• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.15-23
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• 2014

A Case Study on Venture and Small-Business Executives' Use of Strategic Intuition in the Decision Making Process This paper is a case study on how Venture and Small-Business Executives managers can take advantage of their intuitions in situations where the business environment is increasingly uncertain, a novel situation occurs without any data to reflect on, when rational decision-making is not possible, and when the business environment changes. The case study is based on a literature review, in-depth interviews with 16 business managers, and an analysis of Klein, G's (1998) "Generic Mental Simulation Model." The "intuition" discussed in this analysis is classified into two types of intuition: the Expert Intuition which is based on one's own experiences, and Strategic Intuition which is based on the experience of others. Case study strategic management intuition and intuition, the experts were utilized differently. Features of professional intuition to work quickly without any effort by, while the strategic intuition, is time-consuming. Another feature that has already occurred, one expert intuition in decision-making about the widely used strategic intuition was used a lot in future decision-making. The case study results revealed that managers were using expert intuition and strategic intuition differentially. More specifically, Expert Intuition was activated effortlessly, while strategic intuition required more time. Also, expert intuition was used mainly for making judgments about events that have already happened, while strategic intuition was used more often for judgments regarding events in the future. The process of strategic intuition involved (1) Strategic concerns, (2) the discovery of medium, (3) Primary mental simulation, (4) The offsetting of key parameters, (5) secondary mental simulation, and (6) the decision making process. These steps were used to develop the "Strategic Intuition Decision-making Model" for Venture and Small-Business Executives. The case study results further showed that firstly, the success of decision-making was determined in the "secondary mental simulation' stage, and secondly, that more difficulty in management was encountered when expert intuition was used more than strategic intuition and lastly strategic intuition is possible to be educated.

• Archives of design research
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• v.13 no.1
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• pp.59-66
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• 2000

The more the function of Car Navigation System (CNS) is getting more various and high-grade, the more functions are necessary for a user to use simply and dearly from a user. But now the using CNS's a using circumstances is not satisfied with these requirements. In this paper, author analyzed the using circumstances composed of CNS to improve these problems and the function of a competitive company's products, extracted the necessary functions. Then author analyzed objected model and dynamic model by the objective modeling centering around Hyundai Electronic Company's HNK-1 COLD model mounted Hyundai Motor Company Equus vehide. In the Hyundai Electronic Company's HNK-1COLD model mounted Hyundai Motor Company Equus vehide, author analyzed the mental model of user used observation method the user behavior by taking video, and then studied all the functions and restructured the information structure, finally present the interface guide line of a user of CNS.

• Archives of design research
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• v.12 no.2
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• pp.19-28
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• 1999

Current technology does not emphasize closer connection through group collaboration, but rather underlines the distances and separations that are visible in today's society. As the interpretation of our territory of life which is still based on the model of the 'physical' of industrial era is no more valid, a different 'sense of belonging' corresponds to this new notion of territory. The main idea is how to make the sense of community to connect actual space with one child from each place. Therefore, the subject of this thesis is to design the system making children from distance to be closer, developing 'learning community' connecting with two classes across the globe. The contents include its studying in respect to the development of a non-geographical 'learning community' based on co-evolution, and to the system design of conceptual models for the community. In conclusion, the physical interface design is suggested to let user develop accurate mental models of the system.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.256-263
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• 2007

웨어러블 컴퓨터가 점차 기술 중심의 패러다임에서 착용자 및 의복 중심 패러다임으로 변화 되어가는 현재, 착용자들의 다양한 욕구와 심리만족을 지원해주며, 또 자신의 스타일과 개성에 맞게끔 재구성이 가능하며, 편리하게 사용 할 수 있는 사용자 중심 인터페이스 디자인이 필요해졌다. 이를 위해 기존 의복에서 여밈을 위해 사용되거나, 외형의 형태를 만들거나, 의복의 탈/부착을 통해 다양한 기능을 변경하기 위해 사용되었던 의복 패스닝 시스템(Fastening System)을 이용해서 착용자가 마치 옷을 입는 것처럼 자연스럽고, 익숙하고, 친근한 웨어러블 컴퓨터 인터페이스 디자인을 하기 위한 연구를 진행한다. 이를 위해 의복 패스너의 다양한 특징과 그 활용 정도를 살펴보고, 웨어러블 컴퓨터에 적용 가능한 기술 요소를 추출하고, 의복 패스너 및 의복 구성 요소를 추출한다. 사용자 멘탈 모델 조사를 통해 의복 패스너의 분리/결합/조작을 하는 행위에서 어휘들을 추출하고 각 기능 모듈의 적절한 신체 부착 부위에 대한 사용자 조사를 시행한다. 이를 바탕으로 추출한 어휘와 의복 패스너의 특징, 그리고 인터페이스 요소 사이의 관계성을 연결하여 의복 패스너를 이용하여 기능의 분리/결합/조작을 지원하는 웨어러블 컴퓨터 인터페이스 디자인 요소를 도출한다. 도출된 의복 패스너를 통한 인터페이스 디자인 요소를 활용하여 착용자 각 개인의 다양한 개성과 심리적 만족을 위한 다양한 웨어러블 컴퓨터 기능들의 분리/결합/조작을 위한 인터페이스 컨셉 디자인을 제작하여 그 활용과 응용 가능성에 대해 연구한다.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.976-983
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• 2009

Ambient Information System is an expanded term from Ambient Displays that are aesthetically pleasing displays of information which sit on the periphery of a user's attention. It describes a large set of applications that publish information in a highly non-intrusive manner[4]. Recently, as importance of the media that affects human senses and individuals' experiences increases, the role of an Ambient Information System for Public is also increase. Therefore, in this paper, the emphasis is on finding a suitable form of the Ambient Information System based on some design dimensions and we sampled possible 13 design dimensions of the practical application of an Ambient Information System for Public. For verifying the validity of our findings, we installed "Follwingflow", an interactive LED illumination and carry out an experiment on the dimensions.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.74-87
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• 2017

