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http://dx.doi.org/10.9708/jksci.2014.19.2.117

New Social Video Techniques through The Convergence of a Social Video and Color Marketing  

Lim, Seungae (Dept. of CDLab, Seoul Women's University)
Choi, Hakhyun (Dept. of Contents Design, Seoul Women's University)
Publication Information
Journal of the Korea Society of Computer and Information / v.19, no.2, 2014 , pp. 117-124 More about this Journal
Abstract
In this paper, it aims to get an effective marketing strategy in terms of business by introducing combined social video and color marketing technique. The process of research will be implementing a stop motion technique video by combining a black and white video with an extracted color image and then, further investigates each process. The expected result is that the effects can contribute to the development and the activation of company or brand's social video marketing by using the new video production technique. From the perspective of a company, the technique can effect in a positive way. They can provide consistent message to customers (public) by the color effect which contain brand's core message.
Keywords
Convergence Technique; Social Video; Social Marketing; Color Marketing;
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