• Title/Summary/Keyword: 매스 미디어

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The effects of comics in modern society (현대사회에서 만화가 미치는 영향)

  • 진정식
    • Proceedings of the Korea Contents Association Conference
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    • 2003.11a
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    • pp.454-459
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    • 2003
  • Nowadays comic strip(or comics) has surpassed its limits as a role of humor and amusement. And it has firmly established its role as a kind of public information and mass media. Furthermore it is used as materials for effective learning and human nature education to prevent the problems caused by rapid changes, and means to lessen or relax stress. The author will examine the specific ability, characteristics and potential of comics in this modem society. This paper will discuss the results caused by comic strip and show the possibility that comics can achieve the aim as a mass media

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Research on Vocal Breathing Method Applied by Abdominal Breathing (복식호흡법을 응용한 보컬 호흡법에 관한 연구)

  • Cho, Tae-Seon
    • Proceedings of the KAIS Fall Conference
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    • 2009.05a
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    • pp.204-207
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    • 2009
  • 일반적으로 가창을 위한 호흡법으로는 두 가지를 들 수 있다. 가슴의 횡격막 부분을 사용하는 복식호흡법과 배꼽 밑 부분의 아랫배를 활용한 단전호흡법으로 나눌 수 있다. 일반적으로 윗배를 사용하는 복식 호흡법의 경우 주로 성악 발성에서 사용 하였으며, 아랫배를 활용한 단전호흡법의 경우 창이나 판소리 등의 국악 창법에 많이 사용되었다. 상대적으로 역사가 짧은 대중음악의 경우는 특정한 호흡법이 없고 누구에게 배웠느냐에 따라 호흡하는 방법이 결정되었다. 그러나 매스미디어가 발전함에 따라 대중음악 분야도 발전하게 되었고, 대중가요 가수들을 위한 독창적인 호흡법도 절실히 필요하게 되었다. 따라서 본 연구에서는 가창력을 증진 시킬 수 있는 효과적인 호흡법을 제시해 보고자 한다.

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A Study on Social Media Sentiment Analysis for Exploring Public Opinions Related to Education Policies (교육정책관련 여론탐색을 위한 소셜미디어 감정분석 연구)

  • Chung, Jin-Myeong;Yoo, Ki-Young;Koo, Chan-Dong
    • Informatization Policy
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    • v.24 no.4
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    • pp.3-16
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    • 2017
  • With the development of social media services in the era of Web 2.0, the public opinion formation site has been partially shifted from the traditional mass media to social media. This phenomenon is continuing to expand, and public opinions on government polices created and shared on social media are attracting more attention. It is particularly important to grasp public opinions in policy formulation because setting up educational policies involves a variety of stakeholders and conflicts. The purpose of this study is to explore public opinions about education-related policies through an empirical analysis of social media documents on education policies using opinion mining techniques. For this purpose, we collected the education policy-related documents by keyword, which were produced by users through the social media service, tokenized and extracted sentimental qualities of the documents, and scored the qualities using sentiment dictionaries to find out public preferences for specific education policies. As a result, a lot of negative public opinions were found regarding the smart education policies that use the keywords of digital textbooks and e-learning; while the software education policies using coding education and computer thinking as the keywords had more positive opinions. In addition, the general policies having the keywords of free school terms and creative personality education showed more negative public opinions. As much as 20% of the documents were unable to extract sentiments from, signifying that there are still a certain share of blog posts or tweets that do not reflect the writers' opinions.

Media Facades Used in Urban Outdoor Advertising - Focused on K-Pop Square Media (도시 공간 속 옥외 광고에서 활용되는 미디어 파사드특성 - K-Pop Square Media를 중심으로)

