• Broadcasting and Media Magazine
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• v.27 no.3
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• pp.25-35
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• 2022

본 원고에서는 메타버스에 대한 사회적 관심이 증대된 이유를 살펴보고, 이를 통해 메타버스 서비스 유형과 산업 분류의 지형을 알아본다. 그리고 메타버스 서비스가 부각하는 분야로서 교육, 문화예술, 관광, 마케팅, 엔터테인먼트, 생산 등의 분야별 특징을 통해 향후 메타버스를 활용하는 산업이 고려해 볼 만한 메타버스의 특성을 도출한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.115-116
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• 2023

본 연구는 메타버스 플랫폼에서 사용자 간의 커뮤니티 사회성을 형성해 가는 과정에서 성격의 5요인이 미치는 영향에 대하여 살펴보고 상호 간에 유의미한 특성을 살펴보고자 한다. 성격 5요인의 특성으로는 신경성, 외향성, 우호성, 성실성, 개방성의 다섯 가지 요소가 있으며 이는 메타버스 가상공간에서 사용자 간의 통합 및 경쟁, 게임과 같은 시스템을 통하여 사회 형성에 많은 영향을 미칠 것이다. 성격 5요인과 반대적 성격 5요인은 메타버스 사용에서 개인의 성격을 강화하거나 약화시킬 수 있고 사용시간, 참여율, 만족도 면에서도 다른 결과를 보여줄 것이다. 소통을 중요시하는 메타버스에서 사용자의 성격에 따른 섬세한 콘텐츠 제시는 분명 더 나은 콘텐츠로 시장에 경쟁력이 있을 것이다. 본 논문에서는 메타버스의 사용이 개인의 성격에 미치는 영향을 이해하는 데 도움이 될 것이며, 메타버스 내에서 사용자 성격 5요인 성향을 정립하고 이를 통해 차세대 플랫폼 구축 및 개발에 도움이 되고자 한다.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.94-105
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• 2022

This study looks at the recently increasing metaverse platform from the perspective of users. Therefore, to understand the metaverse concept as an extended space, we looked at the spatial theory and looked at the paradigm from the perspective of lifestyle and technological change. The case was viewed as 'big tech', and it was shown to be developing in various forms. simulation, Immersense, It is reclassified into Tranconnect and Explorience interfaces to suggest directions for use in various fields.

• Journal of Service Research and Studies
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• v.13 no.4
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• pp.173-190
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• 2023

In recent times, with the development of virtual convergence technologies, the market for the Metaverse, a digitally virtual space that combines virtuality and reality, is experiencing significant growth. These Metaverses are realizing new value in both reality and virtual spaces through the development of diverse services and content. However, existing research on the Metaverse mostly revolves around its conceptualization and categorization, with limited exploration of intentions to use the Metaverse. Consequently, this study examined the impact of Metaverse service characteristic factors on trust and intention to use within the Metaverse. The results of this study are as follows. First, among the service characteristic factors of the Metaverse, presence, interactivity, and playfulness were found to have a positive impact on Metaverse trust. On the other hand, informativeness was found not to have a significant influence on trust in the Metaverse. Second, Metaverse trust was found to have a positive impact on intention to use the Metaverse. Based on the research results above, this study aims to propose effective communication strategies for activating the Metaverse and developing services within the Metaverse platform.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.511-523
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• 2022

This study attempts an appropriate Christian understanding and application of the metaverse. To this end, the general concept, type, and utilization of the metaverse were examined, and the main characteristics of the metaverse were analyzed in three main categories by the association of the concepts and the common factors. Based on this, the main focus of the Christian understanding of the metaverse found in this study is, first, the "transcendental worldview" of the metaverse. Applications include restructuring the Christian worldview and creating a Christian metaverse environment for future generations. Second, it is a "fusion and composite on- and offline" understanding of the metaverse. An integrated on- and off-line understanding of the church, worship, mission, and the missional acceptance of the metaverse are its applications. Third, in the metaverse, it is an "extension of the functionality of the avatar." This presents its application tasks, such as establishing human identity, expanding the concepts of empathy and communication, and expanding Christian ethics and economic views. At the heart of the Christian understanding of the metaverse is worldview, mission, and understanding on human being.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.01a
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• pp.337-338
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• 2022

