• Title/Summary/Keyword: 문화관광형시장

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The Evolution and Development Strategies of Event Tourism in the Case of Young-deung Festival at Chindo (이벤트관광의 성장과정과 활성화 방안 -전남 진도 영등제를 사례로-)

  • 추명희
    • Journal of the Economic Geographical Society of Korea
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    • v.1 no.2
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    • pp.103-134
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    • 1998
  • This paper examined the evolution and development strategies of Young-deung Festival holding in Chindo since 1978. The Young-deung Festival is a representative event tourism in Korea. The water between Hoidong and Modo in Chindo, a small islet 2.8km off the coast, part to reveal a path 40m wide as a result of the moon influence on the tides. This phenomenon is called “young-deung-sal”on the Chindo. This event began on a small scale highlighting the treasury of traditional folkfore and shamanism peculiar to these islands, various cultural resources, and local place attraction such as young-deung-sal. But, in the early 1990s, with the introduction of systematic management and a variety of programs, the small village festival has steadily evloved in the scale aspects of the program, budget, profit, and the number of visitors participating in festival. In addition, the period of festival was prolonged for three days and visitors from other provinces have steadily increased, in particular visitors from Seoul and Gyoungkee have steadily increased. In order to develop the Young-deung Festival, the followings should be done: creation of local image through place attraction, private organization in supporting festival, adoption of management techniques for the local economic activites, and extension of linkage with tourists places around Chindo, target visitor marketing through a continuous visitor survey.

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Practical Study on Methods to Revitalize Traditional Market (전통시장 활성화 방법에 관한 실제적 연구)

  • Yoon, Seongwon
    • Journal of Service Research and Studies
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    • v.14 no.2
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    • pp.69-81
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    • 2024
  • The The purpose of this study is to have a positive impact on the evaluation of the traditional market revitalization project by discussing the business details and implementation process of the commercial district revitalization project in depth. The research method uses practical methods for traditional market revitalization projects. First, the activation method of the place was examined through the concepts of Oldenburg's 'Third Place' and Carr et al.'s 'Five Demands for Public Space' and the theories related to non-face-to-face transactions were examined. The first study case was the commercial district revitalization project of the Cheongju Global Market Development Project(Seongan-gil Street Shopping Mall and Yukgeori traditional Market), which discussed revitalization of open space, revitalization through reproduction, and revitalization through festivals. The revitalization project through representation is a project to install a symbolic sculpture at the estimated location of the 'Namseokgyo' buried in Yukgeori traditional Market. The revitalization through the festival is the Korea Sale Festa, which is a vibrant business due to increased sales at traditional markets and shopping malls and floating population in open spaces. The second study case was the Cultural Tourism Promotion Project(Hanmin traditional Market), which discussed revitalization through the development of local brands and SNS content. In the conclusion, the relationship between the six projects and commercial district revitalization methods was discussed, and policy recommendations were made, mentioning the importance of reflecting regional characteristics in design planning. We hope that this study will be used to positively evaluate the traditional market revitalization project, showing that stakeholders are working hard to produce positive results within institutional limitations.

