• Title/Summary/Keyword: 매출규모효과

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An Analysis of the Impact of OTT Service Growth on Media Market Performance (OTT 서비스 성장이 방송산업의 시장성과에 미치는 영향)

  • Lee, Sangwon;Lee, Seonmi
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.199-206
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    • 2022
  • As the OTT video service has grown, much attention has been paid to its impact on the traditional media market. This study explores how the OTT video service(measured as OTT subscription revenue, OTT advertising revenue, and Netflix effect) has impacts on the traditional media market(measured as pay TV subscription revenue, media advertising revenue, and broadcast advertising revenue), using the panel dataset with 50 countries from 2012 to 2020. For pay TV subscription revenue, OTT subscription revenue is positively associated with the revenue while Netflix and broadband diffusion have negative associations. For media advertising revenue, OTT advertising revenue is positively associated with the revenue while broadband diffusion has negative association. For broadcast advertising revenue, OTT advertising revenue is positively associated with the revenue while broadband diffusion has negative association.

A Study on Intangible Impact of Personal Information Security Breach to Korean Firm's Value (개인정보 보안사고가 국내 기업의 가치에 미치는 비가시적 영향력에 관한 연구)

  • Lee, JongHyun;Kweon, SeongHo;Chang, Ik
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.11a
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    • pp.595-596
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    • 2009
  • 정보화의 발전에 비례하여 정보보호의 중요성도 높아지고 있다. 최근까지 정보보호에 대한 관심과 주요 연구의 흐름은 기술적인 보호조치(예: 암호화, 접근제어, 방화벽 등)와 관리적 관점의 행동연구였다. 최근에 들어서야 국내외적으로 정보보호 투자효과에 대한 연구가 활성화되기 시작했다. 정보보호 투자효과에 대한 계량적 산정이 필요한 이유는 정보보호의 중요성을 정확하게 인식할 수 있어 적정규모의 예산을 책정하고 효율적으로 예산을 투입할 수 있는 기초를 마련할 수 있기 때문이다. 정보보호 투자효과를 측정하기 위한 선행연구로 보안사고의 피해규모를 산정하는 연구가 필수적이다. 보안사고의 피해규모는 가시적 손실(피해복구, 생산성 저하, 손해배상 등)과, 비가시적 손실(고객 충성도 저하, 회사의 브랜드 이미지 하락 등) 규모의 합으로 구성된다. 그 동안 가시적 손실규모 측정에 관한 연구는 상대적으로 많았으나, 비가시적 손실규모 측정에 관한 연구는 상대적으로 미흡하였던 것이 사실이다. 이는 현실적으로 비가시적 손실규모를 측정할 수 있는 접근방법을 고안해내는 것이 어려웠기 때문이다. 이로 인해 막연히 비가시적 손실규모가 가시적 손실규모에 비해 대단히 클 것이라고 짐작해 올 수 밖에 없었다. 본 논문에서는 보안사고의 비가시적 손실규모를 측정하기 위해 대규모 개인정보 보안 사고가 발생한 기업의 매출액 증가율을 경쟁기업과 분석하는 연구방법을 제안한다. 매출액은 영업이익 및 순이익과는 달리 회사 내부적인 회계방침에 의해 규모의 조절이 불가능한 재무요소이면서 회사가 고객 충성도 저하와 회사의 브랜드 이미지 하락으로 인해 받게 되는 영향을 가장 정확하게 반영하는 재무요소이기도 하다. 연구방법에 따라 2008년 대규모 개인정보 보안사고가 발생한 국내기업을 선정하고 그 경쟁사와 매출액 변화추이를 비교 분석하였다. 분석결과 보안사고가 발생한 기업의 평균 매출액 증가율이 경쟁사 평균 매출액 증가율 보다 0.0225% 높다는 사실을 발견했다. 이 결과는 국내의 보안 사고가 기업 가치에 미치는 비가시적 영향이 거의 없거나 또는 발생하더라도 그 영향력이 미미하여 가격정책 및 광고 홍보를 통해 충분히 극복할 수 있다는 점을 대변한다. 본 논문의 결과는 역설적으로 국내 보안사고의 피해규모를 측정하는데 있어 가시적 손실규모의 정확한 측정이 무엇보다 중요함을 의미한다.

The Effects of Industry Characteristics on the Mode of Entering Foreign Markets (산업 특성이 해외시장 진출 방식에 미치는 영향)

  • Bang, Yea-Na;Jun, Joo-Sung
    • Korea Trade Review
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    • v.43 no.4
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    • pp.69-88
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    • 2018
  • Using a panel data set covering 19 Korean manufacturing sectors for the period 2009-2015, this paper investigates the extent to which industry characteristics affect the mode of entering foreign markets. The estimation results across various specifications show that firms prefer affiliate sales to export as firm heterogeneity increases, implying positive effects of productivity regarding foreign relative to domestic operations. The motive for overseas production is reinforced as economies of scale at the plant level decrease and economies of scale at the corporate level increase.