  • Boeun Park;Hyunseok Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.345-352
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    • 2024
  • K-Pop Square Media, located at COEX in Samseong-dong, has gained public attention and mass media focus by showcasing various three-dimensional videos on a large LED display. The video content on the distinctive large curved LED display utilizes a form of media façade technique, establishing itself as a new landmark and attraction within the spatial characteristics of the COEX Plaza. This study aims to examine the characteristics of media facades used in outdoor advertising in urban spaces, focusing on K-Pop Square Media. The approach for this research involves three aspects: Firstly, examining the 'spatial characteristics' of urban public spaces by referencing Kevin Lynch's five elements constituting urban space and William J. Mitchell's exploration of smart spaces and changes in spatial paradigms. Secondly, analyzing the 'digital nature' of outdoor advertising through an examination of three types of Digital Out-Of-Home (DOOH) Media. Thirdly, exploring the 'technological advancements and content composition of media facades' by investigating types of display media (projection, LED screens), the inception of media facades, and the latest display technology like Anamorphic displays. Through this research, it becomes evident that K-Pop Square Media exhibits characteristics of publicness, communicativeness, artistry, and placemaking through the spatial characteristics of smart spaces, the media-specific aspects of Digital Out-Of-Home advertising, and the content composition of media facades.

Research Trends of Korean Journalism and Communication Studies Using a Semantic Network Analysis (언어 네트워크 분석을 통해 살펴본 한국 언론학 분야 연구의 연구동향 분석)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.179-189
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    • 2016
  • This aim of this study is identify research trends and intellectual structure in the field of Korean journalism and communication studies. For this purpose, a semantic network analysis was employed to analyze keywords in the abstracts of published articles in the Korean Journal of Journalism and Communication Studies from 2005 to 2015. The results showed that "frame", "Twitter", "content analysis" and "social media" are among the most frequently used keywords in the abstracts during this period. With regards to degree and eigenvector centrality, "social capital", "trust" and "twitter" were among the highest. The findings of the periodic characteristics of research trends revealed that there are more studies that employ the traditional media effect theories including Uses and Gratification Theory, Agenda Setting Theory, and Framing Theory before the year of 2010 while those that focus on the specific new media such as smartphones and twitter after 2011. This study has implications in the sense that it can be used as guidelines for making a curriculum or establishing the research system for Korean journalism and communication studies in the future.

Interactive Broadcasting Service Using Mobile Messenger (모바일 메신저를 이용한 양방향 방송서비스)

  • KIM, Joon-Won;Lee, Jung-Gyu
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.4
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    • pp.157-163
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    • 2013
  • The development of the latest media technology has changed the traditional broadcasting system. The traditional broadcasting system, which was operated by the mass media and the terrestrial broadcasters, is now transformed to the viewer-centered and bidirectional media through the convergence of internet and mobile. In terms of broadcasting environment, the function of the traditional TVs has been changed to the Smart TVs combined with an open platform which not only deliver visual contents, but also supply various applications and additional information linking the content providers and viewers. This ongoing broadcasting environmental change has made it possible for viewers to participate in the programs such as reality shows or sports events through SNS, texting or phone calls. Therefore, the purpose of this experiment is to present the ways to promote easier and more convenient viewer-participation in the programs by applying mobile messenger to existing broadcasting system in order to enhance the involvement of broadcasters and viewers of the programs and to diversify the roles of content providers and viewers in broadcasting.

Twitter's impact on the election of TV debates -18th presidential election TV debates- (TV토론회에서 트위터가 선거에 미치는 영향 -제18대 대통령 선거 TV토론회를 중심으로-)

  • Han, Chang-Jin;Kim, Kyoung-Soo
    • Journal of Digital Contents Society
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    • v.14 no.2
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    • pp.207-214
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    • 2013
  • It was the 18th presidential election TV debate Twitter participation of SNS. Began to diverge as the era of social media, combined with SNS through in the mass media, media web 2.0. Search tweets, retweets, while the formation of policy issues, the agenda of Twitter users to listen to the statements of the candidates using the Internet or a smartphone. The highest number of tweets immediately issue statements were made. Content during the progressive tweets core keywords you do not often discussed, followed by the negative information increases the number of tweets has become a policy issue. Top retweets was to evaluate the process of debate, regardless of the issue. Tweeter complements the TV so Twitter has made public opinion. Smart phones and SNS Twitter, combined with the TV and the participation and direct democracy, voters vote one instrument was realized. Should forward approval ratings, real-time Twitter subtitles on the TV screen in TV debate Twitter influence in the election will be greatly expanded.

