• The Journal of the Korea Contents Association
• /
• v.21 no.7
• /
• pp.45-58
• /
• 2021

This study aims to select representative performance art visualization projects that react to changes in the culture enjoyment methods and needs of contemporary performance art consumers for performance art culture value creation and vitalization that suit the Fourth Industry and a global age, verify new cultural value creation possibilities of performance projects, and look into important matters and keynotes of production processes. Focusing on the report 'NT Live-Digital broadcast of theatre Learning from the pilot season'(2011), a thorough analysis was conducted on the Royal National Theatre of England, a leading model of cinema broadcast performance visualization projects, including the purpose, production processes (copyright agreements, personnel compositions, filming and broadcasting), marketing methods, and audiences of its "NT Live" project and observations were made of production processes and cultural and artistic values that differ from existing performance art to examine administrative and financial keynotes for the sustainability of performance visualization projects. Through this, possibilities of source creations with artistic, cultural, and economic values that cinema broadcast (live performance broadcast) performance viewing methods have as a new form of performance art products can be verified. In addition, the development of various performance approaches that respond to the culture enjoyment methods and consumption patterns of audiences will result in the vitalization of performing arts visualization projects through the enhancement of popular appeal and the expansion of audience types of the performing arts field.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.5
• /
• pp.170-179
• /
• 2019

Following the uprise of the Korean Wave, Korean big entertainment corporations, such as SM or YG, are selling cultural products through their subsidiaries. These cultural products or 'cultural goods' are using artists' images of the entertainments for various products including stationary, consumer electronics, cosmetics, snacks, etc, to produce significant profits. We focused on the level of marketing strategy that affects the intention of purchase of those cultural goods. Specifically, we classified three levels including product-level(quality and design), brand-level(price and brand name), and corporate-level(merchandising and sales methods) and investigated if consumer nationality has any effects on the relationship. Based on the survey results performed by 220 Korean and Chinese college students, we found that Chinese consumers generally have higher intention to purchase on Korean cultural goods. Especially, Chinese consumers showed that their purchase intention is affected by price and brand name strategies, thus we found that they are more sensitive to brand-level marketing strategies.

• Korean Architects
• /
• no.12 s.332
• /
• pp.34-42
• /
• 1996

우리 협회는 지난 11월 26일 오후 2시 협회 대강당에서 '건축설계의 국제경쟁력 확보 및 전문화 방안'을 주제로 토론회를 개최하였다. WTO출범과 건축설계시장개방 등 급격한 대내ㆍ외적 환경변화에 처해 있는 우리 건축계의 국제경쟁력 확보 방안을 마련하기 위해 열린 이날 토론회에서는 경쟁력 확보를 위해 건축설계사무소마다 다양한 전문분야를 확보하고, 건축설계 생산성 향상을 위해 설계업계와 구조, 설비 등 관련 전문분야가 협력체제를 구축해야 하며, 건축의 상품성과 문화예술성이 함께 고려된 건설관련 법안이 마련돼야 한다는 주장이 제기됐다. 이날 서울시립대 최찬환교수는 '건축설계의 경쟁력 확보 방안'이란 주제발표를 통해 해외건설업계의 국내진출에 대응하기 위해서는 설계사무소가 전문성과 효율성을 확보해야 한다고 강조하면서 전문영역을 크게 주거, 상업시설, 공공시설, 교육문화시설, 사회복지시설, 교통 및 운수시설 등으로 구분하였다. 최교수는 또 외국업체에 의한 국내시장 잠식을 막고 우리가 해외에 진출하기 위해서는 해외건설업체와 협력해 정보와 기술, 경험 등을 지원받아야 하고 R&D에 대한 투자를 적극적으로 해야한다고 강조했다. 이어 '건축설계의 전문화'에 대해 주제발표를 한 강원대 박경립 교수는 국내 건설관련문제점 개선과 대외경쟁력 강화를 위해 현재 입법추진되고 있는 건설산업기본법이 건축설계의 독자성과 전문성을 고려하지 않고 있다고 지적하면서 이에 대한 보완필요성을 제기하였다. 박교수는 또한 건축설계분야가 갖고 있는 전문성과 함께 '건축문화'라는 사회문화적 측면의 중요성이 인식돼야 한다며 건축의 상품성과 문화예술성이 함께 고려된 건설관련 법안이 마련돼야 한다고 지적했다. 박교수는 이밖에도 사회발전에 따른 새로운 전문영역의 개발로 실내 설계와 도시설계를 예로 들었으며 정보화에 맞게 고도의 전문성을 바탕으로 Network체계를 구축하고 그 핵심은 건축사협회에 정보Network를 구축하여 활용하는 것이라고 제안했다. 한편 주제발표 후에는 약 3시간여에 걸쳐 이문보(동국대 교수), 손세관(중앙대 교수), 이병담(현대산업개발 부사장), 김인호(국방부 건설기술과장), 유경철(삼육건축사사무소 대표), 이관영(본 협회 이사)씨 등 건설ㆍ건축관계자들이 참가한 종합토론이 이어졌다. 이 자리에서는 사회의 인식에 앞서 건축계 내부적으로 전문성과 효율성의 확보에 나서야 한다는 의견과 함께 무한경쟁속에서 우리 건축설계의 경쟁력을 높일 수 있다는 다양한 의견들이 제기되었다. 본지에서는 이번 토론회의 주제발표 내용을 요약 정리하여 게재한다.

