• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.263-287
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• 2017

본 연구는 연구개발의 기술적 성과에 비하여 상대적으로 저조한 경제적 성과를 제고하기 위해 중소기업의 기술사업화를 촉진하는 한국형 기술사업화 모델 및 이를 위한 과학적 연구방법론 제시를 목적으로 하고 있다. 먼저 기술사업화의 성공실패에 관련된 연구 중 하나인 신제품개발에서 경제적 성과에 긍정적인 영향을 미치는 요인들을 선행연구를 통해 확인하고 우리나라 중소기업의 기술사업화 추진실태와 과제를 진단한다. 다음으로 세계 R&D 동향과 국내 대기업에서 추진하고 있는 6시그마 연구혁신 모델 및 기술사업화의 경제적 성과를 제고하기 위한 과학적 연구방법론 벤치마킹 분석 등의 결과를 토대로 우리나라 중소기업들이 수행하는 연구개발의 기술적 성과는 물론 경제적 성과도 제고할 수 있는 시장중심 R&D를 위한 한국형 기술사업화 모델과 이를 위한 5가지 과학적 연구 방법론을 제시한다. 1990년대 후반부터 등장하기 시작한 새로운 R&D동향은 사업부나 고객뿐만 아니라 공급자 등 외부 파트너들과의 상호 긴밀한 협력 하에 이들의 명시적인 니즈는 물론 암묵지 형태의 니즈까지도 파악하여 이를 R&D 활동에 반영하기 시작하였다. 특히 기업은 1980년대 정보화 진전, 변화의 가속화에 따라 연구과제의 성공이 바로 기업발전으로 연결되지 않는다는 것을 자각하기 시작했다. 단순히 R&D 활동만을 중시하는 것이 아니라 기술을 어떻게 마케팅과 연계시킬 것인가가 더욱 중요하게 되었다. 신기술을 신시장에 연결시키는 것이 용이하지 않지만, 성공 시에는 높은 가치창출을 기대할 수 있으므로 기업들은 R&D활동 보다 높은 가치를 창출하려는 활동에 관심을 가져야만 한다. 이와 같은 글로벌 환경 변화에 능동적으로 대처하고 제4차 산업혁명시대 중소기업의 연구개발 투자가 경제적 성과로 촉진될 수 있도록 본 연구에서 제시된 시장중심 R&D를 위한 한국형 기술사업화 모델과 5가지 과학적 연구방법론이 크게 기여하기를 기대해 본다.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.399-409
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• 2016

Recent automotive market is changing rapidly with eco-friendly, fuel-efficient, unmanned autonomous. In order to grow domestic automotive industry, various companies such as IT, marketing, advertising/PR, production/manufacturing, distribution have to need the fused global value chain(GVC) production system. The purpose of this study is that Small parts makers will look for support measures to enter the GVC of global automakers. To this end, to examine the status and cooperation between vehicle manufacturers and component suppliers in GVC. Part SMEs will look for Realistic and possible support policy direction needed to enter the carmakers GVC. In order that the small parts company have to enter the GVC of the car manufacturers in the automotive industry, the small parts company should understand the nature and governance of large corporations that operate the GVC, and develop a tailored strategy.

• Management & Information Systems Review
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• v.31 no.4
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• pp.83-108
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• 2012

College students show keen interest in advertising contest, and some contests link with class so that students participate the contest as a class assignment. But the interest is not just limited to students but to businesses. Until now five studies was made on this subject, and major findings of those dissertations are given to activating contest participation, corporate ethics and industrial-educational cooperation. It seems not enough to explain the over-heated phenomenon with the results, so that more research should be made on advertising contest. Required studies with this subject are analyzing the effectiveness relating between investment and result, theoretical establishment by empirical approach, comparative study depending on the style of contest, casual relationship between personal character and image of corporate hosting contest and so on.

• Journal of Korea Society of Industrial Information Systems
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• v.12 no.5
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• pp.110-119
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• 2007

In an extended enterprise, there is a shift to shared services, cosourcing and outsourcing, and extending out to partners, suppliers, and customers to accomplish business objectives more effectively. Along with this critical need, executives should be aware of the need to focus on optimizing the value of their information technology and reducing the related risks. So IT governance is critical, and many companies including spin-off venture are providing IT governance solution, but very little is known about brand management and marketing strategy of IT governance solution provider. The purpose of this study is to investigate brand positioning of IT governance solution company focusing on spin-off venture. The results of this study are summarized as follows. First, brand management is needed in the spin-off venture. second, IT governance solution companies including spin-off venture must provide something more than functional value. That is, they actively seek to emotional or symbolic value for their customers.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.145-156
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• 2021

