• Title/Summary/Keyword: 리테일

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기획특집 (2)_사진영상산업의 동향 - 사진출력 시장의 새로운 패러다임 '포토북'

  • Kim, Jae-Il
    • The Optical Journal
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    • s.127
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    • pp.23-28
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    • 2010
  • 사진시장에서 포토북의 인기가 뜨겁다. 필름카메라에서 디지털카메라로 세대교체와 함께 한동안 정체되어 있던 사진출력시장에 활기를 불어넣고 있다. 포토북이 이처럼 새로운 트렌드 아이콘으로 주목받게 된 요인은 기존의 앨범과는 또 다른 형태의 사진앨범으로, 디지털 카메라로 촬영한 사진을 나만의 책으로 만들 수 있다는 장점 때문이다. 특히 부모님 환갑잔치, 어린 자녀를 둔 젊은 부부, 연인끼리의 선물과 추억의 아이템으로 친구들과의 추억을 공유하는 우리들만의 추억으로 점점 그 인기를 더하고 있다. 포토북 뿐만 아니라 압축앨범, 포토 갤린더, 포토카드, 엽서, 휴대폰 고리용 미니북, 열쇠고리용 키북 등 다양한 리테일 상품들도 주목받고 있다.

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기획특집2 사진영상산업의 동향 - Digital imaging service, 디지털 포토 리테일 시대에 날개를 달다

  • Lee, Seong-Suk
    • The Optical Journal
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    • s.139
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    • pp.26-29
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    • 2012
  • 디지털이미징서비스(Digital imaging service)가 '찍는 즐거움'에서 '보는 즐거움'으로 소비자의 마음을 움직이고 있다. 이러한 변화에는 모바일 기기의 확산과 기능의 향상도 큰 몫을 차지했다. 언제 어디서나 인터넷을 통해 디지털 이미지를 합성, 보관, 전송, 인화해주는 디지털이미징서비스는 디지털 사진을 인터넷상의 전자앨범 형태로 보관하거나 친구, 가족들과 사진을 공유할 수 있고, 저렴한 가격에 일반사진과 똑같은 형태로 인화도 가능하다. '보는 즐거움'을 넘어 '체험하는 즐거움'을 제공함으로써 디지털 사진 시대를 열고 있는 것이다.

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Retail Fashion Buyers' Utilization of Information Source in Dongdaemum Market (동대문 시장을 이용하는 리테일 바이어의 경력 및 소속업체 연매출에 따른 정보원 활용)

  • Kim, Jihye;Chung, Sung-Jee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.1
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    • pp.41-52
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    • 2014
  • The purposes of this study were to explore differences in utilization of information sources depending on the length of buyers' career and annual sales volume of stores where buyers work for. The questionnaire was prepared by the researcher and was answered by 200 buyers who purchase their items from Dondaemun market. The researcher analyzed the data using both ANOVA and Tukey's test as a post-hoc test. The conclusion of this study is summarized below. First, there were significant differences in utilization of information sources among buyer groups depending on the length of buyers' career. The buyers with more than 10 years career showed more effective utilization of information source such as resident buying offices, manufacturers, trade publications, trade associations, fashion reports, celebrities, window shopping, professional magazines, and advice from others. Second, there were significant differences in utilization of information sources among buyer groups depending on annual sales volume of the stores where the buyers work for. The buyer who work for the store with its annual sales volume in excess of 2 billion won showed more effective utilization of information source such as trade association, professional magazines, sales record, want slips, advertising results, sales trends, customer surveys, sales meetings, customer advisory panel, in-store merchandising bureau and advice from other experienced buyers. However, buyers of the store with its annual sales volume lower than 100 million won showed different pattern utilization of information sources such as vendors, trade publication, celebrities and advice from others.

