• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.165-181
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• 2012

Alexander McQueen is a typical designer of unconventional and experimental design who showed maximalism through outstanding tailoring. The purpose of this research is to study formative characteristics of maximalism that are expressed in modern fashion based on the works of Alexander McQueen, and to suggest boundless possibilities of development through his sense of design and the expressive ability of his works. Theoretical considerations will be made through literature research and precedent studies, and the collection data for case analysis will be used to select ready-to-wear women's collections from 2001 S/S to 2010 F/W by referring to internet sites. The study results are as follows. First, the most representative characteristic of formative characteristics of maximalism expressed in Alexander McQueen's works is expandability. Second, decorations used as a part of detail on clothes is used as decoration itself, and handcraft expression is shown through excessive use of decorations. The expandability of decoration that emphasizes splendid magnificence is expressed through flawless technique. Third, the fusion of each different image and the combination of ethnic image and modern image was most prevalent. Fourth, fantasy expresses a fictive image that could not be seen in reality by expressing an unrealistic and maximized image through the imagination of designer. Fifth, experimental element is expressed as an image that actively reflects the challenging spirit, which suggests a new direction of beauty through shocking and extraordinary images of the inner world of the designer and the root of new ideas about inhumane modern society.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.1
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• pp.155-167
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• 2009

This study reviewed the basic principle of "Maximalism" fashion and analyzed the properties of fashion types with found the frequencies of various styles and design factors of "Maximalism" fashion in collection. The limits of this study is from 2001, s/s, maximalism was embossed in a modem fashion, to 2007, f/w, and collected the fashion collection pictures from www.samsungdesign.net and www.style.com. The results of this study are as follows. First, the most frequent style of "Maximalism" design showed in International fashion collection was "exaggerated style." Second, the design factors of "Maximalism" fashion were also examined. In case of silhouette, "hourglass silhouette" was the most frequent silhouette. In case of pattern, "solid" color was the most frequently used. In case of materials, the soft materials were the most frequently used. Third, the frequencies of design factors of maximalism by presentation types was compared and analyzed. In case of expansion, "bulk silhouette" was the most frequent silhouette to be appeared, and about multi-ethnic, futurelism, and elegance, "hourglass silhouette" was frequent appeared. In case of pattern, "solid" color was the most frequently used in all types. In case of materials, the hard materials were the most frequently used in expansion, multi-ethnic and futurelism. "Maximalism" fashion which is most splendid trend would grow up rapidly in the modem fashion market and influence on the other fashion trend in our every day life. Consequently, this research can be referred as practical information in fashion marketing and it will contribute to the future fashion research as well.

• Journal of the Korean Society of Costume
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• v.58 no.3
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• pp.1-18
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• 2008

The tendency of exuberant multi-everything, enormous volumes and decoration has been showed in fashion since the 21st century. This tendency is very interesting in contrast to the tendency of restraint, simplicity and removing decoration which has been showed in the modern fashion throughout the 20th Century and especially minimalism fashion in the 1960s and the 1990s with the expectation of New Millenium. Maximalism is this kind of exuberant expression emerged since 2000. However, studies about maximalism in fashion have not been performed enough. Thus this study tried to analyze the aesthetic characteristics of maximalism in the modern fashion according to the previous studies of maximalism in design and architecture with social cultural background. The scope of this study was from 2000 to 2006, and this study was performed through literature survey with demonstrative analyzation of fashion collection photographs. The results are as follows; Maximalism has the meaning of 'maximum oriented-ism' and has aesthetic view of 'more/bigger is more beautiful.' The formativeness of maximalism in modern fashion was analyzed as fusion, enlargement, decoration, and fantasy. The internal meaning was analyzed as recovery of human being through pursuing of sensibility, fun and newness.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.681-691
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• 2017

