Browse > Article
http://dx.doi.org/10.5392/JKCA.2022.22.02.022

A Study on Online Sharing Platforms and Sub-Contents in the Field of the Performing Arts - Focusing on the Case of 『Cirque du Soleil Entertainment』  

Kim, Ga-Eun (상명대학교 무대미술학과)
Park, Jin-Won (상명대학교 무대미술학과)
Publication Information
The Journal of the Korea Contents Association / v.22, no.2, 2022 , pp. 22-34 More about this Journal
Abstract
This study examines the forms and current status of online performance content production in the field of the performing arts through diversified video media platforms. For this, it studied the leading case of Cirque du Soleil Entertainment and analyzed the unique brand value innovation elements of Cirque du Soleil, the background and current status of the digital hub platform of "Cirque Connect", and its various sub-contents that have diversified original contents. Digital platform applications and sub-content production in the field of the performing arts require an understanding of the needs of the public, who are familiar with media content appreciation, and strategic planning that takes into consideration everything from the initial stages of performance planning to the creation of varied sub-contents. This will promote the improvement of sub-content quality and increase the product value of digital contents in the performing arts through distinctions made from other various forms of cultural and artistic contents. environments in which information from various perspectives related to performance works can easily be accessed through online platforms will enhance the popularity of the performing arts field and allow the performing arts industry to expand its base in rapidly changing cultural enjoyment methods. For the performing arts field to be competitive within cultural trends that are being diversified, the most important tasks to be completed are gaining brand value innovation that enhances the artistic and cultural value of performance works and based on this, producing various sub-contents.
Keywords
Performing Arts; Cirque Du Soleil; Performance Video Content; Digital Platform; Sub-Contents;
Citations & Related Records
연도 인용수 순위
  • Reference
1 전성찬, 태양의 서커스의 블루오션전략, 경희대학교, 석사학위논문, 2010.
2 https://www.cirquedusoleil.com/, 2021.11.17
3 https://www.artinsight.co.kr/news/view.php?no=13512, 2021.11.20
4 강철, 월간디자인, 디자인하우스, 2008.
5 홍사용, 김현진, 김현정, 이다운, 2020 공연시장 이슈 리포트 - 코로나19와 공연예술분야 현황 및 전망, 예술경영지원센터, 2020.
6 류영진, "아즈마 히로키의 데이터베이스 소비론과 한국소비문화에서의 시사점에 대한 탐색적 고찰," 동양사회사상학회, 제18권, 제3호, pp.187-223, 2015.
7 Henry Jenkins, 컨버전스 컬처 - 올드미디어와 뉴미디어의 충돌, 비즈앤비즈, 2008.
8 김가은, 박진원, "포스트코로나시대, 온라인 플랫폼 기반 공연 영상화 사업 사례분석을 통한 발전방안 연구," 문화예술융합연구, 제1권, 제2호, pp.15-31, 2020.
9 김보라, 김재범, "캐나다 태양의 서커스를 통해서 본 동춘서커스의 의미 중심 혁신 전략 연구," 인문사회 21, 제7권, 제2호, pp.139-158, 2016.
10 김기용, 국내온라인 동영상 플랫폼; OTT 발전연구, 순천향대학교, 박사학위논문, 2020.
11 https://www.mobiinside.co.kr/2021/11/15/sub-contents/, 2021.11.15.
12 https://www.cirquedusoleilentertainmentgroup.com/, 2021.11.14
13 박미영, 이승제, 정의준, "새로운 소비문화의 출현과 '방탄소년단' 열풍 : 아즈마 히로키와 사이토 미나코의 논의를 중심으로," 인문콘텐츠학회, 제53권, 제53호, 2019.
14 윤호영, 2021 디지털전환시대 콘텐츠 이용 트렌드 연구, 한국콘텐츠진흥원, 2021.
15 최민지, 태양서커스(Cirque du Soleil) 공연에 나타난 창작요소의 혁신에 창작요소의 혁신에 관한 연구, 중앙대학교, 석사학위논문, 2007.
16 신정아, "퀘벡과 태양의 서커스: 새로운 서커스 미락을 향하여, 프랑스문화예술연구," 제34권, pp.549-579, 2010.   DOI
17 https://www.lawnb.com/Info/ContentView?sid=N000CDAD567C9873, 2021.11.14.
18 https://blog.naver.com/paperboy82/222564970616, 2021.11.14