농촌어메니티에 기초한 농촌자원의 중요도 평가 및 순위적 관계 분석

  • 박창석;전영옥;조영국
    • Proceedings of the KGS Conference
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    • 2002.05a
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    • pp.120-123
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    • 2002
  • 본 연구는 농천어메니티의 개념을 토대로 농촌주민과 도시민의 가치라고 할 수 있는 정주기능으로서의 생활자원화와 방문가치로서의 관광자원화로 구분하고, 이를 토대로 도시민과 농촌주민, 전문가들을 대상으로 농촌자원의 중요도와 순위적 관계를 분석하였다. 구체적인 연구결과를 살펴보면 다음과 같다. 첫째, 농촌자원을 자연적 자원과 문화적 자원, 사회적 자원으로 구분하여 37개 자원을 설정하였다. 이러한 농촌자원은 농촌어메니티를 형성하거나 형성에 영향을 미치는 대상이라고 볼 수 있다. 둘째, 이러한 농촌자원은 농촌주민과 도시민이 지닌 가치에 기초하여 생활자원적 가치와 관광가치적 가치를 동시에 혹은 차등적으로 지닐 수 있다. 이러한 관점은 농촌자원에 대한 중요도 평균에 대한 차이검증(t-test)을 수행한 결과 전체 자원의 56.8%에 해당하는 21개가 유의미한 차이를 보인 결과에 의해 지지를 받는다. 셋째, 농촌자원에 대한 순위적 상관관계분석에서도 전문가와 전체집단에서 생활자원과 관광자원에 대한 순위상관관계가 의미가 없는 것으로 나타나 위의 두번째 결과를 지지하고 있다. 이러한 결과는 농촌자원의 개발 방향과 가치부여가 자원의 속성에 따라 차등적으로 진행되어져야 함을 보여준다. 다섯째, 농촌자원의 유형을 생활자원화와 관광자원화에 대한 중요도의 표준화 점수에 기초하여 4개 유형(유형 I~IV)으로 구분하였다. 이러한 유형별 자원중요도를 고려하여 농촌마을의 개발목적에 비추어 생활자원형이나 관광자원형과의 연계를 통해 마을의 정체성과 특성화에 기여할 수 있도록 해야 할 것이다.(요약 및 결론에서 발췌)를 고지도와 지리지.읍지를 통하여 살펴봄으로써 변한 것과 변하지 않는 것을 분석하여 시대상의 복원과 지역사회의 정체성 확립에 일조하고자 한다.곡물의 여러 줄기가 합수하고 물이 역류하지 않으며 잘 감아도는 곳으로 표현할 수 있다 이러한 명당의 기본적인 원리는 장풍(藏風)과 득수득파(得水得破)이다. 장풍과 득수란 '국'(局), 즉 산줄기와 수계로 이루어진 일정한 범위 속에 만물이 생태계 속에서 살아가는 모습인 '체형(體形)'의 의미가 나타나야 한다는 것이다. 그러나 이러한 의미는 시대에 따라 달라질 수 있는 것이다.면적의 52%를 점유하여 감자 재배지의 핵심지를 이룬다. 4. 한국 감자 재배지역 중심지의 지리적 특징은, 높은 산지지역의 산록완사면에 밭작물로 재배된다는 점과 교통이 불편한 지역으로서 도시화와 산업화 지역의 그늘 지역이 대부분이다. 강원도의 감자 재배지는 감자재배에 적합한 자연환경과 화전농업의 전통, 감자 재배기술의 전파, 중앙정부와 지방정부가 지원하는 각종 연구소 분포와 영농지도, 씨감자 생산과 협동조합의 판로 개척, 도로 개설과 포장 등의 인문지리적 요인이 영농조건을 개선하고 감자 판매를 위한 시장접근을 용이하게 하여, 남한 최대의 감자 재배지역을 형성하였다. 제주도는 산지지형과 따뜻한 기온으로 2기작이 가능하고, 감자가공 공장설립과 교통발달에 따른 육지 시장과의 접근이 용이해졌기 때문에 남한에서 2번째로 큰 감자재배지역이 되었다.(요약 및 결론에서 발췌)그람양성균에서 효과적이었으며, 농도별 항균력시험 결과 농도가 증가할수록 비례하여 저해율도 증가함을 알 수 있었다. 첨가농도를 달

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A Study on the Recognition of the Traditional Market Food (대학생들의 전통시장 먹거리 인식에 대한 주관성 연구)

  • Kim, Ho-Seok
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.277-284
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    • 2018
  • The purpose of this study was to investigate the Q - method, which is one of the qualitative analysis methods to approach deep and intrinsic meaning about the perception of college students about food in traditional market. Recently, local governments have been developing diverse tourism products aimed at young people in order to revitalize traditional markets. In this study, we classify the perception of food in traditional market by university students, And to suggest strategic implications by using it as basic data for establishing marketing strategy so that young people can visit in the futures. In order to analyze the perception of college students' subjective perception of traditional market food, Factor analysis was used to conduct an exploratory study. To do this, a Q-sort, Program, and Q factor analysis. The results were classified into three types. The first type (N = 21): Memories seeking type, the second type (N = 6): Local culture resource seeking type, the third type(N = 5). Each of these subjective perceptions can be used as a basis for future research. Through the establishment of marketing strategies for each of the three types of classifications, the direction of traditional markets is presented, and a variety of food items that are valuable as local tourism resources are accommodated by accepting university students' to contribute to the revitalization of traditional markets.