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An Economical Efficiency Analysis of Fostering Program on Leading Company in Sport Industry (스포츠산업 선도기업 지원사업의 경제성 분석)

  • Ahn, Byeong-Il;Choi, Gyu-Seong;Ko, Kyong-Jin
    • 한국체육학회지인문사회과학편
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    • v.57 no.6
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    • pp.123-134
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    • 2018
  • The purpose of this study is to analyze the economic efficiency of the policy implemented by Ministry of Culture, Sports and Tourism on leading company in sport industry. The leading companies in sport industry are those who have a certain amount of sales in sport industry and the ones with potential to become global companies. Supporting areas include business advancement, overseas market development, and overseas PR marketing integration support. The research is performed by developing the equilibrium model composed of supply as well as demand and applying input-output analysis. The economic efficiency is estimated to in the form of changes in the sales of corporations and the ripple effect of the national economy. The results of the study are as follows. First, it is estimated that the sales growth rate of the company due to the implementation of the policy is from 3.74% to 5.19%. Second, the increase in sales reaches to a maximum of KRW 4,081 billion with a minimum of KRW 1,573 million, depending on the size of the company. Third, it is estimated that the production inducement effect for the national economy is from KRW 36 billion to KRW 93.4 billion. Fourth, the induced value added for the national economy is estimated to be at least KRW 11.3 billion, up to KRW 29.2 billion.

Analysis of the Differences in the Technology Support Effect on ICT SMEs : From the Perspective of a Government-funded Research Institute (ICT 중소기업 유형별 기술지원 효과 차이분석: 출연(연) 중소기업 기술지원 프로그램을 중심으로)

  • Lee, Hyung-Ju;Lee, Yong-hun;Lee, Il-jin;Kim, Seo-kyun
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.12-20
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    • 2017
  • This study aim to analyze the differences of the technology support on ICT SMEs conducted by ETRI - a government funded research institute. To collect the data, 167 beneficiaries participated in the survey and we classified them as 3 groups using cluster analysis. Then, we conducted ANOVA to verifying the differences among 3 groups. Results show that companies belonging to the higher revenue size groups have a highly effective technical support, while companies belonging to the lower revenue size groups have a highly effective information offering.

A Study on the Economic Effects of Big Tech Companies: Focusing on the Google Revenue and Tax Issues (글로벌 플랫폼이 국내 경제에 미치는 영향 연구: 구글 매출 추정 및 세원잠식 사례연구를 중심으로)

  • Kang, Hyoung-Goo;Jeon, Seongmin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.1
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    • pp.1-11
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    • 2023
  • Big tech companies are further strengthening its status against the background of data accumulation, price competitiveness by the platform, and competitive advantage due to the network effect. The competition subcommittee of the European Union(EU) imposed a huge fine on Google for antitrust violations, which was interpreted as an attempt to collect Google's unpaid taxes. In fact, taxation efforts in the form of 'Google tax' are underway, targeting expedient tax avoidance by global platforms. It has power and has a considerable influence on the startup ecosystem. The domestic sales and tax scale of global platforms, which have a great impact on domestic content startups and small and medium-sized venture companies, are not accurately measured. In the case of Google, according to research literature, sales in Korea were estimated at about 2 trillion to 3 trillion won in 2017, but Google Korea reported sales of 290 billion won in 2021 and paid 13 billion won in taxes. This study aims to verify the economic effect of the global platform that has a great influence on Korea, and specifically to quantitatively estimate the annual domestic sales and taxes of Google, a representative global platform. As a result of estimating Google's annual domestic sales and taxes based on the figures presented in the document related to Google's economic effect published by Google, the result was 4 to 9 trillion won in annual sales and 390.6 to 913.1 billion won in taxes. This study is meaningful in that it provides basic data on the direction of national and tax policies in the future digital economy era by estimating the problem of tax authority by country of global platform companies with a specific example of Google.

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The Effects of Labor Force Compositions on the Performance of Korean Venture Businesses (벤처기업의 인력구성이 경영성과에 미치는 영향)

  • Kim, Jong-woon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.2
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    • pp.135-142
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    • 2015
  • This paper analyzed the effects of changes in temporary workers on firm performances, and the effects of different workforce portions of business functions on corporate performances, respectively, using Korean venture business survey conduected in 2013. Results show that the performance of venture businesses decreases significantly, as the portion of temporary workers increases, which is more pronounced in small companies than in medium companies. In addition, the portions of workforce for administration, R&D, production, and sales don't have uniform effect on firm performance, where medium companies are affected significantly by the portions of production and sales, while small companies do not show significant relationship. This analysis implies that innovative firms, based on knowledge workers, need to use caution when they plan to increase temporary workers, which may lead to lower performance. However, we need further research for the basic causes of the possible lower performance.

