• Title/Summary/Keyword: 메인컨셉

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A Study on the Position of Young Casual brands to Propose Marketing Strategies of the Brands and those of the Department Stores - focused on the L-Department Store - (백화점(百貨店) 및 브랜드의 마케팅전략(戰略) 제안(提案)을 위한(爲限) 영캐주얼 브랜드의 위치(位置) 분석(分析) - L 백화점(百貨店)을 중심(中心)으로 -)

  • Yu, Ji-Hun
    • Journal of Fashion Business
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    • v.8 no.4
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    • pp.117-130
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    • 2004
  • The purposes of this study were to find out highly market sharing young casual brands, to compare their trends of concept and competition, and to propose orientation of brand concept repositioning and marketing strategies on Department stores. Reference searching method and field searching method were used for this study. The results were as follows: 1. The brands which covered more than 50% market share included <96NY> . 2. Price range of these brands was from 130,000 to 220,000 won. The brands of upper-moderate price zone included <96NY> and they were very competitive each other. The brands of moderate price zone included and they were also very competitive between them. However, the brands of lower-moderate price zone had lower competition. This price zone might be a good point to launch new brands. 3. The main target-age of young casual zone was from 17 to 30 years. The most of brands focused on 21-25 years old, which were higher age targeted before. 4. The main concepts of these brands were 'luxury, girlish, sexy' and 'Sportism, lifestyle' were sub-concepts.

A Study on the developing Character Contents for the making specialized regional culture - Centering on a development project of Characters in the city of Gwangju - (지역문화 특성화를 위한 캐릭터 개발에 관한 연구 - 광주광역시 캐릭터 개발 사례를 중심으로 -)

  • 신승택;유장웅
    • Proceedings of the Korea Contents Association Conference
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    • 2004.05a
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    • pp.193-206
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    • 2004
  • 예로부터 빛고을로 인식되었던 광주가 근세에 이르러 의병활동, 광주학생운동, 5\ulcorner18민주화운동, 아직도 끝나지 않은 이념전쟁으로만 비추어질 수도 있는 지역의 이미지를 재정립하고, 도시 경쟁력의 증대를 위한 방안으로 CI사업 추진계획을 수립하고 3개년에 걸쳐(1999~2001) CI전략 개발, CI디자인 개발, 문화상품 개발, 도시환경디자인 개발 등을 추진하였다. 최근 커뮤니케이션에 있어서 캐릭터는 정보의 시각화라는 측면에서 다른 그래픽 심볼에 비해 설득적이라 할 수 있고, 기존의 심볼의 이미지 보완적 보조심볼로서의 개념이 아닌 독자적인 영역이 구축되어야 하므로 광주광역시 캐릭터 개발은 Character Identity 차원에서 메인캐릭터와 이를 각각의 용도에 맞춰 응용전개시키는 이벤트 캐릭터, 브랜드캐릭터로 구분하여 유형에 따라 다르게 적용되어야 할 적용성 및 활용성에 중점을 두고 개발되었다. 광주광역시의 메인캐릭터 개발컨셉은 "빛"과 "생명"으로 결정된 TCI이념을 활용하는 것과 광주의 상징 요소로서 "무등산"을 활용하는 두 가지 방향에서 개발이 진행되었으며, 1999년 10월의 TCI 추진회의 1차선정을 시작으로 광주시민을 포함한 전국민 설문조사와 2000년 4월의 의회설명회에 이르기까지 다양한 방법을 통해 캐릭터 개발안에 대한 평가와 검토/수정과정을 거쳐 기본캐릭터를 완성하게 되었다. 이를 통해 본 광주광역시의 캐릭터는 중장기적으로 치밀하게 계획되고 실천되어야 하며 변화하는 환경에 효율적으로 대응하는 구체적이고 실천적인 연구평가와 접근방법에 대한 연구 등으로 그 지역의 특징적인 문화를 상품화시키려는 노력이 캐릭터개발을 토대로 뒤따라야 한다. 촉진, 중요 연구 주제의 도출 및 연구 진행 계획을 수립하고, 국제적 산학 협력 강화를 통해 공동 연구를 도출하는 자리를 마련함. $\textbullet$본 학술회의에서 발표된 논문들을 취합하여, 논문집 및 CD-ROM을 제작하여 세계적 수준의 연구 결과를 알리고 이 분야에 관련된 학문, 기술 발전에 큰 도움이 됨.emove effectively radioactivity with in Adsorbent. As cleaning heavy water adsorbent and drying on each condition (temperature for drying and hours for cleaning). Because there is something to return heavy water adsorbent by removing impurities within adsorbent when it is dried o high temperature. After operating, we have been applying this research to the way to dispose heavy water adsorbent. Through this we could reduce solid waste products and the expense of permanent disposal of radioactive waste products and also we could contribute nuclear power plant run safely. According to the result we could keep the best condition of radiation s

