• Title/Summary/Keyword: 매체 신뢰도

Search Result 257, Processing Time 0.03 seconds

The Effects of Biased Media Perceptions from (In)congruency between TV Audience's and Broadcasting Company's Partisanship on Evaluations of the Broadcasting Channel (시청자와 방송사의 정치성향의 (불)일치가 방송채널 평가에 미치는 편향적 매체지각 효과)

  • Song, Indeok
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.8
    • /
    • pp.300-314
    • /
    • 2018
  • This study, expending the existing concept of hostile media perception to biased media perception, empirically examined the effects of TV audience's political disposition(liberal, neutral, conservative) and broadcasting company's political disposition perceived by the audience(liberal, neutral, conservative) on evaluations of the broadcasting channel(interestedness, diversity, creativity, reliability, usefulness, fairness, public interest). With the nationwide online survey data from 624 adult audiences, a broadcasting company evaluated as the most neutral in political disposition at the moments of data gathering was selected and respondents' evaluations of the broadcasting channel were analyzed in a two-way factorial multiple analysis of covariance(MANCOVA). The results showed that the perceived political disposition of the broadcasting company affects audiences' evaluations of the channel while audiences' their own political dispositions do not. In addition, due to the interaction effects between audience's and broadcasting company's political dispositions, congruency in political dispositions led to positive evaluations(congenial media perceptions) while incongruency led to negative ones(hostile media perceptions). Based on these results, theoretical and empirical implications were discussed in terms of the formation of attitudes toward TV broadcasting channels.

A Study on the Influence of Factors That Makes Web Sites Credible (웹사이트의 신뢰성 평가에 영향을 미치는 요인과 각 요인의 중요도에 관한 연구)

  • Kim, Young-Ki
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.41 no.4
    • /
    • pp.93-111
    • /
    • 2007
  • The Internet is now an integral part of the everyday lives of a majority of people. Web users are becoming increasingly skeptical of the information and services offered online. They are demanding web sites that offer credible information. This study focused on what features of web sites affect the perception of web credibility. For this purpose, I took the responses from 648 people and extracted 49 factors that affect web credibility. I placed the individual factors - the specific questions asked in the survey - into one of four categories expertise. trustworthiness, ads and other and calculated the means for each of the 49 factors. As a result, 29 out of 49 factors increase the Perceptions of credibility and 20 factors decrease the web credibility. Sites with frequently update. the credentials of authors, strict content guides, search capabilities, clear connections to the real world fared good in credibility. Technical problems such as broken links, site sown, or typographical errors were rated the most negative on this scale On the other end of the scale, a domain name that ends in' .org' or' .or.kr' caused little change in perception of credibility.

A DDMPF(Distributed Data Management Protocol using FAT) Design of Self-organized Storage for Negotiation among a Client and Servers based on Clouding (클라우딩 기반에서 클라이언트와 서버간 협상을 위한 자가 조직 저장매체의 DDMPF(Distributed Data Management Protocol using FAT) 설계)

  • Lee, Byung-Kwan;Jeong, Eun-Hee;Yang, Seung-Hae
    • Journal of Korea Multimedia Society
    • /
    • v.15 no.8
    • /
    • pp.1048-1058
    • /
    • 2012
  • This paper proposes the DDMPF(Distributed Data Management Protocol using FAT) which prevents data loss and keeps the security of self-organized storages by comprising a client, a storage server, and a verification server in clouding environment. The DDMPF builds a self-organized storage server, solves data loss by decentralizing the partitioned data in it in contrast to the centralized problem and the data loss caused by the storage server problems of existing clouding storages, and improves the efficiency of distributed data management with FAT(File Allocation Table). And, the DDMPF improves the reliability of data by a verification server's verifying the data integrity of a storage server, and strengthens the security in double encryption with a client's private key and the system's master key using EC-DH algorithm. Additionally, the DDMPF limits the number of verification servers and detects the flooding attack by setting the TS(Time Stamp) for a verification request message and the replay attack by using the nonce value generated newly, whenever the verification is requested.

Design of QoS based MAC protocol considering data urgency for Energy harvesting wireless sensor networks (에너지 하베스팅 센서네트워크에서 데이터의 긴급성을 고려한 QoS기반 MAC프로코콜 설계)

  • Park, Gwanho;Park, Hyung-Kun
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.23 no.8
    • /
    • pp.1004-1010
    • /
    • 2019
  • In the EH-WSN (Energy harvesting wireless sensor network), a MAC (medium access control) protocol is required to select a relay node considering the power status of a node. Existing EH-WSN studies emphasize the power aspect, so it does not consider the QoS like the urgency of the sensed data. The required power and transmission delay must be changed according to the urgency so that the medium access control according to the data QoS can be performed. In case of relay node, relaying data without consideration of data urgency and node power may cause delay due to power shortage in case of urgent data. In this paper, we designed a MAC protocol that minimizes the power shortage that can occur during emergency data generation. For this, relay node requirements are set differently according to the urgency of data. The performance was analyzed through simulation. Simulation results show the reduced latency and improved reliability of urgent data transmission.

