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Effects of familiarity on the construction of psychological distance (친숙감이 심리적 거리에 미치는 영향)

  • Bae, Heekyung;Kim, Kyungmi;Yi, Do-Joon
    • Korean Journal of Cognitive Science
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    • v.25 no.2
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    • pp.109-133
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    • 2014
  • Psychological distance refers to the perceived gap between a stimulus and a person's direct experience and its activation influences the decisions and actions that the person makes towards the stimulus. We investigated whether the level of familiarity affects the construction of psychological distance. Specifically, we hypothesized that a familiar stimulus, relative to an unfamiliar stimulus, is perceived to be psychologically closer to the observer and so its perception might be modulated by the perceived spatial distance. The familiarity of stimuli was manipulated in terms of preexposure frequency and preexposure perceptual fluency. In experiments, participants were first exposed with three nonsense words in a lexical decision task. The nonsense words were presented in nonword trials with different levels of frequency (frequent vs. rare, Experiment 1) or with different levels of visibility (less blurred vs. more blurred, Experiment 2). Participants then performed a distance Stroop task with the most familiar and the least familiar nonwords. Each of them appeared in either proximal or distant spatial locations in scenes with clear depth cues. The results showed a significant interaction between the word familiarity and the spatial distance: the familiar word was judged faster in proximal locations but slower in distant locations relative to the unfamiliar word. The current findings suggest that metacognitive evaluation of familiarity could be one of the critical factors that underlie the construction of psychological distance.

Analysis of Effects of Rational and Emotional Advertising Appeals on Products from a View of Psychological Distance : Focusing on the Eye-Tracking Method (제품에 대한 심리적 거리감에 따른 이성적, 감성적 광고소구의 효과분석: 아이트래킹 방법을 중심으로)

  • Kang, Chang Min;Lee, Kun Chang
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.97-104
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    • 2019
  • Consumers possess their own psychological distance towards products. Based on the construal-level theory, this study aims to analyze which type of advertising appeal is more effective according to psychological distance. Also this study conducts neurophysiology experiment through eye-tracker. By using eye-tracking methods, participants' responses to products was measured and analyzed accordingly. Results revealed that consumers prefer rational appeals when the psychological distance is perceived near, while emotional appeals are preferred when the psychological distance is perceived far. In addition, eye movements measured in Visit Count(VC), Fixation Count(FC), and Total Fixation Duration(TFD) showed significant difference when participants are viewing preferred and non-preferred appeals.

Sympathetic Detonation Modeling of PBXN-109 (PBXN-109가 장전된 155 mm 고폭탄의 순폭현상 해석)

  • Kim, Bohoon;Kim, Minsung;Yang, Seungho;Oh, Sean;Kim, Jinseok;Choi, Sangkyung;Yoh, Jai-Ick
    • Journal of the Korean Society of Propulsion Engineers
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    • v.18 no.5
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    • pp.1-11
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    • 2014
  • Sympathetic detonation (SD) of high explosives occurs when a detonating donor initiates neighboring acceptors. The present study focuses on the hydrodynamic simulation of one-on-one sympathetic detonation of 155 mm charge filled with PBXN-109. Both unbuffered and buffered SD configurations are performed while changing the distance between each charge, in order to investigate the detonation sensitivity to a donor initiation. The cause of a SD is by a shock impact for the unbuffered case at a close range, while at a distant range, blast fragment penetration is the primary cause. The buffers can reduce the incident sensitivity to a SD by reducing the strengths of shock wave and impinging fragments.

Evaluation of Effect of Plastic Gradient on the Behavior of Single Grain inside Polycrystalline Solids (소성 구배의 영향을 고려한 다결정 고체 내부의 결정 거동 분석)

  • Chung, Sang-Yeop;Han, Tong-Seok
    • Journal of the Korean Society of Hazard Mitigation
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    • v.11 no.2
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    • pp.39-44
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    • 2011
  • Plastic gradient from geometrically necessary dislocation(GND) can strongly affect micro-scale plastic behavior of polycrystalline solids. In this research, mechanical behavior of polycrystalline solid is investigated using the finite element method incorporating plastic gradient from GND effect. Gradient hardness coefficient and material length parameter are used to evaluate the effect of the plastic gradient on the behavior of materials. Sensitivity of the modeling parameters on the plastic gradient from GND is presented and effects of plastic gradient and material parameters on the behavior of single crystal inside a polycrystalline aggregate are investigated. It is confirmed that the plastic gradient from GND amplifies hardening response of polycrystals and affects single crystal behavior embedded in polycrystalline solids.