• The Journal of the Korea Contents Association
• /
• v.8 no.5
• /
• pp.184-191
• /
• 2008

This study is focused on a relic of "Baek-Jae Muryong Roayl Tomb", as an inheritance, and craft work of a modern accessories Art. Based on a conceptual design and component of relic ceramic accessories from "Baek-Jae Muryong Roayl Tomb" is one of our cultural heritages, a creative work is to present a several kinds of applicable ceramic accessories in our real life. Accordance of valuing three factors as above, seeking the productivity idea from traditional cultural goods with the originality has a potential to expand to global market, because the regional representative cultural relic and remains goods of Gong-Ju, Chungnam can be developed as cultural good of regional, and cultural indigenous product. In conclusion, a property matter of soil and diversity of visual presentation that is corresponding to recognizable design particular idea.

• The Journal of the Convergence on Culture Technology
• /
• v.4 no.1
• /
• pp.231-236
• /
• 2018

Flowers are one of the most natural expressions of human expression. Recently, these flowers have been applied to various kinds of products to enhance their aesthetic value and to use them as artistic materials expressing their vitality. The purpose of this study is to investigate the formative characteristics of flowers that are visually beautiful and to express them visually through the fusion of various products used in daily life. Based on this research, we study the importance of emotional design that gives satisfaction to consumers and new design expression techniques. In addition, we pursue the aesthetic value of the product with naturalness and original design sense, and develop sensibility product design expressing design sensitivity by combining floral motif with various products based on expression of decoration using image of flower. I would like to suggest the possibility of development of sensible product design.

• Journal of the Speleological Society of Korea
• /
• no.81
• /
• pp.55-74
• /
• 2007

지하전철은 고비용 구축에 의한 대량 수송의 실적에도 불구하고 현실적으로 고액의 적자행정에서 벗어나지 못하고 있다. 선진국에서는 비용과 효율성을 위하여 지하전철선호에서 지상 모노레일로 급격한 변화를 가져오고 있다. 특히 경량화에 의한 첨단기술력에서 생산되는 고급 모노레일 카의 쾌적성, 친환경적, 경제성, 저소음, 저오염, 국지적 효율성 등에 의한 유비쿼터스 사회에 기여될 수 있는 최적의 조건을 가지고 있으므로 향후 지자체 위주의 행정에 의한 재정자립도의 확보를 위한 관광지의 개발에 관련된 천연성 지형지물, 인문성 문화제, 조경성 예술분야 등에 효자 상품으로 등극할 것이다. 이에 따라 정책적인 조정에 필요한 법제도 및 지방 조례 등의 조정으로 특색 있고 미래지향적인 모노레일 카의 정책방안의 설정이 시급하다. 특히 지정학적으로 3면이 바다로 위호되어 있고 중국, 러시아, 일본 등의 열강 국들에 육교적인 지정학적인 최상의 관광 및 첨단 한류문화의 교류의 니치성 상품의 활성화로 상대적으로 작지만 큰 경제적인 효과를 가져 올 수 있는 신 수송환경에 적극적인 행정과 민의의 접점에 교두보적인 수송의 르네상스 개념이 필요하다.