A study on the influence of communication type within organization recognized by members of organization affecting learning transfer climate (조직구성원인 인식하는 조직 내 커뮤니케이션 유형이 학습전이 풍토에 미치는 영향에 대한 연구)

  • Kim, Moon-Jun
    • Industry Promotion Research
    • /
    • v.2 no.2
    • /
    • pp.31-44
    • /
    • 2017
  • This study is to investigate the relationship between the communication type recognized by members of organization and the learning transfer climate in the organization, and when it comes to the type of communications within organization set as independent variable, four variables such as communication with supervisor, media quality communication, and organizational outlook communication were proposed and regarding learning transfer climate which is a dependent variable, four sub-parameters such as supervisor support, colleague support, transfer opportunity and organizational compensation recognition were selected. 116 copies of the statistical data excluding statistically insignificant surveys were used for 150 participants who participated in the 2015 core competency curriculum for SMEs and 3 months have passed, in order to achieve this study's objective. Meanwhile, the research hypothesis was verified with the collected data through frequency analysis, factor analysis, reliability verification, technical statistical analysis, and simple and multiple regression analysis by using the statistical package program of SPSS 20.0. Results of this study have shown that firstly, communication with supervisor, media quality communication, and organizational outlook communication all showed a positive (+) significant influence on the superior support in the influence relationship between communication type in organization and supervisor support which is learning transfer climate. Secondly, communication type in organization doesn't appear to affect colleague support of learning transfer climate. Thirdly, communication with supervisor, media quality communication, and organizational outlook except for communication with colleagues have shown a positive (+) influence on transfer opportunity in the influence relationship between communication type in organization and transfer opportunity of learning transfer climate. Lastly, communication with supervisor and communication on organizational outlook showed positive(+) influence in the influence relationship between communication type in organization and organizational compensation recognition of learning transfer climate.

Comparative Analysis on the Perceptions for Food Additives Between Elementary School Teachers and Nutrition Teachers (식품첨가물에 대한 초등교사와 영양교사의 인식 비교)

  • Kim, Jeong-Weon;Lee, Eun-Ju
    • Journal of Food Hygiene and Safety
    • /
    • v.31 no.2
    • /
    • pp.74-84
    • /
    • 2016
  • Literacy on food additives of elementary school teachers (ET) and nutrition teachers (NT) could be influential factor on safe dietary education for school children. Therefore, the perceptions and information needs on food additives were surveyed from 351 elementary school teachers and nutrition teachers in metropolitan area of Korea, and the basic data for the promotion of risk communication on food additives among them were obtained. Compared to ET who consider 'taste' (39.1%) as the most important factor while purchasing food, NT considered 'safety' (68.1%) first (p < 0.001). Among the food labelling items, the level of understanding on food additives was the lowest both in ET (3.53) and NT (4.17), and NT showed better levels of understanding overall on food labels. Both ET and NT regarded hazardous factors of food as environmental pollutants, foodborne pathogens, and food additives in order, and tended to select 'no additives' or 'no artificial color' products while purchasing processed food. Although NT answered that they know all food additives had been passed the evaluation of safety and effectiveness tests (100%) and have standards of use (81.9%), majority of them (87.5%) believed the consumption of food additives are harmful on human health. ET (75.2%) also regarded food additives as dangerous materials. Above results suggested the necessity of proper and enough risk communication for both ET and NT. Both ET and NT wanted to have information on the safety or hazard of food additives. Most preferred media to get the information on food additives was TV (3.80) among ET and lecture (3.65) among NT. ET and NT trusted hospital, research institution/universities or the personnels working in these institutions as the provider of information on food additives. The result that the trust levels of ET and NT on government were relative low suggested the weakness of risk communication in Korean government. Although ET and NT answered that they do not trust mass media, their behaviors were affected by them such as reading food labels in ET (39.4%) and reducing the consumption of food additives in NT (50%). They also indicated mass media's problem of sensitive approach on food additives and asked the urgent reaction of government by providing sound information through experts on food additives. Above results revealed that ET and NT have different perceptions and information needs on food additives, therefore, proper risk communication should be provided for them to serve as dietary educators for elementary school children.

Public Interest and Ownership Regulations in the Media Industry in the Era of Convergence Focused on Domestic Daily Newspapers' Ownership of Broadcasting Station (융합시대 미디어산업의 공익성과 소유규제 국내 종합일간지와 방송의 교차소유 문제를 중심으로)

