• Archives of design research
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• v.17 no.3
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• pp.303-312
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• 2004

The purpose of this study is to activate the study on movercial. To accomplish of this, the objectives of this study are two-fold. First, this study attempts to find out how movercial are interpreted and experienced compared to product placement; and secondly, to delineate experience and interpretation in terms of the themes of movie centrality and consumption-specific relevance. This study attempted qualitative approach comparing to the criteria consisted of the themes of movie centrality and consumption-specific relevance to gain in-depth understanding of how movercial which is popped up and regarded as a newly creative format in the diffusion of internet culture and mobile communication environment is experienced and interpreted. For this aim, the moviegoer informants were classified into frequent and infrequent based on the classification method of previous product placement study of Delorme & Reid(1999) and Focus Group Interviews and In-depth Interviews were executed for understanding of how are experienced. Major implications of this study were as follows. First, prior experience of brand exposure from movercial enhanced familiarity for advertising in real-life. Second, movercial can be used to influential tools for purchasing decision with advertising and product placement. Third, informants experienced uncomfortable feeling of change and discomfort against the format of hybrid commercial message such as movercial and PPL which is penetrating into the culture and art at large.

• Archives of design research
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• v.12 no.2
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• pp.171-182
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• 1999

This study aims to clarify the nature and properties of multimedia interface design, and to identify direction of multimedia interface design research. It also focuses on forecasting boundaries and major trends in current researches on multimedia interface design. The two jargons, 'interface' and 'interaction', are distinguished clearly to show the definition and boundary of multimedia interface. The multidisciplinary nature of multimedia interface design is identified as a result of examination and analysis on major researches. Nine research cases have been selected and categorized into two directions as the theoretical approach and the technical approach. Major characteristics of each case are examined in terms of subjects and methodologies. Findings on current states of the multimedia interface design research are: $\circled1$increasing importance of contextuality; $\circled2$emerging tendency for perceiving the content as one of interacting subjects; $\circled3$providing idiomatic interface context; and $\circled4$paying much attention to the meaning of minor actions. Those findings can be possible as a result of expansion of boundary of multimedia content with rapid distribution of multimedia in recent years. The study concludes that further researches can be activated on the basis of the concept of content-based multimedia interface.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.44 no.9
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• pp.796-805
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• 2016

As a part of the first stage in the helicopter flight simulator development, this study numerically evaluates handling qualities of the dynamics model. The flight dynamics model was generated using public information for AS365 N2, the target aircraft of the simulator. The flight simulator is under development as a pilot training and research tool for firefighting missions. The assessment of the model intends to validate general characteristics and suitability before the model is enhanced with flight test data. The evaluation is based on the ADS-33E-PRF(Aeroautical Design Standard Performance Specification Handling Qualities Requirement) criteria, with consideration of category of the aircraft, missions, and environment. The numerical operations follow required or recommended procedures of flight test for compliance demonstration. Evaluation results are evaluated according to the rating specified in maneuverability ADS-33E-PRF. Results have identified to provide a satisfactory platform for flight dynamic model in the general helicopter simulator generated based on the RotorLibFDM, and can be used as a base for basic training and research.

• Journal of Intelligence and Information Systems
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• v.10 no.3
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• pp.39-57
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• 2004

Many dairy producers periodically receive information about their bulk tank milk with reference to bulk tank somatic cell counts, standard plate counts, and preliminary incubation counts. This information, when collected over a period of time, in combination with bulk tank mastitis culture reports can become a significant knowledge base. Several guidelines have been proposed to interpret farm bulk tank milk bacterial counts. However many of the suggested interpretive criteria lack validation, and provide little insight to the interrelationship between different groups of bacteria found in bulk tank milk. Also the linguistic terms describing bulk tank milk quality or herd management status are rather vague or fuzzy such as excellent, good or unsatisfactory. The objective of this paper was to develop a set of fuzzy descriptors to evaluate bulk tank milk quality and herd's milking practice based on bulk tank milk microbiology test results. Thus, fuzzy logic based reasoning methodologies were developed based on fuzzy inference engine. Input parameters were bulk tank somatic cell counts, standard plate counts, preliminary incubation counts, laboratory pasteurization counts, non agalactiae-Streptococci and Streptococci like organisms, and Staphylococcus aureus. Based on the input data, bulk tank milk quality was classified as excellent, good, milk cooling problem, cleaning problem, environmental mastitis, or mixed with mastitis and cleaning problems. The results from fuzzy reasoning would provide a reference regarding a good management practice for milk producers, dairy health consultants, and veterinarians.

• Journal of KIISE:Computing Practices and Letters
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• v.11 no.6
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• pp.503-513
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• 2005

With the recognition of the importance of computational approach for protein-protein interaction prediction, many techniques have been developed to computationally predict protein-protein interactions. However, few techniques are actually implemented and announced in service form for general users to readily access and use the techniques. In this paper, we design and implement a protein interaction prediction service system based on the domain combination based protein-protein interaction prediction technique, which is known to show superior accuracy to other conventional computational protein-protein interaction prediction methods. In the prediction accuracy test of the method, high sensitivity($77\%$) and specificity($95\%$) are achieved for test protein pairs containing common domains with teaming sets of proteins in a Yeast. The stability of the method is also manifested through the testing over DIP CORE, HMS-PCI, and TAP data. Performance, openness and flexibility are the major design goals and they are achieved by adopting parallel execution techniques, web Services standards, and layered architecture respectively. In this paper, several representative user interfaces of the system are also introduced with comprehensive usage guides.

