• Journal of Global Scholars of Marketing Science
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• v.15 no.1
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• pp.21-39
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• 2005

The research objectives of this study were to examine the relationship between e-store attributions(reputation, customer service, safety(security), merchandise quality, information quality, web navigation), trust, satisfaction and web site loyalty. The data were collected using survey with a structured questionnaire. The subjects of the study were 213 people. Several hypotheses were put forward and results except for four hypotheses were supported. That is, reputation, customer service, safety(security) and merchandise quality have a significant influence on trust and satisfaction, information quality and web navigation have no influence on trust and satisfaction, and trust and satisfaction have a significant influence on e-loyalty. Regression Analysis were applied to test the research hypotheses on the relationships among the variables. Research implications of the findings and future research directions are presented.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.235-244
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• 2009

The object of this research is to analyze the impact of the four dimensions of on-line game attributes, challenge, social interaction, entertainment and actuality, on customer satisfaction and loyalty. At the same time, mediating effects of switching barriers, such as switching cost and attractiveness of alternatives on the relationships between customer satisfaction and customer loyalty are also analyzed. The results showed that the challenge, social interaction, entertainment had significant effects on customer satisfaction. Customer satisfaction also effected customer loyalty. Another important result is that switching cost and attractiveness of alternatives played an intermediating role between customer satisfaction and customer loyalty.

• The Korean Journal of Applied Statistics
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• v.27 no.2
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• pp.197-209
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• 2014

This paper analyzes the relationship of the selection attribute of golf course, the service quality, service value, customer loyalty and revisiting golf course, which is a customer loyalty and orally transmitted effect. The selection attribute of golf course such as convenience, cost, course condition and service has a significant effect on service quality, service value, customer satisfaction and customer loyalty. Service quality has a significant effect on service value, customer satisfaction and customer loyalty. It is estimated that customer satisfaction has a significant effect on customer loyalty.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.365-373
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• 2016

The purpose of this research was made to see how Chinese tourists change their destination according to their travel motivation and what affects on their satisfaction. The result follows as below. First, there is partially difference in choosing destination according to their motivation. Secondly, travel motivation affects their satisfaction partially in positive way. The results of this research can be found in what was the significance empirically analyze the relationship between Chinese tourists in the tourist motivation and choice properties, satisfied. Implications through the study is as follows. First, specialized travel destinations must be developed and constructed to increase number of Chinese tourists. Second, oreover, contents that match with their travel motivation must be developed to improve Chinese tourist's satisfaction.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.34 no.1
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• pp.223-233
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• 2014

This study empirically analyzes the relationships among the road and traffic experts' personal characteristics, the driving behavior and factors being expected to have an effect on the satisfaction about roundabout operation. The factors are drawn and grouped through the principle component analysis to clarify driving environment satisfaction on roundabout operation. Each group is named as personal attribute, driving behavior attribute, and satisfaction. After the variables are refined by confirmatory factor analysis, satisfaction model is developed with personal attribute and driving behavior attributes as exogenous variables and roundabout driving awareness and emotion attributes as endogenous variables. As a result, driving satisfaction of roundabout operation is directly influenced by delay reduction, safety improvement, capacity increase, sight improvement, severity accident reduction, and bicycle convenience and indirectly gender, age, driving time, and driving experience. Law obeyance, driving concession, traffic sign obeyance, and interposition do not statistically shows significant on satisfaction. As a result of Analytical Hierarchy Process (AHP), the turning radius of geometry and the driving behavior are important elements for roundabout safety.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2008.02a
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• pp.77-80
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• 2008

속성 기반의 키 교환 방법은 사용자의 아이디가 다수의 속성들로 표현되고, 사용자가 지정한 정책을 만족하는 속성들을 소유한 두 사용자간에 안전한 키 교환이 가능한 방법이다. 속성 기반 키 교환은 기존의 아이디 기반 키 교환 (Identity-Based Key Agreement) 방법과 달리 키 교환을 수행할 상대방을 미리 결정할 필요가 없다. 즉, 사용자는 단지 키 교환을 맺고자 하는 상대 사용자가 어떠한 속성을 가지기를 지정한 정책을 지정하고 이 정책을 만족하는 임의의 사용자와 키 교환을 수행하게 된다. 속성 기반 키 교환은 사용자를 자신이 수행하는 역할들의 리스트로 기술하여 접근 통제를 가능하게 하는 역할 기반 접근 통제 (Role-Based Access Control) 시스템에 적용이 가능하다.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.424-434
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• 2020

