• Korean Business Review
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• v.6
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• pp.181-199
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• 1993

이제까지 부활된 정기시장인 원주시 쌍다리 풍물시장의 현황을 관찰, 면담, 설문지를 통하여 많은 문제점과 나름대로의 대안을 살펴보았다. 여러 가지 문제해결의 요소들이 복잡하게 얽혀 있는 쌍다리 풍물시장의 활성화 방안을 살펴보기에 앞서 풍물시장의 이해 관계자들을 살펴보기로 하자. 쌍다리 풍물시장의 이해관계자는 크게 4가지 부류로 나눌 수 있다. 첫째로, 상설상인들을 들 수 있다. 이들은 거리에서 노점상을 했던 도시빈민들이 대부분이며, 설문지에서 나타나듯이 낮은 학력, 소자본 그리고 노령인구층과 여자의 비율이 높다. 이들은 두 가지에 큰 관심을 가지고 있는데, 매장의 소유권과 5일장이다. 매장의 소유권은 이들에게 있어서 큰 희망이며, 5일 장날의 매상은 평소의 $5{\sim}6$배를 웃돌고 있기 때문이다. 또한 풍물시장 번영회라는 그들의 이익을 대변할 수 있는 단체를 구성하고 있으며 이러한 풍물시장 번영회는 상설상인들의 이익을 도모할 수 있는 여러 노력들을 하고 있다. 둘째로는 이동상인들을 들 수 있다. 이들은 장터를 떠돌아 다니며 상행위를 하는 부류로서 상설상인에 비해 상대적으로 고학력과 장년층이 많다. 이들은 5일장의 성쇄와 깊은 관련이 있으나, 5일장이 열리는 상설시장의 발전에는 아무런 흥미가 없다. 즉, 이동상인이 많이 모여드는 곳은 5일장이 크게 번창하지만, 그곳의 장이 패할 기미가 보이면 미련 없이 떠난다. 따라서 보다 많은 이동상인의 유치는 도시 5일장의 성쇄와 깊은 관련이 있다. 셋째로는 시당국을 들 수 있다. 시당국에 의해서 쌍다리 풍물시장은 노점단속에 반발하는 노점상들에 대응하기 위하여 생겨났으며, 5일장 역시 시당국에 의해서 부활된 것이다. 그러나 단기적인 측면만을 고려한 듯한 인상을 풍기는 쌍다리 풍물시장에 대한 행정은 대단히 아쉬운 부분이며 앞으로도 여러 가지 구조적인 문제점의 해결은 시당국에 달려있다고 해도 과언이 아니다. 즉, 풍물시장에 관련된 이해관계자들 중 유일하게 조직과 행정력을 가지고 문제해결을 할 수 있는 주체인 것이다. 넷째로는 풍물시장을 이용하는 소비자를 들 수 있다. 이들은 주로 원주에 살고 있는 사람들이 대다수이며 쌍다리 풍물시장을 이용하는 이유는 저렴한 가격에도 원인이 있지만 민족의 정서가 어려있는 시골장터에 대한 향수 역시 큰 원인으로 꼽을 수 있다. 이러한 점은 소비자 설문에서 구경거리를 위하여 장에 오는 소비자의 비율이 생각 외로 높게 나타남으로써 알 수 있다. 미국을 위시한 선진국들의 시장개방 압력과 우루과이라운드의 등장으로 우리나라는 경제, 사회문화적인 위기에 봉착해 있다. 1960년대 이후 계속되어 온 경제 제일주의 정책으로 우리 민족의 정서와 문화를 보존하는 일에 등한시하여 왔다. 이 때문에 우리 민족 고유의 뿌리를 점차 잃어가고 있다. 이러한 시점에서 도시노점상을 정리하기 위한 목적으로 정부에서 도시 5일장을 개장한 것은 역사의 아이러니라 아니할 수 없다. 이렇게 정부주도로 개장된 5일장이 운영되어 온 지 2년이 되어가고 있다. 개장 초기에는 시에서의 지원도 적극적이고 소비자들의 호응도 좋았으나, 최근에 들어 활성화의 속도가 둔화되면서 도시 5일장의 개념을 재정립할 필요성이 제기되고 있다. 정부의 주도로 시작된 5일장이므로 정부의 적극적인 추진하에 풍물시장 번영회와 활성화 방안을 모색해야 한다. 쌍다리 풍물시장의 5일장을 활성화하기 위하여 도시 5일장의 개념을 ${\ulcorner}$국민들의 생활수준이 향상되고 여가를 즐길 수 있는 여건이 형성되고 있으므로 전통문화(향토문화)를 유지하고 시민들의 정서함양에 기여할 수 있는 여가공간 조성${\lrcorner}$으로 규정해야 한다. 이러한 개념 하에 5일장의 주체를 명확히 하기 위해 시청 지역경제과를 중심으로 지자제의 실시에 발맞춰 지역특색에 맞게 5일장을 활성화하기 위한 전학을 수립해야 한다. 서울대형백화점인 롯데 슈퍼백화점이 송파 큰장터나 그랜드 백화점의 향토물산전의 성공은 도시 5일장의 활성화 가능성을 미루어 짐작할 수 있다.

