• Title/Summary/Keyword: 만족도 결정요인

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The Determinants of the Turnover Intention of Korean Film Crews : Using Ordered Logit Model (한국 영화제작인력의 이직의도의 결정요인 : 순서형 로짓분석을 이용한 분석)

  • Lee, Hee-Jin;Lee, Won-June
    • Journal of the Korea Convergence Society
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    • v.10 no.8
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    • pp.255-264
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    • 2019
  • This study focuses on the recent turnover of film crews in Korean film industry. Determinants that could have a significant impact on the turnover of film crews are identified through empirical research, in order to seek measures to prevent the loss of experienced film crews. In order for respondents to verify research questions regarding turnover of the film crews, ordered logistic and marginal effects analysis using SPSS and STATA are conducted with the data obtained by surveying 402 film crews in various areas. Data analysis revealed that the variables that have a significant effect on the turnover of film crews are artists' identity, job rank, career barrier and job satisfaction. The characteristics of risk groups with high turnover can be concluded that they are low in job rank and have many career problems, poor job satisfaction and strong identity as a labourer rather than artist's identity. Based on the main findings, practical implications are discussed.

The Effects of Customer Satisfaction on Repurchasing Intentions in Cyber Market : Moderating Effects of Perceived Risk and Product Involvement (가상시장에서의 소비자 재구매의도에 관한 연구)

  • 배병렬;김종채
    • Asia Marketing Journal
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    • v.3 no.1
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    • pp.30-47
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    • 2001
  • 본 연구에서는 가상시장에서 인터넷쇼핑몰을 통해 제품을 구매한 경험이 있는 소비자의 재구매의도를 확인하고자 시도하였다. 인터넷쇼핑몰을 통해 제품을 재구매하기 위해서는 이전 구매경험의 만족이 결정적 요인으로 작용할 것으로 가정하였다. 이러한 쇼핑만족에 영향을 주는 요인으로는 쇼핑몰의 구조적 특성(심미성, 이용편리성), 제품특성(품질, 가격), 그리고 서비스 특성(확신성, 신뢰성, 반응성) 등을 포함하였다. 이들 요인이 쇼핑만족에 영향을 주고, 만족이 재구매의도에 영향을 줄 것으로 가정하였다. 또한, 이들 만족과 재구매의도간의 관계는 지각된 위험 및 제품관여에 따라 조절역할을 할 것으로 가정하였다. 이러한 가설들간의 관계를 분석하고자 구조방정식모델을 실시하였고, 조절변인들의 조절효과는 조절회귀분석을 통해 검증하였다. 분석결과, 모든 연구가설들은 유의적으로 나타났다. 즉 쇼핑몰의 구조적 특성, 제품특성 및 서비스 특성은 쇼핑만족에 영향을 주며, 이러한 쇼핑만족은 소비자의 재구매의도에 영향을 주는 것으로 나타났다. 또한 만족과 재구매의도간의 관계는 지각된 위험과 관여수준에 따라 조절역할을 하는 것으로 나타났다

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Effects of service quality to service satisfaction and decision making in elderly care facility (노인요양시설의 서비스품질이 서비스만족과 의사결정에 미치는 영향)

  • Kim, In;Shin, Hakgene
    • 한국노년학
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    • v.29 no.2
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    • pp.579-591
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    • 2009
  • The purpose of this study is what are the factors affecting decision making for selection of social welfare facility, esp., elderly care facility. The resident's selection for social welfare facility are relatively new terms in the Korean social work. To explore the factors, we employed an empirical study. The collected data was analyzed by using SEM(Structural equation modeling). As the results, the standardized regression coefficient of the hypothesis that the service quality will affect the service satisfaction is equal to 0.555(t=6.723, p<0.01) and the coefficient that the service satisfaction will affect the decision making is equal to 0.766. The absolute fitness of the SEM model shows χ2 = 580.151(d.f.=317, p-value=0.000) and RMSEA=0.063, so that the model is absolutely fit. Since CFI=0.915, the model is comparatively fit. Conclusively speaking, the hypothesis that service quality affects to service satisfaction was supported. The hypothesis that service satisfaction affects to decision making was also supported. By accounting for the results of the analysis, this study verified the service quality leading to service satisfaction is an important factor for resident to select a residential facility.

Self-transcendence, Life Satisfaction and Preference for care near the end of life of the Elderly (재가노인의 자기초월, 삶의 만족도와 임종기 치료 선호도 관련성)

  • Lee, Jeong In;Kim, Soon Yi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.212-220
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    • 2016
  • Purpose: The purpose of this study was to examine self-transcendence, life satisfaction, and preference for end-of-life care in elderly patients. Method: This was a descriptive survey study. The study period was between August 2013 and October 2013 and included 208 elderly patients. Results: The average scores for self-transcendence, life satisfaction, and preference for end-of-life care were 2.79, 9.97, and 3.24, respectively. Statistically significant positive correlations were observed between self-transcendence and life satisfaction, decision making by health care professionals, spiritual area, family area. A positive correlation was observed between: (1) life satisfaction and spiritual area, (2) decision making by health care professionals and family area, and (3) decision making by health care professionals and pain area. Self-transcendence was a significant predictor of PCEOL. Conclusion: This study will provide basic information for use in the development of a program to encourage self- transcendence and life satisfaction, as well as to consider the elder's autonomy, pain control, and spirituality as important factors at the end-of-life care.