This paper aims to elicit user-defined hand gestures for the small cylindrical displays with flexible displays which has not emerged as a product yet. For this, we first defined the size and functions of a small cylindrical display, and elicited the tasks for operating its functions. Henceforward we implemented the experiment environment which is similar to real cylindrical display usage environment by developing both of a virtual cylindrical display interface and a physical object for operating the virtual cylindrical display. And we showed the results of each task in the virtual cylindrical display to the participants so they could define the hand gestures which are suitable for each task in their opinion. We selected the representative gestures for each task by choosing the gestures of the largest group in each task, and we also calculated agreement scores for each task. Finally we observed mental model of the participants which was applied for eliciting the gestures, based on analyzing the gestures and interview results from the participants.

• Archives of design research
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• v.20 no.1 s.69
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• pp.177-188
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• 2007

This study is about the design of teaching assistant robots that helps elementary school teachers while giving lectures. It focuses on finding images which fits the role of teaching assistant robots, not merely suggesting several designs of robots that are just preferred by children. For this study, the qualities that satisfy the role of teaching assistant were studied by literature reviewing. These qualities were grouped and prioritized to arrange them as role images of teaching assistant robot, through questionnaire to teachers and student teachers. Using the role images and basic adjectives as standards, children performed the image mapping with the pictures of existing robots. This allowed us to find out how children accept the external features of each robot, and which external feature has to be used in order to reveal the role images. And taking form of workshop, children expressed their own images of a teaching assistant robot, a robot's height and location in classroom was surveyed. Based on these studies', three design guidelines of teaching assistant robot have been suggested.

• Archives of design research
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• v.13 no.1
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• pp.29-38
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• 2000

Many computer system; (or program;) have been desigoc>d without taking their users needs into accOlmt To provide a practical and comprehensive introduction to the design and development of user interfaces, desigrer (or developer) is suggested to analyze and evaluate requirements from the view point of users and to design more effective program;. The su~ect of this thesis is to analyze and criticize tre details of Wonder-land, that is a demo multimedia ill-ROM title, in respect to User Interface Design and Development. By applying the coocepts, teclmiques and ideas to a real life study and analyzing and criticizing it from the view point of users, desigrer lets the program revised and developed by users. For User Interface Design and Development purposes this tresis analyzes and criticize the characteristics of the program already made, the current user interface design, mental models and users learning about the program. As a result it is founded that the program requires to be analyzing and criticizing continuously from a cognitive point of view to design and develop it successfully.

• Journal of Intelligence and Information Systems
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• v.25 no.3
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• pp.221-238
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• 2019

Recently, companies and public institutions have been actively introducing chatbot services in the field of customer counseling and response. The introduction of the chatbot service not only brings labor cost savings to companies and organizations, but also enables rapid communication with customers. Advances in data analytics and artificial intelligence are driving the growth of these chatbot services. The current chatbot can understand users' questions and offer the most appropriate answers to questions through machine learning and deep learning. The advancement of chatbot core technologies such as NLP, NLU, and NLG has made it possible to understand words, understand paragraphs, understand meanings, and understand emotions. For this reason, the value of chatbots continues to rise. However, technology-oriented chatbots can be inconsistent with what users want inherently, so chatbots need to be addressed in the area of the user experience, not just in the area of technology. The Fourth Industrial Revolution represents the importance of the User Experience as well as the advancement of artificial intelligence, big data, cloud, and IoT technologies. The development of IT technology and the importance of user experience have provided people with a variety of environments and changed lifestyles. This means that experiences in interactions with people, services(products) and the environment become very important. Therefore, it is time to develop a user needs-based services(products) that can provide new experiences and values to people. This study proposes a chatbot development process based on user needs by applying the design thinking approach, a representative methodology in the field of user experience, to chatbot development. The process proposed in this study consists of four steps. The first step is 'setting up knowledge domain' to set up the chatbot's expertise. Accumulating the information corresponding to the configured domain and deriving the insight is the second step, 'Knowledge accumulation and Insight identification'. The third step is 'Opportunity Development and Prototyping'. It is going to start full-scale development at this stage. Finally, the 'User Feedback' step is to receive feedback from users on the developed prototype. This creates a "user needs-based service (product)" that meets the process's objectives. Beginning with the fact gathering through user observation, Perform the process of abstraction to derive insights and explore opportunities. Next, it is expected to develop a chatbot that meets the user's needs through the process of materializing to structure the desired information and providing the function that fits the user's mental model. In this study, we present the actual construction examples for the domestic cosmetics market to confirm the effectiveness of the proposed process. The reason why it chose the domestic cosmetics market as its case is because it shows strong characteristics of users' experiences, so it can quickly understand responses from users. This study has a theoretical implication in that it proposed a new chatbot development process by incorporating the design thinking methodology into the chatbot development process. This research is different from the existing chatbot development research in that it focuses on user experience, not technology. It also has practical implications in that companies or institutions propose realistic methods that can be applied immediately. In particular, the process proposed in this study can be accessed and utilized by anyone, since 'user needs-based chatbots' can be developed even if they are not experts. This study suggests that further studies are needed because only one field of study was conducted. In addition to the cosmetics market, additional research should be conducted in various fields in which the user experience appears, such as the smart phone and the automotive market. Through this, it will be able to be reborn as a general process necessary for 'development of chatbots centered on user experience, not technology centered'.