• Journal of Digital Convergence
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• v.15 no.6
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• pp.121-132
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• 2017

In this study, there is a purpose of research to secure competitiveness through the effective utilization of intangible corporate resources of founded enterprises. For this research, we conducted a survey on the way the customers who used the products of the BI center and founders less than 7 years evaluated the founded company. Schmitt's empirical element was examined as a theoretical background, and it was examined whether these empirical factors and attitudes acted as a preprocess in the decision-making process as a repurchase intention. The Result of research is as follows. First, It clearly indicated that customer experience and search experience affected the degree of re-purchase. Second, customer's experience (use experience, search experience, contact experience) were grasped with significant influence on customer's attitude. Third, we discovered that customer's attitude had mediated between customer's experience (use experience, search experience) and re-purchase. This research suggests that if we manage empirical factors well, we can increase the degree of re-purchase and cope appropriately with the limitations of small and medium enterprises.

• 한국IT서비스학회:학술대회논문집
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• 2007.05a
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• pp.231-236
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• 2007

서비스 경제의 확산과 경쟁심화라는 현 시점에서 서비스품질은 조직의 장기적인 핵심 가치로 판단되는 것이 타당하며, 조직은 서비스품질을 확보하여 재무성과를 향상시켜야 할 것이다. 조직의 성과는 유/무형의 재무적 요소로 표현되나 이러한 재무성과의 성공과 실패는 리더십, 전략, 고객만족, 정보와 지식, 인적자원, 프로세스 등의 유기적인 체계에 의해 좌우된다. 본 연구에서는 한국표준협회 한국서비스대상의 평가지표를 기본 구조로 하여 평가 지표가 실행과제의 내용을 구성할 수 있도록 지표를 세분화 하고 서비스품질의 개선을 통해 경영성과의 증진을 도모하는 일련의 방법론과 프로그램을 개발한다. 연구의 결과는 기업이 전사적 측면에서 서비스품질 활동을 위한 지표개발로부터 실행계획수립까지의 과정에서 필요한 가이드라인 혹은 실질적인 평가 자료로 활용되기를 기대한다.

• Journal of the Korea Society for Simulation
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• v.21 no.2
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• pp.11-17
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• 2012

The past combats depended often on a number of firepower and manpower. However, integrated decision support viewpoint from communications, surveillance, reconnaissance, intelligence and so forth in combats witnessed in the Gulf, the Middle East, and Afghanistan have changed the trends of combat. That is, the force multipliers which many support systems enhance the combat potential of the fighting forces significantly become big issues to win or not in that combat. According to changing recent combat trend, Lanchester's combat model is being challenged to develop keeping pace with the new trend. We approach this paper as mathematical modeling about how the effect of terrain affects in the combat. Terrain information is invisible, but it is necessary to consider for analysis of warfare. Additionally, tangible or intangible elements affecting to attrition coefficients are continuely reflected to the combat model from decision-makers, then it will be a model closer to the reality and very suggestive to the actual world.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.2
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• pp.536-542
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• 2012

This research the impacts of the experiential marketing elements to the relationashin orientation and the results are as follow. It showed items of emotional experience, cognitive experiences, ative experience, relationshin experience positively affect to the festival brand loyalty. Through these results, first, we could suggest a new data for the development of the festival experience marketing for the enhancement of the festival brands in the future. Second, as the new research applying the festival and experiential marketing, we could found the experiential marketing through the intangible goods as like the festival could affect to the reinforcing of the relationship orientation. This is scientifically could suggest the basis to enlarge the scope of application. Also it could suggest industrially a lot of implications to establish the marketing strategy of the festival and reinforcing strategy of the relationship orientation.

• Journal of Korean Society of Rural Planning
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• v.26 no.1
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• pp.1-12
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• 2020

다수의 국가에서 농촌이 쇠퇴하는 현상을 확인할 수 있으며, 특히 경작 포기지의 비율이 빠른 속도로 향상되고 있다. 일본에서 경작 포기지의 증가는 농작물의 국내 자급률 감소, 농지의 중요한 기능 중 하나인 자연재해 방지 기능의 상실, 그리고 농촌 지역사회가 계승해 오던 다양한 형태의 무형적 자산의 소실 등을 야기하였다. 농지와 농촌 지역사회 활동의 보존은 지속가능한 개발을 위해 필수적인 요소이다. 생태계 서비스는 농지가 보유한 기능 중 하나이며, 일본의 중산간 지역 직불제는 농지의 보전과 농촌 지역사회 활동을 지원하여 생태계 서비스 보존 및 유지에 일조하기에 생태계 서비스에 대한 지불(PES)이라 볼 수 있다. 본 연구의 목표는 중산간지역 직접지불제도의 혜택을 받는 지역과 RCP8.5 시나리오 하에서의 자연재해 피해액 간의 관계를 파악하여 직불제의 효율성을 간접적으로 검증하는 것이다. 본 연구의 대상지는 일본 홋카이도의 농지 전체이며, 2005년, 2010년, 2015년의 강우량 예측 패널 데이터와 농업 센서스 패널 데이터를 이용하여 한계효과를 구하여 분석하였다. 분석 결과, 중산간지역 직불제 해당지역이면서 농촌 지역사회 활동이 활발할수록 자연재해 피해액이 적었다. 따라서 특히 중산간지역 직불제 해당지역일수록 재해피해 감소를 위해 농촌 지역사회 활동이 필수적으로 요구된다. 본 연구의 의의는 중산간지역 직불제의 효율성을 자연재해 피해액을 통해 검증한 데 있으며, 향후 직불제의 효율성에 대한 논의에 기초자료로 활용될 수 있다.

