• Digital Contents
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• no.8 s.147
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• pp.46-49
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• 2005

이동통신사들이 체험마케팅을 통해 고객들에게 자사의 서비스를 이용할 수 있도록 많은 노력을 하고 있다. 아직까지는 고객의 눈높이에 맞추지 못하고 있지만, 예전의 서비스에 비해 많이 좋아진 것은 사실이다. 초기에는 어떤 서비스인지 체험해보지도 못하고체험할 공간도 부족했지만, 지금은 체험해 볼 수도 있고 체험할 공간도 마련돼 있기 때문에 고객들에게는 서비스 수준이 많이 좋아진 셈이다. 앞으로도 계속 서비스가 좋아지길 기대한다.

• Digital Contents
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• no.12 s.79
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• pp.34-39
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• 1999

1999년 초 세계 인터넷 마케팅의 화두가 되었던 것 중의 하나가 수익배분 프로그램(Affilation Program)이다. 많은 인터넷 마케팅 전문가들은 단 한번의 클릭으로 웹사이트를 자유롭게 이동할 수 있는 환경은 다른 웹사이트와의 협력하에 물건을 판매하는 훌륭한 기반을 제공할 것이라고 생각했고, 이를 가장 효과적으로 달성하는 방식으로 바로 이 수익배분 프로그램에 주목했던 것이다.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.135-136
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• 2011

It is very crucial that small and medium-sized enterprises, called SMEs, should play a pivotal role in creating jobs and contributing to export. Day by day under the influence of the increment globalization of the world market and the rapid changes of business environment, our country has been heavily dependent on export to the foreign countries. Therefore, both enterprises' Marketing Mix such as Product, Price, Place and Promotion and global competitiveness are essential elements to raise the volume of export. The purpose of this research is to find out the relationships between Marketing Mix and Marketing Performance. The considerable number of 338 domestic export SMEs was surveyed to verify the hypothesis and research model through a covariance structure analysis via AMOS 18.0, accompanied by the confirmatory factor analysis to prove suggested potential variables. After the strenuous empirical analysis, the relationship between marketing mix elements and marketing performance, the place and promotion element of 4Ps' Mix proved to have a postive impact on marketing performance. This research focused on Marketing Mix as major elements in marketing performance. Theoretical and practical implications are generated to help both enterprises and policy-makers that cover comprehensive government policies for SMEs.

• 프린팅코리아
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• v.8 no.10
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• pp.90-91
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• 2009

후지제록스(대표이사 정광은)는 올해 들어 많은 변화를 겪었다. 이는 인쇄업계를 짓누르는 불경기에 효율적으로 대응하기 위해 조직 개편을 단행하는 등의 정면 돌파로 어려움을 벗어나는 전략을 구사한데 따른 것이다. 이런 과정에서 크리에이티브마케팅팀이라는 다소 생소한 부서가 새롭게 신설되었고 김용석 팀장은 신설부서인 크리에이티브마케팅팀을 이끌고 있다. 기본적인 업무는 하드웨어를 지원하는 소프트웨어라는 단순한 관계이지만 김 팀장은 이를 넘어서는 통합적인 안목에서 접근 고객사에게 새 콘텐츠를 제공하고 인쇄시장의 영역을 넓히는데까지 업무의 영역을 넓게 바라보고 있다. 김용석 팀장으로부터 디지털인쇄에 대한 전망과 부서의 업무 등에 대해 들어 보았다.

• Digital Contents
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• no.11 s.66
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• pp.50-55
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• 1998

데이터베이스를 어떤 형태로 구축해야 하는가에 대해서 획일적으로 적용되는 정답은 없다. 단 한가지 공통으로 적용되는 점은 귀사의 마케팅 목적을 상세히 살펴보면 귀사에 필요한 고객정보 항목을 찾을 수 있다는 것이다. 어떤 정보 항목들을 데이터베이스로 구축할 것인가? 얼마나 많은 수의 고객(테이블에서의 Record)을 축적할 것인가?등의 정보의 규모 및 심도의 문제는 전적으로 마케팅 목적에 달려 있다. 목적을 확정하지 않고 무조건 데이터를 축적하여 둔다든가 무작정 많은 고객 데이터를 축적하는 것은 흔히 범하는 실수이다.

• The Journal of the Korea Contents Association
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• v.4 no.4
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• pp.11-19
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• 2004

With the help of information technology the number of email users and personal home page owners are increasing. Marketers have much interest in using the email and personal home pages as a marketing promotion tool which can provide potential customers with messages they want to send. Marketers can facilitate the promotion efforts once if the profiles of potential customers' information can be databased by sending proper messages to the targeted market. Because of the merit of email and personal home page hotel firms are expected to adopt the information applications in their promotions for customers. This study proposes the Possibilities of email and personal home pages as a marketing promotion tool in the hotel industry and discusses problems to be overcome.

• The Journal of the Korea Contents Association
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• v.7 no.7
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• pp.153-160
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• 2007

Be new, and various service is created through Ubiquitous Computing and Ubiquitous networks. Specially, recognize a situation of the object like a person and things, and Ubiquitous Location Based Services(u-LBS) to provide service to be useful to early bases is coming wherever to the front by important service when. This papers developed eCRM Mobile Marketing System. This Mobile Marketing System for the eCRM which they developed used location based in order companies currently used eCRM, and to more efficiently do customer Marketing.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.211-220
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• 2007

This study aims at suggesting marketing policies for the postal business to accommodate itself to the rapidly changing business environment. Especially according to the development of Internet, the decrease of the market that is the basis of postal business enables the reason for the existence of postal business to be lost. In this environmental change, this article is a study that explained the survival policies of postal business in terms of marketing. This study, as a theoretical research, examined the current situations of postal business by means of the environment analysis of universal services and postal business, and as a practical research, this study suggested the new paradigm of postal business, the strengthened universal services, and the marketing policies in viewpoint of the diversified businesses by means of the practical investigation of the course of postal business focusing on the postal service users.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.243-246
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• 2010

In this research, the object is to analysis the impact of the four dimensions of Marketing Mix, product, price, place and promotion on store attitude. At the same time as mediating factors of relationship between Marketing Mix and customer attitude, experience factors, such as sense experience, feel experience and think experience are also analyzed. The results show that the promotion has a significant effect on sense experience, and place also has a significant effect on sense experience, feel experience and think experience. Another important result is, experience factors, such as sense experience, feel experience and think experience have significant effect on store attitude.

• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.113-121
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• 2008

Researcher tried to argue the possibility of application of visual communication design adapting the marketing environment change on this paper. What is ICD (Integrated Communication Design)? This is a new attempt to treat these common marketing methods, such as, C, I, B, I, TV commercials, newspaper commercials, posters, brochures, DM, package designing, POP, outdoor visual information, web sites etc, as a whole. And no longer treat them as separate pieces as we were doing previously. So I started this research with positive analysis which already has been theoretically discussed based on the documents and researches on the same subject. Through this attempt I tried to examine the possibility of application of ICD. Conclusively, I developed and suggest named the ICD model, by which we could explain the current marketing communication design effort more holistically then ever.