• Korean Journal of Heritage: History & Science
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• v.37
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• pp.37-63
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• 2004

Large Jar had been manufactured and used broadly in Mahan area from late second century. At first, it was used for various purposes, for example storing utensils at household and religious service at tombs. But it's usage was shifted with the political expansion of Baekje. In late third century, large jar coffin appeared in tombs as an important burial unit at Yeongsangang river valley. It has specific traits such as saw blade-shaped design etc. That style is distinguished from Baekje's. Unification of form and style of large jar coffin signify the socio-political distinction between Yeongsangang river valley and Baekje. Large jar coffin was used emblemic style for this purposes by the political elites of the Yeongsangang river valley. This process was caused by political reason, that is, need for integration of the Yeongsangang river valley communities against the territorial expansion of Baekje state.

• Korean Journal of Heritage: History & Science
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• v.56 no.3
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• pp.174-193
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• 2023

Korea is surrounded by the sea and has rivers connecting to it throughout the inland areas, which has been a geographical characteristic since ancient times. As a result, there have been exchanges and conflicts with various countries through the sea, and rivers have facilitated the transportation of ships carrying grain, goods paid for by taxes, and passengers. Since the past, the sea and rivers have had a significant impact on the lives of Koreans. Consequently, it is expected that there are many cultural heritages submerged in the sea and rivers, and continuous efforts are being made to discover and preserve them. Underwater cultural heritage is difficult to discover due to its location in the sea or rivers, making direct visual observation and exploration challenging. To overcome these limitations, various geophysical survey techniques are employed. Geophysical survey methods utilize the physical properties of elastic waves, including their reflection and refraction, to conduct surveys such as bathymetry, underwater topography and strata. These techniques detect the physical characteristics of underwater objects and seafloor formation in the underwater environment, analyze differences, and identify underwater cultural heritage located on or buried in the seabed. Bathymetry uses an echo sounder, and an underwater topography survey uses a side-scan sonar to find underwater artifacts lying on or partially exposed to the seabed, and a marine shallow strata survey uses a sub-bottom profiler to find underwater heritages buried in the seabed. However, the underwater cultural heritage discovered in domestic waters thus far has largely been accidental findings by fishermen, divers, or octopus hunters. This study aims to analyze and summarize the latest research trends in equipment used for underwater cultural heritage exploration, including bathymetric surveys, underwater topography surveys and strata surveys. The goal is to contribute to research on underwater cultural heritage investigation in the domestic context.

• Korean Journal of Heritage: History & Science
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• v.38
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• pp.421-474
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• 2005

The Cultural Heritage Committee is an advisory committee established under the Cultural Heritage Administration with the aim of carrying out examination and deliberation on preservation, management and use of cultural properties. The Cultural Heritage Administration is responsible for Korean cultural properties. It was found to produce and execute policies on cultural properties, which involves in-depth investigation and consultation of experts in the fields of cultural properties. In here the Cultural Heritage Committee plays an important role in policy-making on Korean cultural properties. Governmental committees in Korea are largely divided into consultation committees and administrative commissions. Consultation committees are subdivided into consultation, deliberation and legislative committees. The Korean government established the Bureau of Cultural Properties in October 1961, and enacted provisions (as a presidential decree) on March 27, 1962, by the Cultural Properties Act, January 10, 1962. The Cultural Heritage Committee was opened as a deliberation committee which covers the entirety of cultural properties, including designation and cancellation of cultural properties, on which currently 120 members serve in 9 subcommittees. The committee member hold two years membership. This analysis contains a frame and scheme of the committee, function and statue of the current operation and study on role of a deliberation committee.

• Journal of the Korean Society of Food Culture
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• v.34 no.6
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• pp.739-747
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• 2019

This study investigated the effect of offering eco-friendly fashion items on consumers' perceived image of stores and their intention to purchase food in a hybrid cafe setting. The data were collected using an online survey of 465 adults aged 20 to 49 years. In order to compare 'a general cafe' where only food is sold and 'a hybrid cafe' which offers eco-friendly fashion items as well as food, we developed two store types (general×hybrid) with two store designs (modern×eco-friendly) as stimuli, resulting in four scenarios. The results indicated that offering eco-friendly fashion items at a cafe did not significantly affect consumers' perceived eco-friendly image of the store. Further, this negatively affected consumers' perceived healthy and tasty images of the store and intention to purchase food. Such negative effects on the healthy and tasty images of the store increased in the store with a modern design. In conclusion, offering eco-friendly fashion items at cafes may not contribute to enhancing the stores' images or sales.

