• Journal of Distribution Research
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• v.10 no.1
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• pp.33-57
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• 2005

After 1990's, many multi-level marketing companies lave been introduced in Korea. These MLM companies operate their stores as same way as general retailing stores. The major characteristics of these MLM companys' store is that their main customers are distributors who sell the purchased merchandise to another customers. Many studies about merchandise display in general retailing stores were reported. But, there was less research about merchandise display in these special type stores such as MLM companys' stores. This paper investigates the effects of merchandise display on distributor's merchandise selection in channel flow of multi-level marketing company. For this purpose, we formulated four hypotheses about display variance in quantity, height, location, and related merchandise to analyze the effect of merchandise display methods in MLM companys' stores. The experiment had been proceeded in three stores in a MLM company for 6 weeks and the sales data were collected by POS. The methods to analyze the data were used ANOVA and T-test. Findings of this study are as follows; First, there was no effect to store sale by the interaction effect between merchandise display method and scale of store. Second, scale of store affected considerably the volume of sales of each store according to main effect analysis. Third, display variance in quantity, height, and location did not affect store sale. In the related merchandise display, however, sale in all store was increased. Fourth, in additional analysis considering merchandise display only, display variance in both height and location affected their sale in large scale store. Based on the above results, we may predict merchandise display can affect sale in MLM companys' store as well as general retailing stores. Therefore if MLM company has large scale store, it should consider merchandise display methods in its stores.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.283-287
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• 2006

본 논문에서는 유통 매장에서 상품 진열대 및 상품 보관 창고에 있는 상품의 부족 현상(결품)으로 인한 판매 손실을 최소화하기 위해 적시에 상품을 보충 할 수 있도록 RFID기반 판매 및 재고 상품의 실시간 모니터링을 이용한 자동보충진열 지원 시스템을 제안한다. 제안하는 시스템은 매장의 진열상품과 재고상품에 대한 정보 파악이 실시간으로 가능하며, 지능형 학습에 의한 안전재고 임계값 계산 및 자동 공지 에이전트를 통해 효율적으로 자동 발주 프로세스를 지원해 줄 수 있어 상품 진열대 및 창고의 재고 상품을 효율적으로 관리할 수 있다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1589-1594
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• 2013

V.M.D(Visual Merchandising Design) covers every space, environment, and visually stimulating factor. This includes not only the architectural appearance but interior, graphic sign boards, window display, layout, store appliances, lighting, and even the looks and service attitude that sales employees have and show to customers. V.M.D aims to display merchandise in multiple ways; to heighten brand images; to steadily lure many customers to the store. One of the characteristics that V.M.D has is, that this abandons the previous design concept which solely puts stress on luxurious interior-focused display; that this displays merchandise in a rational and systemic way and induces customers to buy products. In this regard, the objective of this study is to study brand perception and effect of V.M.D displayed in the stores, on customers, and thereby to present the concepts of V.M.D, suitable for display in the stores, which can be used continuously in the future.

• Journal of Korea Society of Industrial Information Systems
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• v.29 no.1
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• pp.77-89
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• 2024

This paper presents an unmanned store management system that can provide inventory management and theft prevention for displayed products using a small camera that can monitor the shelves of sold products in small and medium-sized stores. This system is a service solution that integrates object recognition, real-time communication, security management, access management, and mobile authentication. The proposed system uses a custom YOLOv5-x model to recognize objects on the display, measure quantities in real time, and support real-time data communication with servers through Raspberry Pie. In addition, the number of objects in the database and the object recognition results are compared to detect suspected theft situations and provide burial images at the time of theft. The proposed unmanned store solution is expected to improve the efficiency of small and medium-sized unmanned store operations and contribute to responding to theft.

• Proceedings of the KAIS Fall Conference
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• 2006.05a
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• pp.442-445
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• 2006

본 논문에서는 EPCglobal Network 기반에서 RFID를 이용하여 상품의 판매와 재고를 실시간으로 모니터링하고 이를 효율적으로 관리할 수 있도록 실시간 판매 및 재고 관리 시스템을 제안한다. 제안하는 시스템은 RFID를 이용하여 매장의 진열상품과 재고상품에 대한 정보 파악이 실시간으로 가능하며, 지능형 학습에 의한 안전재고 임계값 계산 및 자동 공지 에이전트를 통해 효율적으로 자동 발주 프로세스를 지원해 줄 수 있어 상품 진열대 및 창고의 재고 상품을 효율적으로 관리할 수 있다. 또한 매장의 진열대 및 상품 보관 창고에 있는 상품의 부족 현상(결품)으로 인한 판매 손실을 최소화하기 위해 적시에 상품을 보충 할 수 있도록 지원이 가능하다.

