• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.93-95
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• 2021

새로운 코로나 바이러스 질병(COVID-19)은 많은 사람들의 일상생활에 영향을 끼쳤다. 그로 인해 학교 개학 연기와 재택근무 등으로 가정에서 생활하는 시간이 늘어났다. 정부의 사회적 거리 제한에도 식료품은 여전히 인간의 기본 필수품이다. 전염병이 유행하는 동안 식료품에 대한 소비자의 지출은 온라인 소매상에서 큰 폭의 증가를 보이며 온라인 쇼핑이 더욱 확대되고 있다. 판매 품목 중 신선도가 매우 중요한 요인으로 작용하는 농식품은 다른 제품보다 더딘 온라인 쇼핑의 성장 행태를 보이고 있다. 시장 상황을 보아 제품의 특성으로 인하여 농식품의 온라인 구매에 영향을 미치는 요소는 타 제품군과 다른 것으로 판단된다. 본 연구의 목적은 농식품의 온라인 및 모바일 거래 활성화를 위해 농식품 쇼핑몰의 특성과 혁신성이 구매의도에 미치는 영향력을 분석하는 데 있다. 본 연구는 온라인 농산물 쇼핑몰의 특성이 구매의도에 미치는 영향을 살펴보고, 그 관계에서 농식품의 온라인 및 모바일 거래 활성화를 위한 농식품 쇼핑몰 혁신성이 구매의도에 미치는 영향력을 중심으로 진행한다. 따라서 본 연구에서는 소비자의 혁신성이 농식품의 온라인 및 모바일 거래에서 거래 위험에 대한 저항을 낮추어 구매의도를 증가시키는데 영향을 미칠 것이라는 인과적 경로를 검증하고자 한다.

• Korean small business review
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• v.41 no.1
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• pp.1-28
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• 2019

The purpose of this study is to contribute to the revitalization of the 6th industry by presenting suggestions on how to utilize agricultural food mobile SNS and how to purchase intention. In this study, the mobile SNS, which is rapidly emerging as a new marketing channel, was applied to the agricultural and food sector to conduct a empirical analysis. First of all, the characteristics of agricultural food-related mobile SNS that affect the purchasing intent of agricultural food were derived, and the indirect effects of consumer attitudes were analyzed in relation to the perceived characteristics of the mobile SNS for the agricultural food and the purchase intention. First, information quality and ease of access have a significant effect on cognitive attitude (+), and playfulness, information quality, ease of access have a significant effect on emotional attitude (+), and playfulness, interactivity have a significant effect on an acting attitude (+). Second, information quality, accessibility, and playfulness have a significant effect on purchase intention (+), and the quality of information has the greatest influence. Third, it was analyzed that information quality, interactivity, ease of accessibility, and playfulness have an indirect effect of consumer attitude in the path of purchase through consumer attitude. From the results of this study, it was confirmed that efforts to improve the quality of information in the case of mobile SNS related to agricultural and food products are needed first, that to improve the purchasing intent, we need to establish a mobile SNS operating strategy and marketing strategy for enhance consumer attitudes in a favorable. On the other hand, related education and system cooperation methods should be prepared to enable agricultural and food companies to use mobile SNS as a marketing tool.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.67-68
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• 2017

모바일 쇼핑의 확산으로 소비자들의 '일상적 구매'가 달라지고 있다. 불과 몇 년 전까지만 해도 쇼핑장소는 백화점이나 대형마트에 국한되었던 것이 모바일 기술과 배송기술의 발달로 식품과 생활필수품까지 온라인으로 구매하는 시대가 열리면서 소비자들의 일상이 바뀌고 있는 것이다. 20대 여성들의 모바일기기 통한 모바일 쇼핑 빈번도, 구매시간, 구매상품, 결제방법, 결제시스템 등에 대한 분석을 통해 국내 소비행태를 알아본다.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.265-266
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• 2013

모바일 쇼핑 이용자가 1000만 명을 넘어서면서 모바일 쇼핑은 점차 오픈 마켓을 비롯해 백화점, 대형마트, 슈퍼마켓, 인터넷몰과 마찬가지로 새롭고 편한 구매수단으로 부상하고 있다. 모바일 쇼핑 이용자가 늘어나면서 2011년에는 스키 수영 등 레저용품에서 2012년에는 기저귀, 분유 유아식 등에 이어 여성의류가 많이 팔린 것으로 집계됐다. 여자대학생 235명의 설문조사 결과, 모바일 쇼핑 월 1~5회가 60.3%, 최근 84.4%가 월 10만원 이하 구매, 월 용돈은 30만원 이하 72.4%, 인기상품은 의류(72.4%), 가공식품(11.9%), 화장품(8.8%)순 이었다. 애플 앱스토어와 구글 플레이스토어에서 원화로 결재할 수 있는 제도적인 문제 해결과 쉬운 결재 안전한 결재를 할 수 있도록 개선되어야 한다.

