• The Korean Publising Journal, Monthly
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• s.162
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• pp.14-14
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• 1995

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.5
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• pp.885-894
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• 2023

This study investigates and analyzes various marketing models that can overcome the economic challenges and resource scarcity faced by solo entrepreneurs. Previous research primarily focused on the integrated marketing communication (IMC) model, resulting in a lack of comprehensive discussion. In this study, we emphasized the IT content marketing communication model, considering a holistic analysis and the changing roles over time. As a result, we were able to propose a new strategic approach by integrating the ICM community model into a convergent value chain, improving the IMC model and promoting brand growth and online presence enhancement. This has laid the foundation for effectively increasing brand awareness and provided specific guidelines to support the sustained growth of solo entrepreneurship.

• Journal of Distribution Science
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• v.10 no.5
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• pp.29-36
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• 2012

This paper aims to establish a Fengshui-based marketing model that companies engaged in selling dwelling spaces can utilize to increase their sales. The study is based on an investigation of appraisal statements and analysis techniques used in Fengshui. The Fengshui marketing model can be used for corporate advertising, sales promotions, public relations events, and for framing an overall marketing strategy according to changing consumer demand. As a sales promotion strategy, it can be used to influence consumer psychology and behavior. Although this study is limited to the all-pervasive advertising and marketing of houses by construction companies under installment plans, the Fengshui marketing method can also be used for the sale of store locations, space for product display, and so on. Initially, I analyze living spaces according to traditional Fengshui theory, and subsequently apply the modern method to study topographical space structures and geomagnetism disturbances. I present a standard form for writing the Fengshui appraisal statement based on the objective analytical method of Fengshui. With its shortcomings remedied, the appraisal statement can lead to high-quality advertising and increased valuations because it is based on objective data analysis and systematic evaluation of houses. In brief, I have designed the Fengshui marketing model as a sales promotion technique for the housing industry. I believe this study will contribute to the application of Fengshui in the housing industry's sales promotion efforts through high-quality advertising. Future research should evaluate Fengshui marketing in the housing industry based on case studies. Research questions to be addressed could include how Fengshui marketing has affected installment sales of houses and how Fengshui architectural practices affect general well-being. These studies would help propagate Fengshui marketing by validating its effectiveness. In addition, case studies should be undertaken to consider the practical applications of Fengshui marketing, how it can contribute to maximizing a company's image and profits, and how it can promote customer satisfaction.

• The Science & Technology
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• v.29 no.4 s.323
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• pp.70-71
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• 1996

요즈음 과학기술의 산물인 최첨단 제품들을 보면 공학분야의 집중투자로 기능상의 만족을 줄 수 있겠지만 시각상의 만족은 미흡한 실정이다. 우리가 세계 초일류의 경쟁력을 갖추기 위해서는 응용과학이라 할 수 있는 마케팅과 공학의 접목이 절실하다.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.81-100
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• 2004

The purpose of this study was to test consistent relations between business strategy and marketing strategy of product level and to identify association Miles and Snow's strategic typology and Porter's generic strategy. The data were collected by personal interview with top management and marketing managers who worked at strategic business units in industrial and consumer product industry. The result showed that Porter's generic strategy significantly related with strategic marketing activities of product level. Miles and Snow's typology related with innovative marketing and environment management of the product market. But different patterns of strategic activities were not found among strategy types of Miles and Snow. Significant association between Miles and Snow's strategic typology and Porter's generic strategy implicates a possibility of integrated approach of two strategic typologies.

• Journal of Global Scholars of Marketing Science
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• v.12
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• pp.1-27
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• 2003

The purpose of this study is to verify what kind of influence do strategic factors (clarification of outsourcing goals, clarification of outsourcing scope, co-sourcing, management of supply businesses, and human resource participation) have on marketing performance factors (improvement of service quality, customer satisfaction, and improvement of employees' ability). Another purpose is to examine whether the influence of strategic factors of outsourcing on marketing performance differ depending on the outsourcing motives and the degree of human resources outsourcing. Hypothesis of influences of strategic factors of outsourcing on marketing performance is verified. The study shoes that co-sourcing has a significant influence on improvement of service quality, participation of human resources on improvement of service quality and employees' ability, and management of supply businesses on customer satisfaction and improvement of employees' ability. However, the study indicates that clarification of outsourcing goals and outsourcing scope do not affect variables in marketing performance.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.207-226
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• 2006