Social Media Analysis Based on Keyword Related to Educational Policy Using Topic Modeling (토픽모델링을 이용한 교육정책 키워드 기반 소셜미디어 분석)

  • Chung, Jin-myeong;Park, Young-ho;Kim, Woo-ju
    • Journal of Internet Computing and Services
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    • v.19 no.4
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    • pp.53-63
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    • 2018
  • The traditional mass media function of conveying information and forming public opinion has rapidly changed into an environment in which information and opinions are shared through social media with the development of ICT technology, and such social media further strengthens its influence. In other words, it has been confirmed that the influence of the public opinion through the production and sharing of public opinion on political, social and economic changes is increasing, and this change is already in use on the political campaign. In addition, efforts to grasp and reflect the opinions of the public by utilizing social media are being actively carried out not only in the political area but also in the public area. The purpose of this study is to explore the possibility of using social media based public opinion in educational policy. We collected media data, analyzed the main topic and probability of occurrence of each topic, and topic trends. As a result, we were able to catch the main interest of the public(the 'Domestic Computer Education Time' accounted for 43.99%, and 'Prime Project Selection' topics was 36.81% and 'Artificial Intelligence Program' topics was 7.94%). In addition, we could get a suggestion that flexible policies should be established according to the timing of the curriculum and the subject of the policy even if the category of the policy is same.

A Study on the difference of school life adaptation of adolescent according to the clothing behavior conformity and the attitude toward the name-brand: In case of Gwangju metropolitan area (청소년의 의복동조 준거특성 및 유명브랜드에 대한 태도에 따른 학교생활적응의 차이연구: 광주지역을 중심으로)

  • Sin, Sun Mi;Wee, Eun Hah
    • Journal of Korean Home Economics Education Association
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    • v.26 no.2
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    • pp.15-30
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    • 2014
  • The purpose of this study is to provide basic information on clothing preference to help teachers suggest clothes that help students adapt better to school life, and to get basic data specific to Home Economics curricula and how teenagers' attitude toward clothes correlate with their conformity to school as a whole. The survey of 587 students was conducted between December 17-24, 2012 in Gwangju. The data was analyzed using the SPSS 18.0 for window program: frequency, means, factor analysis, cluster analysis, Chronbach's ${\alpha}$, t-test, and ANOVA. There were significant differences in the many adolescents's adapted to school life based on the clothing behavior conformity and the attitude toward the name-brand. The results showed that, if it is not extreme, adolescents had the more the clothing behavior conformity on peer & mass media than less, they did well adapt on school life. And the group of more preference for the name-brand clothing result in low school discipline adaptation but high peer and teacher relationship. In adaptation of learning, they were not different significantly based on attitudes toward the name brand.

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The Periodical Trend of Urban Regeneration through Mass Media - Focused on the 1920s and 1990s - (매스미디어를 통해 본 도시재생의 시대적 동향 - 1920년대~1990년대를 중심으로 -)

  • Kim, Sa-rang;Lee, Jeong
    • Journal of the Korean Institute of Landscape Architecture
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    • v.47 no.2
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    • pp.28-48
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    • 2019
  • This research is aimed at identifying the perception associated with urban regeneration and predicting policy implications of future directions by analyzing the trend of urban regeneration depicted in the mass media by utilizing SNA (Semantic-Network Analysis) techniques. As the number of articles has increased, it is noted through analysis that the interrelationships between social phenomena and issues have combined to form the meaning of urban regeneration. Overall, 'urban' and 'regeneration' keywords also appeared at different periods, with 'urban' closely related to 'regeneration' starting in 1970 when urbanization was becoming more prevalent. It was analyzed that the frequency of 'urban' appeared more frequently in the early 1990s, while the frequency of 'rural' decreased sharply. Until the 1990s, the slums and the recession that appeared as side effects of urban problem-solving policies were mostly concentrated in cities. Policy discussions were conducted with the goal of improving the physical environment of cities rather than concentrating on the surrounding rural areas. The distributions of the keywords 'development' and 'regeneration' have increased quantitatively since the 1970s, and urban polarization has exploded due to the development of the external growth of cities, mirroring the trend of accelerated environmental threats. In particular, the keywords for 'regeneration' emerged mainly related to environmental problems, which led to the need for urban regeneration, and environmentally and ecologically friendly development. The emergence of "urban," "regeneration" and "environment" as keywords having to do with urban regeneration grew in the 1990s. This suggests that urban regeneration is now linked to "environment", as that has become a social issue.