While the current literature has considered business group as a temporary form of organizations that only exists under the developing contries with under-developed financial markets. Chaebol, a form of businss group in Korea, has sustained as a major organization form in Korea. To fill the current gap in the literature and practice, I suggest a theoretical model of Chaebol scion's entrepreneurial firm growth mechanisms. First, I posit that social, structural, and psychological factors motivate Chaebol scions to engage in entrepreneurship. Second, I suggest that five mechanisms, including business opportunity, financial support, recruitment, marketing, and inter-organizational collaboration, will facilitate entrepreneurial firm growth. By constituting a model of Chaebol scion's entrepreneurial firm growth, the current theoretical paper advances the literature on business group and entrepreneurship with indicating Korean Chaebol's new expansion possibilities.

• Knowledge Management Research
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• v.22 no.3
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• pp.55-73
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• 2021

The sharing economy is considered as a collaborative consumption which enables customers to share unused resources. This study investigated the key factors affecting consumer loyalty in the context of sharing accommodation. Emotions, perceived value and self-image consistency were posited as key antecedents of enhancing customer loyalty. Authentic experience, home amenities, and price fairness were also considered as Airbnb's selection attributes. Airbnb was selected a survey target because it is the largest company in the domain of shared accommodation market. The research model was analyzed for 294 Airbnb customer through structural equation models. Additionally, this paper examine Airbnb customers' experiences by topic modelling method posted on the Naver blog. Based on the understanding of the key factors affecting customer loyalty to sharing accommodation, the analysis results contribute to establish effective marketing and operation strategies by enhancing customer experience.

• Journal of Korean Library and Information Science Society
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• v.50 no.2
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• pp.169-189
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• 2019

The purpose of this study was to elicit the priority of the index of the operation evaluation of the school library, and to present measures for improvement of the evaluation index that reflects the project sites. To this end, the school library evaluation index was analyzed by applying the Analytic Hierarchy Process(AHP) analysis method to teacher librarians who are the representative personnel of the school library. According to the research, the priority of the upper tier evaluation areas was human resources, library services, information resources, library management, facilities and environment, and the priority of the lower tier evaluation items was human resource allocation, human resources expertise, reading education, information literacy education, efforts to activate education, book composition snowflake, the latest book, budget, facility access, book status, appropriateness of facilities and facilities, management plan, proximity accessibility, PR and marketing, school library steering committee, cooperation, use of materials current status. The conclusions drawn from this study could be used as basic data in the application of fieldworked school library assessment indicators.

• Journal of the Korean Academic Society of Industrial Cluster
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• v.1 no.1
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• pp.67-86
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• 2007

Wonju Medical Equipment Industry, despite of its short history, poor sales and weak manpower and so on, have shown remarkable outcomes in a relatively short period. At the end of 2007, totally 79 enterprises (only 4.6% of whole enterprises in Korea) made 10% of the nationwide production and 15% of the nationwide exports with an annual average growth rate of 66.7%, contributing domestic medical equipment industry tremendously. In addition, many leading medical equipment enterprises in various fields already moved or plan to move to Wonju, accelerating Wonju Medical Equipment Cluster. Wonju Medical Equipment Industry Cluster now enters into the growth stage, getting out of the initial business setup stage. Especially, the nomination of Wonju cluster project from the government accelerates networking (e.g. the development of the universal parts, the establishment of the mutual collaboration model among enterprises, and the mutual marketing), making a rapid growth in Wonju Medical Equipment Industry. Wonju Medical Equipment Industry Cluster revealed positive outcomes despite of the weakness in investment size and infra-structure comparing with the other medical industry cluster in the advanced country, while many domestic enterprises pursued their own growth models and thus failed to promote the international competitive power. Wonju Medical Equipment Industry has been developed rapidly. However, there are many challenging problems to support enterprises: small R&D investment and thus weak technology power, difficulties in recruiting R&D engineers, and poor marketing capabilities, financial infrastructure & policies, and network architecture. In order to develop a world-competitive medical equipment industry cluster at Wonju, the complement of infrastructures, the technology innovation, the mutual marketing, and the network expansion to support enterprises are further required. Wonju' s experiences in developing medical equipment industry so far suggest that our own flexible cluster model considering the industry structure and maturity for different regions should be developed, and specific action plans from the local and central governments based on their systematic strategies for industry development should be implemented in order to build world-competitive industry clusters in Korea.

