• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.1-31
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• 2017

Modern businesses are adopting new technologies to serve their markets better as well as to improve efficiency and productivity. The advertising industry has continuously experienced disruptions from the traditional channels (radio, television and print media) to new complex ones including internet, social media and mobile-based advertising. This case study focuses on proposing intelligent advertising business model in Seoul's metro network. Seoul has one of the world's busiest metro network and transports a huge number of travelers on a daily basis. The high number of travelers coupled with a well-planned metro network creates a platform where marketers can initiate engagement and interact with both customers and potential customers. In the current advertising model, advertising is on illuminated and framed posters in the stations and in-car, non-illuminated posters, and digital screens that show scheduled arrivals and departures of metros. Some stations have digital screens that show adverts but they do not have location capability. Most of the current advertising media have one key limitation: space. For posters whether illuminated or not, one space can host only one advert at a time. Empirical literatures show that there is room for improving this advertising model and eliminate the space limitation by replacing the poster adverts with digital advertising platform. This new model will not only be digital, but will also provide intelligent advertising platform that is driven by data. The digital platform will incorporate location sensing, e-commerce, and mobile platform to create new value to all stakeholders. Travel cards used in the metro will be registered and the card scanners will have a capability to capture traveler's data when travelers tap their cards. This data once analyzed will make it possible to identify different customer groups. Advertisers and marketers will then be able to target specific customer groups, customize adverts based on the targeted consumer group, and offer a wide variety of advertising formats. Format includes video, cinemagraphs, moving pictures, and animation. Different advert formats create different emotions in the customer's mind and the goal should be to use format or combination of formats that arouse the expected emotion and lead to an engagement. Combination of different formats will be more effective and this can only work in a digital platform. Adverts will be location based, ensuring that adverts will show more frequently when the metro is near the premises of an advertiser. The advertising platform will automatically detect the next station and screens inside the metro will prioritize adverts in the station where the metro will be stopping. In the mobile platform, customers who opt to receive notifications will receive them when they approach the business premises of advertiser. The mobile platform will have indoor navigation for the underground shopping malls that will allow customers to search for facilities within the mall, products they may want to buy as well as deals going on in the underground mall. To create an end-to-end solution, the mobile solution will have a capability to allow customers purchase products through their phones, get coupons for deals, and review products and shops where they have bought a product. The indoor navigation will host intelligent mobile-based advertisement and a recommendation system. The indoor navigation will have adverts such that when a customer is searching for information, the recommendation system shows adverts that are near the place traveler is searching or in the direction that the traveler is moving. These adverts will be linked to the e-commerce platform such that if a customer clicks on an advert, it leads them to the product description page. The whole system will have multi-language as well as text-to-speech capability such that both locals and tourists have no language barrier. The implications of implementing this model are varied including support for small and medium businesses operating in the underground malls, improved customer experience, new job opportunities, additional revenue to business model operator, and flexibility in advertising. The new value created will benefit all the stakeholders.

• Journal of Navigation and Port Research
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• v.36 no.6
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• pp.437-442
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• 2012

As of 2012, for service-area-widening and commercialization of DGPS service, the Ministry of Land, Transport and Maritime Affairs has completed a DGPS service via Terrestrial Digital Multimedia Broadcasting and doing experimental broadcasting. In this study, kinematic positioning tests were conducted based on DGPS service via T-DMB using low-cost GPS equipments in a dynamic environment. Standalone GPS, single-reference NDGPS via NTRIP, and virtual-reference DGPS via T-DMB surveys were conducted at the same time. And horizontal positioning errors were computed by comparing them with the result of high-precision positioning. As a result, when the DMB transmission interval was 3 seconds, horizontal positioning errors of standalone GPS, NTRIP-DGPS, and DMB-DGPS were 2.3m, 1.0m, and 0.7m, respectively. When the interval was 1 second, horizontal positioning errors were 2.0m, 1.2m, and 0.8m, respectively. Thus horizontal positioning accuracies improved with the DMB-DGPS compared to the traditional single-reference NDGPS.

