• Journal of Information Management
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• v.28 no.3
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• pp.1-20
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• 1997

It has been shown that there are four information demensions which have positive influence on perceived utility of information. Subsequently, I have investigated the antecedents of these four information dimensions. The quality of the relationship, interpersonal characteristics and interaction have positive influence on marketing information quality. In addition, Marketing personnel interpersonal characterstics have positive influence on relationship quality. Integration has positive influence on interaction between marketing personnel and R&D personnel. Finally, Organizational climate has positive influence on interpersonal characteristics and integration between marketing function and R&D function.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.1
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• pp.89-113
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• 2021

This research empirically analyzes the effect of internal marketing in public libraries on the quality of work life of public library librarians. To this end, a 59-day survey of incumbent librarians working at public libraries in Seoul was conducted on Naver Form from July 25, 2020, and 120 respondents were conducted using IBM SPSS 25, a statistical program, to conduct factor analysis, reliability analysis, frequency analysis, correlation analysis, and multiple regression analysis. Research has shown that internal marketing of public libraries has a positive effect on the quality of librarians' work life. As a way to improve internal marketing in public libraries, it was suggested to prepare a systematic and sustainable internal marketing system, recognize experiences and compensate highly educated librarians, improve the compensation system of librarians, and promote an internal marketing system centered on supporting management and delegation.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.11a
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• pp.39-42
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• 2010

컴퓨터와 통신의 급속한 성장은 방대한 양의 정보를 서로 공유하는 정보화 시대를 출현 시켰고 이러한 다양하고 많은 정보들로부터 유용한 정보를 얻어 내는 필요성이 대두되었다. 그리고 기업들은 효율적인 경영을 위해 전통적인 자원들을 효과적으로 운영하고 관리해야할 뿐만 아니라 고객만족을 위해 제품, 서비스의 질을 향상시켜야 하는 문제에 봉착했다. 효과적인 고객관리 전략을 수행하는 능력이 중요한 시점에서 데이터베이스 마케팅의 진보된 형태로서 데이터 마이닝 기술의 활용이 요구되고 있다. 본 논문에서는 마케팅에 이용되는 구매정보를 효율적으로 조회하는데 적용할 수 있는 방법을 제안한다. 이 방법을 통해서 판매자는 마케팅에 적용하여 서비스 향상을 꾀할 수 있을 것이다.

• Journal of the Korean Society for Library and Information Science
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• v.32 no.3
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• pp.265-280
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• 1998

The Current measures of library service quality do not adequately capture user's perceptions of service quality for libraries and information centers. The purposes of this study are (1) to develop a user-based concepts to measuring the quality of library service (2) to introduce a user-based service quality model and SERVQUAL instrument from service marketing areas and (3) to assess applicability of this model and instrument to libraries and information centers. The concluding section suggests several considerations for implementation of their applicability and future research.

• Journal of Korean Ophthalmic Optics Society
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• v.10 no.3
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• pp.215-220
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• 2005

On entering new millenium, there has been an important switchover in the divergent View and its cases on commercial marketing. This study is to focus on the related influence factors of the optician's marketing. Aiming to improve the relationship of the manager and the manager and the clients, this study tried to find out the influences of the marketing. We defined quality of relation as three element, trust, satisfaction, absorption. We investigated how it influenced optician's characters, goods, service, price, physical convenience and communication to the quality of relation. Moreover, we investigated how it influenced optician characters like knowledge information, good impression, contact and relation marketing of dissatisfaction solution, also quality of relation could or not influence about repurchase intension and Big Mouth marketing. Optician's characters affect on affirmative effect to trust and absorption, but little affirmative effect to satisfaction. Since optician's characters are trust and absorption rather than satisfaction influence, they actively should improve customer-oriented variety of goods, service, physical convenience, communication. As price and communication structure of optician was formed so not modernized, we realized these have not influenced their trust, satisfaction, absorption to customer. Optician's characters influenced more affirmative effect to satisfaction than thrust and absorption. quality of relations mostly provided affirmative effect to the result of relation. The opticians should make efforts to influence on customer satisfied with goods and service, also to have trust and absorption for customer, should maintain good partnership with customer.