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A Study on "Wittgenstein" Album (비트겐슈타인(Wittgenstein)앨범에 관한 고찰)

  • Kim, Jun-Soo;Cho, Tae-seon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.374-380
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    • 2021
  • Band Wittgenstein is a relatively band-shaped team since Shin Hae-Chul's previous big band "Next." The album, which features Shin Hae-Chul's unique lyrics and specific concepts, is also similar to the Next albums. However, there is a difference in sounds used on the album that are properly fused sampling based work and computer music. This album is a low-budget home recording album produced at a total cost of 3 million won. Shin Hae-Chul was in charge of the main vocals and programming, and all of the works were done together by the band members. In this album, Shin Hae-Chul focused on teamwork rather than producing his own music. The low budget could have been a constraint on music production, but it must be highly appreciated for it being a novel attempt. Musicians who create music always create conflicts between their favorite music and popular ones. However, without creative efforts, there is no evolution or development in the music industry. It is clear that constant changes can continue to develop musical ability, which leads to the development of Korean pop music.

A Study on Channel 4's Station Identification: focused on 'Modular Typography'

  • John, Adjah;Hong, Mi-Hee
    • Cartoon and Animation Studies
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    • s.42
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    • pp.241-262
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    • 2016
  • British TV Channel 4 is one of the famous TV Channel in the world. Its station ID has also played a leading role in the developments of Motion Graphics including station IDs. This station ID's main visual design concept is its name and an iconic logo '4' at the same time. The first channel 4 station ID was designed by using modular typography to construct the iconic '4'. Modular typography is a technique of creating letters with similar elements. Channel 4's station ID was constructed from coloured polygons. The polygons split and converge at the same point in 3D space. Modularity in Channel 4's station ID is evidenced by the similar units of polygons. After the first station ID, Channel 4 was re-branded. Eventhough the station IDs which followed did not use coloured and geometrical polygons, modularity is seen in most of the station IDs especially between 2004 - 2011. In these station IDs, the iconic '4' is formed from similar natural and environmental objects like rocks, buildings, lights etc. In this analysis paper, there is a visual narrative on the history of Channel 4, the concept of modular typography in the original station ID and the application of modular typography in other Channel 4's station IDs.

A Study on Thermal Performance of Plate Cooler for Cooling Medium Speed Engine Lubricant Oil (선박용 중속엔진 오일냉각용 판형쿨러의 전열성능에 관한 연구)

  • Park, Jae-Hong
    • Journal of the Korean Applied Science and Technology
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    • v.37 no.1
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    • pp.83-90
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    • 2020
  • Plate heat exchangers(PHE) have been commercialized since the 1920s. Since then, although the basic concept of PHEs has changed little, its design and construction have progressed significantly to accommodate higher temperatures, higher pressures, and large heat exchanging capacities. The development trend of PHEs is consistent with heat plate developments with better thermal efficiency, lower pressure drop, and good flow distribution. The purpose of this paper is to introduce the main development processes of a plate cooler for medium-speed engine lubricant oil cooling in vessels which is in line with the development trend of PHEs and to provide its thermal performance data that were found out during experimental tests. The plate cooler in this study cannot measure the wall temperatures directly due to its structural characteristics, so the heat transfer coefficients were calculated using the modified Wilson Plot method. The water-to-water tests were first conducted experimentally to figure out the characteristics of heat transfer coefficients and pressure drops on the water side and then the water-to-oil tests followed to obtain the heat transfer coefficients on the oil side. The test results showed that heat transfer coefficients and pressure drops on both water and oil side increased with flow rates, and it was also found that all the development targets of the plate cooler in this study were achieved successfully.

Study on Weight Reduction of Rotorcraft Power Transmission System through Trade-off Design on Gearbox System Configuration (기어박스 시스템 형상 상쇄설계를 통한 로터크래프트 동력전달장치 경량화 연구)

  • Kim, Suchul;Lee, Geun-ho;Park, Young-jun;Cho, Seung-je;Yang, Gyebyung;Park, Kyungsu
    • Journal of the Korean Society of Propulsion Engineers
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    • v.21 no.6
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    • pp.8-14
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    • 2017
  • Gearboxes for power transmission of a rotorcraft transfer power generated by an engine to the fan and the pusher for up, down and forward flight. The gearboxes are divided into the main gearbox and the sub-gearbox. The main goal of the gearbox design is to design the weight as light as possible within a range that satisfies all given requirements (transmission power, mounting space, etc.). In particular, the initial conceptual design is very important to reduce the weight of the gearbox, since the weight can vary greatly depending on the system configuration, even if it has the same function. In this study, various conceptual designs of the gearbox according to the installation position of the engine were presented. Also, the element parts such as gears and bearings in each concept design were designed by sizing for their life, and the estimated weights of the conceptual system configuration were compared.