• Title/Summary/Keyword: 매출액

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The Impact of Retailer‘s In-store Tactics on Store Performance in case of Variety Enhancer and Fill-ins Categories (다양성 추구용과 구색용 카테고리에 대한 소매입체의 점포 내 전술 실행이 점포성과에 미치는 영향)

  • Chun, Dal-Young;Kwon, Ju-Hyoung
    • Journal of Distribution Research
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    • v.10 no.4
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    • pp.1-22
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    • 2005
  • The major objectives of this study are twofold. The first is to discover which in-store tactics influence store performance when a retailer implements category management in variety enhancer and fill-ins categories. The second is to analyze how and why specific in-store tactics achieve better or worse performance than other in-store tactics across categories. The data were collected using scanner data and direct observations in 'A' discount store which is one of the representative discount stores in Korea. The in-store tactics were measured by product assortment, temporary price discount, price and non-price promotion, and shelving. The store performance was measured by sales and gross margin return on inventory investmant(GMROI). Empirical results analyzed by multiple regression were as follows: In variety enhancer category, the significant factors affecting sales were product assortment, temporary price discount, price promotion, and shelving. Non-price promotion also influenced GMROI positively but product assortment impacted on GMROI negatively. In fill-ins category, the significant factors affecting sales and GMROI were product assortment and shelving. However, the other factors such as temporary price discount, price promotion, and non-price promotion had no significant influence on both sales and GMROI. This paper presents a number of theoretical and managerial implications of the empirical results and concludes by addressing limitations and future research directions.

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A Study on Social Value Creation in Social Enterprise by Sector - Focusing on Social Enterpreise in Incheon (업종별 사회적기업의 사회적가치 창출에 관한 현황 연구 - 인천의 사회적기업을 중심으로)

  • Yong-Gu kim;Jae Ho Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.1119-1126
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    • 2023
  • This study measured the social value of social economy enterprises in Incheon Metropolitan City using the Social Value Index (SVI) developed by the Korea Social Enterprise Promotion Agency. The results showed that the social value orientation of the business activities of SSEs averaged 9.3 out of 15 points, and their innovation efforts were 8.0 out of 10 points. The average monetary and non-monetary social contribution efforts of SSEs was 5.1 out of 10. When comparing the average sales and social value scores by industry, the manufacturing sector shows that social enterprises have higher average sales and social value orientation of business activities, but lower social return efforts. Social work facility management and business support services have high average sales, but low social value orientation of business activities and efforts to make monetary or non-monetary social contributions. On the other hand, education services; arts, sports, and leisure-related services; and publishing, video, broadcasting, communication, and information services have lower average revenues but higher social value orientation of business activities. These SVI indicators are well utilized by local governments, but not yet by the central government. In the future, governments and public institutions should reflect the differences between sectors when formulating policies for social enterprises.

A Study on the Factors Effecting Performance and Correlation in Social Enterprises (사회적기업의 성과 영향요인과 상관관계에 관한 연구)

  • Kim, Hee-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.342-349
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    • 2017
  • The purpose of this study is to empirically analyze factors which influence social and economic performance of social enterprises, and to examine the correlation of factors affecting social and economic performance. This study was conducted following the hypothesis that the organizational characteristics(organizational type, certification type, certification year, social service supply type, and external grants) of social enterprises affect social and economic performance, and that significant correlation exists between social and economic performance. This study collected the disclosure materials of 219 social enterprises certified between 2007- 2014 from the directory of the Korean Social Enterprise Promotion Agency. The study results are as follows: First, organizational characteristics affect social performance(i.e. jobs for the vulnerable classes). In addition, certification year and external grants had a positive effect on social performance. Second, the organizational characteristics affect the economic performance(i.e. sales), and certification year and external grants had a positive effect on economic performance. However, organizational type had a negative effect on the economic performance(i.e. sales). Third, analysis found a positive correlation of factors affecting social and economic performance. This study suggests the need to diversify support policies according to the number of authentication years in order to promote self-reliance and sustainability by maximizing the social and economic performance of social enterprises.

