• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.244-257
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• 2016

This study investigates the effect of cultural service attributes and cultural consumption propensity on the cultural services satisfaction. Data was analyzed with factor analysis, cluster analysis, one-way ANOVA, cross tabulation analysis, regression analysis with SPSS ver. 18.0. The results were summarized as follows. The importance of cultural service attributes according to the type of cultural consumption patterns varied. And the cultural service attributes has positive influence on cultural services satisfaction in performance and exhibit. The result of this study can be used as a basic data for cultural service satisfaction by helping the understanding of increasing consumer satisfaction.

• Journal of Service Research and Studies
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• v.9 no.3
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• pp.17-38
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• 2019

With recent dispersion of sharing economy, consumption culture of sharing, instead of ownership, gets wide spread in the age groups of 20-30. Even though the market of car sharing expands rapidly, little research has been done in the area of service quality and consumer behavior regarding car sharing services. Given that future market potential gets larger, it seems highly meaningful to conduct research on customer satisfaction and their usage behavior regarding car sharing services. This paper intends to analyze main factors affecting overall customer satisfaction on car sharing services; satisfaction on service quality, satisfaction on service product, and satisfaction on service experience. Each dimension of the three factors is also analyzed to see if there is any differences between major three brands. Further analysis has been done for checking any effects of gender and usage purpose of customers on the overall customer satisfaction. Key results of the analysis show all the three main factors have significant effect on overall customer satisfaction. Each dimension of service quality has significant effect on satisfaction on service quality. Dimensions of parking lot accessability and vehicle maintenance in service product evaluation, have greater effect on satisfaction on service product. In service experience, positive affect have greater effect than negative affect on satisfaction on service experience. Women users perceive larger overall customer satisfaction on car sharing services than men users. On the types of usage purpose, Users with purpose of tour and dating/meeing friends perceive larger overall customer satisfaction on car sharing services than user without it. Further managerial implications of car sharing services are also provided.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.431-432
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• 2021

유네스코 창의 도시 네트워크는 문화예술 분야에서 국제 수준의 경험이나 지식, 전문기술을 가진 창의도시 간 네트워크를 의미한다. 우리나라 7개 분야에서 총 8개의 창의도시가 존재하며, 대구의 경우에는 음악 창의도시로 선정되었다. 본 연구는 음악 창의도시 대구 관련 전문가들을 대상으로 PCSI 모델을 기반으로 한만족도 설문조사를 실시하였다. PCSI 2.0 모델을 기반으로 서비스 내용 품질, 서비스 전달 품질, 서비스 환경 품질, 사회적 책임, 불일치, 성과 그리고 만족도라는 변수를 설정하였다. 따라서 본 연구는 세 가지 품질과 사회적 책임 및 불일치가 만족도에 영향을 미치고 만족도는 성과에 영향을 미친다는 것을 검증하고자 하였다. 대구가 창의도시로서 역할 정립을 새롭게 하고 발전방안을 수립할 수 있는 기틀을 마련하고자 한다.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.331-336
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• 2020

The purpose of this study is to measure the satisfaction factors of user experience of 'Unlimited subscription service' among subscription services and analyze them based on economic and cultural perspectives. By recruiting the '20-'30s who had experienced using service, they attended a survey which was based on the reconstructed honeycomb model of Peter Morville. As a result of the survey, in terms of economic perspective, cost of service, and the ease of subscription inflow were the main satisfaction factors. From a cultural perspective, the familiarity with service and belief and experience of sharing content with people around them were the main satisfaction factors. Therefore, it can be inferred that the satisfaction of the user experience of the subscription service should be firstly satisfied with economic satisfaction, which leads to cultural satisfaction. This study is expected to be used as research data on user experience and satisfaction factors of unlimited subscription service.

• Korean Journal of Heritage: History & Science
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• v.48 no.1
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• pp.80-95
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• 2015

The purpose of this study was to reduce the drop out rates and enhance the quality of docent training education program in the Nature Heritage Center by providing educational services appropriate to the docents' needs based on the docents satisfaction survey. In this research, we conducted the survey to analyze the importance-satisfaction of natural heritage docent satisfaction in natural heritage docent training programs. The subjects of this survey were 30 docent in Natural Heritage Center. To develop a questionnaire, a factor analysis was conducted, as a result, 6 factors and 22 questions were presented. They are 'curriculum and instruction', 'advice for docent', 'educational environments', 'administrative services', 'support for docents', 'docent life'. The results of t-test, there was a significant difference between importance and satisfaction of the every 22 questions, the mean score of satisfaction(M=3.87, SD=.08) was lower than that of importance(M=4.10, SD=.20). According to ISA, the items located in "concentrate here" were deduced. They are 3 items from administrative services, device for docent, curriculum and instructions. To put in concretely, They were 'lecture content(subject)', 'teaching method', 'service attitude of personnel', 'interest in a docent' Based on these results and descriptive responses from the docents, the strategies for docent satisfaction in natural heritage docents training programs were suggested.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.205-206
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• 2020

노년기를 더욱 의미 있고 창조적으로 보낼 수 있도록 돕는 교육의 필요성이 제기되면서 노년층의 평생교육의 중요성이 강조되고 있다. 평균수명의 연장은 노인의 삶의 질에 대한 사회적 관심을 촉발시켰고 특히, 문화예술관련 평생교육은 노인의 감수성과 삶의 질을 향상시킬 수 있다는 점에서 중요하다. 평생교육은 우리나라에서 2000년 3월부터 시행하였다. 본 연구는 노년층의 문화예술 평생교육기관 만족도에 미치는 영향을 파악하고자 한다. 노년층의 문화예술 평생교육기관의 교육서비스 품질, 행정서비스 품질, 환경 품질 요인에 따라서 이용자들의 만족도에 어떠한 영향을 미치는지 확인하고자 한다. 이러한 연구를 통하여 고령화 사회에서 평생교육이 노인문제해결에 요한 분야가 될 수 있다는 데에 의미를 부여하고 노인평생교육에 한 인식과 질 제고를 한 정책시사를 제공하고자 한다

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.434-443
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• 2011

The purpose of this paper is to suggest more effective interpretation method to enrich visitors' satisfaction and attitudes on cultural heritage. The paper examined the difference of interpretation effectiveness and the relationship of interpretation attributes and visitors' satisfaction and attitudes on cultural heritage according to the type of interpretation media. The result of empirical analysis shows that there is significant difference of interpretation attributes, visitors' satisfaction and attitudes on cultural heritage according to interpretation media type. Also the different interpretation attributes have effects on visitors' satisfaction, and the degree of effect of each attribute on attitudes on cultural heritage are different according to interpretation media. Most important and meaningful finding is that educational interpretation is also necessary to enhance visitors' behavior to cultural heritage preservation as well as interesting and effective interpretation have strong impacts on visitors' satisfaction. Other implications are also suggested.

• The Journal of the Convergence on Culture Technology
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• v.5 no.2
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• pp.257-261
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• 2019

Service user satisfaction in the community service is also an important factor that leads to the improvement of the quality of the social service and the self - reliance of the service provider. The purpose of this paper is to examine the satisfaction factors affecting service continuity intentions in community service users, and provide direction and demand forecast information to improve user satisfaction and service satisfaction. In this study, the reliability test was conducted to check the reliability of each measurement tool and descriptive statistics and frequency analysis were conducted to identify the general characteristics of the study subjects. Logistic regression analysis was conducted to determine the effect of user satisfaction factors on service continuity. As a result of this study, it was confirmed that service user satisfaction in the community service is an important factor for improving the quality of social services and for the independence of service providers.

• Korea journal of population studies
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• v.32 no.3
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• pp.21-41
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• 2009

본 연구는 소비자의 의료서비스 만족도에 영향을 미치는 중요한 요인들을 규명해 보고 그 관계를 살펴보고자 하였다. 특히 의료소비자가 인지하는 의료서비스의 만족도에 영향을 미치는 구성요소 가운데 의사, 간호사 등 의료인력 요소와 시설, 대기시간, 행정절차 등 비의료적 구성요소를 중심으로 만족도에 영향을 미치는 관련요인을 규명해 보았다. 본 연구에서 사용된 실증적 자료는 서울에 거주하는 사람으로 조사시점인 2007년 10월을 기점으로 지난 3개월 내에 의료서비스를 이용한 경험이 있는 사람을 대상으로 설문조사에 의해 수집되었고, 최종 543사례가 분석에 활용되었다. 의료서비스에 대한 만족도와 요인들간의 관련성을 파악하기 위해 상관관계 분석과 다중회귀분석을 실시하였고 특히 의료서비스의 질과 만족도에 직접적인 영향을 미치는 의료 인력의 자질과 태도와의 연관성에 초점을 두어 분석하였다. 분석결과, 소비자의 의료서비스 만족도에 영향을 미치는 핵심적인 관련 요인으로는 의료인력 구성요소로서 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 특히 "의사실력", "의사의 자상한 설명과 친절", "의사의 믿음직함", 그리고 "의사가 환자의 얘기를 귀담아 들어줌"이라는 의사의 자질과 태도가 가장 중요한 요인이라고 할 수 있다. 이와 같은 의료서비스의 질과 만족도연구는 소비자의 의료서비스 만족도 정보로 활용하므로 의료서비스 공급자와 의료기관 종사자들의 책임의식 고취와 고객중심적 의료서비스 문화 정착에 도움이 되고 소비자들에게 좀 더 나은 의료서비스를 제공할 수 있도록 의료공급자들에게 동기를 부여해 준다는 점에서도 의의가 있을 것이다.

• Review of Culture and Economy
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• v.17 no.2
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• pp.137-159
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• 2014

The items currently used in museum service evaluations fail to offer satisfactory suggestions that could aid in the improvement of museum services. This study aims to identify and develop items that take into consideration the unique nature of art museum services. This study also identifies factors that determine visitor satisfaction and decisions to revisit with the end of offering methods to improve art museum service. The research conducted was based on an on-site survey of visitors of the Gwangju Art Museum. 223 questionnaires were collected, 211 of which were used in the data analysis. Factor analysis was applied to identify service factors to be considered at art museums. Regression analysis was then applied to estimate the influence of each factor in visitor satisfaction and revisit intention. This study first identifies five service quality factors of art museums: display method, employers, content, facilities, and supplemental programs. Results of the regression analysis showed that content is the most important factor in raising customer satisfaction and revisit intention. Supplemental programs were also significant in raising young and family customer satisfaction. The results also showed that various supplemental services such as education and experiential programs were necessary. Service facilities were also statistically significant factors in customer satisfaction and revisit intention. This study contributes in identifying five factors that could better measure art museum service quality. It also suggests a method to improve museum service quality based on the results of empirical investigations. This information could be of great help to art museum operators and other researchers.