• Journal of Intelligence and Information Systems
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• v.23 no.1
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• pp.127-141
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• 2017

Advances in Internet technologies and the proliferation of mobile devices enabled consumers to approach a wide range of goods and services, while causing an adverse effect that they have hard time reaching their congenial items even if they devote much time to searching for them. Accordingly, businesses are using the recommender systems to provide tools for consumers to find the desired items more easily. Association Rule Mining (ARM) technology is advantageous to recommender systems in that ARM provides intuitive form of a rule with interestingness measures (support, confidence, and lift) describing the relationship between items. Given an item, its relevant items can be distinguished with the help of the measures that show the strength of relationship between items. Based on the strength, the most pertinent items can be chosen among other items and exposed to a given item's web page. However, the diversity of the measures may confuse which items are more recommendable. Given two rules, for example, one rule's support and confidence may not be concurrently superior to the other rule's. Such discrepancy of the measures in distinguishing one rule's superiority from other rules may cause difficulty in selecting proper items for recommendation. In addition, in an online environment where a web page or mobile screen can provide a limited number of recommendations that attract consumer interest, the prudent selection of items to be included in the list of recommendations is very important. The exposure of items of little interest may lead consumers to ignore the recommendations. Then, such consumers will possibly not pay attention to other forms of marketing activities. Therefore, the measures should be aligned with the probability of consumer's acceptance of recommendations. For this reason, this study proposes a model-based approach to combine those measures into one unified measure that can consistently determine the ranking of recommended items. A regression model was designed to describe how well the measures (independent variables; i.e., support, confidence, and lift) explain consumer's acceptance of recommendations (dependent variables, hit rate of recommended items). The model is intuitive to understand and easy to use in that the equation consists of the commonly used measures for ARM and can be used in the estimation of hit rates. The experiment using transaction data from one of the Korea's largest online shopping malls was conducted to show that the proposed model can improve the hit rates of recommendations. From the top of the list to 13th place, recommended items in the higher rakings from the proposed model show the higher hit rates than those from the competitive model's. The result shows that the proposed model's performance is superior to the competitive model's in online recommendation environment. In a web page, consumers are provided around ten recommendations with which the proposed model outperforms. Moreover, a mobile device cannot expose many items simultaneously due to its limited screen size. Therefore, the result shows that the newly devised recommendation technique is suitable for the mobile recommender systems. While this study has been conducted to cover the cross-selling in online shopping malls that handle merchandise, the proposed method can be expected to be applied in various situations under which association rules apply. For example, this model can be applied to medical diagnostic systems that predict candidate diseases from a patient's symptoms. To increase the efficiency of the model, additional variables will need to be considered for the elaboration of the model in future studies. For example, price can be a good candidate for an explanatory variable because it has a major impact on consumer purchase decisions. If the prices of recommended items are much higher than the items in which a consumer is interested, the consumer may hesitate to accept the recommendations.

• Journal of Broadcast Engineering
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• v.19 no.5
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• pp.640-655
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• 2014

Many of today's video systems have additional depth camera to provide extra features such as 3D support. Thanks to these changes made in multimedia system, it is now much easier to obtain depth information of the video. Depth information can be used in various areas such as object classification, background area recognition, and so on. With depth information, we can achieve even higher coding efficiency compared to only using conventional method. Thus, in this paper, we propose the 2D video coding algorithm which uses depth information on top of the next generation 2D video codec HEVC. Background area can be recognized with depth information and by performing HEVC with it, coding complexity can be reduced. If current CU is background area, we propose the following three methods, 1) Earlier stop split structure of CU with PU SKIP mode, 2) Limiting split structure of CU with CU information in temporal position, 3) Limiting the range of motion searching. We implement our proposal using HEVC HM 12.0 reference software. With these methods results shows that encoding complexity is reduced more than 40% with only 0.5% BD-Bitrate loss. Especially, in case of video acquired through the Kinect developed by Microsoft Corp., encoding complexity is reduced by max 53% without a loss of quality. So, it is expected that these techniques can apply real-time online communication, mobile or handheld video service and so on.

• Journal of Korea Spatial Information System Society
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• v.11 no.1
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• pp.43-54
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• 2009

As R&D(Research and Development) is going on actively to develop technologies for the ubiquitous computing environment, which Is the human-oriented future computing environment, GIS dealing with spatio-temporal data is emerging as a promising technology. This also increases the necessity of the middleware for providing services to give interoperability in various heterogeneous environments. The core technologies of the middleware are real-time processing technology of data streams coming unceasingly from positioning systems and data stream processing technology developed for non-spatio-temporal data. However, it has problems in processing queries on spatio-temporal data efficiently. Accordingly, this paper designed and implemented the spatio-temporal middleware that provides interoperability between a mobile spatio-temporal DBMS(DataBase Management System) and a server spatio-temporal MMDBMS(Main Memory DataBase Management System). The spatio-temporal middleware maintains interoperability among heterogeneous devices and guarantees data integrity in query processing through real-time processing of unceasing spatio-temporal data streams and two way synchronization of spatio-temporal DBMSs. In addition, it manages session for the connection of each spatio-temporal DBMS and manages resources for its stable operation. Finally, this paper proved the usability of the spatio-temporal middleware by applying it to a real-time position tracking system.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.42 no.5
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• pp.9-20
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• 2005