• The Journal of the Korea Contents Association
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• v.5 no.3
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• pp.19-28
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• 2005

It is true that internet provides consumers with an efficient way to search information with minimal effort and cost, which facilitates better decision making. Especially, previous studies revealed that the online word-of-mouth marketing is widely used as a source of consumers' information seeking and purchase decision making. Even with this importance of the online word-of-mouth communication on internet few researches have systematically addressed the issue. This study investigates the effect of consumers' motives on perceived usefulness of word-of-mouth marketing in online shopping mall contents. The results are as follows: First, choice uncertainty, perceived sacrifice, and social pressure play an important role for perceived usefulness of word-of-mouth marketing. Second, perceived usefulness has directly affected consumers' quality perception. Thus, it is essential for internet companies to find ways to encourage their customers to engage in word-of-mouth communication on their websites.

• Asia Marketing Journal
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• v.1 no.1
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• pp.7.1-7.25
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• 1998

본 연구는 마케팅학계의 전자적 학술공동체의 구축가능성을 타진하고 선진국의 전자적 학술공동체와 비교하여 우리 학계의 세계화의 한 수단으로서의 가능성을 모색하고자 하였다. 연결마케팅공동체는 다양한 이해관계를 가진 참가자들의 관계로서 이루어지고 있으며, 이들간의 모든 관계는 동시적, 상호작용적으로 이루어진다. 우리 학계의 경쟁력을 확보하기 위해서는 연결마케팅 패러다임을 바탕으로 한 가상 마케팅(Virtual Marketing)의 도입이 필수적이며, 우리 학계의 경쟁력의 원천은 이를 통한 연결의 이익을 확보하는데 있다. 전자적 학술공동체는 기존 학계와 보완적 관계를 가질 뿐만 아니라 정보기술에 의한 연결의 질의 심화와 연결의 장의 확대라는 연결의 이익을 확보할 수 있다. 성공적인 전자적 학술공동체의 구축을 위해서는 공동체 조직자의 역할이 매우 중요하며 참여자들의 참여도가 필수적이다.

• Journal of Scientific & Technological Knowledge Infrastructure
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• s.14
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• pp.88-91
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• 2004

홍수가 나면 가장 절실한 것이 식수라고 한다. 물이 넘쳐 난린데, 정작 제일 부족한 것 또한 물이라는 얘기다. 지금의 우리 사회도 마찬가지가 아닐까? 정보의 바다라는 인터넷에는 매일 온갖 정보들이 넘쳐나지만, 나에게 꼭 필요한 정보를 적재적소에 찾아내기는 하늘에 별따기다. 오히려 정보가 많으면 많을수록 나에게 적합한 정보를 찾기란 더더욱 힘들어진다. 이런 상황은 과학기술자들도 마찬가지. 정보의 양과 질이 기술개발에 절대적인 영향을 끼치는 요즘, 그들이 전공과 연구과제에 딱 맞는 정보를 정확하게 맞춤으로 전달해주는 것은 첨단 기술개발을 좌우하는 너무나도 중요한 일이고, 참여저어부의 국정지표인 '과학기술 중심 사회'를 열어가는 길이기도 하다. 그리고 바로 그것이, 우리 '정보마케팅'실의 존재 이유다.

• Journal of the Korean Society for Library and Information Science
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• v.36 no.2
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• pp.89-117
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• 2002

The purpose of this study is to construct a model for measuring and assessing service quality in public libraries based on the theory of service quality in marketing area. Firstly the degree of importance of service factors is measured and ranked according to the value of each factor. This importance ranking indicates the order of service improvement. Secondly the correlation model between service factors and customer's satisfaction and behaviour is established and verified in statistical method. The result shows that the order of service quality factors which have influence on the customer's satisfaction and behaviour is the order of service quality factors required preferential improvement.

• Proceedings of the Korean Society for Information Management Conference
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• 2003.08a
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• pp.27-34
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• 2003

현재 정부기관이 주체가 되어 운영하고 있는 정보서비스는 대규모 예산 및 고급인력을 투자하여 체계적으로 가공된 질 높은 정보를 제공하는 우수한 서비스임에도 불구하고, 이용자들의 서비스에 관한 인지도 부족으로 활성화가 되지 않고 있다. 본 연구는 최근 경제적인 홍보수단으로 각광받고 있는 검색엔진을 활용한 웹 서비스 마케팅 방법인 Paid Listing, Paid Inclusion, Search Engine Optimization의 기법을 살펴보고 이를 정보서비스의 활성화를 위해 사용할 수 있는 방안 및 사례를 제시하고자 한다.