• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.1-31
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• 2017

Modern businesses are adopting new technologies to serve their markets better as well as to improve efficiency and productivity. The advertising industry has continuously experienced disruptions from the traditional channels (radio, television and print media) to new complex ones including internet, social media and mobile-based advertising. This case study focuses on proposing intelligent advertising business model in Seoul's metro network. Seoul has one of the world's busiest metro network and transports a huge number of travelers on a daily basis. The high number of travelers coupled with a well-planned metro network creates a platform where marketers can initiate engagement and interact with both customers and potential customers. In the current advertising model, advertising is on illuminated and framed posters in the stations and in-car, non-illuminated posters, and digital screens that show scheduled arrivals and departures of metros. Some stations have digital screens that show adverts but they do not have location capability. Most of the current advertising media have one key limitation: space. For posters whether illuminated or not, one space can host only one advert at a time. Empirical literatures show that there is room for improving this advertising model and eliminate the space limitation by replacing the poster adverts with digital advertising platform. This new model will not only be digital, but will also provide intelligent advertising platform that is driven by data. The digital platform will incorporate location sensing, e-commerce, and mobile platform to create new value to all stakeholders. Travel cards used in the metro will be registered and the card scanners will have a capability to capture traveler's data when travelers tap their cards. This data once analyzed will make it possible to identify different customer groups. Advertisers and marketers will then be able to target specific customer groups, customize adverts based on the targeted consumer group, and offer a wide variety of advertising formats. Format includes video, cinemagraphs, moving pictures, and animation. Different advert formats create different emotions in the customer's mind and the goal should be to use format or combination of formats that arouse the expected emotion and lead to an engagement. Combination of different formats will be more effective and this can only work in a digital platform. Adverts will be location based, ensuring that adverts will show more frequently when the metro is near the premises of an advertiser. The advertising platform will automatically detect the next station and screens inside the metro will prioritize adverts in the station where the metro will be stopping. In the mobile platform, customers who opt to receive notifications will receive them when they approach the business premises of advertiser. The mobile platform will have indoor navigation for the underground shopping malls that will allow customers to search for facilities within the mall, products they may want to buy as well as deals going on in the underground mall. To create an end-to-end solution, the mobile solution will have a capability to allow customers purchase products through their phones, get coupons for deals, and review products and shops where they have bought a product. The indoor navigation will host intelligent mobile-based advertisement and a recommendation system. The indoor navigation will have adverts such that when a customer is searching for information, the recommendation system shows adverts that are near the place traveler is searching or in the direction that the traveler is moving. These adverts will be linked to the e-commerce platform such that if a customer clicks on an advert, it leads them to the product description page. The whole system will have multi-language as well as text-to-speech capability such that both locals and tourists have no language barrier. The implications of implementing this model are varied including support for small and medium businesses operating in the underground malls, improved customer experience, new job opportunities, additional revenue to business model operator, and flexibility in advertising. The new value created will benefit all the stakeholders.

• Korean Security Journal
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• no.13
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• pp.145-168
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• 2007

Like to change to the information-oriented society, the guard service needs to be changed. The communication and hardware technology develop rapidly and according to the internet environment change from cable to wireless, modern person can approach every kinds of information service using wireless communication machinery which can be moved such as laptop, computer, PDA, mobile phone and so on, LBS field which presents the needing information and service at anytime, anywhere, and which kinds of device expands it's territory all the more together with the appearance of ubiquitous concept. LBS use the chip in the mobile phone and make to confirm the position of the joining member anytime within several tens centimeters to hundreds meters. LBS can be divided by the service method which use mobile communication base station and apply satellite. Also each service type can be divided by location chase service, public safe service, location based information service and so on, and it is the part which will plan with guard service development. It will be prospected 8.460 hundred million in 2005 years and 16.561 hundred million in 2007 years scale of market. Like this situation, it can be guessed that the guard service has to change rapidly according to the LBS application. Study method chooses documentary review basically, and at first theory method mainly uses the second documentary examination which depends on learned journal and independent volume which published in the inside and the outside of the country, internet searching, other kinds of all study report, statute book, thesis which published at public order research institute of the Regional Police Headquarter, police operation data, data which related with statute, documents and statistical data which depend on private guard company and so on. So the purpose of the study gropes in accordance with the LBS application, and present the problems and improvement method to analyze indirect of manager side of operate guard adaptation service of LBS, government side which has to activate LBS, systematical, operation management, manpower management and education training which related with guard course side which has to study and educate in accordance with application of the new guard service, as well as intents to excellent quality service of guard.

