• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.63-76
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• 2022

Consumers of web novels read online reviews in order to decrease uncertainty when purchasing a web novel. This study examines the types of messages (factual or evaluative) that consumers find more useful and verifies the moderating effect of individual analytical decision-making style levels on differences in usefulness evaluation. Based on the tendency to acquire objective information, the usefulness of factual online reviews was expected to be higher in the context of buying experience goods, such as a web novel. Levels of analytical decision-making styles, which were classified based on individual perception, are also expected to affect the usefulness evaluation of reviews. Experiments 1 and 2 were repeatedly conducted to examine whether consumers think factual reviews are more useful than evaluative reviews. In particular, Experiment 2 was conducted to simulate the circumstance of selecting a romance web novel and demonstrated that reviews have a significant effect on messages and decision-making styles. The interaction effect between analytical decision-making style levels and review message types was also confirmed in Experiment 2. The results of this study can help researchers and marketers comprehend the behavioral patterns of web novel readers when evaluating reviews and consuming experience goods.

• Management & Information Systems Review
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• v.32 no.3
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• pp.127-151
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• 2013

This research was to investigate the role of message regulatory focus on the advertising effect of multiple models. The multiple models are limited to two models in one advertisement in this research. This research investigated the hypothesis that multiple models, in terms of multiple source effect and social consensus, appears specifically to enhance the relationship of consumer and commercial models on the conditions of promotion-focused message which leads to the information processing of relational elaboration. This research applied a between-subjects factorial design targeting 2(the number of model: single model vs. multiple models) by 2(message regulatory focus: promotion-focused message vs. prevention-focused message). As a result, multiple models showed more positive ad attitude, brand attitude, and purchase intention than did single model. And promotion-focused message with multiple models showed more positive ad attitude, brand attitude, and purchase intention than did prevention-focused message with multiple models. Also there was an interaction effect between the number of model and the type of message regulatory focus. It wasn't fully supported that there is no difference of advertising effect between promotion-focused message and prevention-focused message on the condition of single model.

• Journal of the Korea Society of Computer and Information
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• v.26 no.4
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• pp.149-159
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• 2021

This study wanted to analyze the types of recognition of messages expressed in clothing for women in their 20s who wear a lot of clothing and fashion products with text. It was intended to provide basic data necessary for the production of typography clothing and fashion products by considering the subjective evaluation of how women in their 20s type the characters expressed in fashion and the characteristics of each type. This study was conducted with the Q method, and the QUANL pc program was used for analysis. Type I thought that letters were a design element and fashion, and the characters expressed in clothes were recognized as images. Type 2 thought it was important that the characters expressed in the clothing were recognized as messages, and that the characters had social messages and period reflections. Type 3 preferred that letters be combined with casual clothes and valued the formability of the characters. Type 4 preferred characters to represent brands and liked to be placed in large positions. In the future, it is thought that additional research by various age groups and genders and detailed research should be conducted to identify differences in font, color, and sentence length.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.235-236
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• 2019

이 연구는 청력손실 예방 공익광고 메시지가 프레이밍 유형(긍정/부정)과 자기효능감 정보제공(유/무)에 따라 수용자의 청력손실 예방의도에 미치는 영향을 검증한다. 개별 참여자들의 개인적 특성으로 지각된 위험과 미래지향 시간관을 메시지 효과에 영향을 미칠 수 있는 변인으로 설정했다. 이를 통해 청력손실 예방에 대한 이해와 관심을 증진시키기 위한 캠페인을 진행할 때 메시지 전략측면과 실행의 효과면에서 메시지 내용의 표현방법과 효율적 전달방법에 대한 함의를 제시한다.

• Review of KIISC
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• v.32 no.4
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• pp.7-17
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• 2022