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Importance of Apparel Product Selection Criteria to Retail Buyers in Dongdaemun Market (동대문 시장을 이용하는 리테일 바이어의 상품선택기준 연구)

  • Kim, Jihye;Chung, Sung-Jee;Kim, Donggeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.2
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    • pp.1-10
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    • 2015
  • The purpose of the study was to analyze differences in importance of product selection criteria of retail buyers in Dongdaemum market according to price line of products, annual sales volume of the company, and work period as a retail buyer. The study defined a retail buyer as a buyer who buys apparel products in Dongdaemum market for their own stores. The questionnaire developed by the researchers was distributed to 200 retail buyers in Dongdaemun market. One hundred seventy two questionnaires were used in the final analysis. The data were analyzed by common factor analysis, ANOVA, and Tukey's test using SPSS 18.0/Windows. The results showed that product selection criteria were classified into 4 factors: fashion design, price, quality, and assortment. There were significant differences in importance of product selection criteria by retail buyers in Dongdaemum market according to price line of products and annual sales volume of the company, and work period as a retail buyer. The buyers of higher price products showed higher importance in all four factors of the product selection criteria. Also, the buyers of the company with lower annual sales volume considered price factors more important, but the buyers of the company with higher annual sales volume thought quality factor more important. Moreover, the buyer with work period of less than three years regarded price as a more important factor.

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Development of Digital Signage System for Remote Video Advertisement in OSGi Service Platform (OSGi 서비스 플랫폼에서 원격 영상광고 송출 디지털 사이니지 시스템 개발)

  • Chung, Kyung Yong;Jeong, In Jae;Lee, Young Sil
    • Journal of the Institute of Convergence Signal Processing
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    • v.20 no.4
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    • pp.232-237
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    • 2019
  • It has recently been combined with advanced technologies such as AR and VR, and its application range is expanding to various forms of smart signage. However, until now, digital signage service that reaches us is installed in many floating populations such as bus stops, elevators, and banks and is used in the form of providing news, weather, and advertisements. In addition, large companies, government offices, and outdoor advertising companies occupy the market. The use of such services in small and medium-sized businesses and small retail stores is costly and expensive to manage. Also, it is difficult to generalize the market because services and solutions are being deployed in the market in the form of top-down. Therefore, in this paper, we proposed a digital signage system for transmitting a remote video advertisement that uses a show window in front of the store as a beam project screen for small retail stores, and can remotely set and manage and update it in OSGi service platform.

Seamless Omnichannel Experience in Fashion Retail and Customer Loyalty - Influence of Retail Types - (패션리테일에서 원활한 옴니채널 경험과 충성도 - 리테일유형별 비교 -)

  • Lee, Wan-Gee;Lee, Kyu-Hye
    • The Korean Fashion and Textile Research Journal
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    • v.24 no.5
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    • pp.605-617
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    • 2022
  • The purpose of this study was to investigate the influence of retailing types on consumers' omnichannel experience while purchasing fashion products. The omnichannel experience occurs when retailers provide seamless customer experience across the various touchpoints of retail channels. In this empirical study, retail types were categorized into single-brand stores and multi-brand stores, and the relationship among store loyalty, brand loyalty, and customer retention was observed by the research model. A survey was conducted on the global consumers who had experience in purchasing fashion products via the omnichannel using Amazon Mechanical Turk; as a result, 351 responses were analyzed. The mediating and moderating effects of loyalty constructs and retail types were analyzed using Process Macro 4.0. The results indicated that a seamless omnichannel experience affects customer retention by mediating store loyalty and brand loyalty; additionally, the dual mediating effect of store loyalty and brand loyalty was significant. The moderating effect according to retail type was identified, and the moderated mediation effect of store loyalty was validated. The results showed that multi-branded retailers' store loyalty had a stronger influence on customer retention than that of single-brand retailers and exhibited the relationship between store loyalty and brand loyalty as well as retail types (single vs multi) in a seamless omnichannel customer experience.