• The Journal of Society for e-Business Studies
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• v.21 no.1
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• pp.15-32
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• 2016

Online news on the Internet, as published open data, contain facts or opinions about a specific affair and hence influences considerably on the decisions of the general publics who are interested in a particular issue. Therefore, we can predict the people's choices related with the issue by analyzing a large number of related internet news. This study aims to propose a text analysis methodto predict the outcomes of events that take place in a specific place. We used topics of the news articles because the topics contains more essential text than the news articles. Moreover, when it comes to mobile environment, people tend to rely more on the news topics before clicking into the news articles. We collected the titles of news articles and divided them into the learning and evaluation data set. Morphemes are extracted and their polarity values are identified with the learning data. Then we analyzed the sensitivity of the entire articles. As a result, the prediction success rate was 70.6% and it showed a clear difference with other analytical methods to compare. Derived prediction information will be helpful in determining the expected demand of goods when preparing the event.

• Journal of IKEEE
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• v.13 no.4
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• pp.116-124
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• 2009

Recently the CPU performance of modem chipsets or multimedia processors of mobile phone is as high as notebook PC. That is why mobile phone has been emerged as a leading ICON on the convergence of consumer electronics. The various applications of mobile phone such as DMB, digital camera, video telephony and internet full browsing are servicing to consumers. To meet all the demands the image quality has been increasingly important. Mobile phone is a portable device which is widely using in both the indoor and outside environments, so it is needed to be overcome to deteriorate image quality depending on environmental light source. Furthermore touch window is popular on the mobile display panel and it makes contrast loss because of low transmittance of ITO film. This paper presents the image enhancement algorithm to be embedded on image enhancement SoC. In contrast enhancement, we propose Clipped histogram stretching method to make it adaptive with the input images, while S-shape curve and gain/offset method for the static application And CIELCh color space is used to sunlight readability enhancement by controlling the lightness and chroma components which is depended on the sensing value of light sensor. Finally the performance of proposed algorithm is evaluated by using histogram, RGB pixel distribution, entropy and dynamic range of resultant images. We expect that the proposed algorithm is suitable for image enhancement of embedded SoC system which is applicable for the small-sized mobile display.

• Journal of KIISE:Databases
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• v.33 no.3
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• pp.271-281
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• 2006

Recently the need for Location-Based Service (LBS) has increased due to the development and widespread use of the mobile devices (e.g., PDAs, cellular phones, labtop computers, GPS, and RFID etc). The core technology of LBS is a moving-objects database that stores and manages the positions of moving objects. To search for information quickly, the database needs to contain an index that supports both real-time position tracking and management of large numbers of updates. As a result, the index requires a structure operating in the main memory for real-time processing and requires a technique to migrate part of the index from the main memory to disk storage (or from disk storage to the main memory) to manage large volumes of data. To satisfy these requirements, this paper suggests a unified index scheme unifying the main memory and the disk as well as migration policies for migrating part of the index from the memory to the disk during a restriction in memory space. Migration policy determines a group of nodes, called the migration subtree, and migrates the group as a unit to reduce disk I/O. This method takes advantage of bulk operations and dynamic clustering. The unified index is created by applying various migration policies. This paper measures and compares the performance of the migration policies using experimental evaluation.

• Journal of KIISE:Databases
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• v.35 no.3
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• pp.272-285
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• 2008

In this paper, we concentrate on data allocation methods for multiple broadcast channels. When the server broadcasts data, the important issue is to let mobile clients access requested data rapidly. Previous works first sorted data by their access probabilities and allocate the sorted data to the multiple channels by partitioning them into multiple channels. However, they do not reflect the difference of access probabilities among data allocated in the same channel. This paper proposes ZGMD allocation method. ZGMD allocates data item on multiple channels so that the difference of access probability in the same channel is maximized. ZGMD allocates sorted data to each channels and applies Broadcast Disk in each channel. ZGMD requires a proper indexing scheme for the performance improvement. This is because in ZGMD method each channel got allocated both hot and cold data. As a result, the sequential search heuristic does not allow the mobile client to access hot data items quickly. The proposed index scheme is based on using dedicated index channels in order to search the data channel where the requested data is. We show that our method achieve the near-optimal performance in terms of the average access time and significantly outperforms the existing methods.