우리 사회는 정보화와 다원화로 빠르게 변화하고 있다. 경제현상도 변화하고 마케팅의 기법도 다기해지고 있다. 네트워크마케팅(NWM)이란 다단계마케팅(MLM)과 통용되는 개념으로 직접마케팅(Direct Marketing) 기법 중의 하나로 비교적 새로운 유통방법이다. 피라미드와 혼동되어 한 때 비판의 대상이었던 네트워크 마케팅이 실정법에 근거한 새로운 경제활동의 하나로 국민경제에 기능하게 되었다. 올바른 네트워크 마케팅과 실정법에 대한 이해가 필요하며 경제활동의 하나인 이 분야에도 하나님의 주권과 방법이 실현될 필요가 있다. 이 사업에 참여한 성도들은 주님의 피로 사신 교회의 목적에 충실한 행동과 성숙한 신앙인의 자세와 태도로 임할 필요가 있다. 무엇보다도 자신의 재정적 능력범위에서 사업에 참여하는 것이 바람직하다. 일확천금이나 일시에 거금을 번다는 사실과 다른 선전에 현혹되지 말고 자기 자금이나 적정수준의 자본금으로 사업에 참여하는 것이 요구된다. 현행 방문판매법은 교사나 공무원 등의 우월적 지위를 이용하여 상대방에게 다단계 판매를 강요하는 것을 금지하고 있다. 교회에서도 교회 본래의 목적인 복음 전파와 예배 등의 활동과 상치되거나 방해해서는 곤란할 것이다. 자기의 구원과 삶이 바로 서고 이웃을 돌아보아 사랑을 실천하며 복음을 전파하고, 살아서 하나님의 나라를 이 땅에 구현하고 죽어 천국에서 주님과 함께하는 성숙한 신앙생활에 근거해야 할 것이다. 교회도 네트워크마케팅에 대한 바른 이해가 필요하며, 관련 교리에 대한 정확한 이해와 적용이 요구된다고 할 수 있다. 네트워크마케팅에 대한 실정법이 제정되어 있고 현실에 맞게 수차례 개정되어 오고 있으므로 이에 대한 바른 이해가 요청된다. 또한 과학의 발전에 중세의 교회가 이해를 새롭게 한 것처럼, 경제 현상의 변화에 대해서도 통전적인 이해가 요구된다. 이 세상은 근본적으로 하나님이 창조한 세상이기 때문에 이 세상 자체를 악하다고 볼 수 없고 더구나 구원을 이 세상에서의 이탈로 볼 수 없다. 진정한 구원이란 원래 하나님이 보시기에 아름다웠던 그 세상으로의 회복을 포함한다. 이런 면에서 하나님 주권 신앙 하에서 구원이란 전 인격적인 구원, 전 우주적인 구원이 된다. 그렇기 때문에 성도는 세상의 삶과 학문, 예술, 정치, 경제, 사회를 포함한 모든 분야를 하나님의 뜻 가운데서 그 원래의 목적에 부합할 수 있도록 회복시키는 일에 적극 참여해야 한다.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.10
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• pp.71-79
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• 2018

The Internet of Things is a technology that makes it possible for objects made up of hardware and software to exchange information with one another via the Internet, thereby facilitating the servitization of the objects. An IoT service, which is composed of an IoT device and a web service, has recently been applied to the marketing field and is being used as a means to meet customer needs. However, applying appropriate marketing elements to IoT services is not easy. Therefore, analysis tools are needed to properly apply marketing elements to IoT services. This study aims to construct an analysis model for marketing evaluation of IoT services. In this study, the technical elements and marketing elements of IoT were derived through a literature review, and the analysis model for marketing evaluation of IoT services was established by exploring the relationship between the elements based on a service blueprint. We also applied real cases to verify the analytical model. This study is expected to contribute to the development of tools for evaluating IoT services.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.825-826
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• 2009

With IT industry and communication network development, e-Commerce fields have been developed in a enormous scale. The technology development of e-Commerce serves a new working environment and arouses interests in changes of lifestyles. In this paper, we observe the consumer pattern of new generation consumers focused on e-Commerce marketing parts and propose a Therapy Marketing to recover the value of life transformed because of heterogeneous life.

• Journal of Scientific & Technological Knowledge Infrastructure
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• s.14
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• pp.88-91
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• 2004

홍수가 나면 가장 절실한 것이 식수라고 한다. 물이 넘쳐 난린데, 정작 제일 부족한 것 또한 물이라는 얘기다. 지금의 우리 사회도 마찬가지가 아닐까? 정보의 바다라는 인터넷에는 매일 온갖 정보들이 넘쳐나지만, 나에게 꼭 필요한 정보를 적재적소에 찾아내기는 하늘에 별따기다. 오히려 정보가 많으면 많을수록 나에게 적합한 정보를 찾기란 더더욱 힘들어진다. 이런 상황은 과학기술자들도 마찬가지. 정보의 양과 질이 기술개발에 절대적인 영향을 끼치는 요즘, 그들이 전공과 연구과제에 딱 맞는 정보를 정확하게 맞춤으로 전달해주는 것은 첨단 기술개발을 좌우하는 너무나도 중요한 일이고, 참여저어부의 국정지표인 '과학기술 중심 사회'를 열어가는 길이기도 하다. 그리고 바로 그것이, 우리 '정보마케팅'실의 존재 이유다.