• Title/Summary/Keyword: 마을 미디어

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Activation of Maeul Community Media - Analysis of Gwangju Metropolitan Community Media (마을공동체미디어 활성화 방안 - 광주광역시 마을미디어를 중심으로)

  • Kang, Chul-Soo;Kim, Dug-Mo
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.89-98
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    • 2019
  • It requires administrative supporting & Policies Aids on Maeul Community Media that confronted with reconstruction of community & interaction of residence. There are increased of community media research. This study examines the meanings of participants, the role of participants & volunteer, characteristic of community media, enlargement of residence, problems and activation of community media also conducted in-depth interviews of participants. According to the results of the analysis, the first it will be enforced administrative supporting & policies aids on Maeul Community Media. Secondly, suggests supporting of a municipal ordinance of Council. Thirdly, facilitate the education of program contents and management of community media. Finally, Supports of production costs.

An Ethnographic Research on the Practice of Maeul Community Media (마을공동체미디어 실천에 대한 민속지학적 연구)

  • Kim, Eun-Gyoo
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.135-146
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    • 2022
  • This study examines the practice of maeul community media as follows; Who, why, and how the role of participants is related to the operation of maeul community media, and the participation requirements. For this purpose, the maeul newspaper published in rural areas was approached by ethnographic Research, and participation observation, in-depth interview, and content analysis were performed. In conclusion, it was confirmed that harmonious participation of residents is the core condition of maeul community media practice. Residents' participation is based on the requirements of spontaneity, openness, talent donation, and local relationship. Spontaneity is a desire and effort for the activation of the community as a member of the local community. Openness is related to the operation structure of maeul community media where anyone can freely participate. Talent donation is based on their experience, knowledge, and expertise as a concrete practice of resident participation. Local relationship is the network of community that connects spontaneity and practice, and the operating structure of maeul community media. These requirements should be operated positively to ensure the function of maeul community media and sustainability.

An Exploratory Study on the Media Experience of Village Community Media Producers Focusing on the Production, Tasks and Policy Implications of Community Media in Jeju (마을공동체미디어 생산자의 미디어 경험에 관한 탐색적 연구 제주지역 공동체미디어의 생산과 과제, 정책적 함의를 중심으로)

  • Jung, Yong Bok
    • Korean journal of communication and information
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    • v.81
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    • pp.153-186
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    • 2017
  • The purpose of this study was to identify the characteristics of village community media in Jeju by looking at the value that it's participants have experienced in the production process. Therefore, this study focused on the creation and production process of village community media, the specific value reflected in this process as well as how to activate and operate it sustainably through in-depth interviews with 12 media participants in Jeju community. As a result of the analysis, firstly, we were able to see that the migrants who are not the indigenous became the center of village community media creation in Jeju and they felt very personal 'fun', 'enthusiasm' and 'satisfaction'. It was also completely open to access and participate in village community media and its contents were filled with stories of everyday life of village residents and hidden stories of old people in the village that were not recorded. The characteristic of the production process of village community media was the horizontal communication and it reflected well the opinions of individual media participants even if it had a joint meeting. Second, as a result of examining the values applied to the production process by village community media participants, they regarded the connection of communication by voluntary participation and restoration of communities through activation of communication in functionalism as an important value. Finally, as a result of examining the challenges and development plans for sustainable management of community media in Jeju, it was required the active participation of village residents, ensuring space for village community media, providing insufficient broadcasting equipment, and the budget support from local governments, etc. It was once again confirmed that the provision of a support system for the stable activities of local governments is an urgent task for sustainable village community media.

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Exploratory Research about Maeul Community Media Practice Grounded Theory Based Analysis about Seoul Community Media Practice (마을미디어 실천에 대한 탐색적 연구 서울마을미디어 활동에 대한 근거이론을 통한 분석)

  • Lee, Hee Rang;Kim, Hee Young
    • Korean journal of communication and information
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    • v.81
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    • pp.75-121
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    • 2017
  • Maeul Community Media is community media practice that media education combine with community activism based on the region. Maeul Community Media appeared with Seoul city's supporting policy in 2012 and is now enlarging on a national scale beyond Seoul. This study is aimed at understanding and investigating Maeul Community Media activists' practice process by using a grouned theory approach. In-depth interviews were carried out of study participants who worked on as activists based on visual and radio field since 2012. By open coding based on grounded theory, 16 categories and 59 subcategories were discovered. The outcome of axial coding showed the centeral phenomena that can be called 'sustainable desire for Maeul Community Media act'. On the condition of the instability of public support and the absence of a village channel, the strategic practices were discovered, which are diversification of participants recruitment and modes of participation, invention of space-media, seeking multilateral distribution methodologies and the collective action plans of networks to stabilize the management and to empower Maeul Community Media networks. As a result, Maeul Community Media and civil society were networked by discovering and agenda-setting pending issues. And we could find that the desire and expectation for the role as a village's public sphere were enlarging.

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Effect of Social Media Use Motivation on Satisfaction and Revisit Intention : Focused on Rural Tourism Visitors (소셜미디어 이용동기가 만족과 재방문의도에 미치는 영향 : 농촌체험마을 이용자를 중심으로)

  • Mun, Young-Ju;Jung, Chul-Ho
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.202-211
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    • 2011
  • This study was to explore the effect of rural tourism social media use motivation on satisfaction and revisit intention. In order to carry out the empirical study 397 survey questionnaires were collected in rural tourism social media users, PASW18 and Lisrel 8.54 statistics package were utilized for analysis of SEM The study result were as follows: first, social media use motivation had a positive influence upon satisfaction. second, social media use satisfaction had a positive influence upon revisit intention. The study suggested that need to gather extensive opinions from visitors to created and manage rural tourism village in a rational manner, and intensive research effects should be directed into the vitalizations of rural tourism villages.

