• Title/Summary/Keyword: 몰 비

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인터넷 쇼핑몰에서의 제품구매시 브랜드와 가격의 상대적 중요성 지각에 관한 연구

  • 전성률;허종호;강석준
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.10a
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    • pp.325-328
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    • 2000
  • LG 경제연구원이 발표한 보고서에 의하면, 국내 인터넷 쇼핑몰 시장이 2003년에는 1조 7000억원 규모를 상회할 것으로 예측되고 있다. 그러나 급격한 성장세를 보이고 있는 인터넷 쇼핑 시장규모에 비해 아직까지도 소비자와 관련된 연구는 많이 부족한 실정이다. 특히, 인터넷 쇼핑과 관련된 자료를 보면 소비자들은 인터넷을 통한 제품구매 시 여전히 불안감을 가지고 있는 것으로 나타나고 있음에도 불구하고 인터넷쇼핑에서의 지각된 위험에 대한 연구는 간헐적으로 이루어지고 있을 뿐이며, 이들 연구 역시 인터넷 쇼핑에서의 지각된 위험과 그 유형을 규명하는 데에만 초점을 맞추고 있어 지각된 위험수준에 따라 소비자의 구매행동이 어떻게 달라지는지에 대해서는 논의가 제대로 이루어지지 않고 있다. 따라서 본 연구에서는 지각된 위험수준에 따른 소비자의 구매행동을 브랜드와 가격 의존도로 한정시켜 이들 요인들간의 상대적 중요성 지각을 살펴볼 것이다. 본 연구에서 다룰 연구문제를 정리하면 다음과 같다. 첫째, 인터넷 쇼핑몰에서 제품 구매시 제품유형과 인터넷 쇼핑몰의 명성 그리고 인터넷 쇼핑경험의 세 변수는 소비자의 지각된 위험에 각각 어떤 영향을 미치며, 탐색재와 경험재, 인터넷 쇼핑몰 명성의 정도 그리고 인터넷 쇼핑경험의 유무에 따라 어떤 차이점이 존재하는가\ulcorner 둘째, 소비자의 지각된 위험의 수준과 브랜드와 가격의 상대적 중요성 지각과는 어떤 관계가 있는가\ulcorner 셋째, 브랜드와 가격의 상대적 중요성 지각정도에 두 매개변수인 제품 정보량과 제품 친숙도가 어떤 역할을 하는가\ulcorner 등이다.bition of severity of convulsions, decrease of seizures threshold, decrease of audiogenic seizures in rats of different strains and normalization of cerebral blood flow (measured by hydrogen test) were demonstrated in rats after i.c.v., intraperitoneally and orally administration, respectively. The antiepileptical effects by the combination of compounds from ginseng; were compared with the iuluence of Rg1, Rb1, Rc and with the well known antiepileptical drugs such as carbamazepine, valproic acid. The base for the research is obtained by using the WAG/Rij strain (Luijtelaar, Coenen, Kuznetcova), an excellent genetic model for human generalized absence epilepsy. The improving action of gensinosides was effectively demonstrated on the model of electrical kindling of amygdala of WA

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An Empirical Study on Factors Affecting Price Sensitivity and Choice of Internet Bookstores (인터넷 서점유형의 선택에 영향을 미치는 요인에 관한 탐색적 연구)

  • Oh, Jeong-Eun;Lee, Seung-Chang;Lee, Ho-Geun
    • Information Systems Review
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    • v.4 no.2
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    • pp.133-153
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    • 2002
  • Internet lowers the search cost to acquire information about products and sellers price information. Because consumers can easily compare prices among different Internet retailers, the price competition among merchants in Internet has been intensified. For online retailers, it is important to differentiate their sites from competitors based upon services rather than prices. This study investigates which factors influence on consumers price sensitivity in Internet book markets and examines whether consumers price sensitivity has any effect on the type of preferred Internet bookstore (hybrid or pure online book stores). Survey is conducted to empirically investigate the relationship among the various consumer attitudes and price sensitivity. The result shows that price search and price importance have effect on the choice of Internet bookstore. Consumers with higher price sensitivity preferred to purchase books from pure Internet bookstores rather than hybrid (click-and-mortar) bookstores. This study provides an exploratory framework that tries to understand consumer behavior about price sensitivity that might provide some marketing implications to lessen the price competition of Internet retailers.

Analysis of Space Cognition and Use Characteristics on Premium Outlet Shopping Mall -Focused on Exploratory Factor Analysis on Visitor's Behavior- (프리미엄 아웃렛 쇼핑몰의 공간지각 및 이용 특성분석 -방문자의 탐색적 요인분석을 중심으로-)

  • Park, Tae-Won;Lee, Deok-Jo;Park, Seung-Kyoo
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.486-496
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    • 2012
  • In recent years, the retail industry has been undergoing major shifts. Outlet malls are an important part of the new retail landscape. This paper seeks to increase the understanding of the shopping experiences of visitors to a Premium outlet shopping mall in Shinsagae Chelsea Premium Outlet at Paju City, Gyeongi-do. This paper analyze the Element of the premium outlet across demographics. It explores seven critical factors which significantly influence customers' perceptions of premium outlet. Findings are base on a mall intercept survey with 292 respondents across a range of demographics. The summary of 7 factor is classified as the visual, location, Shopping support, human traces, mood, transit expedience, and tenant. The main implication of these findings is that factory outlet stores are perceived favourably and that they need to build more positive marketing strategies accordingly.

