• Title/Summary/Keyword: 메시지 전략

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The Influence of Scarcity Message on Customers' Perceived Value, Satisfaction, and Repurchase Intention in the Context of Group-Buying Social Commerce (공동구매형 소셜커머스에서 희소성메시지가 고객의 지각된 가치, 만족, 재구매의도에 미치는 영향)

  • Choi, Sujeong
    • Journal of Information Technology Applications and Management
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    • v.23 no.1
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    • pp.97-117
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    • 2016
  • Drawing on the theoretical framework of customer value-satisfaction-loyalty, this study examines how scarcity message influences customers' value, satisfaction, and loyalty in the context of group-buying social commerce. Previous studies have argued that scarcity message limiting the avilability of products and service is a source of enhancing customer value. In this regard, this study posits scarcity message as a predictor of customer value. Furthermore, this study classifies customer value into two forms (i.e., utilitarian value and hedonic value) and verfies how scarcity message is associated with them. To test the proposed research model and hypotheses, this study performed structural equation modeling (SEM) analyses, using a total of 292 data collected on users who have experience in purchasing products and service through group-buying social commerce sites such as Coupang, Timon, and WeMakePrice. The key results are as follows : First, scarcity message increases utilitarian and hedonic values and further customer satisfaction. Second, utilitarian value increases customer satisfaction and repurchase intention while hedonic value has nothing to do with them. The findings imply that customers seek to maximize utilitarian value through group-buying social commerce. Finally, this study indicates that repuchase intention depends greatly on customer satisfaction.

Design and Implementation of interlocking between Physical Computing and Social Network Service for disabled people (의사표현에 제약이 있는 장애인을 위한 피지컬 컴퓨팅을 활용한 SNS 연동 시스템 구축에 대한 연구)

  • Lee, Byung-Hoon;Jang, Won-Tae;Suh, Jae-Hee
    • Journal of Advanced Navigation Technology
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    • v.16 no.1
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    • pp.82-88
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    • 2012
  • In recent years, social awareness and concern about the SNS is getting a lot and many researches on the social impact of the SNS and variety strategies using SNS have emerged one after another. In this paper, we explain the method of interlocking between SNS and variety sensors in physical computing environment. Especially we propose that interlocking technology between sensors and twitter in Arduino platform(open source environment) can be used for the handicapped people. We design a way to send message via twitter for handicapped people using values from various sensors.

A Study on the Paradigm Shift to Content Management in the Networked Environment (네트웍환경에서 내용관리로의 패러다임 변화에 관한 연구)

  • Nam Tae-Woo;Moon Kyung-Hwa
    • Journal of the Korean Society for Library and Information Science
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    • v.33 no.4
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    • pp.85-111
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    • 1999
  • This study represents an attempt to forecast the increasingly complex and dynamic interplay between the transformation of media and collection management function in the networked environment. As the importance of electronic media rather than printed media is emphasized, there is a need to shift from the traditional collection management to content management for collection development strategy. In order to satisfy the needs of library users who have thirst for more various information, the traditional function of collection management has limitations. Therefore, we suggest that the future collection management must shift from the traditional collection management to content management.

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Semiotic Analysis of Propaganda Animation Der Fuehrer's Face (프로파간다 애니메이션 <총통의 얼굴>의 기호학적 분석)

  • Oh, Dong-Il
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.50-57
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    • 2015
  • The fact that Disney studio produced several propaganda animations for the U. S. Government during World War II, is not widely known to the public. Der Fuehrer's Face that this essay centrally deals with totally includes the characteristics of signification and aesthetics in Disney animation. And, Der Fuehrer's face shows the tendency that represent the connotative theme of the work and myth to the audience, based on the typified character and the imagery of spaces in the work. Therefore, from this perspective, the semiotic studies on Der Fuehrer's Face is ultimately the approach to the characteristics of Disney animation's representation and communication that is established, through experimental trials and efforts.

New Social Video Techniques through The Convergence of a Social Video and Color Marketing (소셜 영상과 컬러 마케팅의 융합을 통한 새로운 소셜 영상 기법)

  • Lim, Seungae;Choi, Hakhyun
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.2
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    • pp.117-124
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    • 2014
  • In this paper, it aims to get an effective marketing strategy in terms of business by introducing combined social video and color marketing technique. The process of research will be implementing a stop motion technique video by combining a black and white video with an extracted color image and then, further investigates each process. The expected result is that the effects can contribute to the development and the activation of company or brand's social video marketing by using the new video production technique. From the perspective of a company, the technique can effect in a positive way. They can provide consistent message to customers (public) by the color effect which contain brand's core message.

The Recent Technology and Standardization Status and Future Vitalizations for Digital Signage (디지털 사이니지 기술 및 표준화 동향과 향후 활성화 방향)

  • Kim, Beom-Joon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.11 no.6
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    • pp.545-552
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    • 2016
  • As a future key industry, digital signage is being noticed that provides various type of contents and message through a digital display. In particular, korean digital signage industry gets a favorable evaluation for the high level of digital display industry and wired and wireless networking infrastructure. This paper discusses on not only the current status of digital signage in terms of the overall development and standardization, but the very recent technologies such as the ultra-high definition video and human perception that can be applied for future digital signage. Then, this paper concludes by deriving the problems with the current digital signage industry and presenting solutions for future vitalizations of digital signage.

