• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.113-139
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• 2016

The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.331-332
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• 2013

본 논문에서는 매체의 특성에 따른 콘텐츠 제작 효과에 대해서 나타내었다. 콘텐츠를 제작함에 있어서 어떠한 매체를 사용하여 콘텐츠를 제작하는 것이 더 콘텐츠를 잘 활용하여 제작하는 것인지에 대한 콘텐츠 특성을 이해하고 이를 가지고 콘텐츠를 제작하며, 이때 콘텐츠로서 갖는 특성들을 매체별로 나타내었다. 또한 매체의 특성에 따라 매체의 효과에 대해서 나타내었다. 특히 본 논문에서는 매체로서 이미지 매체와 영화매체 그리고 연극 매체를 중점으로 미디어들의 효과에 대해서 장점과 단점 그리고 특성들을 다양한 측면에서 고찰하여 나타내었다.

• Journal of Korean Library and Information Science Society
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• v.46 no.4
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• pp.471-491
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• 2015

The purpose of this paper is to examine the structural relationship between the use of a web medium and learning commitment to develop creative talent for higher media integrated Korean classical literature education. For this we used DBs of The 'Encyclopedia of Korean Local Culture(a local culture DB)' built by the Academy of Korean Studies, and a survey was conducted on 418 high school students, attending a classical literature class which used a local culture DB. The result of this study demonstrates media usefulness of local culture DBs' positive effect on learning commitment. Specifically, media richness and media experience affects the learning commitment through the medium usefulness. These results indicate that in order to encourage learner's medium experience and increase medium richness it is necessary to increase the utilization of mediums, such as local culture DBs.

• Korean journal of communication and information
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• v.31
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• pp.113-165
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• 2005

The research focused on the return of class analysis of the media soctor. It is told that class is a determining factor of media industry. This article is divided in to four sections that represent class analysis of media. In this study, I claimed that class analysis is necessary of understanding the nature of media industrial capital and its nature. With their domination of the media, big corporations seek to control political power and information. This article has demonstrated that the media power of corporations should be curved.

• Journal of the Korean Society for Library and Information Science
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• v.39 no.4
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• pp.177-192
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• 2005

Traditional paper records have two aspects such that the paper records are information, and are information media itself. The preservation media for the paper records seems to be another forms for original ones including microfilm and optical disks. On the other hand, new-coming electronic records lack the aspect of information media. To guarantee the existency of the original electronic records we need the preservation media for the electronic records, different from the media for the traditional paper records. The preservation media helps the Authenticity, integrity, and usability as well. This paper describes the need for the preservation media, identifies problems on the existing concept for them, derives the principles to resolve the problems, and suggests the management policy based on the principles.

• Journal of Korean Library and Information Science Society
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• v.48 no.3
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• pp.131-152
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• 2017

The purpose of this study was to investigate the relationship between media richness, media usefulness, media experience and media decision in order to identify factors that determine the media of school library in solving performance evaluation tasks. For this purpose, 132 primary and middle school students were surveyed and their structural equation was set up by hypothesis setting, validity test, and causal model. As a result, it was confirmed that media experience of school library is a major factor in media decision. Also, media richness and media experience appeared to influence media decision through media usefulness. The analysis implies that school library is centered on teaching - learning process and evaluation, so information literacy education should be carried out in school curriculum and school library is required to provide students experience on media as the center of school education.

• Korean Journal of Cognitive Science
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• v.34 no.4
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• pp.299-314
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• 2023

This study aimed to examine whether there are differences in reading performance between digital and print media by measuring reading speed of paragraphs on print materials and tablet PC. To investigate whether the physical characteristics of the media influence reading performance, the format of text was kept as similar as possible between print and digital media. We also compared conditions in which paragraphs consisted of either long or short sentences to explore if there were differential effects on reading performance based on sentence length across different media. Additionally, reading speed was analyzed based on reading span to investigate whether there were differences in reading performance according to participants' working memory capacity. As a result, reading speed was faster when reading print media compared to digital media. However, there was no difference in reading speed based on the length of sentences composing the paragraphs. Participants with a higher reading span exhibited faster reading speed compared to participants with a lower reading span. Moreover, participants with a higher reading span read paragraphs composed of long sentences faster on print media than on digital media. The findings of this study suggest that visual fatigue induced by tablet PCs and participants' working memory capacity may impact reading speed.

• KLA journal
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• v.29 no.4 s.251
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• pp.2-12
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• 1988

본고는 아직 우리들에게 생소한 분야인 CD-ROM(Compact Disk-Read Only Memory)이라고 하는 정보매체가 어떻게 Audio CD에서 발전하여 컴퓨터의 Data Storage의 매체로 탄생되었는지에 대해 다음과 같은 내용을 해설하였다. 첫째는 매체로서의 잇점과 그것을 정보전달매체로서 이용하였을 때의 특징에 대하여 기술하였으며 둘째는 실제로 CD-ROM을 사용한 시스팀으로서는 어떠한 형태로 되는가,Application을 염두에 두고 생각한다. 셋째는 데이터의 가공에서 디스크의 제작에 이르기까지의 과정에 대하여 기술하였으며 끝으로 장래의 전망과 문제점에 대하여 간단히 기술하였다.

• Journal of Korean Society of Archives and Records Management
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• v.12 no.3
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• pp.7-28
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• 2012

It is very important to understand changing technological environment such as information big bang, mass production of electronic records, and emergence of many storage media for the sake of promoting reliable electronic records management system. This study examined the insufficiency of current archives acts and standards, and compared to recording storage media and related technologies. Through these analyses, this paper proposes the revision of archives acts and standards such as the expansion of types of media, the elaboration of guidance for media selection. and the efficient maintenance plan for recording media.

• Journal of the Korean Society for Library and Information Science
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• v.38 no.2
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• pp.213-238
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• 2004

Book review Is a mean that provides Qualitative evaluation and at the same time it plays a role as selection tools for libraries. Therefore, this study Identified various media providing reviews on children's books, evaluated whether the reviews in the media were useful as selection tools of current books, and a desirable model for the book review media that would reform the existing problems was suggested. The efforts to make up for the above suggestions are needed, so that the current children's book review media can properly play a role as selection tools. Above all, at this point in time, it is necessary to publish review media made in the view of libraries and librarians.