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http://dx.doi.org/10.14699/kbiblia.2021.32.1.089

The Effects of Internal Marketing of Public Libraries on the Quality of Working Life of Librarian  

Lee, Gi-Ri (영등포문화재단 도서관운영팀)
Noh, Dong-Jo (상명대학교 인문사회과학대학 문헌정보학과)
Publication Information
Journal of the Korean BIBLIA Society for library and Information Science / v.32, no.1, 2021 , pp. 89-113 More about this Journal
Abstract
This research empirically analyzes the effect of internal marketing in public libraries on the quality of work life of public library librarians. To this end, a 59-day survey of incumbent librarians working at public libraries in Seoul was conducted on Naver Form from July 25, 2020, and 120 respondents were conducted using IBM SPSS 25, a statistical program, to conduct factor analysis, reliability analysis, frequency analysis, correlation analysis, and multiple regression analysis. Research has shown that internal marketing of public libraries has a positive effect on the quality of librarians' work life. As a way to improve internal marketing in public libraries, it was suggested to prepare a systematic and sustainable internal marketing system, recognize experiences and compensate highly educated librarians, improve the compensation system of librarians, and promote an internal marketing system centered on supporting management and delegation.
Keywords
Public Libraries; Librarians; Internal Marketing; Quality of Work Life; Job Environment;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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