• Journal of vocational education research
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• v.29 no.3
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• pp.133-156
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• 2010

This study examines corporate support in learning on individual participation in learning and organizational learning. For this purpose, First, what does corporate support in learning affect individual participation in learning? Second, what does corporate support in learning and individual participation influence organizational learning? This study analyzed 1,268 employees at 139 companies. Sample sizes averaged about 9.22 employee per corporate. This paper used statistical method of hierarchical linear model. Above all, the findings show that corporate support in both formal and informal learning has meaningful effect on individual participation in formal learning and relationship. The findings reveal that corporate support in formal learning has influence on capacity, organizational memory, learning competency, adaptation to environment except sharing value. Furthermore, individual participation in learning has positive effect of increased organizational learning in all areas. In particular, it is shown that participation in informal relationship plays an important role to improve individuals' organizational learning ability.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.191-204
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• 2018

In the era of diversity and creativity, autonomous regional regeneration is being emphasized. Local regeneration effects through local heritage utilization and the value of regional properties are rising. It is very meaningful to find a way to revitalize the urban regeneration system that can transform the facilities, spaces and industries in underdeveloped regions into opportune properties. This study explores the possibility of self-sustaining development by establishing an endogenous self-reliance system through the localization of industrial heritage. Competitive advantage strategies of regional properties are more important than regional comparative advantages. In the future, more attention should be paid to the intangible value of the city. A genuine city revival should be created as a place with cultural identity through artistic ecology, tradition, community, and aesthetics centering on people.

• Korea Science and Art Forum
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• v.23
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• pp.149-162
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• 2016

Here are background, method, scope, main contents of this research. As the interests increased in recent about the construction in complex and diverse areas, construction is locally connected to human life like to coexistence of the technology and culture. The local development should not be fragmentary construction to improve local recycling ability. Local society should be inherited by modern cultural perspective through a variety of local culture and coexistence. Effective decision making analysis is necessary to build a livable area with a combination of high-tech industry. For this reason, this paper will study the political analysis for decision making at the planning stage of construction in point of fusion of technology and culture by using unstructured data analysis. Conclusion is as in the following. Local planning stage of construction describes diverse meanings of intangible and intangible factors as political factor. Technology factors have various qualitative and quantitative factors in construction field. Understanding decision making at the planning stage of construction means not only visible 'technology factor' such as structure, method, shape, and so on, but also invisible 'culture factor' such as spirit of age, religion, learning, and life-style reflected in formation process of space, and insight of brain power about art.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.377-381
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• 2008

Chinease-Korean Cultural Map, which is an electronic cultural map that shows Chinese-Korean culture on maps, is planned as the first step to development Asian Electronic Cultural Map. Chinese-Korean have their unique cultural characteristics same as other small tribes. Small tribes shows same typical cultural characteristics of Asian, and that characteristics are very important factors for understanding the whole Asian culture. This paper proposes a logical and standardized development methodology for construction of Electronic Cultural Map. The methodology consists of 6 steps; information analysis, keyword extraction, keyword clustering, map element extraction, prototype design, and map development. We used and evaluated the methodology during prototype design and development steps for the optimal functions. To generate the base maps for Chinese-Korean Cultural Map, we use Google Earth and KML(Keyhole Markup Language) for standardized and easy development.

• Journal of Technology Innovation
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• v.20 no.3
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• pp.29-55
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• 2012

In order to successfully adopt and implement the Balanced Scorecard(BSC), firms need to respond adequately to the rapid changes of today's business environment and consider the growing importance of non financial factors in the business activities such as intangible assets(R&D expenditure, patent, goodwill, etc.). Our primary focus throughout this paper is on developing Key Performance Index(KPI) of BSC for R&D expenditure activities. In this study, we have developed and named PEI(Patent Efficiency Index),which is the KPI for R&D expenditure by focusing on the efficiency of a patent that is the output from the R&D expenditures. Secondarily, we have attempted to address the solution for the current problems of the traditional R&D performance measurement by using our developed PEI and examine the usefulness and effectiveness of the newly developed our PEI. According to the empirical test results, we find that the PEI is positively associated with ROA and Tobin's Q, respectively and show that our developed PEI is more effective and accurate than the traditional R&D performance measurement as a business performance measurement. Furthermore, these findings proves that we can measure and evaluate how efficiently the firms perform the R&D activities and shows that the PEI can be a critical index for evaluating firm's business performance related to the R&D expenditures.