• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.427-431
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• 2009

취업박람회에서 참관객에게 제공되고 있는 박람회의 서비스품질, 가치, 그리고 만족 등의 이론적 배경을 바탕으로 인과관계를 나타내는 구조적 관계를 분석하였다. 개최 도시의 지각된 품질 요인은 정보의 확신성, 인적서비스, 접근성, 물리적 환경 그리고 관광매력성의 총 5개의 요인으로 총 16개의 항목을 Likert 5점 척도로 측정하였으며, 변수들의 집중 타당도와 판별 타당도를 확보하였다. 분석결과 관광매력성, 물리적환경, 인적서비스, 정보의 확신성 순으로 취업박람회 참가자의 지각된 가치에 영향을 미치는 것으로 나타났다. 이러한 연구결과는 박람회 주최자가 사용자 관점에서 좀 더 효율적으로 행사를 준비함과 동시에 참가 업체의 보다 나은 서비스 지원으로 기업의 가치인식 제고에도 기여할 것으로 기대된다.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.453-465
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• 2012

The major purpose of this study is to examine the effects of customers' perceptions toward service quality of mobile music service on customer loyalty and switching intention. For this purpose, this study posited three service quality characteristics including interface, service, price quality as key determinants of customer loyalty and switching intention based on relevant literature reviews. A research model and hypotheses concerning the relationship between these variables were constructed. Moreover, this study explored the moderating effects of attractiveness of alternative and switching costs on the relationship between customer loyalty and switching intention. An online survey was administrated on 433 mobile music service users and a simple, multiple, and hierarchical regression analysis were employed. The results indicated that all of interface, service, price quality have significant positive influences on customer loyalty, and both of service quality and attractiveness of alternatives have influences on the switching intention in a positive way. On the other way, it was shown that switching costs have a negative influence on the switching intention. The moderating effect of attractiveness of alternatives on the relationship between customer loyalty and switching intention was also found. The implications of these results are discussed.

• Journal of the Economic Geographical Society of Korea
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• v.1 no.2
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• pp.103-134
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• 1998

This paper examined the evolution and development strategies of Young-deung Festival holding in Chindo since 1978. The Young-deung Festival is a representative event tourism in Korea. The water between Hoidong and Modo in Chindo, a small islet 2.8km off the coast, part to reveal a path 40m wide as a result of the moon influence on the tides. This phenomenon is called “young-deung-sal”on the Chindo. This event began on a small scale highlighting the treasury of traditional folkfore and shamanism peculiar to these islands, various cultural resources, and local place attraction such as young-deung-sal. But, in the early 1990s, with the introduction of systematic management and a variety of programs, the small village festival has steadily evloved in the scale aspects of the program, budget, profit, and the number of visitors participating in festival. In addition, the period of festival was prolonged for three days and visitors from other provinces have steadily increased, in particular visitors from Seoul and Gyoungkee have steadily increased. In order to develop the Young-deung Festival, the followings should be done: creation of local image through place attraction, private organization in supporting festival, adoption of management techniques for the local economic activites, and extension of linkage with tourists places around Chindo, target visitor marketing through a continuous visitor survey.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.203-216
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• 2020

The purpose of this study is to reveal the effects of the VDSPA(Vulnerability to the Different Sex's Physical Attraction) on IOM(the intention of open marriages), the mediating effect of the SAEMR(Self Acceptance of Extra-Marital Relationship) and the moderating effect of gender. This is an empirical research based on data analysis obtained by surveying 655. The notable findings are as follow: First, respondents' perceptions of their own extramarital affairs(M=2.284) and open marriages(M=2.175) are generally negative, but women were more negative than men. Second, both men and women were vulnerable to the physical attraction of the opposite sex(M=3.569), especially men than women. Third, the more vulnerable to the physical attraction of the opposite sex, the more receptive to their own infidelity. The more receptive to their own extramarital affair, the more clear their intention to open marriage. Lastly, in the case of women, it is confirmed that the vulnerability of the physical attraction of the opposite sex has a significant effect on the intention of an open marriage, with the acceptability of the one's own infidelity as a mediator. In the case of men, there is no mediating effect of accepting their own extramarital affairs, which proved to be a moderating effect by gender. Unlike men, in the case of women, it is concluded that 'accepting their own extramaritality is a critical factor that directly or indirectly has a significant effects on their intention to open marriage.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.389-397
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• 2014

Studies on switching intention have been one of the most interesting topics. In this paper we investigate empirically the factors influencing the mobile communication service switching intention. Our research model includes the relationship between 'switching intention' and 'habit', 'alternative attractiveness', 'present service satisfaction'. In addition, we try to find the effects that 'habit' and 'alternative attractiveness' give to 'switching intention' through 'present service satisfaction'. Finally, the moderating effects of 'handset subsidy' are examined. We analyze the model by Multiple Group Structural Equation Model. This proves that 'habit', 'present service satisfaction', and 'alternative attractiveness' give direct effects to 'switching intention'. And 'habit' and 'alternative attractiveness' give the indirect effects to 'switching intention' through 'present service satisfaction'. In addition, 'handset subsidy' has the moderating effects between 'switching intention' and 'habit'.