DEVELOPMENT OF A LYMAN-α IMAGING SOLAR TELESCOPE FOR THE SATELLITE (인공위성 탑재용 자외선 태양카메라(LIST) 개발)

  • Jang, M.;Oh, H.S.;Rim, C.S.;Park, J.S.;Kim, J.S.;Son, D.;Lee, H.S.;Kim, S.J.;Lee, D.H.;Kim, S.S.;Kim, K.H.
    • Journal of Astronomy and Space Sciences
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    • v.22 no.3
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    • pp.329-352
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    • 2005
  • Long term observations of full-disk Lyman-o irradiance have been made by the instruments on various satellites. In addition, several sounding rockets dating back to the 1950s and up through the present have measured the $Lyman-{\alpha}$ irradiance. Previous full disk $Lyman-{\alpha}$ images of the sun have been very interesting and useful scientifically, but have been only five-minute 'snapshots' obtained on sounding rocket flights. All of these observations to date have been snapshots, with no time resolution to observe changes in the chromospheric structure as a result of the evolving magnetic field, and its effect on the Lyman-o intensity. The $Lyman-{\alpha}$ Imaging Solar Telescope(LIST) can provide a unique opportunity for the study of the sun in the $Lyman-{\alpha}$ region with the high time and spatial resolution for the first time. Up to the 2nd year development, the preliminary design of the optics, mechanical structure and electronics system has been completed. Also the mechanical structure analysis, thermal analysis were performed and the material for the structure was chosen as a result of these analyses. And the test plan and the verification matrix were decided. The operation systems, technical and scientific operation, were studied and finally decided. Those are the technical operation, mechanical working modes for the observation and safety, the scientific operation and the process of the acquired data. The basic techniques acquired through the development of satellite based solar telescope are essential for the construction of space environment forecast system in the future. The techniques which we developed through this study, like mechanical, optical and data processing techniques, could be applied extensively not only to the process of the future production of flight models of this kind, but also to the related industries. Also, we can utilize the scientific achievements which are obtained throughout the project And these can be utilized to build a high resolution photometric detectors for military and commercial purposes. It is also believed that we will be able to apply several acquired techniques for the development of the Korean satellite projects in the future.

The Effect of SNS(Social Network Services) Quality on Customer Loyalty: Focus on the Mediated Moderation Effect of Customer Satisfaction by Trust (소셜네트워크서비스(SNS) 품질이 고객 충성도에 미치는 영향: 신뢰를 통한 고객 만족의 매개된 조절효과를 중심으로)

  • Park, Wonhee
    • Journal of Service Research and Studies
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    • v.3 no.1
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    • pp.17-31
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    • 2013
  • With the advent of smart phones, there are increasing demands from customers to connect to the social media services at any time and at any place without restraint. As a result, many foreign companies have lately been able to pursue two-way communication with customers through social media which has enabled them to see the reaction and the needs of customers immediately and respond timely. That is, they are actively engaged in the various marketing activities targeting customers using SNS. According to H. A. Simon's needle theory, it is efficient to make a decision within the bounded rationality due to the difficulty of collecting data in decision-making as well as the inability to collect all information because of limited time and money. If the information or the informant can be trusted, the customers would be able to make a quick decision and get higher satisfaction from it. Therefore, this study examines and thereby empirically demonstrates what role customers' trust plays in a company's marketing using SNS by exploring how trust condition works in the mediated model and, theoretically, intends to introduce an empirical methodology on more strictly mediated moderating effects and, in practice, revisit the role of trust on direct and indirect effect the SNS's quality has on the performance variables such as customer satisfaction and loyalty. This study thereby aims to provide a strategic tool for the companies that plan to use the SNS in developing marketing strategies.