운전자 보조 시스템을 통한 차량의 전자적인 제어를 위하여, 최근 차량에 탑재된 전자 제어 장치 (ECU; Electronic Control Unit)의 개수가 급증하고 있다. ECU는 효율적인 통신을 위해서 차량용 내부 네트워크인 CAN(Controller Area Network)을 이용한다. 하지만 CAN은 기밀성, 무결성, 접근 제어, 인증과 같은 보안 메커니즘이 고려되지 않은 상태로 설계되었기 때문에, 공격자가 네트워크에 쉽게 접근하여 메시지를 도청하거나 주입할 수 있다. 악의적인 메시지 주입은 차량 운전자 및 동승자의 안전에 심각한 피해를 안길 수 있기에, 최근에는 주입된 메시지를 식별하기 위한 침입 탐지 시스템(IDS; Intrusion Detection System)에 대한 연구가 발전해왔다. 특히 최근에는 AI(Artificial Intelligence) 기술을 이용한 IDS가 다수 제안되었다. 그러나 제안되는 기법들은 특정 공격 데이터셋에 한하여 평가되며, 각 기법에 대한 탐지 성능이 공정하게 평가되었는지를 확인하기 위한 평가 프레임워크가 부족한 상황이다. 따라서 본 논문에서는 machine learning/deep learning에 기반하여 제안된 차랑용 IDS 5가지를 선정하고, 기존에 공개된 데이터셋을 이용하여 제안된 기법들에 대한 비교 및 평가를 진행한다. 공격 데이터셋에는 CAN의 대표적인 4가지 공격 유형이 포함되어 있으며, 추가적으로 본 논문에서는 메시지 주기 유형을 활용한 공격 유형을 제안하고 해당 공격에 대한 탐지 성능을 평가한다.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.593-606
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• 2019

This study examines effective message strategies that fit with the characteristics of retargeting advertisements, based on the Construal Level Theory. First, we investigate whether the social distance that applies between interpersonal interactions can also be observable in an online environment and test the effects of social distance, depending on the type of online sites. We then examine consumers' construal level when social and temporal distances interplay, and how the effects of the messages change accordingly. As a result, social distance and message construal levels by website type were consistent with existing CLT studies. However, the hypothesis that advertising effects will be higher only when all, multidimensions' distances and construal levels of messages match, was partially supported. Also the current view, that the consumers' evaluations will show no difference to when either or both dimensions are distal, was rejected. Instead, when a discrepancy between temporal and social distance was present, the construal level of the message was more effective when congruent with the social distance out the two dimensions. Hence, it is possible to infer that the influence of psychological distance may vary depending on the dimension of distance.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.424-437
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• 2019

The purpose of this study is to analyze the characteristics and stigma of children and adolescents, and the message types for them in NPO's fundraising advertisement videos in Korea. The subjects are 152 children and adolescents in 147 videos from seven major non-profit organizations. The analysis tools were constructed based on prior studies, and it was carried out after preliminary study. The results are as follows. First, the characteristics of children and adolescents indicated that the ratio of children and infants, main-role, poverty situation, one-parent family, and ward-role appeared the most. Second, 'general' was the highest in the stigma format, and 'hazard' and 'mark' was high in the challenge format. Third, the stigma message was the highest in message type. Finally, as of 2014, the ratio of stigma message and value-exclusion message increased, and the ratio of challenge message and mixed message decreased. The research suggests that a paradigm shift in the format of NPO's typical fundraising advertisement videos is necessary, as the videos may not protect the human rights of children and adolescents and may have negative effects such as stigma.

• Annual Conference of KIPS
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• 2012.11a
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• pp.1323-1325
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• 2012

본 논문에서는 개인의료정보를 타병원이나 어플리케이션 등과 교환하기 위한 프로토콜을 설계하기위하여 개인의료정보 교환 프로토콜에 포함되는 정보를 정의하고 요청메시지의 구조를 설계하였으며, 설계한 메시지에는 초진기록, 인적사항, 수술내역 등 다양한 정보가 포함된다. 또한 실제 프로토콜을 구현할 때에는 몇 가지 상황에 따라 다양한 메시지 유형으로 구분하고 각각의 메시지를 설계하였다.

• The Journal of Korean Association of Computer Education
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• v.6 no.3
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• pp.9-18
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• 2003

In this paper, I present a programming idiom for extending message protocols incrementally in C++, where effectiveness of message transmission is regarded as static binding. Our techniques analyze message protocols with a message handler that examines message types, parameters, and effectiveness dynamically. The result of this analysis is not only to cope with incremental extension of message protocols effectively but also to simulate all essential elements of the object-oriented programming. This result also makes it possible to write high level of procedure like message transmission to object groups.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.7
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• pp.857-865
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• 2020

This paper presents a method for code generation of UML sequence diagrams based on message patterns. In the sequence diagrams, it is shown that messages are some types of forms typically. This paper classifies according to type as three patterns, and construct meta-information for code generation analysing structural infomation for each patterns. The meta-message of structural information (MetaMessage) is stored in the MetaMessage datastore and the meta-method information from the MetaMessage is stored in the MetaMethod datastore. And then, the structural information of MetaClass and MetaObject is constructed in each datastore too. For each pattern, this paper presents a method for code generation based on the meta information of message patterns and the syntax of target progamming language. Also, branching and looping that has been seldom handled integratedly in the previous works are handled as same as the basic patterns by classifying the branching pattern and the looping pattern for code generation integratedly.