Analysis of Factors Affecting College Students' Career Decision (대학생 진로 결정에 영향을 미치는 요인 분석)

  • Kim, Hyun-Soon
    • The Journal of the Korea Contents Association
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    • v.18 no.12
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    • pp.251-262
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    • 2018
  • The purpose of this study is to identify factors influencing college students' career decision. For this purpose, 673 college students in four - year colleges in Seoul, Gyeonggi- do, and Chungcheong - do were surveyed and analyzed. The main results are as follows. First, sexes did not show significant difference between career decision group and career indecision group. Second, logistic regression analysis was conducted to analyze the effects of variables affecting career decision. Grade, major satisfaction, and career development competencies were variables that had a significant effect on career decision of college students. However, academic achievement, college students' adjustment, and career adaptability were not significant variables. These results suggest that in order to support career decision of college students, it is necessary to increase students majors satisfaction and improve career development capability.

Effects of Empowerment Perceived by Advertising Agency Workers on the Job Satisfaction, Organizational Commitment and Turnover Intention (광고대행사 종사원들이 인식하는 임파워먼트가 직무만족, 조직몰입 및 이직의도에 미치는 영향)

  • Kim, Seong-Pil;Lee, Min-Soon
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.403-417
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    • 2011
  • The purpose of this research is to specifically verify the influence of empowerment factors of employees working at an advertising agency on job satisfaction, organizational commitment and turnover intention to suggest useful data for advertising agencies' efficient management of human resources. First, this study proved that as the importance of meaning and self-determination among the subordinate infrastructure factors of empowerment is emphasized, job satisfaction, and organizational commitment are increased. If the importance of competence and impact factors is emphasized, job satisfaction is increased. Second, as the importance of job satisfaction and organizational commitment is emphasized, turnover intention is decreased. Third, as the importance of the meaning factor among the empowerment's factors such as meaning, competence, self-determination, and impact, is emphasized, turnover intention is decreased. The result implies that the executives of an advertising agency should try to increase the influence of empowerment on reducing turnover intention by enhancing job satisfaction and organizational commitment.

Analysis of Factors Affecting User Satisfaction with Mobility as a Service : A Case Study of Daegu Metropolitan City (통합 모빌리티 서비스 이용만족도에 미치는 영향요인 분석 : 대구광역시를 대상으로)

  • Jae Hoon Jeong;Oh Hoon Kwon
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.22 no.2
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    • pp.117-132
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    • 2023
  • Mobility as a Service(MaaS) is an integrated mobility service that enables flexible reservation and payments for various transportation services on one platform, including existing public transportation. To popularize MaaS, users need to be satisfied with the service, and the factors that lower satisfaction need to be improved. In this study, the structural equation model was used to identify the influence of factors on the overall satisfaction level. Improvement plans to increase user satisfaction were derived based on importance-satisfaction analysis and the decision tree model. The analysis revealed the level of connectivity in MaaS apps to be a significant factor that needs to be improved for a higher user satisfaction level of MaaS

The Determinants of Turnover Intentions of Korean Seafarers (선원의 이직의사 결정요인)

  • Kim, Jung-Man;Lee, Do-Hwa
    • Journal of Navigation and Port Research
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    • v.35 no.3
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    • pp.219-226
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    • 2011
  • This study aimed to empirically identify the determinants of turnover intention of seafarers under the recognition that the number of seamen is decreasing. The results of regression analyses on questionnaire survey data are as follows. The more satisfied over wage and working condition, the lower the level of turnover intention of seafarers. The higher social identification and career vision, the lower the level of turnover intention of seafarers. In addition to this, older, married seamen were found to have lower turnover intention as compared to younger, unmarried ones. Lastly, four-year college graduates were, on the other hand, found to have higher turnover intention.

A study of hospital determinants and treatment satisfaction of patients in an orthodontic clinic, specifically targeting 20-year-old patients (교정치과 내원 환자들의 치료병원 결정요인 및 치료 만족도에 관한 연구-20대 연령층을 대상으로)

  • Jung, Eun-Seo;OH, Su-Yeon;Lim, So-Hee;Kim, Eon-Ji;Lee, Kyeong-Hee
    • Journal of Korean society of Dental Hygiene
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    • v.18 no.5
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    • pp.751-761
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    • 2018
  • Objectives: The purpose of this study was to identify factors affecting choice of treatment hospital (i.e., determinants) and satisfaction with the treatment hospital, and to provide a more satisfactory and high-quality medical service for orthodontic patients. Methods: A questionnaire survey was conducted for approximately 1 month beginning in August 2017, involving patients who visited orthodontic dentistry clinics in Seoul and Gyeonggi-do. Multiple regression analysis was performed on the results to examine factors that affected satisfaction with orthodontic treatment. Results: The determinant of dental clinics was 3.90 points overall; hospital environment and facilities were highest at 4.05, followed by dental hygienist at 3.99, and dentist at 3.97. Factors influencing satisfaction with orthodontic treatment were positively influenced by dentists (p<0.01), medical procedures (p<0.01) and medical expenses (p<0.01). Conclusions: It is important to provide comfort and convenience to patients by simplifying hospital facility management, reception, and reservation procedures.