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Effects of Temporal/Social Distance and Message Construal Level on Evaluations of a Retargeting Advertising (복합적인 심리적 거리와 메시지유형의 해석수준 일치가 리타겟팅 광고효과에 미치는 영향)

  • Choi, Hyejin;Kim, Heejin
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.593-606
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    • 2019
  • This study examines effective message strategies that fit with the characteristics of retargeting advertisements, based on the Construal Level Theory. First, we investigate whether the social distance that applies between interpersonal interactions can also be observable in an online environment and test the effects of social distance, depending on the type of online sites. We then examine consumers' construal level when social and temporal distances interplay, and how the effects of the messages change accordingly. As a result, social distance and message construal levels by website type were consistent with existing CLT studies. However, the hypothesis that advertising effects will be higher only when all, multidimensions' distances and construal levels of messages match, was partially supported. Also the current view, that the consumers' evaluations will show no difference to when either or both dimensions are distal, was rejected. Instead, when a discrepancy between temporal and social distance was present, the construal level of the message was more effective when congruent with the social distance out the two dimensions. Hence, it is possible to infer that the influence of psychological distance may vary depending on the dimension of distance.

LOS/LOC Scan Test Techniques for Detection of Delay Faults (지연고장 검출을 위한 LOS/LOC 스캔 테스트 기술)

  • Hur, Yongmin;Choe, Youngcheol
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.4
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    • pp.219-225
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    • 2014
  • The New efficient Mux-based scan latch cell design and scan test of LOS/LOC modes are proposed for detection of delay faults in digital logic circuits. The proposed scan cell design can support LOS(Launch-off-Shift) and LOC(Launch-off-Capture) tests with high fault coverage and low scan power and it can alleviate the problem of the slow selector enable signal and hold signal by supporting the logic capable of switching at the operational clock speeds. Also, it efficiently controls the power dissipation of the scan cell design during scan testing. Functional operation and timing simulation waveform for proposed scan hold cell design shows improvement in at-speed test timing in both test modes.

The Application and Geo-Enviromental Effect on TAS Method (TAS공법의 적용성과 지반환경 영향)

  • Chun, Byung Sik;Yeoh, Yoo Hyeon;Baik, Jung-Shik;Choi, Choon-Sik
    • Journal of the Korean GEO-environmental Society
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    • v.3 no.3
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    • pp.27-36
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    • 2002
  • Generally, it is known that urethane injection is excellent in long-term durability and environment friendly for ground improvement. However, urethane grouting has short rise time thus the penetration distance from the injection point is so short. Therefore, urethane injection cannot be used for the site where requires ground improvement in deep location from the injection point. Other injection materials such as cement cannot be alternatives when rapid hardening is required. From this study, we improve disadvantage urethane injection by developing TAS method. From the field tests, it is ascertained that TAS increases injection distance over 10m, which is further than that of original urethane grouting. In addition, TAS has relatively short Rise-time compared to cement grouting thus instantaneous improvement can be mobilized right after the injection. Short Rise-time and long penetration distance provide excellent applicability for tunnel construction.

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Study on Hindered Diffusion of Single Polyelectrolyte Chain in Micro-Pores by Employing Brownian Dynamics Simulations (브라운 동력학 시뮬레이션에 의한 미세기공에서 단일한 다가전해질 사슬의 제한확산 연구)

  • 전명석;곽현욱
    • Membrane Journal
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    • v.12 no.4
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    • pp.207-215
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    • 2002
  • The hindered diffusion in confined spaces is an important phenomenon to understand in a micro-scale the filtration mechanism determined by the particle motion in membrane pores. Compared to the case of spherical colloids, both the theoretical investigations and the experiments on the hindered diffusion of polyelectrolytes is actually more difficult, due to lots of relevant parameters resulting from the complicated conformational properties of the polyelectrolyte chain. We have successfully performed the Brownian dynamics simulations upon a single polyeiectrolyte confined in a slit-like pore, where a coarse-grained bead-spring model incorporated with Debye-Huckel interaction is properly adopted. For the given sizes of both the polyelectrolyte and the pore width, the hindered diffusion coefficient decreases as the solution ionic concentration decreases. It is evident that a charge effect of the pore wall enhances the hindered diffusion of polyelectrolyte. Simulation results allow us to make sense of the diffusive transport through the micro-pore, which is restricted by the influences of the steric hindrance of polyelectrolytes as well as the electrostatic repulsion between the polyelectrolytes and pore wall.