Analyzing Trends in Retail Alliances (유통산업의 리테일 제휴 현황 분석)

  • Park, Kyung-Ae
    • The Korean Fashion and Textile Research Journal
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    • v.12 no.6
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    • pp.736-744
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    • 2010
  • Alliances, collaborations and partnerships are essential practices in today's business. The purpose of this study was to understand the trends in retail alliances by analyzing the patterns of alliances in the Korean retail market. Retail alliance cases were collected from the published news article database in a major internet portal. A total of 1,061 retail alliance cases for the first decade of the 2000s were categorized into the alliances: 1) within the same retail format and 2) across different formats within the retail industry; and 3) with service industries and 4) with manufacturing industries outside the retail industry. The study described the patterns on the characteristics of participating retailers and partners, industries involved, and alliance types for each of the four categories.

Stress Analysis and Life Evaluation of Rotor and Retaining Ring of Generator for fossil power plant (화력용 발전기 회전자 및 리테인 링의 응력해석 및 수명평가)

  • Lee, Ji-Moon
    • Proceedings of the KSME Conference
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    • 2004.11a
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    • pp.148-153
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    • 2004
  • This paper represents that parts of a large generator operating in 1000 MW are affected by centrifugal forces due to high-speed rotation in 3600 rpm and 3D FEM Analyses are required to obtained the structural reliability of the generator. From these results, one would know the weakest locations and the stress distributions. The fatigue life is calculated in order to grasp the remaining life of generator. 2D and 3D analyses are performed to calculate stresses of the generator rotor and the retaining ring. From 2D results, we find the SCF at the slot and sub-slot of the rotor. 3D analysis is applied at the end part of generator rotor, which represents complex geometry, and rotor and retaining ring shrink thermally. With these results, designers of rotor and retaining ring can compare with the results of design code and verify the stress distributions of generator rotor and retaining ring, and then calculate the remaining life from the low-cycle fatigue data.

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Overseas Expansion Strategy of Korean Fashion Character through Sensitive Space Creation (감성적 공간창출을 통한 한국 패션 캐릭터의 해외진출전략)

  • Park, Hyun-Hee
    • Journal of the Korean Home Economics Association
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    • v.49 no.4
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    • pp.25-35
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    • 2011
  • This study was intended to suggest overseas expansion strategy of Korean fashion character through sensitive space creation. This study reviewed literature, and did internet searching and observation. For the research methods were the analysis of the main retail spaces utilizing character and case study for the classification of collaboration types between retail space and character. As a results, 8 collaboration types between space and character were extracted: collaboration between retail distribution space and character, collaboration between product space and character, collaboration between service space and character, collaboration between experience space and character, collaboration between moving space and character, collaboration between publicity & advertising space and character, and collaboration between exhibition space and character. This study suggested the necessity of consistent identity strategy between character and retail space for a new character brand and the effectiveness of collaboration strategy for enhancement of character brand awareness.

An Epidemic Model for Sentiment Diffusion (소셜미디어상에서의 감성 전파 모델링 연구)

  • Woo, Jiyoung;Choi, Minn Seok;Lee, Min Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2015.07a
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    • pp.81-83
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    • 2015
  • 본 연구는 사용자의 감성이 온라인 소셜 미디어를 통해 감염이 된다는 사실을 감성 전파 모델링으로 보이고자 한다. 이를 위해 전염병 파생을 기술하고 이를 예측하는데 사용되었던 질병확산 모델을 기초로 소셜 미디어상의 감성 전파 모델을 제시한다. 제시한 모델의 타당성을 검증하기 위해 특정 리테일 산업에 대한 논의가 활발히 이루어지고 있는 웹포럼의 데이터를 수집한다. 수집된 데이터로부터 주요 주제어를 도출하고, 주제별 감성을 측정하고, 시간에 따른 감성 값을 도출하여, 제시한 모델을 추정한다. 실험 결과 사용자의 긍정적 감성과 부정적 감성이 서로 경쟁관계에 있다는 가정을 따른 제안한 모델이 타당함을 보였다.

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