Market Segmentation and Characteristics by Fair Participants evaluation Quality - Based on Korean Medicine-Bio Fair 2014 Jecheon Korea - (박람회 품질평가에 따른 시장세분화 및 특성분석 - 2014 제천한방바이오 방문객 대상 -)

  • Kim, Ki Hyun;Heo, Jun;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.23
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    • pp.17-26
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    • 2016
  • This study was to segment The 2014 Korean Medicine-Bio Fair visitors based on fair quality factors. From the on-site survey at the destination, a total of 308 useful sample were collected and analyzed in SPSS 21.0. From factor analysis, the result shows 5 quality types of 'fair product', 'convenient facilities', 'accessibility', 'promotional information' and 'contents.' Also Three different segmented groups were derived form clusters analysis, which are 'accessibility preference group', 'promotion preference group', and 'high quality preference group.' The result of this study indicated that there were significant differences in demographic, satisfaction and behavioral variables between these three segments. More theoretical and practical implication were discussed in the conclusion section.

Measuring the Non-market Value of the Introduction of Electric Vehicles to National Parks Against Climate Change (기후변화의 대응수단으로서 국립공원 내 전기자동차 도입의 비시장적 가치 추정에 관한 탐색적 연구)

  • Kim, Sang-Tae;Min, Woong-Ki;Kim, Nam-Jo
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.81-102
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    • 2014
  • As carbon dioxide, the main greenhouse gas, is generally emitted by vehicles, the development and distribution of electric cars is important for the sustainability of environmentally-friendly tourism, especially in national parks. National parks in Korea, however, still see the use of traditional vehicles powered by internal combustion engines in the handling of visitors and the transportation of goods and staff. Such engines being the cause of environmental problems such as exhaust emission and noise pollution, the introduction of electric cars in national parks is needed. This study aims to analyze the economic value of electric cars in national parks as well as contribute to the development of the Green Transportation model in tourism destinations. The study used a logit model to estimate the willingness to pay for the introduction of electric cars in national parks. Adults over the age of twenty, with gender and age apportioned equally, were surveyed using questionnaires that included dichotomous as well as demographic questions. The findings show that the amount an individual is willing to pay for the purpose of environmental conservation is 3,948 won, while the value the national parks would derive from the use of electric cars is 56,138,130,000 won. The introduction of electric cars in national parks is expected to offer both direct and indirect benefits while helping to improving the environment of the national parks by eliminating exhaust emission and noise. This introduction would also be a response to climate change that can be taken by society as a whole.

A Study on Pattern Grading of Eco Resort wear for Jeju Medical Tourism (제주 의료관광을 위한 에코 휴양복의 패턴그레이딩 연구)

  • Choi, Gun-Han;Kang, In-Hee;Yang, Hye-Jin;Lee, Mi-Na;Lee, Eun-Joo;Ko, Ju-Hyung;Hong, Ji-Un;Kwon, Sook-Hee
    • Science of Emotion and Sensibility
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    • v.13 no.4
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    • pp.733-740
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    • 2010
  • This proposal of eco-friendly Resort wear targeting medical tourists of Jeju intend to contribute to the local economy by creating more added-values and profits. With high-quality leisure outfits, the medical tourism could provide tourists more pleasantness as well as a souvenior, which may help them to cherish the memory in Jeju. Well-developed Galot leisure outfits matched with other Galot products could result in additionary buying of other Galot items. Furthermore, by developing the size system as well as pattern grading, we can help local Galot manufacturers who currently require these standardized creation system. The summary of this research is as follows: 1. we examined the current issues and disadvantages of the local Galot through a survey. 2. We defined the Galot leisure outfit for Jeju medical tourism, conducted market research, and reflected these into representative designs for them. 3. We developed a size system as well as a pattern grading to standardize the manufacturing process.

