• Title/Summary/Keyword: 매체 유형

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A Study on the Plan for the Display of RDA Resource Types (RDA 자원유형 디스플레이 방안에 관한 연구)

  • Lee, Mihwa
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.28 no.1
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    • pp.25-44
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    • 2017
  • This study was to suggest display of RDA resource type in OPAC efficiently. Literature reviews and users test and preference survey were used as research methods. The 4 ways for the display of RDA resource type were suggested. First, GMD and the resource type code(bcode2) invented by library itself as well as leader/06, 007, and 008 field should be used for converting AACR2 resource type to RDA resource type in the bibliographic records. Second, RDA resource type vocabularies applicable to Korean cataloging environment should be designed and described in 33X subfield ${\blacktriangledown}9$ and detailed resource terms described in 34X should be also expressed in OPAC. Third, two option is suggested as content type and carrier type display separately and as content type and carrier type combination. Fourth, 336, 338 filed, leader/07 bibliographic level, 008/30-31 Literary text for sound recordings, 34X field were useful to develop user centered resource type icon. This study would be able to increase the utilization of RDA resource types and help the users to understand the RDA resource type in OPAC.

A study on the influence of communication type within organization recognized by members of organization affecting learning transfer climate (조직구성원인 인식하는 조직 내 커뮤니케이션 유형이 학습전이 풍토에 미치는 영향에 대한 연구)

  • Kim, Moon-Jun
    • Industry Promotion Research
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    • v.2 no.2
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    • pp.31-44
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    • 2017
  • This study is to investigate the relationship between the communication type recognized by members of organization and the learning transfer climate in the organization, and when it comes to the type of communications within organization set as independent variable, four variables such as communication with supervisor, media quality communication, and organizational outlook communication were proposed and regarding learning transfer climate which is a dependent variable, four sub-parameters such as supervisor support, colleague support, transfer opportunity and organizational compensation recognition were selected. 116 copies of the statistical data excluding statistically insignificant surveys were used for 150 participants who participated in the 2015 core competency curriculum for SMEs and 3 months have passed, in order to achieve this study's objective. Meanwhile, the research hypothesis was verified with the collected data through frequency analysis, factor analysis, reliability verification, technical statistical analysis, and simple and multiple regression analysis by using the statistical package program of SPSS 20.0. Results of this study have shown that firstly, communication with supervisor, media quality communication, and organizational outlook communication all showed a positive (+) significant influence on the superior support in the influence relationship between communication type in organization and supervisor support which is learning transfer climate. Secondly, communication type in organization doesn't appear to affect colleague support of learning transfer climate. Thirdly, communication with supervisor, media quality communication, and organizational outlook except for communication with colleagues have shown a positive (+) influence on transfer opportunity in the influence relationship between communication type in organization and transfer opportunity of learning transfer climate. Lastly, communication with supervisor and communication on organizational outlook showed positive(+) influence in the influence relationship between communication type in organization and organizational compensation recognition of learning transfer climate.

The Effects of Mongolian Consumer's Korean Cosmetics Selection Attributes on Brand Reliability and Purchasing Intention: -Moderating Effect of Advertising Media and Promotion Type- (몽골 소비자의 한국화장품 선택속성이 브랜드 신뢰도 및 구매 의도에 미치는 영향: 광고매체와 판촉유형의 조절효과 분석)

  • Ganbold, Gandulam;Jang, Hyeong-Yu
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.134-145
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    • 2020
  • This study focused on the effects of Korean cosmetics selection attributes on Mongolian consumers' brand reliability and purchasing intentions. We are also to verify the relationship impacts between consumers brand reliability in advertising media and the purchase intention on the type of promotion. 255 questionnaires were collected for Mongolian consumers and analyzed using SPSS and AMOS. The analysis shows that product price, image and quality that they have a positive effect on brand reliability, while familiarity has not had a meaningful impact on brand reliability. Moreover, brand reliability has been shown to have a positive effect on purchasing intention. As a result of the adjustment effect test according to advertising media, the relationship impacts between product selection attributes and brand reliability were shown positive effect in part. Finally, the type of sales promotion were found to have a controlling effect between brand reliability and purchasing intention. These results show applicable implications for Korean cosmetics companies in terms of marketing and operations when entering Mongolia's cosmetics industry.

