• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2003.11a
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• pp.111-114
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• 2003

본 논문에서는 지상과 디지털 멀티미디어 방송(Digital Multimedia Broadcasting, DMB)에서 양방향 서비스를 제공하기 위한 네트워크 독립적인 프로토콜의 설계와 구현에 대해 서술한다. 양방향 서비스는 리턴 채널(return channel)이 가용한 DMB 수신기에서 가능하며 사용될 수 있는 리턴 채널로는 모바일 통신 네트워크, 무선 랜, PSTN 등이 있다. 양방향 서비스를 구성하는 서버와 수신 단말은 모두 PC 환경에서 구현하였고 간단한 양방향 서비스 예를 이용하여 네트워크 독립적인 프로토콜을 테스트하였다. 이 예에서, 수신 단말은 슬라이드 쇼가 포함된 기본 오디오 서비스를 수신하면서 실시간 설문조사와 같은 양방향 서비스를 제공받을 수 있다. 본 논문에서 개발된 프로토콜을 활용하면 DMB 전자상거래(DMB-commerce)와 같은 다양한 양방향 서비스를 구현할 수 있을 것이다.

• Journal of Venture Innovation
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• v.1 no.1
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• pp.15-27
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• 2018

Interest in Fintech is extremely growing as O2O which means the binding of online and offline appears. The scale of private consumption in South korea reached about 700 trillion won, however, the online trading is only about 60 trillion won, which means 640 trillion won is still trading in offline. The reason the Fintech industry comes into the spotlight is because the foundation of related industries such as the rise of mobile traffic and the fast growth of the financial transaction through the mobile channel is forming. Especially, the introduction of payment systems among these Fintech industries offers convenience to the consumer. Mobile payment has been generalized in daily life such as utility bills and taxi fares. Use of O2O service in various industrial fields in commerce gives convenience to consumers and increase in sales to business in recent commercial transaction which is moving to on-demand channel services. People in smartphone life are supposed to find more convenient services for saving time using their phone, and this kind of environment makes the ordering goods and services through Fintech payments increase. The emergence of O2O services influences the development of Fintech industry and the emergence of convenient and reliable Fintech service through the deregulation of Fintech also affects the activation of O2O services. The complementary relationships between O2O services and Fintech would contribute to economic activation. From the standpoint of the researchers, I would like to further study the methods that can lead to a new paradigm of the financial payments industry through the development of Fintech and the drafts for the market expansion of the current offline commerce making it online in the advent of O2O services in variety industries.

• Journal of Digital Convergence
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• v.10 no.1
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• pp.125-133
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• 2012

The volume of electronic banking service via smart phone is expected to increase dramatically under smart convergence environment. Under such circumstances, the effort to establish the mobile electronic banking culture which took a major step forward from the conventional electronic commerce method is essential. It is necessary to standardize the mobile payment infrastructure in order to resolve the initiative conflicts between financial institutions and newly launched non-financial institutions. Furthermore, a domestic and international strategy is required as the number of NFC technology based smart phone transaction business is increased. As various types of business enter the electronic commerce field, efforts to resolve the dissatisfaction of the customers are critical. Additionally, security is one of the significant issue due to the conversation process to open-type operating system. This study surveyed and analyzed the current domestic and foreign status, the problems in Korea, and suggested an effective counterplan and policy, which could be helpful in governments' preparation for electronic commerce policy.

• Journal of the Korea Society of Computer and Information
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• v.14 no.2
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• pp.91-101
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• 2009

MMS (Multimedia Messaging Services) is one of the most basic services of mobile communication as well as a promising m-commerce enabling service. In our study, we hypothesize that the personality-based and cognitive traits of TAM and social cognitive theory are antecedents to MMS acceptance asking: what are the key determinants of intention to use MMS? An empirical investigation of 1,016 mobile phone users in South Korea was conducted. PLS results provided support for the effects of self-efficacy, perceived ease of use, relative advantage, credibility on attitude toward MMS use and strong support for the effect of attitude toward intention to use MMS. Our results provided a detailed account of the key forces underlying users intention to use MMS including personal and cognitive trait measures. Theoretical and practical implications of these findings are discussed in the paper.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.335-341
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• 2014

To play the networked video contents in a client's mobile device in real time, the contents should be delivered to it by the contents server with streaming technology. Generally, in a server-client based commerce model, the server is in charge of both the authentication of the paid customer and distribution of the contents. The drawback of it is that if the customers' requests go on growing rapidly, the service quality would be degraded results from the problems of overloaded server or restricted network bandwidth. On the contrary, in P2P based networks, more and more the demand for service increasing, the service quality is upgraded since a customer can act as a server. But, in the P2P based network, there are too many servers to manage, it's possible to distribute illegal contents because the P2P protocol cannot control distributed servers. Thus, it's not suitable for commercial purposes. In this paper, the dymanic group authentication scheme is proposed which is suited to P2P based applications. The proposed scheme consists of group based key generation, key update, signature generation and verification protocols. It can control the seeder's state whether the seeder is joining or leaving the network, and it can be applied to hybrid P2P based commerce model where sales transactions are covered by the index server and the contents are distributed by the P2P protocol.

• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1689-1697
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• 2018

This paper explored how to design amobile application for Korea's traditional markets based on O2O service and data science technologies. In order to cover a broader scope of customers, diversify the ways to sell products, and increase the profits of Korea's traditional markets, the application bridges online customers with offline stores at traditional markets and augments both convenience and accessibility. Beyond the typical face-to-face interactions between customers and sellers at traditional markets, this application offers mobile payments and personalized recommendations of nearby stores and preferable products using Beacon and datascience technologies. Moreover, it offers multi-language support for foreign customers who are not familiar with Korea's traditional markets and the products sold there. In conclusion, using O2O service, which is a rising trend among prevalent platform technologies, this study proposed a new e-commerce model for Korea's traditional markets to promote market expansion.