• Journal of the Korea Society of Computer and Information
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• v.29 no.10
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• pp.11-19
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• 2024

Online and mobile reviews strongly influence consumer behavior, especially in the service industry, and play a key role in determining customer retention and revisit rates. Systematically analyzing the information in these reviews can effectively assess how they directly influence customers' purchase decisions. In this study, we applied the existing KNU sentiment dictionary to food and beverage (F&B) review data to build a customized sentiment lexicon using N-grams based on about 10,000 reviews. Comparing its performance with the existing dictionary, we found that the sentiment lexicon generated using the 1-gram, 2-gram, and 3-gram models had the highest accuracy, precision, recall, and F1 scores. These results can serve as a powerful business support tool for SMEs in the F&B and grocery shopping sector, also be used to predict customer demand for technology and policy.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.570-572
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• 2015

NFC (Near Field Communication) is an area of the RFID technology is a kind of short-range wireless communication. NFC technology is to utilize the data transfer, the access control system is usefully employed in many fields, such as mobile payment. Recently smartphone application development using NFC is activated, recognition of the convenience of the current NFC tag is insignificant state. In this paper, it is the content of the Application that was created in order to provide the knowledge of convenience food to the customer to visit the mart. Users with Mart, using smartphones, at a NFC tag that is attached to the food display stand food information, purchasing tips, keeping method, data such efficacy is provided over the screen of the smartphone. If you purchased the food is placed in the refrigerator "moves to the food list of application to click the button, through the food list screen their food list in the refrigerator, and by providing information such as expiration date, the user There is help me to be able to buy the more convenient food.

• Annual Conference of KIPS
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• 2021.05a
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• pp.426-428
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• 2021

전 세계적으로 건강, 환경보호, 윤리적 소비를 추구하는 소비자들이 증가하면서 다양한 분야에서 동물성 제품을 섭취하거나 소비하지 않는 생활방식인 비거니즘(Veganism)을 지향하는 사람들이 증가하고 있다. 한국 또한 매년 채식에 대한 관심이 높아지고 있지만 외국에 비해 채식하기에 좋은 환경은 구축되어 있지 않으며 가공식품을 구매할 경우 성분 표를 일일이 확인해야 하는 어려움이 있다. 본 연구에서는 사용자가 섭취하고자 하는 가공식품의 성분을 분석하여 본인의 채식주의자 단계에 적합한 제품인지 쉽게 판별할 수 있는 모바일 앱을 제안한다.

• Trans-
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• v.10
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• pp.73-113
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• 2021

Previous studies show that VR images can influence consumers' attitudes and behaviors by evoking imagination. In this study, we introduce a reality-based closed-loop 3D image (hereafter Virtualgraph). Then we try to see whether such image would increase evocativeness in a mobile commerce environment and whether higher telepresence of the visual image of a product can increase the purchase intention of that product. In order to find the above, we developed a model comprised of constructs containing telepresence, perceived value price, perceived food quality, and vividness of visual imagery questionnaire (VVIQ). We used Virtualgraph application to conduct an experiment, and then conducted an interview as well as a survey. As results of the experiment, survey and interview, we found the followings. First, users evoke imagination better with Virtualgraph than with still images. Second, increased evocativeness affects purchase intention if the perceived quality of fresh food product is satif actory. Third, increased evocativeness makes users value products higher and do even much higher when the perceived quality of fresh food product is good. From the interview, we could find that the experimental group had higher purchase intentions and perceived products as more expensive ones. Also, they perceived images of products clearer and more vivid than did the control group. We also discuss the strategic implications of using Virtualgraph in mobile shopping malls.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.91-101
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• 2019

With about 600 officially licensed food additives now living in modern people's lives, consumers' interest in the additives, food safety and harmfulness in food products is also increasing, and mobile services for consumers who want to properly recognize and purchase the safety of food they want to consume are being implemented at home and abroad. In this study, six major applications that provide food safety information were analyzed for functions and designs, evaluated by design experts and evaluated for usability to actual users. Through the function and design analysis results, three similar domestic applications were selected, and the design experts were evaluated for UI and usability, and two of the most similar applications were selected for usability testing. The test results showed that the two applications were similar in usability, but considering the overall results, it was found that the strictest available food safety application. After this study, we propose improvements in the design of food safety applications and existing designs and functions to help improve the convenience of food application developers and users, and thus to ensure the safe and correct eating habits of the people.

• The Journal of Society for e-Business Studies
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• v.22 no.3
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• pp.29-42
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• 2017

The market for Home Meal Replacement (HMR), which is simple to cook and replace home cooking, is growing every year since customers need to find convenience and speed in purchasing, cooking, and consuming food. In addition, the purchase of HMR through online and mobile is increasing because convenience of purchasing through e-Commerce is growing. However, there are difficulties in analyzing complaints of customers who do not directly express their dissatisfaction with companies that sell products through online and mobile. Therefore, this study examines the influential relationship between customer's characteristics, dissatisfaction factors, complaint behavior, and repurchase intention of 20s who have dissatisfaction experience of purchasing HMR through online or mobile using SPSS and R. In addition, we attempt to analyze the degree of perceived dissatisfaction and its relevance even though customers did not directly experience dissatisfaction factors. As a result, it is meaningful to extend the study of customer dissatisfaction that is rarely handled in the existing HMR research, and to raise the understanding of customers for the management of complaints.