Clothing Involvement and Clothing Information Source on Personality Types (MBTI 성격유형에 따른 의복관여와 의복정보원)

  • Oh, Hyun-Jeong
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.1-17
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    • 2002
  • The purposes of this study were to investigate clothing involvement and clothing information source on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing involvement was measured using 17 questions of 5-point scales. Clothing information source was measured using 16 items of 5-point scales. The data were collected from 275 female using questionnaire. The data analysed with frequence, factor analysis, t-test, one-way ANOVA, and Duncan test. The clothing involvement included three factors: Symbolic Expression, Pleasure and Interest, and Fashionability. The clothing information source included four factors: Printed Media, Radio Media, Professional Media and Store Search. Extroversion-introvertion and thinking-feeling index had significant difference in the dimensions of clothing involvement. Extroversion types were significantly evaluated fashionability more than introvertion types(t=2.008, p<.05). Feeling types were significantly evaluated fashionability more than thinking types (t=2.428, p<.05). Extroversion-introvertion index had significant difference in clothing information source. Extroversion types were significantly used printed media more than Introvertion types.

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A Study on the Characteristics and Considerations of Bibliographic Description of ISBD Consolidated edition 2011 (ISBD 통합판의 서지기술 특징 및 고려사항에 관한 연구)

  • Lee, Mihwa
    • Journal of the Korean Society for Library and Information Science
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    • v.46 no.4
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    • pp.169-188
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    • 2012
  • This study aimed to analyze the characteristics of the bibliographic description of ISBD Consolidated edition published in 2011 and to grasp the considerations in applying the rules of ISBD consolidated edition to KCR4. For achieving this, the four aspects were analyzed such as the description area and data elements, the resource types, the punctuation, and the order of the elements of ISBD Consolidated edition(2011). The characteristics of ISBD Consolidated edition are as follows. First, the content form and the media type area are added in new 0 area and elements are designated by mandatory to confirm to FRBR. Second, content form, content qualification and media type replaced GMD in title and statement of responsibility area. Third, the prescribed punctuations were retained even when this results in double punctuation, and individual square brackets were preferred than entire square brackets when using square brackets to all elements in same area. Fourth, the order of elements in description was set out by patterns of data elements in areas, therefore could reduce the confusion of the order of elements. ISBD Consolidated edition as an international standard would make various rules to maintain the uniformity, but also respects the bibliographic practices of individual countries. Therefore, each country must revise its own rule to conform the ISBD Consolidated edition as well as reflect its unique situation. In Korea, since KCR4 was developed based on the previous edition of ISBD, it should be revised to confirm to the ISBD Consolidated edition. Therefore, this study is expected to contribute to the revision of KCR4.

A study of reading appliances as new media of knowledge delivery (새로운 지식전달매체로서의 reading appliance에 관한 연구)

  • 고세영;김성혁
    • Proceedings of the Korean Society for Information Management Conference
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    • 1999.08a
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    • pp.143-148
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    • 1999
  • 종이나 인쇄문헌을 대체하여 다양한 유형의 자료를 읽고 브라우징하는 도구를 reading appliance라고 한다. 인쇄문헌이 갖는 많은 장점을 그대로 받아들이고 그것에서 한 단계 발전된 기능을 제공하는 reading appliance는 진보된 지식전달매체 및 디지털 도서관의 플랫폼으로 새로운 발전가능성을 보여 주고 있다.

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Analysis of Multi-Media DS/CDMA System (다매체 직접수열 대역확산 다중접속 시스템에 관한 연구)

  • 김홍직;김상우
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.24 no.6A
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    • pp.775-781
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    • 1999
  • A multi-media variable processing gain DS/CDMA system are considered. Two types of information sources with different rates and transmitting powers are assumed to be stransmitted simultaneously in the same channel. Average signal-to-noise ratios at the correlation receiver outputs for each type of information sources are analytically derived as funtions of partial cross-correlations between spreading code sequences. As the difference of information rates between information sources increase, the difference between signal-to-noise ratio regarding random spreading code and that regarding pseudo random spreading code increases (maximum 1.3dB). The result can provide a analytical tools for use in multi-media DS/CDMA system design.

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Analysis and Development Direction of Paralympics in Mass Media (대중매체에 나타난 패럴림픽에 대한 분석 및 발전방향)

  • Lee, Chang-Hee;Park, Bum-Young
    • Journal of the Korea Convergence Society
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    • v.9 no.6
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    • pp.235-240
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    • 2018
  • The purpose of this study is to analyze the texts of the mass media reported mainly on the hosting of the Seoul Ferrules and the upcoming Pyeongchang Paralympics in Korea, and to present the interest of the current paralympics and future development directions of the paralympics. First, the broadcasting / communication sector accounted for 21%, and second, the intellectual disability was more than twice as much as the mental retardation. In conclusion, it is expected that positive and continuous reporting and analysis will be needed through the quantitative growth of mass media.

