• Journal of Digital Convergence
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• v.19 no.4
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• pp.373-381
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• 2021

This study attempted to present a strategic direction that helps in vitalizing the domestic fashion and beauty magazine industry by examining the factors that influence the intention to use the fashion beauty magazine curation service. A survey was conducted on 314 college students in Korea, and the results were derived through a series of analysis processes using the SPSS 21.0 and AMOS 21.0 programs. Technology self-efficacy had a positive effect on perceived ease of use and perceived usefulness, perceived value had a positive effect on perceived usefulness. Technology self-efficacy and perceived value had a positive effect on intention to use, perceived ease of use had a positive effect on perceived usefulness. Perceived ease of use did not have a significant effect on intention to use, but perceived usefulness had a positive effect on intention to use. In order to increase the intention of using the mobile-based fashion beauty magazine curation service for college students, it is necessary to clearly understand the value and usefulness of the curation service.

• 프린팅코리아
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• v.9 no.2
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• pp.98-99
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• 2010

• Korea Information Communication Reporters Association
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• s.3
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• pp.5-5
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• 1999

• The Korean Publising Journal, Monthly
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• s.375
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• pp.130-130
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• 2007

• The Korean Publising Journal, Monthly
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• s.374
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• pp.130-130
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• 2007

• Digital Contents
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• no.5 s.36
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• pp.107-110
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• 1996

• The Korean Publising Journal, Monthly
• /
• s.376
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• pp.130-130
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• 2007

• Journal of Digital Convergence
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• v.14 no.8
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• pp.127-136
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• 2016

This paper focuses on proposing an alternative solution via identifying the problems that domestic popular magazines encounter in the context of the recession crisis faced by printed media in accordance with the advent of the digital media era. Firstly, current-state investigation and in-depth interviews with editorial staff of the major 4 domestic women's magazines were conducted to analyze their brand positioning and change of direction in facing the rise of smart devices. Secondly, domestic women's magazines were compared with international popular magazines that have been successfully undergoing digitalization. Accordingly, domestic women's magazines lack the know-how to digitalize their publication and show limitations in collaboration, openness, trans-media, and cross-media. As most women's magazines are unprofessionally composed of gossip articles having popular appeal rather than practicality, it is an urgent issue for them to differentiate their contents from competitors.

• 베이커리
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• no.6 s.371
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• pp.111-135
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• 1999

• The Korean Publising Journal, Monthly
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• s.330
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• pp.46-48
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• 2003