• The Research Journal of the Costume Culture
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• v.10 no.6
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• pp.617-632
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• 2002

The purposes of this study are 1) to classify the consumer group according to clothing purchase store(department store, road shop, discount store, Dongdaemoon & Namdaemoon markets) 2) to analyze the differences between VMD attributes which each consumer group value. The attributes on the VMD are categorized as 5 areas 1) interior 2) show window 3) product display & display change cycle 4) color · light · music · small instrument 5) promotion(POP & salesperson). The data were collected from 238 females students and were analyzed by frequency, percent and X²-test. The results of this study are as fellows . 1) On the attribute of Interior, there were significant differences in terms of flow in a store, rest area, the cleanness of floor, show case, and the merchandise itself. 2) On the attribute of show window, there were significant differences in terms of interst of show window. 3) On the attribute of product display & display change cycle, there were significant differences in terms of display method, and display change cycle. 4) On the attribute of color · light · music · small instrument, there were significant differences in terms of interest of color coordination, luminosity and effect of light, and necessity of music & small instrument. 5) On the attribute of promotion(POP & salesperson), there were significant differences in terms of aid of POP.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.740-750
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• 2011

Employees of sales departments of apparel makers play an important role in the success of a fashion-related business because they provide service through the direct contact with customers. This research tests several hypothesized relationships between internal marketing and its determinants, such as job satisfaction and organizational and job commitment, along with sales goal orientation. The subjects in this study were salespeople who worked at fashion stores in Yeosu and Sunchon. To measure the hypotheses, 200 questionnaires were handed out and 185 were collected. Finally, 163 questionnaires were used for the analysis, as 22 were found to be invalid. Frequency analysis, factor analysis, reliability analysis, and multiple regression techniques were used after coding and cleaning the data with the software SPSS 18.0. It was found that job satisfaction in the subjects is affected by organizational and job commitment and by their sales goal orientation. Second, it was found that both organizational and job commitment have a significant impact on sales goal orientation. According the results of this study, the higher the salesperson's job satisfaction, the higher the organizational and job commitment are. This was also true for their sales goal orientation. Moreover, higher organizational and job commitment was correlated with a stronger sales goal orientation. On the basis of the results, marketing strategies related to personal management can be established.

• The Research Journal of the Costume Culture
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• v.20 no.3
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• pp.416-429
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• 2012

The purpose of this study was to examine the effects of VM components(facade color and show window type) on store image and purchasing intention of fashion stores. The subjects were 428 male and female university students in Daejeon and Chungnam province. The measuring instruments were 6 stimuli manipulated by $3{\times}2$ factorial design of facade color and show window type, and a self-administrated questionnaire consisted of store image, purchasing intention, and subjects' demographic characteristics. The results were as follows. First, facade color mainly affected store image and purchasing intention. White color was preferred as more positive images(pleasurable, comfortable, neat, and modern), and showed higher purchasing intention than brown color. Second, show window type affected some store images. Semi-open type was perceived as more pleasurable image than enclosed type, whereas enclosed type was perceived as more luxurious, neat, and attractive image than semi-open type. However, show window type didn't affect purchasing intention. Third, subject' sex affected store image and purchasing intention. Male subjects perceived more positively on store image and had higher purchasing intention than females. This study suggested that facade color and show window type are important VM components affecting store image and purchasing intention.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.501-506
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• 2022

The prolonged of the Post Corona, many Cosmetic company launched various online services. In this paper, consider about the quality of product recommendation using personal color detecting technology. Using the detecting tool which is most widely used by cosmetic company. we will do a lot of testing with this tool and also testing with color detecting equipment. For precise experimental results, it was conducted in a consistent experimental environment. This experiment can be a foundation that can be well used for the expansion of personalized product recommendation services according to the current image-based skin color measurement.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.3
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• pp.106-113
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• 2009

Various statistical classification methods have been used to establish prediction model of underground cultural assets in our country. Among them, linear discriminant analysis, logistic regression, decision tree, neural network, and support vector machines are used in this paper. We introduced the basic concepts of above-mentioned classification methods and applied these to the analyses of real data of I city. As a results, five different prediction models are suggested. And also model comparisons are executed by suggesting correct classification rates of the fitted models. To see the applicability of the suggested models for a new data set, simulations are carried out. R packages and programs are used in real data analyses and simulations. Especially, the detailed executing processes by R are provided for the other analyser of related area.