The introduction of Realistic media services to resolve conflicts between residents and visitors and insufficient service of free village tourist attractions in Korea Focusing on location-based services and SmartGlasses (국내 무료 마을관광지의 미흡한 서비스와 주민과 방문객의 갈등 해결을 위한 실감미디어 서비스 도입 - 위치기반서비스 및 스마트글라스를 중심으로)

  • Lee, Seung-Hyun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.423-428
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    • 2022
  • This paper deals with whether it is possible to find a way to solve the conflict between villagers and tourists by newly defining the difference between free village and public tourist destinations in Korea, reinforce the insufficient guidance and notification services with realistic media, and implement additional killing contents and attractions. Location-based service enables real-time docent service and emergency response and smart glass thread.

A Study on Home Emergency Alert Broadcasting System using the ISM Band Frequency and T-DMB Broadcasting (T-DMB 방송 기반 ISM 밴드 주파수를 활용한 댁내 재난 방송시스템 연구)

  • Lee, Daegun;Lee, Youngju
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2015.07a
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    • pp.110-112
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    • 2015
  • 지상파 디지털멀티미디어방송(T-DMB)을 이용하여 국지적인 재난경보 방송을 실시하고 있지만 산간오지 등과 같은 전파 음영 지역에는 시설 투자의 한계로 서비스가 제한되고 있는 실정이다. 무선 마을 방송 시스템은 ISM 밴드 주파수를 사용하고 있으며 마을 방송용으로 주파수를 제한하여 간섭영향이 상대적으로 적은 장점을 갖는다. 본 논문에서는 T-DMB 재난 방송을 기존 무선 마을 방송 시스템의 장점을 이용하여 산간오지의 댁내까지 방송 가능한 시스템을 제안하였다. 재난 발생시 T-DMB 특수 수신기의 재난 방송 출력 신호를 무선 마을 방송 송신기와 복수의 댁내 무선 수신기를 통하여 방송 가능한 구조이며 T-DMB 수신기와 무선 방송 송신기간에는 접점 인터페이스를 통하여 정확한 시퀀스 제어가 필요하다. 무선 마을 방송 시스템은 UHF 대역의 ISM 밴드 무선 주파수를 이용하여 오지산간 지역의 부락에 적합한 특성을 갖고 있다. 장애물로 인한 장거리 전송의 한계는 무선 중계기를 이용하여 커버리지를 확장 가능하다. 따라서, 본 논문에서는 T-DMB 재난 방송을 재송신하는 수단으로 ISM 밴드와 연동할 경우 방송 음영지역 해소 및 재난 방송 수신율이 개선되어 국지적 재난에 대한 대국민 인명과 재산보호에 기여할 것으로 판단된다.

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A Case Study of The Participant Network of Community Media in Seoul: Mapo FM Community Media (공동체 미디어의 참여자 네트워크 특성과 의미 분석: 마포FM 사례를 중심으로)

  • Jang, Si-Yeon;Chae, Young-Gil
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.720-731
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    • 2016
  • This study aims to understand characteristics and roles of community media in Seoul to discuss the meanings of the media. Community media is constructed based upon the networks of relations of community participants, whose characteristic relations of participants within the network determines the roles and meanings of the media for the community. Research have shown that community media's unique open, participatory, and horizontal communicative structures enable to realize such objects. For this study, we chose Mapo FM to conduct case study based upon network analysis of 'participant network' of the media. In particular, we tried to measure the density and centrality of the network, which can explain the relational characteristics of the networks of the media. In addition, we also conducted in-depth interviews of participants to better understand the problems and meanings of the community media. The findings suggest that unlike the conceptual and theoretical assumptions, the community media under the study lacks of open, participatory, and horizontal ways of participation in the media.

The Effects of Continued Usage Intention of Rural Tourism Social Media (농촌체험마을 소셜 미디어의 지속적 이용의도에 미치는 영향)

  • Mun, Young-Ju;Lee, Jong-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.11
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    • pp.4812-4818
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    • 2011
  • This study aimed to reveal the relationship between the rural tourism social media use motivation and satisfaction, trust, continued usage intention. In order to carry out the empirical study 310 survey questionnaires were collected in rural tourism social media users, PASW18 and Lisrel 8.54 Statistics package were utilized for analysis of SEM. The study results were as follows: First, social media use motivation had a positive influence upon satisfaction, Secondly, satisfaction had a positive influence on trust, continued usage intention. Thirdly, trust had a positive influence upon continued usage intention. The study findings can provide the rural tourism with social media as well as practitional foundational upon which to establish effective marketing strategy.

Community Should Be Invented Focusing on Maeul Media in Seoul (공동체는 발명되어야 한다 서울시 마을미디어 형성과 활동을 중심으로)

  • Kim, Yeran;Kim, Yong Chan;Chae, Young Gil;Baek, Young Min;Kim, Eujong
    • Korean journal of communication and information
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    • v.81
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    • pp.40-74
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    • 2017
  • Drawn upon the analysis of Seoul community media, this study make six points. The generation of community is not essentially determined but has singularity and differences. Historical context, social conditionality, cultural orientation, and the subjects' will and anticipation bring out certain forms of community. Various power relations and desires are engaged in the formation of community. The process of the construction of community is necessarily and simultaneously mediated with collective acts of communication and sharing. Community is not so much cultivated within society as articulated with precariousness, negativity and limit. Community is able to create its own cultural sensibility and language to express it. Thereby community is a dynamics between articulation and disarticulation, convergency and divergency, similitude and difference living in our actual society.

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