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건설산업의 중요성과 건설기술 정책의 위상

  • 박병무
    • 월간 기계설비
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    • s.45
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    • pp.45-54
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    • 1994
  • 건설산업은 국민경제에서 차지하는 비중이 높으며, 향후 지속적으로 대상영역이 확대되고 기능 및 규모가 커질 전망이다. 우리나라 건설기술의 현위치는 선진국 수준을 100을 할때 70정도에 불과하며, 발전속도의 관점에서 국내 제조업에 비해서도 저조한 실정이다. 이는 정부의 기술개발사업에서 건설기술 개발 필요성에 대한 인식의 부족으로 과학 및 산업기술의 개발 필요성에 대한 인식의 부족으로 과학 및 산업기술의 분류에서 독자적인 항목으로 설정되지 않고 있으며, 적절한 예산지원이 이루어지지 않고 있다는 데 문제의 원인이 있다. 민간부분의 경우는 매출액 대비 기술개발비용이 일본과 비슷한 비율이지만, 매출액 규모를 고려해 볼 때, 부가가치 창출 효과를 논하기는 이른 실정이다. 한편, 건설산업의 성격 역시 자본절약형으로 선진국에 비해 장비수준 및 자본생산성이 떨어지고 있어, 기술수준의 낙후를 시사하고 있다. 앞으로 국제화, 개방화, 지방화의 시대가 도래할 것이고, 자유경쟁원리에 토대를 둔 경영효율, 기술혁신, 품질 등에 의해 경쟁력의 우위가 결정될 것이다. 향후, 건설기술정책은 건설기술개발의 체계화, 신기술 활용의 극대화, 건설산업의 종합화 및 전문화, 생산체계의 효율화 등을 지향해야 한다.

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A Study on Measurement of TFP and Determinant factor (IT제조업의 총요소생산성 추정 및 결정요인 분석)

  • Lee, Young-Soo;Kim, Jung-Un;Jung, Hyun-Joon
    • Journal of Korea Society of Industrial Information Systems
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    • v.13 no.1
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    • pp.76-86
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    • 2008
  • This paper estimates the TFP in IT manufacturing (total factor productivity) by employment size of establishment and analyses the determinants of it. And the panel data is consisted of time series and cross section data of 4 employment size of establishment over $1990{\sim}2004$. During the period from 1991 to 1997 TFP increased positively irrespective of the employment size of establishment, but from 1998 to 2004 TFP increase rate turned negative except large size(more than 300) of establishment. TFP assume macro variables and policy variables as the determinants of IT manufacturing TFP. The analysis of whole size of establishment shows that sales growth rate is significantly positive, which makes us conclude that there is a teaming by doing effect and economy of scale. But some variables(i.e. IT capital stock, policy financing, and openness etc.) are significant in only a few models. So there may be different effect by employment size of establishment. In TFP determinants analysis by employment size of establishment, we find that coefficients of policy financing and openness variables are significantly positive. The larger employment size of establishment is, the larger scale economy is. And for large size(more than 300) establishment, IT capital stock helps propel the increase of the productivity.

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A Study on the Economic Impact of Public Technology Startup (공공기술창업의 경제적 파급효과 분석 연구)

  • Jieun Jeon;Jungsub Yoon
    • Knowledge Management Research
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    • v.24 no.2
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    • pp.87-115
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    • 2023
  • This study aims to examine the causal relationships between sales and employment for public technology-based startups. Although there is a limit to statistical generalization due to the poor understanding of the actual conditions of public technology start-up companies, these companies were analyzed by classifying them into high-growth companise, potential growth companies, and other companies. In order to understand the causal relationship, and to estimate the time required to be effective, panel vector autoregression was applied. As a result, the performance creation mechanism was identified as government supoort and private investment was mutually causal with employment, sales did not cause employment, and employment caused sales. In other words, it was found that employment plays an mediator role in public technology based startups' performance mechanism. In addition, private investment had the effect of improving employment and sales in the short time than governments support, and showed that firms with high employment can attract government support and private investment. This study are academically meaningful in that they empirically revealed the process of performance creation, whereas previous studies had only shown whether there was an effect on performance. It also has a policy contribution by suggesting the need for effective policy promotion by considering the 'employment' factor, such as human resource support, as more important.