• The Journal of the Korea Contents Association
• /
• v.22 no.2
• /
• pp.22-34
• /
• 2022

This study examines the forms and current status of online performance content production in the field of the performing arts through diversified video media platforms. For this, it studied the leading case of Cirque du Soleil Entertainment and analyzed the unique brand value innovation elements of Cirque du Soleil, the background and current status of the digital hub platform of "Cirque Connect", and its various sub-contents that have diversified original contents. Digital platform applications and sub-content production in the field of the performing arts require an understanding of the needs of the public, who are familiar with media content appreciation, and strategic planning that takes into consideration everything from the initial stages of performance planning to the creation of varied sub-contents. This will promote the improvement of sub-content quality and increase the product value of digital contents in the performing arts through distinctions made from other various forms of cultural and artistic contents. environments in which information from various perspectives related to performance works can easily be accessed through online platforms will enhance the popularity of the performing arts field and allow the performing arts industry to expand its base in rapidly changing cultural enjoyment methods. For the performing arts field to be competitive within cultural trends that are being diversified, the most important tasks to be completed are gaining brand value innovation that enhances the artistic and cultural value of performance works and based on this, producing various sub-contents.

• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.203-204
• /
• 2012

한류 문화산업은 드라마로부터 시작하여 K-Pop으로 영역이 넓어지는 장르의 다양화와 함께 동남아에서 남미, 유럽까지 지역적 영향력도 커져가고 있다. 문화산업 관련 직종 중 기획-경영 분야에는 문화 예술에 대한 지식과 함께 경제학, 경영학, 기술 분야(CT: Culture Technology)의 다양하고 고도의 융합지식 필요하다. 한류 문화산업 전문가는 또한 한류 문화상품이 영향력을 미치는 중국, 일본, 베트남, 서남 아시아권의 지역정보와 해당 국가의 문화, 법, 제도 이해가 필요하다. 이 연구에서는 한류 문화산업의 전문가를 양성하기 위한 산업계의 수요를 분석하고 이들을 양성하기 위한 체계적인 교육과정을 도출하는 프로세스를 제시한다.

• The Journal of the Korea Contents Association
• /
• v.17 no.4
• /
• pp.510-519
• /
• 2017

Our world is communicating by digital network that transcends time and space. In such world of rich technology, people are longing for humanity and analog esthetic. 'Art' stimulates analog esthetic and 'design' is a good and easy tool to show personal esthetic preferences. This study is about the convergence of digital and analog art focusing on the researcher's artwork series. The series is derived from series. They are made by cut and deconstructed pieces from the original series. I assembled these pieces into another creation by using graphic editing programs. I looked into the succession cases of art and design collaborations and developed various design products with the assembled artwork images. Through this, I want to communicate more familiarly with the world widely connected to network viewers. There are already many fine artists making their artworks into design products. Collaboration with cultural art and commercial product provides win-win effect to artist, company, and consumer. It also creates innovative products and values. In this study, I try to design products from various fields using my artwork images, and research about how to promote the artist and art products effectively to the world.

• Journal of Digital Convergence
• /
• v.18 no.8
• /
• pp.97-102
• /
• 2020

In this paper, the concept of the diversified cultural tourism industry in Korea and China was summarized and the research direction was suggested. Also, the characteristics and status of the cultural tourism industry were analyzed. As a characteristic of the cultural tourism industry in both Korea and China, it exhibited similar cultural tourism forms such as performances, theme parks, festivals, and museums. Korea had a unique cultural tourism form called Hallyu cultural tourism, and China is also a rare cultural arts complex in Korea. And has developed cultural tourism. The strength of the Korean culture and tourism industry is that it is rich in cultural resources and possesses many assets with cultural contents, and the strength of the Chinese culture and tourism industry is that it has abundant tourism resources and huge economic power. As such, Korea and China with many similarities were found to be a country with high interest and potential in the cultural tourism industry, which is growing into a high value-added industry in the future. In addition, in order to continuously and stably develop the cultural tourism industry, continuous efforts and interests and proper research must be conducted so that the two countries can coexist with each other.