This study provides a new fashion design perspective that is rapidly changing and pursues a new one based on maximalism, which is a trend that expresses the sensibility of modern fashion that seeks originality and differentiation in today's fashion world. In this study, based on the domestic monographs and previous studies, the concept and formation background of maximalism are theoretically examined. We want to classify and analyze characteristics based on the analysis and collection image analysis using the internet specialist site (www.vogue.com). We also develope a fashion design that is applied to clothes after deriving typical characteristics. The study results are as follows. The criterion of Maximilian's type criterion required to escape the minimalism that pursues simplicity and simplicity is the need to express the enlargement that expresses exaggeration, decoration to express glamor, the mixture that expresses the mixture and the complexity of the heterogeneous. This then can show the characteristics of the expressed non-structure. We analyzed the formative characteristics of maximalism in modern fashion and developed five types of fashion design.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.493-503
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• 2013

This study analyzes expression methodology and aesthetic meanings in modern hair ornaments that adopt maximalism. Maximalism has appeared in various hair ornaments throughout history. Hair dresses are used for many reasons related to class, social position, religious beliefs, and occupation throughout the Eastern and Western hemispheres. A higher class and social position was often denoted by a fancier and bigger hairdress. In modern society maximalism is expressed in literature, expressionism, maxi-marketing, exaggerative advertisements, and symbolic architecture. Formative expression methodologies in modern hair ornaments that adopt maximalism are transform, overlapping & exaggeration, and mixing & edition. The aesthetic meanings of maximalism in hair ornaments are the reinterpretation of retro ornaments, the exaggeration of internal self-expression, humorous symbolic objects, and the conveyance of a social critical message. The advantages of maximalism help people communicate and co-provide an abundant life. These are expected to create significant and numerous positive impacts in society. In addition, the continued efforts on the investment in hair ornaments that express Maximalism well as a fashion trend shows that further study on the persistence, practicality and recognized design inconvenience in the aesthetic value are needed.

• Journal of the Korean Society of Costume
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• v.62 no.8
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• pp.100-117
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• 2012

This research aims to study comparatively on the aesthetic characteristics of minimalism and maximalism in the 2000s fashion, based on the previous studies in art and design. For this purpose, literature survey and demonstrative analysis of fashion collection photographs were performed. The scope of this research is from 2000 to 2010. The results are as follows: First, the formativeness of minimalism fashion in the 2000s is analyzed as understatement, simplicity, non decorativeness. The internal meanings are reduction, purity, asceticism, transcendence and practicality. Second, the formativeness of maximalism fashion in the 2000s is analyzed as enlargement, fusion, decorativeness, luxury and avant-garde. The internal meanings are pluralism, open mind, sensibility, fun and materialism. Third, minimalism and maximalism fashion in the 2000s are opposite when compared to each other. While minimalism pursues the nature of human being by ascetic approach, maximalism does it by immersing in human affairs. Within the spectrum of these two opposing ends, there are different degrees of expressions. Also these two trends fuse with other styles. As these trends express and pursue the nature of human being, they are expected to exist incessantly in the future.

• Fashion & Textile Research Journal
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• v.18 no.5
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• pp.577-587
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• 2016

This study aims to identify the design of men's wear that has the characteristics of expressing maximalism in men's wear collection and contribute to the field of men's wear fashion which expects new, original, and experimental fashion styles to be created. When it comes to research contents, this study first identifies the concept and characteristics of expression of maximalism in such fields as literature and art and based on this, makes a case study of men's wear fashion designs shown in men's wear collection and then understands the type of characteristics of expressing maximalism and the characteristics related to its expressive method in men's wear design. The study findings are as follows: First, expansion referred to the extreme avant-garde that changed the concept of fashion design by expanding clothes or accessories or exaggerating silhouettes. Second, fanciness continued to appear as a tool to use the luxurious decorations that applied fancy handicraft techniques and express the world of original design. Third, fusion represented the expression of various charms from one work without making any classifications between the tradition and the present and between the east and the west. Fourth, fantasy indicated the expression of surrealistic images by expressing the unbounded imagination through creative ideas.