Effect of Humic Substances on the Simultaneous Removal of Nitrate and Phosphate in a Micellar-Enhanced Ultrafiltration (MEUF) (미셀 한외여과(MEUF)를 이용한 질산성 질소와 인산의 동시제거 시 휴믹산의 영향)

  • 김보경;백기태;김호정;양지원
    • Journal of Soil and Groundwater Environment
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    • v.8 no.3
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    • pp.30-36
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    • 2003
  • The effect of humic acid on the simultaneous removal of nitrate and phosphate was investigated in a micellar-enhanced ultrafiltration (MEUF). At the low molar ratio of cetylpyridinium chloride (CPC) to contaminants, the removal of nitrate was lower to 50% by 100 ppm of humic acid due to the competition for binding on micelles. At the molar ratio higher than 3, however, the removal of nitrate was over 80%. Phosphate was removed over 80% at the molar ratio higher than 1. The CPC and humic acid were rejected over 99 % by UF membrane. The flux did not decrease by 100 ppm of humic acid but rather slightly increased since the humic acid adsorbed on the membrane made the membrane more hydrophilic. As a result, humic acid did not diminish the performance of MEUF in the simultaneous removal of nitrate and phosphate.

Preparation of Hard Coating Solutions by Sol-Gel Reaction of Glycidoxypropyl Trimethoxysilane and Methacryloxypropyl Trimethoxysilane (Glycidoxypropyl Trimethoxysilane과 Methacryloxypropyl Trimethoxysilane의 Sol-Gel 반응을 이용한 하드코팅 용액의 제조)

  • Oh, Seung Kyun;Chung, Jae Shik;Lee, Bum Suk;Song, Ki Chang
    • Korean Chemical Engineering Research
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    • v.46 no.2
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    • pp.274-278
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    • 2008
  • Hard coating solutions were prepared from glycidoxypropyl trimethoxysilane (GPTMS) and methacryloxypropyl trimethoxysilane (MPTMS) precursors with different molar ratios of 10:0, 9:1, 7:3, 5:5, 3:7, and 0:10, respectively, by the sol-gel method. The polycarbonate (PC) sheets were spin-coated, and cured at $130^{\circ}C$ for 3 h. The effect of the GPTMS:MPTMS molar ratios of the mixture was investigated on the properties of coating films. The highest pencil hardness and adhesion to PC sheets of coating films were found for solution with GPTMS:MPTMS molar ratio of 5:5. Also, the pencil hardness of coating films was increased with increasing the $H_2O$ content in the coating solutions.

Preparation of Carbon Nanotubes and Carbon Nanowires from Methane Pyrolysis over Pd/SPK Catalyst (Pd/SPK 촉매상에서 메탄의 열분해 반응으로부터 탄소 나노튜브 및 탄소 나노선의 제조)

  • Seo, Ho Joon;Kwon, Oh Yun
    • Applied Chemistry for Engineering
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    • v.18 no.1
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    • pp.94-97
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    • 2007
  • Carbon nanotubes and nanowires were prepared by methane pyrolysis over Pd(5)/SPK catalyst by changing oxygen molar ratio in a fixed bed flow reactor under atmospheric condition and also analyzed by SEM and TEM. When the $CH_4/O_2$ molar ratio was 1, carbons were not almost deposited on the catalyst bed support, but when it was 2, carbons were deposited as much as plugging reactor. TEM and SEM images for the deposited carbons showed a number of single-walled carbon nanotubes and carbon nanowires. The growth mechanism of carbon nanotubes produced on the catalyst surface was the tip growth mode. It should be played an important role in carbon nanotubes and nanowires produced on the catalyst bed support to formate the carbon growth velocity vectors and nuclei of ring structure of carbon nanowires. SPK carrier was $N_2$ isotherm of IV type with mesopores, and excellent in the thermal stability.

Characterizations of Copoly(ester imide)s with New 2,7-Dihydroxynaphthalene Bis(trimellitate anhydride) (새로운 2,7-Dihydroxynaphthalene Bis(trimellitate anhydride) 무수물을 이용한 폴리(에스터 이미드) 공중합체의 특성)

  • Ju, Jieun;Chang, Jin-Hae
    • Polymer(Korea)
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    • v.38 no.5
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    • pp.632-639
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    • 2014
  • 2,7-Dihydroxynaphthalene bis(trimellitate anhydride) (2,7-TA) was synthesized from trimellitic anhydride chloride and 2,7-dihydroxynaphthalene. Copolyimides (Co-PI) containing ester group were synthesized from 2,7-TA, pxylylenediamine, and 2,2'-bis(trifluoromethyl)benzidine (TFB). The Co-PI films were obtained from poly(amic acid) by solution casting through thermal imidization on a glass plate. The thermal property, gas permeation, and optical transparency of the Co-PI films with various TFB monomer contents were investigated. These Co-PIs could be solution-cast into a flexible and tough film. The cast Co-PI films exhibited high optical transparency with a cut-off wavelength of 370~395 nm in UV-vis. absorption and a low yellow index value of 3.55~7.63. The thermal property of Co-PI films increased linearly with increasing TFB content. However, the oxygen permeation and optical transparency of the Co-PI films was found to worsen with increasing TFB content.