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Developments of Local Festival Mobile Application and Data Analysis System Applying Beacon (비콘을 활용한 위치기반 지역축제 모바일 애플리케이션과 데이터 분석 시스템 개발)

  • Kim, Song I;Kim, Won Pyo;Jeong, Chul
    • Korea Science and Art Forum
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    • v.31
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    • pp.21-32
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    • 2017
  • Local festivals form the regional cultures and atmosphere of communication; they increase the demand of domestic tourism businesses and thus, have an important role in ripple effects (e.g. regional image improvement, tourist influx, job creation, regional contents development, and local product sales) and economic revitalization. IoT (Internet of Thing) technologies have been developed especially, beacon-one of the IoT services has been applied as plenty of types and forms both domestically and internationally. However, notwithstanding expansion of current digital mobile technologies, it still remains as difficult for the individual to track the information about all the local festivals and to fulfill the tourists' needs of enjoying festivals given the weak strategic approaches and advertisement activities. Furthermore, current festival-related mobile applications don't function well as delivering information and have numerous contents issues (e.g. ways of information delivery within the festival places, independent application usage for each festival, one time usage due to one time event). This research, based on the background mentioned above, aims to develop the local festival mobile application and data analysis system applying beacon technology. First of all, three algorithms were developed, namely, 'festival crowding algorithm', 'visitor stats algorithm', and 'customized information algorithm', and then beta test was followed with the developed application and data analysis system. As a result, they could form the database of visitors' types and behaviors, and provide functions and services, such as personalized information, waiting time for festival contents, and 'hot place' function. Besides, in Google Play store, they also got the titles given with more than 13,000 downloads within first three months and as the most exposed application related with festivals; and, thus, got credited with their marketability and excellence. This research follows this order: chapter 2 shows the literature review of local festival related with technology development, beacon service, and festival application. In Chapter 3, design plans and conditions are described of developing local festival mobile application and data analysis system with beacon. Chapter 4 evaluates the results of the beta performance test to verify applicability of the developed application and data analysis system, and lastly, chapter 5 explains the conclusion and suggests the future research.

The Study on the Effect of Cultural Difference on Overseas Travel Market: A Comparison among Korea, China, U.S. and Japan (문화차이가 해외여행 시장에 미치는 영향에 관한 연구: 한·중·미·일 비교를 중심으로)

  • Kim, Jonghyuk
    • International Commerce and Information Review
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    • v.19 no.1
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    • pp.213-234
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    • 2017
  • This study analyzed valid samples of 707 units collected by conducting paper and online surveys on the Korean, the Chinese, the American, and the Japanese. The result showed that a significant causal relationship exists between power distance and pull motivation as well as collectivism and push motivation, which led to a conclusion that developing travel packages that can strengthen bonding of fraternal societies through various events and attractions is effective for respondents from Asian countries. On the other hand, Americans turned out to prefer practical plans, which could provide individual's needs and preferences, for example, a self-healing package. This study, using a simple survey, may have a limitation in that it does not allow the participants to express their opinions. However, the study is meaningful that it made a theoretical contribution utilizing Hofstede's cultural dimensions index, two types of motivation, and theories of customer satisfaction and revisit intention. It also has a practical implication in that it proposes the most optimal and applicable overseas travel marketing strategy by comparing cultural traits of each country.

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Production of fusion-type realistic contents using 3D motion control technology (3D모션 컨트롤 기술을 이용한 융합형 실감 콘텐츠 제작)

  • Jeong, Sun-Ri;Chang, Seok-Joo
    • Journal of Convergence for Information Technology
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    • v.9 no.4
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    • pp.146-151
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    • 2019
  • In this paper, we developed a multi-view video content based on real-world technology and a pilot using the production technology, and provided realistic contents production technology that can select a desired direction at a user 's view point by providing users with various viewpoint images. We also created multi-view video contents that can indirectly experience local cultural tourism resources and produced cyber tour contents based on multi-view video (realistic technology). This technology development can be used to create 3D interactive real-world contents that are used in all public education fields such as libraries, kindergartens, elementary schools, middle schools, elderly universities, housewives classrooms, lifelong education centers, The domestic VR market is still in it's infancy, and it's expected to develop in combination with the 3D market related to games and shopping malls. As the domestic educational trend and the demand for social public education system are growing, it is expected to increase gradually.