• The Research Journal of the Costume Culture
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• v.15 no.4
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• pp.634-646
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• 2007

The aim of his study is to understand the developed aspect and proportions of the exotic images. Thus, this analyzed the exotic images in domestic fashion brand items as an relevance with fashion trend information. The exotic images are in the order of 'ethnic', 'retro', artistic', 'elegance', 'primitive', 'seductive', 'folklore', 'extreme hybrid', 'romantic', 'natural', 'splendid', 'bohemian', 'classical', 'kidult', 'modern', 'traditional', 'vintage' expressed in domestic fashion goods by the categories of its key-words expressed fashion trend information, and suitable for the fashion trend in 21C and fashionable for goods in the domestic fashion market by expressing the racial costume images and retro look, the maximized women's elegance, the difference images with an humor and unfamiliarity.

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.275-292
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• 2003

The purpose of this study is to recognize the aesthetic characteristics of the Maximalism depicted in contemporary costumes of new millennium. This is done by analyzing and examining the social and cultural background of fashion in the few years of 21st century. The fashion trend of the beginning of 21st century was coexisted conflicting factors with ultramodern factor and past recurrent factor. For that reason, new millennium is to be existence background of Maximalism style in contemporary costumes. The social and cultural background of Maximalism was regarded as characteristics of the Glocalism, fusion style, bobos. Glocalism means a compound word of Globalism and Localism, and used various fields of policy, economics, society etc. Consequently, the aesthetic formativeness of Maximalism of the contemporary costumes was investigated as the 'Romantic Hippie Look' and 'Romantic Sports Look' 1) Romantic Hippie Look New millennium fashion trend is affected by hippie style of 1970's. That is major reason that the antiwar consciousness of 9.11 terror, USA-Afganistan war and the economic depression is similar to 1970's situation. Accordingly, fashion trend is developed into bright, light, romantic style and fashion designers chose materials with flowers, butterflies, dragonflies pattern. Because the clothing of these material reflects well modern people's feeling to escape misgivings, unrest of political terror, war etc. The characteristics of hippie style expressed freedom as the greatest merit was raised new trend, so called 'Romantic Hippie Look' on new millennium. That is, the romantic hippie look of the contemporary costumes is depicted as the formative beauty of the multiculturalism and nationalism. 2) Romantic Sports Look : The beginning of new millennium, many fashion designers intend to graft the details of sports wear on order made or ready made clothing and try to show luxury and cheerful fashion design with combination of sporty and romantic factors. Accordingly, theses fashion trends expressed 'Romantic Sports Look' with a harmony or disharmony of unusual factors. The fashion trend of new millennium centering around special cities like New York, Paris, Milan moved to various regional culture. Accordingly, the features of fashion depicted not unique theme but multiplicity of the clothing of dissimilar style or material by the mixture of 2 or 3 factors like the fusion of femininity and masculinity and the combination of past and present of details. That is, the romantic sports look of the contemporary costumes is depicted as the formative beauty of the multi-functional and crossover.

• The Research Journal of the Costume Culture
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• v.24 no.5
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• pp.626-641
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• 2016

Maximalism in modern fashion, which is contrary to the current fashion market that emphasizes functionality and practicality, is an important notion that has been expressed in a variety of ways through designer's unique sense with a mixture of experimental design. With such creative work that suits a trend in novel fashion design, Rei Kawakubo is a current representative of Comme des Garcons who has not only introduced deconstructivism and Japanese-style avant-garde to the fashion industry for the first time. Our research, thus, analyzed the characteristic of maximalism's expression based on the features represented in her collection. Firstly, Expandability is classified as a method of distorting parts of a body and a method of excessively overinflating the silhouette of clothing. Secondly, decorations are expressed in the other as blending different types of materials together. Thirdly, fantasy evokes a fresh and stimulating surreal sensation that may only be felt in an imagination by assigning supernatural and amusing expression to the garment. The forth, fusion refers to a creation of novelty from combining various types of elements and images. The fifth, experiment is unique trait that develops mysterious images, consisted of various details. The sixth, non-structure is different from an initial form of garment that maintains a bilateral symmetry. The importance of our research lies in proposing a fundamental data for development of creative design as well as in expanding a range of possible expression for maximalism, by analyzing the characteristics of maximalism seen in Rei Kawakubo's collection.