An Empirical Analysis of the Relationship between Advertisement Expenses and Business Performance (광고선전비와 경영성과 간의 실증적 분석)

  • Park, Kyung-Lak
    • Korean Business Review
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    • v.11
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    • pp.277-293
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    • 1998
  • The purpose of this study is to analyse the overall relationship between the advertisement expenses and the two major indicies of business performance, that is, the total amount of sales and the discipline have contrasted the expenses for commercial advertisement with the total amount of sales or with the business performance, respectively, utilizing data on a specific product observed through 3 to 5 years. This study attempts to enlarge the scope of observation and the content of analysis. In order to attain the purpose of this study, the rate of increase in the advertisement expenses is taken as the independent variable and the two major indicies of business performance, the total amount of sales and the resultant interest, as the dependent variables. Business companies or firms which have continually been listed on the board of Korea Stock Exchange for 14 years, from 1982 to 1995, were grouped into four major business categories; 1)Food and beverage industries, 2)Fiber, clothings, and leather industries, 3) Medicine, chemistry, oil, coal, and rubber industries, and 4) Assembled mechanics and metallurgy, machinery, and maintenance industries. Utilizing the KIS-DATA, compiled by Korea Credit Evaluation, Ltd., 30 to 40 samples of business companies or firms were randomly selected from each category. Finally 125 samples were selected and put into regression analyses and follow-up tests by appropriate statistical models, in order to verify if there were any noticeable correlations. The final result obtained through the afore-mentioned research method shows that the amount of advertisement expenses has strong correlations with the amount of sales and the resultant interest. Viewed by business category, in the case of fiber, clothings, and leather industries, the relationship turned out to be significant only with the rate of increase in the total amount of sales, while, in the case of food and beverage industries, the rate of increase in the total amount of sales showed a negatively significant correlations.

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The Empirical Analysis on the relevancy between the IT competency of the Group Enterprises, and the IT Service Firms' Management Performance (국내 대형 그룹사 IT수준 및 계열 IT서비스사 경영 성과의 관련성에 관한 실증 연구)

  • Ahn, Yeon-S.
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.7
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    • pp.109-116
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    • 2010
  • In this paper, we analyse empirically the relation between the IT competency of the Group enterprises, and the management performance of the subsidiary IT service firms in Korea. The 24 IT service firms and relative Group enterprises are included for analysis. The various hypotheses established are validated by t-test method statistically. The results shows that IT competency level of the Group enterprises was affected by not only their sales volumes, new investment volume of IT service, but system management(SM) and inner captive market's sales volume of subsidiary IT service firms also. Additionally the sales volume of IT service firms was affected positively by their inner-captive market's sales, system management sales volume, and the sales volume of their Group enterprise. The service competency of the subsidiary IT service firms is shown as more high in the lower intensity of outer-captive and system integration(SI) business, as well as in the upper intensity of inner-captive and SI business.

An Empirical Study on the Effect of Win-Win Growth Activity on Management Performance (동반성장 활동이 경영성과에 미치는 영향 연구)

  • Shin, Young-Mi;Lee, Chan-Ho
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.71-78
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    • 2018
  • The purpose of this study is to investigate the impact of win-win growth activity of domestic large firms on their management performance. we classified the management performance into four factors such as ROE(Return On Equity), ROA(Return On Assets), net income to net sales and operating income to sales. The finding of this study is outlined as follows. This paper show that the win-win growth activity has a negative impact on the firms' management performance. This study shows that win-win growth activity could generate additional costs of business activity. So, we think that industrial policy is needed for expansion of win-win growth activity.

재무곤경, 파산과 주거래은행관계

  • Nam, Su-Hyeon
    • The Korean Journal of Financial Management
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    • v.15 no.2
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    • pp.81-105
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    • 1998
  • 본 연구는 우리나라 주거래은행이 거래기업의 재무곤경감소나 채무조정방법의 선택에 어떤 영향을 미치는 가를 검증해 보기 위한 것이다. 만성적 재무곤경상태에 빠져 있는 52개의 상장 기업을 대상으로 7년간의 누적투자율이나 매출액증가율 및 이익증가율을 조사해 본 결과 주거래은행관계의 척도라 할 수 있는 최대대출비율이나 주식소유 비율이 누적투자율이나 누적매출액증가율에 거의 영향을 미치지 못하는 것으로 드러났다. 그러나 대그룹소속기업들은 재무곤경기간에도 지속적인 투자나 매출액증대를 보여 그룹간의 내부금융이나 신뢰성이 중요한 역할을 하는 것으로 보여진다. 한편 재무곤경비용의 감소를 누적이익증가율이라고 간주한 경우는 주거래은행의 주식보유비율이 누적이익증가율에 (-)의 영향을 미치는 것으로 나타났다. 이는 부도공시기업의 검증결과와도 일치한다. 주거래은행관계의 유효성은 채무조정방법의 선택에서 잘 나타난다. 최대대출비율과 금융기관의 주식소유비율이 높은 기업일수록 사적협상에 성공할 확률이 높은 것으로 나타나 주거래은행을 위시한 주요 채권단들이 채무조정을 주도적으로 이끌어 워크아웃을 성공시킬 가능성이 높으며, 기업자체의 성장성이나 경영지배권 등의 소유구조는 그리 큰 영향을 미치지 못하는 것으로 나타났다.