• Journal of Korea Game Society
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• v.12 no.2
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• pp.101-113
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• 2012

In this paper, our goal is to investigate the influencing factors on the online-based interpersonal relationships formation of the SNS users. To achieve this, first, we collected the influencing factors on the online-based interpersonal relationships, conducted survey, and then we analyzed the data with the PLS(Partial Least Square) and structural equation. As a result, we verified the main cause of factors as personal, relational and environmental factors and 8 kinds of detailed factor as social attraction, physical attraction, informational post, reciprocality, similarity, contents quality, web appearance and perceived spatiality are the influencing factors on the online-based interpersonal relationships dimensions. Finally, these factors were proposed as the influencing factors on the online-based interpersonal relationships formation of the SNS users.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.557-565
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• 2017

This study was to examine the influence of instructor's attractiveness recognized by participants in community sports on instructing effectiveness and adherence. In this research, 228 participants who participate in community sports in Seoul and Gyeonggido were collected and the collected data was analyzed by using SPSS 18.0 version. The results are as follows. First, the attractiveness of instructors recognized by participants in community sports has influence on the instructing effectiveness. Second, the attractiveness of instructors recognized by participants in community sports affects the adherence of participants. Third, the instructing effectiveness has an effect on the adherence of participants in community sports.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.467-477
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• 2011

The purpose of this study is to examine the structural relationship among the destination attractiveness, perceived value and loyalty of Japanese tourists. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on the previous study. Data were collected from Japanese tourists. Then the data and hypotheses were examined using structural equation modeling(SEM) by AMOS. The results are as follows. Firstly, 'nature culture' factor has no effect on tourist perceived value. Secondly, 'convenience' and 'access' factor have positive effects on both functional value and symbolic value. Moreover, these factors have stronger effects on functional value. Lastly, tourist's functional value has a positive effect on loyalty while symbolic value has no effect on loyalty. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.8-11
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• 2009

성공적인 창업을 위해서는 창업가의 준비가 선행되어야 하지만, 매력적인 사업 아이디어의 계발이 뒤따라야 한다. 그러나 지금까지의 창업연구는 창업행동과 사업성과에 영향을 미치는 창업가 요인에 치우쳐 있으며, 사업 아이디어의 계발과 평가에 대한 연구는 부족한 실정이다. 이 연구는 고객이 상품을 구매하기 전 인터넷 검색엔진에서 해당 상품에 대한 검색을 하는 경우가 일반화되고 있다는 사실과 고객이 검색엔진에 입력하는 키워드는 고객의 의도를 대변한다는 사실을 기초로, 키워드로 표현된 사업 아이디어의 매력도를 객관적으로 측정하는 방법을 제시하는 것을 목적으로 한다.이 연구는 키워드로 표현된 사업 아이디어 매력도(BIA)를 구매의도를 가진 잠재고객의 자사 웹 사이트 방문수로 정의한다. 키워드로 표현된 사업 아이디어 매력도(BIA)는 [해당 키워드의 조회수(Q) ${\times}$ 구매의도 비율(R) / 경쟁 사이트의 수(S)]의 수식으로 나타낼 수 있으며, 수식을 구성하는 변수 중에서 해당 키워드의 조회수(Q)와 경쟁 사이트의 수(S)는 검색엔진에서 쉽게 제공 받을 수 있으므로, 구매의도 비율(R)만 알 수 있다면 BIA를 비교적 정확히 추정할 수 있다. 연구자는 특정 분야 키워드 100개를 선정한 다음, 전문가로 하여금 각 키워드의 구매의도 비율(R)을 추정하게 하고, 전문가 추정 없이도 구매의도 비율을 예측할 수 있도록 각 키워드의 구매의도 비율(R)을 예측하는 주요 데이터를 의사결정 나무 기법으로 도출하고, 의사결정 나무 기법으로 도출된 데이터로 구성된 회귀식을 제시함으로써 키워드로 표현된 사업 아이디어 매력도(BIA)를 객관적으로 평가하는 방법을 제시한다. 이 연구는 사업 아이디어의 계발과 평가에 대한 객관적인 기준을 제시함으로써 창업의 성공률을 높이는 데 기여할 수 있고, 창업연구에 새로운 방법론을 도입했다는 점에서 의의가있다.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.396-409
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• 2016

This study has been conducted among the visitors to the Gangneung Danoje Festival 2014 and its purpose is to identify the presence of any correlation between festival attractiveness/visitor satisfaction and the festival factors comprised of interaction, story and telling with storytelling considered as a means that induces communications among visitors as a new method of festival expression. The study has found that the storytelling in traditional cultural festival has statistically significant effect on both festival attractiveness and visitor satisfaction. In particular, when it comes to festival attractiveness, diversity of programs, transportation and accessibility, service quality and lodging have shown to have statistically significant effect while affecting the satisfaction among visitors. Therefore, consistent efforts should be made to develop quality cultural contents through interactions and storytelling between a traditional cultural festival and visitors.