• Title/Summary/Keyword: 롱테일

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웹 2.0 관련 핵심 표준화 이슈

  • Lee, Gang-Chan
    • Information and Communications Magazine
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    • v.24 no.10
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    • pp.51-57
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    • 2007
  • 지난 2004년부터 1999년 닷컴 버블의 붕괴 이후에 새롭게 성장한 구글과 아마존의 괄목할만한 성장에 힘입어, 인터넷 벤처들을 중심으로 웹 기술과 인터넷 산업 전반에 대해 새롭게 고찰하기 위한 시도들이 "웹 2.0"이라는 이름으로 진행되기 시작하였다. 본 논문에서는 웹 2.0을 소개하는 거의 모든 자료에서 설명하는 팀 오라일리(Tim O'Reilly)의 살아남은 닷컴 기업들의 7가지 특징, 롱테일, UCC, 참여, 개방, 공유 등의 의미와 서비스에 대한 사회/문화적 보다는 거시적 관점에서 웹 2.0의 핵심 표준화 이슈에 대해서 살펴보도록 한다.

A Study on Long-tail Shape of e-journal Usage - focused on a case of K academic library - (전자학술지 이용의 롱테일현상에 관한 연구 - K 대학도서관의 이용 사례를 중심으로 -)

  • Kim, Sun-Ae
    • Journal of Korean Library and Information Science Society
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    • v.50 no.4
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    • pp.203-221
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    • 2019
  • How has the use of academic journals changed since the academic library purchase policy changed from selective journals based on core journals to package purchases by big deal? The purpose of this study is to analyze the effect of supply and size of academic journals in university libraries on the use of journals. For this purpose, this study used the actual usage statistics of e-journals of K Academic Libraries during 2013-2015. The analysis shows that there is a so-called long-tail shape in which demand shifts to niche products that are effective in online platforms. Analysis of the use of academic journals by year for three years showed that the use of electronic journals in K Academic Libraries appeared to be a perfect Pareto shape, which is concentrated in the top 20% of journals. In particular, in 2015, the top 5% of journals accounted for nearly 80% of the total usage. Despite the changes in the supply method and size of academic journals, users' use of journals was still concentrated in core journals.

Platform Strategies and Software Development Strategies in the era of Web Platform (웹의 플랫폼화에 따른 플랫폼 및 소프트웨어개발 전략)

  • Baek, