• Title/Summary/Keyword: 문화상품

Search Result 787, Processing Time 0.031 seconds

소비자 금간 선택과 영화관 입지 특성의 변화

  • 강혜정
    • Proceedings of the KGS Conference
    • /
    • 2003.11a
    • /
    • pp.138-143
    • /
    • 2003
  • 오늘날 경제가 서비스 부문을 중심으로 구조화되고, 상품의 생산으로부터 유통ㆍ소비에 이르는 경제 부문에 문화적 요소들이 상품 구성의 핵심 및 부가가치 창출의 원천으로 부상하면서 도시 경제는 문화산업(cultural economy)을 중심으로 변화하고 있다. 공간적 범위에서 이러한 경제 구조의 변화는 생산 및 유통, 서비스 산업의 입지 변화를 초래하는 주된 변인으로 작용함으로써 중요한 의미를 지니게 된다(이금숙, 1993). (중략)

  • PDF

출판계 궁금한 일, '이것이 알고 싶다'

  • O, Wan-Jin
    • The Korean Publising Journal, Monthly
    • /
    • s.237
    • /
    • pp.2-3
    • /
    • 1998
  • 이즈음 출판계 움직임은 어느 해보다 긴박하다. 연초부터 무너지기 시작한 굵직한 도매상의 잇따른 부도와 그의 처리, 정부지원금 활용에 대한 출판계 내부의 의견조정 과정, 불황을 틈탄 신간 할인판매의 불길 등 그런 가운데 문화상품권 등장으로 도서상품권과 미묘한 갈등을 보이거나, 마냥 시간을 끌어오던 출판단지 조성의 구체적인 밑그림이 드러나는 등 물밑 변동도 있었다. 일련의 출판계 움직임의 속사정을 살펴본다.

  • PDF

책의 선물문화 새롭게 열린다

  • Choe, Tae-Won
    • The Korean Publising Journal, Monthly
    • /
    • s.82
    • /
    • pp.13-13
    • /
    • 1991
  • 도서상품권은 가맹점 마크가 부착된 전국 가맹서점에서 공통으로 판매.교환이 가능하다. 규격봉투를 이용해 우편으로 전달할 수도 있는데, 구입시 액면가의 20% 미만에 해당하는 잔액은 서점으로부터 돌려받을 수 있다. 종이상품권 외에 공중전화카드와 같은 사용방식의 프리페이드 카드의 개발도 고려하고 있는 것으로 알려졌다.

  • PDF

A refinement of customer satisfactory factors in multimedia contentware evaluation process - focused on company website design - (멀티미디어 컨텐트웨어 상품에 대한 소비자 감성 평가 요소(문화성 인자)추출에 관한 연구 - 기업 웹사이트를 중심으로 -)

  • 이종호;김명석;이현이;김태균
    • Archives of design research
    • /
    • v.11 no.1
    • /
    • pp.291-302
    • /
    • 1998
  • This paper covers the development process of multimedia evaluation system, especially focused on customer satisfactory factors while customers navigating net-based Interactive multimedia system. Customers usually experience new level of interaction cased by newly developed web-based technology In ordinary multimedia system. However, if it gives customers satisfactory experience is a matter of question. To find out the relationship between customer satisfaction and interactivity factors exposed by multimedia system, a model has been developed which describes the structure of web-based multimedia system and its relation to customer satisfactory factors. Five different experiments, including 'semantic differential', 'focus group interview', and 'expert review', has been conducted and four customer satisfactory factors were identified. Those are 'customery value', 'structural perfectness', 'visual perfectness', and 'contemporaneity'. With these factors and newly delveoped evaluation system, 7 different web-site has been evaluated and analyzed at the end of this report.

  • PDF

Development of character culture products that are fused with local culture resources (지역 문화자원과 융합한 캐릭터 문화상품 개발)

  • Park, Seon-Gyeong;Chang, Seok-Joo
    • Journal of Convergence for Information Technology
    • /
    • v.9 no.4
    • /
    • pp.8-13
    • /
    • 2019
  • In this paper, based on the production technology and infrastructure of local cultural contents, it is determined that reconstruction and commercialization of local culture resources are necessary due to absence of character brand products centered on storytelling. It is expected to contribute to the expansion of the supply of advanced ceramic products along with the foundation of various contents production as it becomes the foundation to establish the developed business base through the differentiation strategy of the character product development based on the storytelling. In addition, due to the manual production, only a small amount of production can be produced and the production period is lengthened. On the other hand, the production period of gypsum mold is shortened by making mock-up through 3D program and 3D printing, It was effective in developing a wide variety of pottery products.

Impact of Information Quality and User Interface Quality of Web-Site on Online Purchasing Intention of Cultural Products: Moderating Effect of Customer Involvement (웹사이트 정보품질 및 사용자인터페이스품질이 문화상품 온라인구매의도에 미치는 영향: 고객관여도의 조절효과)

  • Cho, Se-Hyung
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.12
    • /
    • pp.931-944
    • /
    • 2013
  • With the expansion of EC and the development of culture industry, Web-site shopping of cultural products have become recognized as one of the major purchasing channels for customers, as well as one of the competitive distribution channels for film distributors or theater group. The research is to investigate the impact of information quality and user interface quality on information service satisfaction and online purchasing intention of cultural products. The results of this study are as follows: 1) Both information quality and interface quality have meaningful influence on information service satisfaction and purchase intention. 2) Information service satisfaction gives significant impact on online purchasing intention irrespective of the level of customer involvement. 3) Information quality has a meaningful influence on online purchasing intention in case of high level of customer involvement, while interface quality gives strong impact on online purchasing intention in case of low level of consumer involvement. In conclusion, there is a need to consider the level of customer involvement for building a successful marketing strategy of online purchase sites of cultural products.