• Spatial Information Research
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• v.19 no.5
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• pp.87-96
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• 2011

Recently mobile users can access to internet using smart phone at any place and any time, through which they can search and share information. In addition, as the sensors with high-tech functions become cheaper and miniaturized along with the development of MEMS (micro-electo mechanical systems) technology, the extent to utilize smart phone is increasing. Smart phone is equipped with various sensors such as high-resolution camera, GPS, gyroscope and magnetic sensor, which is an appropriate system configuration for remote monitoring research using camera. The remote monitoring system requires camera for video and internet network to send video, for which it has a limitation that it is influenced by the monitoring location. This study is aimed to design and develop the monitoring app. which can be remotely monitored using smart phone technology. The developed monitoring app was designed to take images of ROI (region of interest) within the specified time and to automatically send the images to the server. The developed app. is also possible to be remotely controlled by SMS (short message service). The monitoring proposed in this study can take high-resolution images using CMOS built in the smart phone and send the images and information to the server automatically at any place and any time using 3G and Wi-Fi networks.

• Journal of Korea Spatial Information System Society
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• v.8 no.2 s.17
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• pp.53-73
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• 2006

Recently, the need for Location-Based Services (LBS) has increased due to the development of mobile devices, such as PDAs, cellular phones and GPS. As a moving object database that stores and manages the positions of moving objects is the core technology of LBS, the scheme for maintaining the main memory DBMS to the server is necessary to store and process frequent reported positions of moving objects efficiently. However, previous works on a moving object database have studied mostly a disk based moving object index that is not guaranteed to work efficiently in the main memory DBMS because these indexes did not consider characteristics of the main memory. It is necessary to study the main memory index scheme for a moving object database. In this paper, we propose the main memory index scheme based on the R-tree for storing and processing positions of moving objects efficiently in the main memory DBMS. The proposed index scheme, which uses a growing node structure, prevents the splitting cost from increasing by delaying the node splitting when a node overflows. The proposed scheme also improves the search performance by using a MergeAndSplit policy for reducing overlaps between nodes and a LargeDomainNodeSplit policy for reducing a ratio of a domain size occupied by node's MBRs. Our experiments show that the proposed index scheme outperforms the existing index scheme on the maximum 30% for range queries.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.6
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• pp.185-194
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• 2016

Recently, as the popularization of the mobile and the internet, the need of big data technology using a vast amount of data which contains the information has emerged. Big data technology has been used in various fields but use of the public sector is still insufficient. So, this study applies them. This study explores factors influencing silver industry as keywords, graving has effect on the present as well as future society. Results, five variables are 'silver Industry', 'senior citizen who lives alone', 'aging', 'birth' and 'retirement' were searched, and it was confirmed that they are correlated with one another. Results of analyzing the influence of the other four parameters on "Silver Industry", they have an effect significantly. In addition, it proposed the need of the 'providing living space of senior citizen who lives alone', 'childbirth support policy', 'support to vitalize silver startup senior manpower of technology' as an alternative to develop the silver industry. This study provided the theoretical implications that is exploring factors through a quantitative approach using big data and the practical implication is to suggest an alternative.

• Korean Journal of Construction Engineering and Management
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• v.16 no.3
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• pp.113-122
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• 2015

VE workshop is performed based on VE expert' experiences without retrieving VE data of similar previous projects. Moreover, it usually omitted or applied for the sake of formality due to insufficiently understanding VE function, limited time, space and budget. Even though many studies have established VE databases for retrieving and reusing VE data, VE workshop is still inefficient and ineffective to improve projects' values. With this regard, this study proposes a preliminary prototype for improving VE workshop, which utilizes the state-of-the-art information communication technologies(ICTs) including Building Information Modeling(BIM), Mobile Computing(MC), Network Service System(NSS), and Database Management System(DBMS) for better managing, storing and reusing VE data. The prototype was developed to evaluate advantages and limitations. The results show that the proposed prototype can support visual VE data retrieval from similar previous projects, enhance communication among VE team and save much time and cost comparing to traditional VE. Through this, the productivity of VE workshop can improve efficiently and effectively.