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법제코너-디지털콘텐츠의 저작권 문제 ⑤

  • Seong, Seon-Je
    • Digital Contents
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    • no.11 s.138
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    • pp.85-89
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    • 2004
  • 국산 캐릭터업체 10개 업체중 4곳이 불법복제로 골머리를 앓고 있는 것으로 나타났다. 문화관광부와 한국문화콘텐츠진흥원이 발간한‘대 한민국 캐릭터산업백서 2004’에 따르면 캐릭터업체 42.3%가 불법복제에 피해를 불법복제 피해경험이 있다고 응답했다. 매출액별 불법 복제 피해 경험으론 매출액 5억원 미만 업체는 38.3%, 5억,50억원 업체 37.5%, 50억원 이상 업체 65.2%로 인기 캐릭터를 중심으 로 한 불법복제현상이 뚜렷한 것으로 나타났다. 불법복제로 인한 추정 피해액으로는 국산 업체당 4억1,320만원인 것으로 조사됐다. 이처 럼 캐릭터로 인한 피해가 국내에도 크게 늘고 있어 심각한 산업 문제로 대두되고 있다. 이에 이번 호에는 디지털콘텐츠 산업 중에서도 온 라인을 통해 유출되고 있는‘캐릭터’를 중심으로 법적 문제를 다루고자 한다.

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An Analysis on the Heightening of Capability to Cope with Depression through Informatization (정보화를 통한 중소기업의 경기변동 대응력 제고)

  • Hwang, Soon-Hwan
    • 한국IT서비스학회:학술대회논문집
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    • 2003.11a
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    • pp.309-315
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    • 2003
  • 최근 경기침체에 다른 여파로 중소기업의 경기동향은 나날이 악화되고 있는 추세이다. 소비심리 위축과 수출 여건 악화로 부도율이 높아지고, 향후 경기전망도 불투명해 기업경영에 이 중고를 겪고 있다. 그러나 전반적으로 중소기업의 경기동향이 좋지 않은 상황에서 정보화 수준에 따라 업종별로 가동률, 생산지수를 비교한 결과 정보화 수준이 높은 업종이 여타 업종에 비해 상대적으로 경기침체의 영향을 적게 받은 것으로 나타났다. 실제로 정보화 수준이 중소기업의 경영성과에 어떤 영향을 미치는지를 알아보기 위해 3가지 실증분석 모형을 통해 분석해본 결과, 1인당 매출액, 총매출액, 개인업무개선, 기업업무개선, 조직의 유연성, 대외환경 적응력 등 기업 내외부 전반에 걸쳐 유의적으로 긍정적인 영향을 미치는 것으로 나타났다. 즉, 정보화 수준 향상이 기업 경쟁력에 미치는 효과가 크므로 생산성 향상을 통해 경기침체기를 극복하기 위해서라도 경기 호황기는 물론 불황기에도 정보화 투자에 소홀히 하면 안된다는 것을 보여준다.

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코스닥 DC기업 상반기 성적표

  • Yang, Gi-Seok
    • Digital Contents
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    • no.9 s.148
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    • pp.24-29
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    • 2005
  • 올 상반기 코스닥 DC기업들은 매출액이 소폭 증가한 반면 기업 건전도의 잣대가 되는 당기 순이익은 크게 감소했다. 이는 DC분 야가 전체 IT 성장 동력으로 부각되고는 있지만 경기침체의 영향에서 벗어나지 못했기 때문인 것으로 분석된다. 특히 올 상반기 실적을 분석한 결과 DC업종 간 편차가 더욱 커져가고 있는 가운데 동일 업종에서도 업체간 우열이 뚜렷해지는 양상을 보였다.

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