• Information Systems Review
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• v.5 no.2
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• pp.37-51
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• 2003

Mobile business noticed as a constructive alternative of e-commerce and e-business is being diversely considered as a new form or subset of e-business. In this study, mobile business is defined as a comprehensive alternative including e-business. The framework of the superset of e-business has two axes: connectivity and mobility. In addition, various cases based on the combination of the components are provided and explained. It is the main characteristic of this study that the element of off-line "mobility" is added to "connectivity" generally used while explaining e-commerce and e-business. For place (or location) is a prerequisite for the feature of mobility, we grope for why and how Location-Based Service (LBS) will take an important role in the development of new e-business models and services. As the real and full-scale beginning of IMT-2000 service and the rapid progress and diffusion of mobile communications services including wireless LAN require an immense and innovative way of thinking about e-commerce and e-business, the framework suggested in this study is considered to go far toward satisfying the new needs in this area.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.147-153
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• 2007

모바일 정보통신 사용자들에게 있어서 모바일 상거래는 기존에 존재하던 정보에 대한 통신 및 네트워크 접속 등 이용상의 제약을 뛰어넘어 정보이용의 활성화에 있어 주요한 전환점을 가져오고 있다. 모바일과 같은 정보통신기술의 발달로 금융정보화 투자가 촉진되어 금융중개기관의 경영전략 사무합리화 업무효율화 및 고객과의 관계 등과 같은 부분에서 여러 가지 변화가 일어나게 되었다. 금융산업계에서는 고객들의 금융 서비스 욕구가 다양해지고, 고객 중심의 금융시장으로의 전이로 인해 고객을 최우선으로 하고 고객과의 관계를 효과적으로 구축하기 위한 경쟁이 치열하다. 그 노력의 일환으로 IT기술을 활용한 CRM(Customer Relationship Management)을 금융산업의 중요한 전략 중 하나로 추진하고 있다. 하지만, 모바일 환경을 고려한 CRM 성공요소들이 CRM 성과에 미치는 영향에 대한 연구는 여전히 부족한 편이다. 따라서 본 연구의 주목적은 모바일 기술의 대표적 특성인 이동성과 편재성이 CRM 성공요소(최고경영자지원, 고객지향 조직문화, 부서간 상호작용, 고객정보 통합성)와 CRM 성과 사이에서 어떤 영향을 미치는지에 대해 실증적으로 규명하고자 하는데 그 목적이 있다.

• Proceedings of the Korean Information Science Society Conference
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• 2004.04b
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• pp.463-465
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• 2004

최근 무선 인터넷 사용자가 급증하고 있다. 이에 따라 무선 상거래, 무선 광고와 같은 응용의 신속한 지원을 위해 WAP 푸쉬 서비스를 제공하는 모바일 응용의 생산성 향상이 요구되고 있다. 본 논문에서 소개하는 MAG은 데이터베이스부터 구축해야 하는 WAP 응용과 기존 데이터베이스를 사용하는 WAP 응용의 신속한 작성을 위해 필요한 EJB 컴포넌트들과 질의 처리 및 푸쉬 서비스를 위한 관리자음 JSP 웹 컴포넌트를 생성하고 처리된 결과를 보여주는 HTML 폼을 생성한다. 또한, MAG온 질의 처리를 위한 고객용 JSP 웹 컴포넌트와 무선 응용의 사용자 인터페이스로 사용되는 WML 데크들과 함께 이 데크를 구성하는 카드들을 자동 생성한다. MAG온 EJB와 JSP 등의 컴포넌트 기술을 도입함으로써 3-계층 구조를 갖는 WAP 응용의 확장성, 재사용성, 이식성 등도 지원한다 WAP 푸쉬는 고객이 원하는 시점과 장소에서 정보를 제공받을 수 있다는 점에서 서비스를 향상시킬 수 있다. 또한 비슷한 기능을 지원하는 타 상응 도구들과 달리 MAG이 생성하는 응용은 질의의 대상인 개체와 연관된 모든 개체들의 집합을 한 단위로 검색 할 수 있어 연관된 정보들을 신속하게 제공할 수 있다.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10b
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• pp.193-195
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• 2003

모바일 기반 전자상거래 시장이 급성장해 2004년 아시아 시장에서는 80억 달러를 넘어설 것으로 예상된다. 이렇게 급증하는 모바일 전자 상거래의 수요에 맞게 신속한 서비스를 제공하기 위해 WAP 응용과 생산성 향상이 요구된다. 본 논문에서 소개하는 WAPSiteGen은 데이터베이스부터 구축해야 하는 WAP 응용과 기존 데이터베이스를 사용하는 WAP 응용의 신속한 작성을 위해, 무선 응용의 사용자 인터페이스로 사용되는 WML 데크들과 함께 이 데크를 구성하는 카드를 통해 이뤄질 질의를 처리하는 JSP 웹 컴포넌트 및 EJB 컴포넌트들을 자동 생성하여 WAP 응용의 생산성 향상을 지원하는 도구이다. WAPSiteGen은 EJB 및 JSP 컴포넌트 기술을 도입함으로써 3-계층 구조를 갖는 WAP 응용의 확장성, 재사용성, 이식성 등을 향상시킨다. 또한, 비슷한 기능을 지원하는 타 상용 도구들과 달리 WAPSiteGen이 생성하는 응용은 질의의 대상인 개체와 이 개체와 연관된 모든 개체들의 집합을 한 단위로 검색 할 수 있어 연관된 정보들을 신속하게 제공할 수 있다.