• Journal of Intelligence and Information Systems
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• v.25 no.4
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• pp.1-33
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• 2019

The small and medium sized enterprises (hereinafter SMEs) are already at a competitive disadvantaged when compared to large companies with more abundant resources. Manufacturing SMEs not only need a lot of information needed for new product development for sustainable growth and survival, but also seek networking to overcome the limitations of resources, but they are faced with limitations due to their size limitations. In a new era in which connectivity increases the complexity and uncertainty of the business environment, SMEs are increasingly urged to find information and solve networking problems. In order to solve these problems, the government funded research institutes plays an important role and duty to solve the information asymmetry problem of SMEs. The purpose of this study is to identify the differentiating characteristics of SMEs that utilize the public information support infrastructure provided by SMEs to enhance the innovation capacity of SMEs, and how they contribute to corporate performance. We argue that we need an infrastructure for providing information support to SMEs as part of this effort to strengthen of the role of government funded institutions; in this study, we specifically identify the target of such a policy and furthermore empirically demonstrate the effects of such policy-based efforts. Our goal is to help establish the strategies for building the information supporting infrastructure. To achieve this purpose, we first classified the characteristics of SMEs that have been found to utilize the information supporting infrastructure provided by government funded institutions. This allows us to verify whether selection bias appears in the analyzed group, which helps us clarify the interpretative limits of our study results. Next, we performed mediator and moderator effect analysis for multiple variables to analyze the process through which the use of information supporting infrastructure led to an improvement in external networking capabilities and resulted in enhancing product competitiveness. This analysis helps identify the key factors we should focus on when offering indirect support to SMEs through the information supporting infrastructure, which in turn helps us more efficiently manage research related to SME supporting policies implemented by government funded institutions. The results of this study showed the following. First, SMEs that used the information supporting infrastructure were found to have a significant difference in size in comparison to domestic R&D SMEs, but on the other hand, there was no significant difference in the cluster analysis that considered various variables. Based on these findings, we confirmed that SMEs that use the information supporting infrastructure are superior in size, and had a relatively higher distribution of companies that transact to a greater degree with large companies, when compared to the SMEs composing the general group of SMEs. Also, we found that companies that already receive support from the information infrastructure have a high concentration of companies that need collaboration with government funded institution. Secondly, among the SMEs that use the information supporting infrastructure, we found that increasing external networking capabilities contributed to enhancing product competitiveness, and while this was no the effect of direct assistance, we also found that indirect contributions were made by increasing the open marketing capabilities: in other words, this was the result of an indirect-only mediator effect. Also, the number of times the company received additional support in this process through mentoring related to information utilization was found to have a mediated moderator effect on improving external networking capabilities and in turn strengthening product competitiveness. The results of this study provide several insights that will help establish policies. KISTI's information support infrastructure may lead to the conclusion that marketing is already well underway, but it intentionally supports groups that enable to achieve good performance. As a result, the government should provide clear priorities whether to support the companies in the underdevelopment or to aid better performance. Through our research, we have identified how public information infrastructure contributes to product competitiveness. Here, we can draw some policy implications. First, the public information support infrastructure should have the capability to enhance the ability to interact with or to find the expert that provides required information. Second, if the utilization of public information support (online) infrastructure is effective, it is not necessary to continuously provide informational mentoring, which is a parallel offline support. Rather, offline support such as mentoring should be used as an appropriate device for abnormal symptom monitoring. Third, it is required that SMEs should improve their ability to utilize, because the effect of enhancing networking capacity through public information support infrastructure and enhancing product competitiveness through such infrastructure appears in most types of companies rather than in specific SMEs.

• Journal of Korea Technology Innovation Society
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• v.16 no.4
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• pp.1032-1054
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• 2013

An increase of national R&D has brought the growth of research performance such as paper and patent quantitatively. However, the results of technology transfer and commercialization still leave much to be desired in Korea. Therefore, it has to be drawn up a plan for effective management & application of research performance created by public research institutes. We select four leading institutes (two universities, two government-funded research institutes) that performed efficient performance management & application. Then, we analyze the best practices and suggest contributions. The results show that four institutes build up a framework of performance management & application from research planning to technology transfer and commercialization. At an early planning phase, institutes set up definite needs-oriented goals, and prior review as well as prior art search is executed through experts. Besides, they systematically promote strategic patent management, technology marketing, post management, and so forth. For such a performance management & application process, capabilities have to be supported with regard to specialized organization, system, routine. This study can give an hint to improve performance management & application from public research institutes in Korea.