• Current Research on Agriculture and Life Sciences
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• v.31 no.3
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• pp.182-192
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• 2013

Since the Korean apple industry needs to expand its export market in Southeast Asia, this study investigates the attributes of Korean apples affecting consumer preference in Indonesia, Malaysia, Singapore, and Thailand. Based on an Importance-Preference analysis, the results are summarized as follows. First, price is the most important determinant for purchasing Korean apples by Southeast Asian consumers, except in Malaysia. Second, managing the intrinsic(sweetness and chewing texture) and extrinsic(surface and color) factors needs to be well maintained. Third, the priority of the marketing factor(wrapping) should be lowered. Fourth, while the importance of extrinsic factors(shape and size) is low, satisfaction is high, so these factors need to be managed to avoid overkill. Overall, Korean apples should have their own merits with an appropriate proper price, while maintaining a high quality. The results of this paper may provide suitable strategies for promoting apple exports to Southeast Asia.

• The KIPS Transactions:PartB
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• v.17B no.3
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• pp.255-262
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• 2010

When a system is developed, requirements document is generated by requirement analysts and then translated to formal specifications by specifiers. If a formal specification can be generated automatically from a natural language requirements document, system development cost and system fault from experts' misunderstanding will be decreased. A pronoun can be classified in personal and demonstrative pronoun. In the characteristics of requirements document, the personal pronouns are almost not occurred, so we focused on the decision of antecedent for a demonstrative pronoun. For the higher accuracy in analysis of requirements document automatically, finding antecedent of demonstrative pronoun is very important for elicitation of formal requirements automatically from natural language requirements document via natural language processing. The final goal of this research is to automatically generate formal specifications from natural language requirements document. For this, this paper, based on previous research [3], proposes an anaphora resolution system to decide antecedent of pronoun using natural language processing from natural language requirements document in Korean. This paper proposes heuristic rules for the system implementation. By experiments, we got 92.45%, 69.98% as recall and precision respectively with ten requirements documents.

• Journal of Korean Home Economics Education Association
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• v.29 no.3
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• pp.161-183
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• 2017

The purpose of this study is to develop a concept map in a visual instructional strategy so that meaningful learning can be done by structuring knowledge in the section of eco-friendly clothing life and reform clothes. For this purpose, ten textbooks for the 2009 revised were analyzed, and 10 sub-area were selected to develop the concept map. The development was done by using Cmap Tools V6.02 and the study process has progressed content analysis, concept extraction, and concept map development. The analysis process and results of this study are as follows. First, in the course of setting standards, the analytical standards were set for the 2007 revision and 2009 revision curriculum achievement standards. Second, in the process of content analysis and concept extracting, through the analysis of textbooks, 'clothing selection and purchase', 'clothing care and management' and 'clothing reuse and eco-friendly'. The concept was extracted by subdividing on the basis of general and comprehensive core concepts. Third, the development process of concept map was developed and revised based on the extracted concepts, and the concept map developed was the 'clothing purchase plan', 'points to consider when buying clothing' 'quality', 'handle with care', 'classify laundry', 'remove stain', 'water washing', 'repair clothing', 'reform clothing', 'eco-friendly clothing life'.

• Review of Culture and Economy
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• v.20 no.2
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• pp.47-88
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• 2017

Creative industries and creative occupations have been attracting issues in recent years, in both policy and academic fields. Although no literature has yet made all-embracing definitions of creative sectors, it is important to measure creative workers who are contributing to the national economy. Since 2000, many countries including UK, France, Germany, Finland, Hongkong, US, Canada, etc. have tried to develop more refined mapping methodologies for measuring the creative economy. However we are lack of deep scrutiny in the criteria select which sector is creative or not, as well as in existing methodologies for measuring creative employment. This paper presents a creative mapping methodology, called 'Creative Trident' and criteria that can be applied to measuring the scale of creative employment in Korea. Using annual labor data from Statistics Korea and Ministry of Employment and Labor, this research found that creative employment in Korea amounts to 40,922 and 6.65% of total employment. Also the research found that there are many workers who are creatively occupied outside the creative industries, called embedded creative workers which are 248,445 and 33.5% of total creative employment. That means embedded workers take some large portion of all creative workers and are dispersed across all the sectors of the economy. The research demonstrates that creative trident can be useful to estimate the true size of creative employment in Korean and finishes with some academical and practical implications.

• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.109-117
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• 2020

An edutainment system aims to help learners to recognize problems effectively, grasp and classify important information needed to solve the problems and convey the contents of what they have learned. Edutainment contents can be usefully applied to education and training in the both scientific and industrial areas. Our present work proposes an edutainment system that can be applied to a drug discovery process including virtual screening by using intuitive multi-modal interfaces. In this system, a stereoscopic monitor is used to make three-dimensional (3D) macro-molecular images, with supporting multi-modal interfaces to manipulate 3D models of molecular structures effectively. In this paper, our system can easily solve a docking simulation function, which is one of important virtual drug screening methods, by applying gaming factors. The level-up concept is implemented to realize a bio-game approach, in which the gaming factor depends on number of objects and users. The quality of the proposed system is evaluated with performance comparison in terms of a finishing time of a drug docking process to screen new inhibitors against target proteins of human immunodeficiency virus (HIV) in an e-drug discovery process.