• Journal of the Korean Society of Costume
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• v.55 no.7 s.98
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• pp.76-88
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• 2005

The aim of this study is to define the concept of the matchless, and its social and cultural origins. I shall also define the different types of Matchless style, the respective characteristics of each style, and the distinguishing features of this style in domestic street fashion. In order to do this, 1 have referred to several published studies and a number of Web-sites of Korean fashion information companies for my research. The results of this study are the following; 1. The concept of matchless is a positive way of self-expression by coordination, created by consumers who attach great importance to their image and to developing their individual style. Also, this concept constitutes a new approach to code which reanalyzes existing styles with a new sensitivity. 2. The social & cultural origins of matchless are the expansion of fear of war and terror, and economic depression, the extension of the 5-day workweek, interest in 'Well-being', and the phenomena of cultural diversity. 3. The types of Matchless are Style Matchless, Theme Matchless, Texture Matchless, Season Matchless, and Complex-Layered Matchless. 4. The distinguishing features of Matchless in street fashion are the distinction of formal & Casual wear's Matchless, the creation of a new Look in Sports & Casual wear's Matchless, the development of a new coordinated, layered look, the immense popularity of Denim, the new fashionable versions of Military style, and the renaissance of the Romantic Feminine Look.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.310-320
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• 2020

BTS has established itself as a leading Korean popular music group in the global mainstream music market. In addition, BTS's fashion style is receiving so much attention that it is featured in the social networks of foreign media and the public. The purpose of this study considers BTS' fashion trends based on the analysis of their fashion styles. The methods and scope of this study have been combined with theoretical studies related to the fashion impact of BTS and BTS, as well as content analysis studies based on the image of BTS over the last five years. The results of this study are as follows. First, it was found that they pursue classic and modern styles through suits that emphasize straight silhouettes, the use of achromatic colors, and simplified decorations. Second, it has been shown that BTS prefers a casual style of free-spirited and comfortable sensibility by matching a jacket with a round shoulder line, toned-down skinny jeans, hood T-shirts, lettering patterns, and vivid colors. Third, BTS pursues a dynamic and active sporty style by utilizing the sleeveless basketball shirts, round neckline baseball shirts and shorts, training pants, and overfit sweatshirts with an emphasis on lettering patterns.