Appropriation of objects in critical fashion (크리티컬 패션의 오브제 전유 전략)

  • Jung, Junghee;Yim, Eunhyuk
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.1
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    • pp.1-18
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    • 2021
  • The purpose of this study is to analyze and understand the approach of critical fashion by comprehending the appropriation of art as a sociocultural phenomenon that influences contemporary fashion. This study inquired into the relevant literature to explain the theoretical background behind critical fashion, and conducted a case study using exhibition catalogues, exhibition works, articles, fashion magazines, and fashion-related websites in order to examine cases of appropriation strategies. As a subversion of meaning by using an existing transposable object image to deliver an experience unlike the actual image, subversive appropriation in critical fashion takes existing things as they are and rearranges them with the purpose of subverting social values while having its subversive style of appropriation. Referring to a style that focuses on labelling the distance between the subject, that refers and that which is referred to, referential appropriation has been reprogramming existing things with an internal and introspective attitudes. In other words, from an exploitative style of appropriation aimed at expanding the meaning with found in objects by avant-garde fashion designers, to a subversive style of appropriation aimed at subverting meanings with transposable objects by conceptual fashion designers, there has been a change toward the referential style of appropriation aimed at expanding artistic forms with created objects critical fashion designers.

Effects of Mobile Phone Text Messaging on Collision Avoidance Strategy with Approaching and Stationary Pedestrian (모바일폰 문자 메시지가 동적·정적 보행자 충돌회피전략에 미치는 영향)

  • Lee, Yeon-Jong;Kim, Joo-Nyeon
    • Korean Journal of Applied Biomechanics
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    • v.31 no.1
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    • pp.37-43
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    • 2021
  • Objective: The purpose of this study was to investigate the effect of mobile phone text messaging on the collision avoidance strategy for an approaching and stationary pedestrian. Method: Eighteen healthy young adults participated in this study. Each participant was asked to perform a task to walking with/without mobile phone text messaging and a task to avoid collisions with another pedestrian who was approaching or stationary during walking. Results: When text messaging with avoidance collision, it showed an early onset time, a larger mediolateral COM trajectory, trunk rotation angle and trunk rotation velocity (p<.05). Also, compared to an approaching pedestrian, when avoiding collision with a stationary pedestrian, it showed a later onset time, a lager avoidance displacement, mediolateral COM trajectory, trunk rotation angle (p<.05). Conclusion: Results suggest that mobile phone text messaging while collision avoidance leads to delay the perception stage and alters the adaptation stage. Consequently, pedestrian executed in an exaggerated avoidance action to create a greater safety margin when attending to mobile phone test messages while avoiding another pedestrian.

Design of Gamification-based Digital Therapy Application for Relaxing SNS Addiction (SNS 중독 완화를 위한 게이미피케이션 기반 디지털 테라피 어플리케이션 설계)

  • Lee, Gyunhwan;Cho, Dae-Soo;Kim, Seon-Min
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.07a
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    • pp.367-368
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    • 2020
  • 최근 SocailNetworkService(SNS) 플랫폼은 중독을 유발하는 알고리즘을 통해서 시장점유율을 높이는 전략을 사용하고 있다. 이에 따른 부작용으로 일상생활에 무리가 갈 정도의 사용자가 나타나고 있다. SNS 중독 사용자는 스스로가 문제를 인지하고 있으나 자제를 못하고 있어 SNS 중독 완화를 돕는 어플리케이션이 개발되고 있다. 이러한 어플리케이션은 일정 부분 중독 완화에 도움은 주고 있으나 다음과 같은 문제점을 갖는다. 첫째 일반적으로 SNS 사용자는 여러 SNS를 동시에 사용하기 때문에 이를 통합하여 볼 수 있는 기능이 필요하다. 기존 어플리케이션에서는 특정 SNS만을 대상으로 하는 문제가 있다. 둘째 SNS의 사용량을 표현하는 방식이 단순이 그래프 형태로만 지원되어 다양한 정보 제공에 한계가 있다. 마지막으로 SNS의 과도한 사용에 대한 경각심을 새겨줄 수 있는 요소가 부족하다. 이 논문에서는 여러 SNS 사용량을 통합하여 제공하는 대시보드 기능, 게이미피케이션 요소를 접목하여 사용량을 다양한 가치로 보여주는 기능, 그리고 SNS 중독 정도에 따라 다양한 공포소구 메시지를 지원하는 기능을 통해 SNS 사용자의 중독 완화를 지원하는 어플리케이션을 제안한다.

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Ecological Network for Landscape Conservation and Restoration: from an International Perspective (경관의 보전과 복원을 위한 생태네트워크의 국제적 동향)

  • Hong, Sun-Kee
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.7 no.5
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    • pp.12-25
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    • 2004
  • Integration system of conservation ecology, ecosystem management and land planing in landscape scale is major principle strategy for national management system of environmental resource and biodiversity. Current conservation strategy is concerned with not only population and habitat level but also ecosystem and landscape level. In especially, ecological networking to link core areas or major habitat patches is most eminent and emerging issue in European Union (EU) and North America. Moreover, the promotion of national ecological network system in EU is focused on national cooperation to construct ecological corridor for key habitat that distributed in many countries. Integrating landscape ecology into conservation ecology and restoration have important role to stimulate the network system in regional and national level. In this review paper, comprehensive and necessary considerations arisen from the view of landscape ecology were discussed for the present situations of wildlife conservation and management in Korea compared with other countries. Especially, the conservation strategy and policy of biodiversity were addressed in broad sense including habitat protection, legal approaches, and ecological network programs. Finally, a national ecological network system was suggested for environmental policy in Korea in global consideration after the Korean Unification.