본 논문에서는 메타버스 플랫폼과 이를 구성하고 있는 디지털 콘텐츠 기술을 통하여 메타버스 플랫폼의 특성에 대해서 알아보고, 향후 메타버스 세계를 표현하고 있는 플랫폼과 디지털 콘텐츠 기술 사이의 관계에 대한 방향성을 찾는 연구에 대한 기준을 제시한다.

• Land and Housing Review
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• v.13 no.4
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• pp.91-103
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• 2022

Home has significant meaning in the real world. In contrast, there's a lack of interest in homes in the Metaverse compared to other architectural spaces. This study aims to establish the concept of a home in the Metaverse based on meaning, typology, and characteristics of real-world homes. For this purpose, previous research and existing models of real- world homes were analyzed and case studies and a survey were conducted of homes in the Metaverse. As a result of the research, a model of home in the Metaverse is proposed based on physical, social, and personal models. Modifying one's dwelling, a refuge from the outside world, and self-expression/personalized space was also identified as the most significant characteristic of a home in the Metaverse. The results of this study will be helpful in future Metaverse virtual world research and development of Metaverse service platforms.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.1151-1157
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• 2023

It raises questions about how China, dominated by the socialist system and the Communist Party, will change in the era of artificial intelligence. We predict how the Chinese socialist system will change in the meta-world where SNS is developed, communication is conducted within the meta-verse world, and artificial intelligence is operating in many fields. In order to do so, it is necessary to understand the characteristics of the Chinese state and the characteristics of national policy, as well as the metaverse policy proposed by the Chinese state. The development of the metaverse was emphasized at the 5th session of the 13th National People's Congress in 2022, and in May of that year, the Central Party School of the Communist Party of China published the <Metaverse Industry Manual for Party and Political Officials>. Therefore, in this paper, we will analyze China's metaverse policy and forecast the direction of development of the metaverse industry that China wants to pursue.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.587-594
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• 2023

The purpose of this study is to examine the factors influencing the intention to use the Metaverse from various angles based on the Extended Technology Acceptance Model and Value-based Adoption Model. Specifically, we examined whether there is a difference in perception of the Metaverse and in factors affecting the intention to use the Metaverse between the Metaverse experienced and non-experienced. For this purpose, the variables were classified into the technical characteristics of the Metaverse (interactivity, content quality), perceived benefits (perceived usefulness, perceived enjoyment), and perceived sacrifices (perceived risk, perceived complexity) and a survey was conducted with university students. The findings of this study indicate that the perceived interactivity, usefulness, and enjoyment of the Metaverse had a major impact on the intention to use the Metaverse for those without Metaverse experience, whereas enjoyment of the Metaverse had the greatest impact on the intention to use the Metaverse for those with Metaverse experience. Based on the study results, we provided marketing strategy implications for continuous growth and development of the Metaverse industry.

• KIPS Transactions on Software and Data Engineering
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• v.10 no.8
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• pp.331-338
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• 2021

Metaverse is a compound word of 'meta' and 'universe', which means transcendence and the world. It is a digital world where daily life and economic activities are possible. While the Metaverse is being actively used as an alternative space to enjoy leisure life since COVID-19, not much academic research on Metaverse in Korea has been done yet. Based on the previous research on Metaverse in Korea and overseas we conducted a typology analysis on cultural leisure-based Metaverse and a study on its key features. Considering the current situation in which the Metaverse era is blooming we also investigated the development trends of the Metaverse and related technologies at home and abroad. We also presented the direction of advancement of the cultural leisure-based Metaverse. This study differentiates itself from previous domestic and foreign studies by discovering and analyzing theoretical models, frameworks and features in terms of society, collaboration, and leisure use through case studies. It is meaningful that this research presents directions on further Metaverse research that reflect the current information technology (IT) and changes in life.