• Journal of Digital Convergence
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• v.14 no.7
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• pp.507-516
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• 2016

This study examined the influence of professionalism of Pilates instructors on attractiveness of instructors and adherence of participants. The subjects of this study were 229 Pilates participants in Seoul and Gyeonggido. The collected data was analyzed by using SPSS & AMOS 18.0 version. The results are as follows. First, the professionalism of Pilates instructors partially affects the attraction. Second, the professionalism of Pilates instructors has partially influence on the adherence of Pilates participants. Third, the attraction of Pilates instructors has partially an effect on the adherence of Pilates participants. Lastly there is a causal relationship between professionalism, attraction of Pilates instructors and adherence of Pilates participants.

• Smart Media Journal
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• v.12 no.11
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• pp.86-94
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• 2023

In recent years, advertisements and brand promotions using virtual influencer have been actively conducted, and this study focused on the characteristics of virtual influencer, including Attractiveness, to examine the Attractiveness of virtual influencer through previous studies and to test the hypothesis that Attractiveness has an effect on Brand attitude and Advertising attitude when mediated by Immersion. For this purpose, data were collected from university students who experienced marketing contents using virtual influencer, and Process macro was conducted to analyse the mediating effect. The results showed that virtual influencer Attractiveness partially mediated the relationship between Brand attitude and Advertising attitude. These results suggest that virtual influencer Attractiveness not only affects Brand attitude and Advertising attitude, but also positively increases consumer attitude when mediated by Immersion. This study has both academic and practical implications by examining the mediating effect of Immersion on the effect of virtual influencer Attractiveness on consumer attitudes.

• Journal of the Korean Applied Science and Technology
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• v.35 no.1
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• pp.111-121
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• 2018

The purpose of this study was to examine the effect of the attraction of physical educators by physical education major students at university on their passion and exercise adherence intention. Total of 307, physical education major students at university. Data ware analyzed by exploratory factor analysis, correlation analysis, and multiple regression with SPSS 18.0 ver. program. The results were as following. First, attraction of physical educators influenced significantly on their passion. Second, attraction of physical educators influenced significantly on exercise adherence intention. Third, passion influenced significantly on exercise adherence intention.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.53-61
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• 2018

In this study, we investigated whether the model attributes of CSR ads (value addition, attractiveness, expertise, trustworthiness) affect the attitude of the company. We also examined the mediating role of message authenticity in the model attributes and corporate attitudes of CSR advertisements. The results of the study are as follows. First, the value addition, attractiveness, and reliability of the CSR advertising model have a positive effect on the message authenticity of the CSR advertisement. Second, the attractiveness and expertise of the CSR advertising model have a positive effect on the attitude of the company. Third, the effects of the CSR advertising model on the value addition, attractiveness, and reliability are completely mediated by the message authenticity of the CSR advertisement. The results of this study suggest that it is effective to select the models with value addition, attractiveness, and expert image when producing CSR advertisements.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.203-210
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• 2014

The purpose of this study was to examine the attractiveness of local festival on local esteem of residents through the residents' satisfaction toward the festival. The survey was undertaken for four days during October 11 to 14 of 2013 in Dongnae, Busan. Two hundred twenty-three respondents were selected and invited to participate in this study. Results found a significant relationship between local festival attractiveness and festival satisfaction. The study also indicated that local community residents' satisfaction toward the festival had a significant, positive relationship with the residents' local esteem. Among the attractiveness factors, it was revealed that novelty-seeking and entertainment were more powerful stimulators. Also, analysis indicated that program quality, uniqueness, and convenience were also important for attracting local residents toward the festival. Theoretical and practical implication were discussed.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.557-565
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• 2017

This study was to examine the influence of instructor's attractiveness recognized by participants in community sports on instructing effectiveness and adherence. In this research, 228 participants who participate in community sports in Seoul and Gyeonggido were collected and the collected data was analyzed by using SPSS 18.0 version. The results are as follows. First, the attractiveness of instructors recognized by participants in community sports has influence on the instructing effectiveness. Second, the attractiveness of instructors recognized by participants in community sports affects the adherence of participants. Third, the instructing effectiveness has an effect on the adherence of participants in community sports.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.467-477
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• 2011

The purpose of this study is to examine the structural relationship among the destination attractiveness, perceived value and loyalty of Japanese tourists. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on the previous study. Data were collected from Japanese tourists. Then the data and hypotheses were examined using structural equation modeling(SEM) by AMOS. The results are as follows. Firstly, 'nature culture' factor has no effect on tourist perceived value. Secondly, 'convenience' and 'access' factor have positive effects on both functional value and symbolic value. Moreover, these factors have stronger effects on functional value. Lastly, tourist's functional value has a positive effect on loyalty while symbolic value has no effect on loyalty. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

• Culinary science and hospitality research
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• v.16 no.5
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• pp.208-220
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• 2010

This study investigates the influence of the attractive dining space on customers' restaurant evaluation, using an experiment research method. It also examines whether the perceived risks in purchasing and the affect intensity moderate the effect of the attractive dining space on the restaurant evaluation. Service quality and purchasing intention are set up as a dependant variable in oilier to figure out the effect of the dining space. The summary of the research result is as follows. First, an attractive dining space induces more positive evaluation of service quality and increases purchasing intention. Second, an attractive dining space has more significant influence on the service quality and the purchasing intention of customers in the purchasing situation of high level of perceived risk than in the purchasing situation of low level of perceived risk. Third, it is shown that personal variable such as affect intensity moderates the effect of an attractive dining space on the service quality perception and the purchasing intention.

• Culinary science and hospitality research
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• v.16 no.1
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• pp.165-179
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• 2010

The purpose of this research is to examine the importance of the physical surroundings for the restaurants in the local specialities food town and how their physical surroundings influence on the customer emotional responses and satisfaction to suggest the improvements and implications of the physical surroundings. The questionnaire for a survey was distributed to the customers who have visited the restaurants specialized in Korean beef located in the Sanoei Korean beef town, Jeongeup. The results of this research are as follows. First, except for attractiveness among the factors of physical surroundings(convenience, attractiveness, cleanliness and amusement), as cleanliness and convenience occupy high degree, customers were presented to response more emotionally. Second, except for attractiveness among convenience, attractiveness, cleanliness and amusement, as cleanliness and convenience occupy high degree, customers were presented to be more satisfied. Third, customer emotional response influences on customer satisfaction with the food town for local speciality.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.409-418
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• 2016

This study examines how instructor's attractiveness perceived by pilates participants affects participants' flow and passion. The subjects for this study were 214 participants who participated in pilates in Seoul. The reliability and validity test of the questionnaire were conducted by using SPSS & AMOS Window 18.0 program; the results of descriptive analysis, factor analysis, correlation analysis, structural equation model are as follows; First, the instructors' attractiveness affects pilates participants' flow. Second, the instructors' attractiveness has influence on the participants' passion. Third, pilates participants' flow affects their passion. Lastly there is a causal relationship between instructors' attractiveness, flow and passion of pilates participants.