Synthesis and Characterization of Transparent Copolyimide Films (I) (투명한 폴리이미드 공중합체 필름의 합성과 특성 연구 (I))

  • Park, Jong-Su;Chang, Jin-Hae
    • Polymer(Korea)
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    • v.32 no.6
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    • pp.580-586
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    • 2008
  • Copolyimides were synthesized from 4,4'-(hexafluoroisopropylidene)diphthalic anhydride (6FDA) and 1,3-bis(3-aminophenoxy)benzene (BAPB) with different mole ratios of 2,2-bis[4-(4-aminophenoxy)pheny1]hexafluoropropane (BAPP). The solution cast film of poly(amic acid) (PAA) was heat treated at different temperatures to create copolyimide films. The PI copolymer films were found to exhibit good optical transparencies. The thermomechanical properties, morphology, and optical transparency of PI films were examined using fourier transform infrared spectroscopy (FT-IR), wide-angle X-ray diffraction (XRD), scanning electron microscopes (SEM), differential scanning calorimeter(DSC), thermo-gravimetric analyzer (TGA), universal tensile machine (UTM), and IN - Vis. spectrometer. The glass transition temperature ($T_g$), ultimate strength, and initial modulus linearly increased with increasing BAPP mole fraction. However, thermal stability($T_D{^i}$) of the copolyimide remains constant regardless of BAPP loadings. It was found, however, that the optical transparency decreases slightly upon increasing the BAPP content because of the formation of the charge transfer complexes.

Influence of Reaction Parameters on Preparation of Biodiesel from Rapeseed Oil using Supercritical Methanol (초임계 메탄올을 이용한 유채유 바이오디젤 제조에 대한 반응인자들의 영향)

  • Lim, Seon-Muk;Shin, Hee-Yong;Oh, Sea Cheon;Bae, Seong-Youl
    • Applied Chemistry for Engineering
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    • v.21 no.2
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    • pp.174-177
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    • 2010
  • In this study, non-catalytic transesterification from rapeseed oil using supercritical methanol was carried out by varying the operation parameters such as temperature ($320{\sim}365{^{\circ}C}$), time (0~20 min), pressure (10~35 MPa), molar ratio of oil to methanol (1 : 15~60) and agitation speed (0~500 rpm). In order to evaluate the effects of reaction parameters on the content of fatty acid methyl esters (FAMEs), we carried out the study using a batch reactor. The content of FAMEs increased when the temperature increased. However, the content of FAMEs decreased with temperature above $335^{\circ}C$ and time above 5 min. The content of FAMEs increased with increasing the molar ratio of methanol to oil but the content of FAMEs was slightly affected by molar ratio of oil to methanol above 1 : 45 and pressure above 20 MPa. It was found that the agitation speed above 100 rpm slightly affected the content of FAMEs. The highest content of FAMEs in biodiesel (95%) was obtained under the reaction conditions: temperature of 335 ${^{\circ}C}$, time of 10 min, pressure of 20 MPa, molar ratio of 1 : 45 (oil to methanol) and agitation speed of 250 rpm.

Influence of Reaction Parameters on Preparation of Biodiesel from Palm Oil using Supercritical Methanol (초임계 메탄올을 이용한 팜유 바이오디젤 제조에 관한 반응인자들의 영향)

  • Ryu, Jae-Hun;Lee, Si-Hong;Shin, Hee-Yong;Bae, Seong-Youl
    • Korean Chemical Engineering Research
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    • v.47 no.5
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    • pp.651-654
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    • 2009
  • In this study, non-catalytic transesterification using supercritical methanol was performed for preparation of biodiesel from palm oil. In order to investigate the effects of reaction parameters such as molar ratio of methanol to oil(30:1~60:1), pressure(8~25 MPa), temperature($320{\sim}350^{\circ}C$), agitation speed(0~1,000 rpm) and time(0~20 min) on the content of fatty acid methyl esters(FAMEs), we carried out the study using a batch reactor. With increasing molar ratio of methanol to oil, the content of FAMEs increased. However, the content of FAMEs was little affected by molar ratio above 45 and pressure above 20 MPa. The content of FAMEs increased when the temperature increased. However, the content of FAMEs decreased with temperature above at $350^{\circ}C$ and with time above 5 min. It was found that the agitation speed above 500 rpm scarcely affected the content of FAMEs. The highest content of FAMEs in biodiesel(95%) was obtained under the reaction conditions: temperature of $335^{\circ}C$, pressure of 20 MPa, molar ratio of 45:1(methanol to palm oil), agitation speed of 500 rpm and time of 10 min.