있다. 중국 전통 이미지의 심미적(審美的) 추구(追求)는 중국의 광고 산업에 지대(至大)한 영향(影響)을 끼치고 있으며 보다 더 효율적(效率的)으로 중국 전통이미지를 활용(活用)하기 위해 매진하여야 한다. 따라서 중국광고 디자이너들은 전통문화에 대한 소양과 깊은 이해를 바탕으로 광고자체의 기본철학을 확립하여 중국(中國) 문화(文化)의 특색(特色)을 바로 잡아 만들어가야 한다. 본 연구에서는 2008년~2010년 중국주류(中國酒類)의 잡지광고에서 나타난 이미지 분석을 통해서 중국광고 디자인의 표현방법을 알아보고자 한다.