• Journal of Korean Ophthalmic Optics Society
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• v.17 no.1
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• pp.11-18
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• 2012

Purpose: The purpose of this study was to research the display of optician's shop through questionnaire to suggest the direction for more effective display method. Methods: The study visited 50 optician's shops located in main area of Ulsan (university street, downtown and residential street), performed questionnaire and researched optician's display preference. Results: The displays preferred by opticians were as follows. They displayed contact lens in entrance of shop, displayed sunglasses in the wall rather than displayed them in the center of shop and displayed medium or low price products in the center so that consumers could access them conveniently. In addition, they prepared resting place for customer's convenience by locating it in entrance or inside of shop. Conclusions: It seems that effective display of optician's shop can attract consumer's mind and improve purchase, resulting in significant change of optician's shop sales. Therefore, it is necessary to perform the study to use systematic, discriminated display strategy so that shop image can be controlled consistently and continuously.

• Journal of Distribution Research
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• v.12 no.3
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• pp.23-48
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• 2007

Category management has been implemented to enhance competitiveness in the food distribution industry since 2000 in Korea. This study helps to understand why suppliers achieve better or worse performance than competitors in a category. The major objective of this article is to explore which category tactics are effective to have influence on category performance when suppliers as a category captain implement category management with variety enhancer categories like shampoo, toothpaste, and detergent. The Nielsen data were analyzed using regression and Chow test. The empirical results that were varied upon the store type and market position found out which specific actions on product assortments, pricing, shelving, and product replenishment can increase category sales. Specifically, in the case of market leader in large supermarket, the significant indicators of category sales with respect to category tactics are the out-of-stock rate, the variance across brand shares, the forward inventory, and the days supply of a product. However, in the case of follower in large supermarket, the significant indicators of category sales are the variance across brand shares, the forward inventory, and the days supply of a product. On the other hand, in the case of small supermarket, the significant factors on category sales for both market leader and follower are the retail distribution rate, the variance across brand shares, the forward inventory, and the days supply of a product category. In sum, regardless of the store type and market position, dominant brands in a category, the forward inventory, and short days supply of a product improved performance in all categories. Critical difference is that the out-of-stock rate acted as a key ingredient for the market leader between large and small supermarket and the retail distribution rate for the follower between large and small supermarket. This article presents some theoretical and managerial implications of the empirical results and finalizes the paper by addressing limitations and future research directions.

• 베이커리
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• no.2 s.367
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• pp.64-65
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• 1999

이번호에 소개되는 모자모양의 매직상자는 골판지로 만든 상자 중 가장 손쉽게 만들 수 있는 원통 상자를 응용한 제품이다. 매직상자는 정성껏 준비한 발렌타인데이와 화이트데이의 기획제품을 담아 판매하거나 매장의 디스플레이용으로 진열해도 손색없는 상자포장이다.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.177-186
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• 2011

VMD should be shifted from the store for the exhibition to the top selling store, the store that has something people want to buy, the store where people want to visit and the store that is convenient for shopping. To become the top selling store by using VMD to the information design, the primary research has been conducted on the females in Gwangju Metropolitan City by the questionnaire on the propensity to consume and purchase type. The secondary research has been conducted on the females in university who are fashion conscious. The tertiary research, by the questionnaire, has been conducted on the apparel store at the department store in Gwangju Metropolitan City. As a result of the research, it can be said that the best effect of VMD has been shown in the department store, and as the overall problem, it has become obvious that the standardized design was followed without taking advantage of the characteristics of each store.

• Fire Science and Engineering
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• v.16 no.4
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• pp.20-27
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• 2002

This study in focused on proposing the improvement plans for refuge and fire-fighting facilities in large shopping malls that are radically spreading. The main subjects are as follows. - The refuge measure for large shopping malls - Problems of installing the refuge facilities in stores and the solutions - Problems of installing the incendiary facilities in stores and the solutions - Problems of installing the indoor fire plug in stores and the solutions As result of the study, it has turned out that escape stairs which are set up according to the standard of size in the process of design plan, have to be decided for their amount, position, specification, etc, in consideration of the number of residents. It is also required to tighten a standard of installing a sprinkler instead of lightening the fire-fighting section in stores, considering obstacles due to facilities installed and procurement of the escape path. In addition, it needs to lighten a standard of installing the indoor fire plug, which is voluntarily set up at the store section incase of installing a sprinkler to make a practical fire-fighting facility available.