The purpose of this study is to investigate the effects of selection factors which include accessibility, trade area, spatiality, convenience, reliability, assurance on satisfaction. Also, the relationship among satisfaction, conversion cost, and reuse intention was examined. The survey was conducted for college students who had used coffee shops in the last month and 247 copies were used for the analysis. The study model was analyzed by the basic statistical analysis, factor analysis, reliability analysis, and structural model analysis using SPSS 18.0 and AMOS 18.0. As a result of analysis, it was confirmed that customer satisfaction was influenced by factors in order of assurance, accessibility, commerciality, reliability, and spatiality. Also, satisfaction and conversion cost have a significant effect on reuse intention. The result shows that the satisfaction of selection factors increases student customer's behavioral intentions and ultimately contributes to the improvement of coffee shop performance. Therefore, a coffee shop targeting college students needs a lot of interest in the taste of coffee, price, various menus and accessibility, trade area, and large space.

• Journal of Korea Society of Industrial Information Systems
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• v.12 no.3
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• pp.31-46
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• 2007

For continuous growth and diffusion of internet banking, it is important to investigate the factors that affect customer satisfaction. This study empirically examined the structural relationships among characteristics of internet banking, service quality, customer satisfaction and customer loyalty. Characteristics of internet banking include relative advantage, compatibility, complexity, and perceived risk which are user-dependent in nature. Service quality was classified as 5 dimensions of SERVQUAL. Using a sample of 162 internet banking users, we empirically examined the study model. The results of this study showed that characteristics of internet banking and service quality had a significant effect on customer satisfaction and satisfaction in turn, had a significant positive effect on customer loyalty. We also found that characteristics of internet banking and service quality had a significant effect on customer loyalty.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.10a
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• pp.298-301
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• 2000

1980년대 이후 이동통신은 급격한 발전을 거듭하여 왔다. 이제 음성과 문자 서비스뿐만 아니라 영상 서비스까지도 가능한 IMT-2000 시대를 맞이할 것으로 전망된다. IMT-2000은 기존의 모든 통신서비스를 수용하면서 멀티미디어 서비스로 영역이 점점 더 확장되어 가는 제 3 세대 종합이동통신 시스템을 의미한다. IMT-2000은 기존의 이동통신에서 제공할 수 없었던 서비스가 추가되어가는 단계적인 서비스의 고도화가 예상된다. 이와 같이 IMT-2000 서비스의 요구사항이 단계적으로 발전되어감에 따라 사용자 관점에서 고품질의 서비스를 제공하고 나아가 세계시장에서의 경쟁우위를 달성할 수 있는 고객만족을 전략적으로 추구해야 할 필요성이 대두되고 있다. 이를 위해서 서비스의 단계적인 고도화에 따라 각 서비스의 고객만족 평가체계를 구축하고 전체적으로는 우수한 고객가치를 전달 할 수 있는 지속적인 평가와 개선이 요구된다. 본 연구에서는 IMT-2000 서비스의 고객만족 평가속성 체계를 1차적으로 정리하였다. IMT-2000 서비스 시장이 앞으로 어떻게 전개될 지 모르는 불확실한 상황이지만 기존의 고객만족 패러다임과 실무 및 학계에서의 이동통신 관련 고객만족 문헌, IMT-2000 서비스관련 문헌 등을 토대로 고객만족 평가속성들을 체계적으로 도출하고자 하였다. 이후 이론적 타당성과 실증분석을 통해 더욱 체계적인 고객만족속성체계를 제안하고자 한다

• Proceedings of the Korean Information Science Society Conference
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• 2004.10b
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• pp.328-330
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• 2004

컴포넌트의 합성을 통하여 신뢰성 있는 시스템을 구축하려면 명시된 품질 속성을 만족해야 한다. 이를 위해서는 잘 정의된 상호작용을 바탕으로 하여 비기능적 속성이 명세되어야 한다. 그러나 기존의 컴포넌트 명세 방법들은 컴포넌트의 기능 속성에 주로 초점을 맞추어 왔으며 비기능적 속성에 대한 지원이 미약하다. 본 논문에서는 비기능적 속성들을 명세하는 방법에 초점을 둔다. 구체적으로, 비기능적 속성들 중에서 시간제악 속성을 상호작용 컨트랙트에 정의하고 UML 다이어그램으로 표현하는 방법을 제시한다. 정형화 된 구조물 가진 컨트랙트에서 시간제약 속성들은 보다 명확한 의미를 가지며, 다양한 형태의 컴포넌트 합성에서 검증이 가능하다.