In this paper, we propose ubiTrack, a system which tracks users' location in indoor environments by employing infrared-based proximity method. Most of recently developed systems have focussed on performance and accuracy. For this reason, they adopted the idea of centralized management, which gathers all information in a main system to monitor users' location. However, these systems raise privacy concerns in ubiquitous computing environments where tons of sensors are seamlessly embedded into environments. In addition, centralized systems also need high computational power to support multiple users. The proposed ubiTrack is designed as a passive mobile architecture to relax privacy problems. Moreover, ubiTrack utilizes appropriate area as a unit to efficiently track users. To achieve this, ubiTrack overlaps each sensing area by utilizing the TDM (Time-Division Multiplexing) method. Additionally, ubiTrack exploits various filtering methods at each receiver and utilization module. The filtering methods minimize unexpected noise effect caused by external shock or intensity weakness of ID signal at the boundary of sensing area. ubiTrack can be applied not only to location-based applications but also to context-aware applications because of its associated module. This module is a part of middleware to support communication between heterogeneous applications or sensors in ubiquitous computing environments.

• KIPS Transactions on Computer and Communication Systems
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• v.3 no.10
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• pp.337-350
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• 2014

Internet-of-Things(IoT) is the computing paradigm converged with different technologies, where diverse devices are connected via the wireless network, acquire environmental information from their equipped sensors, and are actuated. IoT applications provide smart services to users by interacting with multiple devices connected to the network. IoT devices provide the simple set of the information and also offer smart services by collaborating with other devices. That is, IoT applications always interact with IoT devices which are becoming very popular at a fast pace. However, due to this fact, developing IoT application results in unconventional technical challenges which have not been observed in typical software applications. Moreover, since IoT computing has its own characteristics which are distinguished from other former paradigms such as embedded computing and mobile computing, IoT applications also reveal their own technical challenges. Therefore, we analyze technical challenges occurring in developing IoT applications and present effective solutions to overcome the challenges. To verify identified issues and presented solutions, we present the result of performing a case study of developing an IoT application. Through the case study, we verify how the unconventional technical issues are raised in a real domain and analyze effectiveness of applying the solutions to the application.

• Journal of Korean Society for Quality Management
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• v.46 no.3
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• pp.625-640
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• 2018

Purpose: The scale of a market of mobile payment which was insignificant is explosively being improved by development of various communications technology and achieving rapid diffusion of smart phone. According to this phenomenon, new method of financial dealings through a mobile can be seen as a new paradigm that leads to a change of existing payment work and also recognized as an innovation of information technology. Methods: but a study regarding whether the use of mobile payment service takes an important role as an influencial factor is still insufficient. This study was based on the model of innovation resistance by Ram(1987) and established a hypothesis and a model to confirm how four factors (usability, security, economic feasibility, responsiveness) influence to innovation resistance and the intention of discontinuous use. Results: usability, security were found to be significant predictor variables of innovation resistance to use mobile payment system, but economic feasibility, responsiveness were not found to be significant predictor variables. Conclusion: Providing gave a theoretical foundation for future research in that it presents the variables to consider new forms of mobile payment services, the mobile payment services will need to show a differentiated strategy and traditional marketing strategy.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.8 no.5
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• pp.197-203
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• 2008

In this work, we present a novel genetic approach to solve the problem of combining power control and data rate transmission adjustment for the performance enhancement of the next generation CDMA system. We obtained the optimal solution of multi rate and power control problem by compromising slightly on SIR limit values. The proposed algorithm was able to handle many more users with comparable or faster convergent service. While this paper considered two kinds of fitness function such as maximizing the total transmission data rate and maximizing the acceptable mobiles of CDMA cellular network, the evaluation function combining these two cases or others can be also easily implemented. The simulation results showed the effectiveness and validity of our approach.

• KIISE Transactions on Computing Practices
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• v.22 no.5
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• pp.240-245
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• 2016

In this study, comments on restaurants, movies, and mobile devices, as well as tweet messages regardless of specific domains were analyzed for sentimental information content. We proposed a system for extraction of objects (or aspects) and opinion words from each sentence and the subsequent evaluation. For the sentiment analysis, we conducted a comparative evaluation between the Structural SVM algorithm and the Latent Structural SVM. As a result, the latter showed better performance and was able to extract objects/aspects and opinion words using VP/NP analyzed by the dependency parser tree. Lastly, we also developed and evaluated the sentiment detector model for use in practical services.