  • Jun, Young-Beom
    • Korean journal of communication and information
    • /
    • v.46
    • /
    • pp.511-555
    • /
    • 2009
  • Media-related regulations can be classified into two categories; regulations of individual media contents and regulations regarding the entry to and withdrawal from a certain field. In this dissertation, ownership regulations are regarded as legal and political measures so as to prevent the monopoly and oligopoly of public opinion, and to secure its diversity. Every country has its own regulation model according to its particular media environment. Korea too is obliged to actively respond to its environmental changes, at the same time vitalizing the media industry and protecting consumers' rights and interests. Strong political intentions to protect the public interest is necessary when it comes to media regulation policies, especially in the circumstances that public interest is an industrial priority. As the convergence of broadcasting and telecommunications is leading to a major shift in the media industry, the regulation of cross-media ownership is an issue involving potential conflicts among media-owners, non-governmental organizations and the authorities concerned, depending on their various viewpoints regarding the media industry. In this paper, an attempt was made to search necessity of redefining 'public interest', which is the logic behind the restriction of cross-media ownership, and to reconceptualize issues on the centralization and diversity of media. First, an examination of the actual conditions of newspaper companies was carried out in order to reinvestigate domestic cross-media ownership issues, which is represented by the cross-ownership issue of newspapers and broadcasting stations. Next, the dilemma of policies stimulated by the fusion of media was discussed based on cross-media ownership restrictions, and the need for efficient conflict control was suggested. Finally, proposals on the independency and public confidence of media-related policy-making authorities, the rationalization of regulation models, an itemized discussion on cross-media ownership regulation issues, the elaboration of measures for a balanced development among media were made. It could be found that a number of foreign countries were still facing challenges to prevent monopoly and oligopoly of the public opinion and the industry. A solution to settle disagreements about the dilemma of the media industry, including the cross-media ownership regulation issues, must be arranged on the grounds of 'mutual respect of public interest and industrial interest', In Korea, an ease on the ownership regulations adapting to the change in the media industry may be considered, however the softening of the cross-media ownership regulations must be approached with the utmost care. Paradoxically Relieving cross-media ownership regulations may be considered the foundation of a richer field of journalism, where there is no need for concern over the monopoly and oligopoly of public opinion.

  • PDF

Development a Measurement Scale for Analysis on Factors Influencing College Choice of College Freshman's (전문대학 신입생들의 대학선택 영향 요인 분석을 위한 측정도구 개발)

  • Kim, Myung-Eun;Jang, Won-Seok
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.7
    • /
    • pp.50-62
    • /
    • 2016
  • The aim of this study was to develop scale of test taker to affect on process of selection of college. The study procedures were performed as follow : establish of study model, item generation, verification of content validity, 1st and 2nd pilot test and verification of construct validity and reliability. In order to verification of validity and reliability, 230 freshman were surveyed and the data were analyzed by mean, standard deviation, skewness. kurtosis, Pearson correlation, Verimax factor analysis and Cronbach's ${\alpha}$. As result of factor analysis, the 15 factors(61 items) that explain 68.37% of the total variance were extracted and each factors were classified by attribution as follow : Information collection-mass media(4items), college activity (3items), support and environment(4items), education(5items), Influential person on decision making(3items), education quality(4items), education service(5items), reputation(3items), accessibility(2items), personal circumstances(2items), college's mass media(5items), promotion (4items), on-line(4items), person's PR (3items), College image(10items). Cronbach's ${\alpha}$ of total items was 0.916 and Cronbach's ${\alpha}$ of each factors were showed range between 0.694~0.878. Measurement scale of this study may be utilized to collect basic data be required to establish policy strategy of local college be faced with difficulty of admission recruitment.

An Introduction to Daeduk Science Town Network (대덕 지역 정보 통신망 개요)

  • 정선종
    • Proceedings of the Korean Institute of Communication Sciences Conference
    • /
    • 1988.10a
    • /
    • pp.141-143
    • /
    • 1988
  • 대덕 연구 단지를 시범 대상으로 하여 구축되는 본 지역 정보 통신망은 IEEE 802.5 규격을 사용하여 광접속 장치 및 망접속 장치를 개발하고 시범망을 구축하여 테스트를 수행하며, 전송매체나 node의 fault 시 loop 를 형성하거나 고장난 지점을 bypass 시키는 기능이 잇어 망의 신뢰도를 향상시킬 수 있다. 또한 다양한 서비스 제공을 위하여 프로토콜 계층 구조는 OSI의 7 layer 개념을 기초로 하여 여러 이기종 컴퓨터를 접속할 수 있도록 구성한다.

  • PDF

A Secure Authentication Mechanism using PKI in Ad Hoc Networks (Ad hoc 네트워크에서 공개키 기반구조를 이용한 신뢰적인 인증 메커니즘)

  • 봉진숙;윤미연;신용태
    • Proceedings of the Korean Information Science Society Conference
    • /
    • 2004.10a
    • /
    • pp.436-438
    • /
    • 2004
  • 이동 ad-hoc 네트워크(mobile ad-hoc network : MANET)는 유선 기반 망 흑은 액세스 포인트 없이 이동 단말기들로 구성된 망이다. 기존의 기반망을 사용하지 않으므로 유선 기반망이 구축되어 있지 않은 곳이나 유선 기반망이 파괴된 지역에 사용한다. 그러나 HANET에서는 노출된 매체와 동적인 토폴로지, 중앙의 감시와 관리 결여, 자원의 제약성 등과 같은 이유로 인해 유선망보다 더욱 않은 보안 문제가 발생한다. 본 논문에서는 이동 ad hoc 네트워크에서 노드의 신분 보장을 제공하기 위하여 기밀성에 중점을 둔 공개키 기반 구조에서의 노드 간 인증 기법을 제안한다.

  • PDF