A Study on the Differences of Information Diffusion Based on the Type of Media and Information (매체와 정보유형에 따른 정보확산 차이에 대한 연구)

  • Lee, Sang-Gun;Kim, Jin-Hwa;Baek, Heon;Lee, Eui-Bang
    • Journal of Intelligence and Information Systems
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    • v.19 no.4
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    • pp.133-146
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    • 2013
  • While the use of internet is routine nowadays, users receive and share information through a variety of media. Through the use of internet, information delivery media is diversifying from traditional media of one-way communication, such as newspaper, TV, and radio, into media of two-way communication. In contrast of traditional media, blogs enable individuals to directly upload and share news, which can be considered to have a differential speed of information diffusion than news media that convey information unilaterally. Therefore this Study focused on the difference between online news and social media blogs. Moreover, there are variations in the speed of information diffusion because that information closely related to one person boosts communications between individuals. We believe that users' standard of evaluation would change based on the types of information. As well, the speed of information diffusion would change based on the level of proximity. Therefore, the purpose of this study is to examine the differences in information diffusion based on the types of media. And then information is segmentalized and an examination is done to see how information diffusion differentiates based on the types of information. This study used the Bass diffusion model, which has been frequently used because this model has higher explanatory power than other models by explaining diffusion of market through innovation effect and imitation effect. Also this model has been applied a lot in other information diffusion related studies. The Bass diffusion model includes an innovation effect and an imitation effect. Innovation effect measures the early-stage impact, while the imitation effect measures the impact of word of mouth at the later stage. According to Mahajan et al. (2000), Innovation effect is emphasized by usefulness and ease-of-use, as well Imitation effect is emphasized by subjective norm and word-of-mouth. Also, according to Lee et al. (2011), Innovation effect is emphasized by mass communication. According to Moore and Benbasat (1996), Innovation effect is emphasized by relative advantage. Because Imitation effect is adopted by within-group influences and Innovation effects is adopted by product's or service's innovation. Therefore, ours study compared online news and social media blogs to examine the differences between media. We also choose different types of information including entertainment related information "Psy Gentelman", Current affair news "Earthquake in Sichuan, China", and product related information "Galaxy S4" in order to examine the variations on information diffusion. We considered that users' information proximity alters based on the types of information. Hence, we chose the three types of information mentioned above, which have different level of proximity from users' standpoint, in order to examine the flow of information diffusion. The first conclusion of this study is that different media has similar effect on information diffusion, even the types of media of information provider are different. Information diffusion has only been distinguished by a disparity between proximity of information. Second, information diffusions differ based on types of information. From the standpoint of users, product and entertainment related information has high imitation effect because of word of mouth. On the other hand, imitation effect dominates innovation effect on Current affair news. From the results of this study, the flow changes of information diffusion is examined and be applied to practical use. This study has some limitations, and those limitations would be able to provide opportunities and suggestions for future research. Presenting the difference of Information diffusion according to media and proximity has difficulties for generalization of theory due to small sample size. Therefore, if further studies adopt to a request for an increase of sample size and media diversity, difference of the information diffusion according to media type and information proximity could be understood more detailed.

A Study on the Collection and Application Measures for Media Platform Based Materials (매체 플랫폼 기반 자료의 수집 및 적용 방안 연구)

  • Younghee Noh;Youngmi Jung;Aekyoung Son;Inho Chang;Hyunju Cha
    • Journal of Korean Library and Information Science Society
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    • v.55 no.1
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    • pp.193-214
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    • 2024
  • This study aimed to propose a method for collecting and applying media platform based materials at the National Library of Korea. Firstly, we analyzed the current status and limitations of data collection based on domestic media platforms, including the National Library of Korea. Secondly, a literature review method was used to investigate the current status and types of digital content based on media platforms. Thirdly, we identified the types of materials based on media platforms that are not currently included in the National Central Library's online material collection guidelines through the examination of cases from major overseas libraries. Fourthly, after reviewing technical and legal elements such as the definition of collection targets and scope for each new media, and collection methods, we established collection criteria. Fifthly, based on the research results, the policies proposed in this study are as follows: 1) there is a need to establish a clear legal basis for the collection of media platform based materials; 2) the development and presentation of collection guidelines for media platform based materials is necessary; 3) the development of collection tools and infrastructure for media platform based materials is required; 4) for the collection of media platform based materials, it is necessary to obtain permission for collection from targeted social media organizations, and to cooperate in linkage with organizations that produce and service extended reality content; 5) for the service activation of media platform based materials, it is necessary to improve accessibility for the usage activation of these materials, to enhance the content extensibility and ease of use of the e-deposit system including extended reality content, and to advance and construct spaces for reproducing extended reality content.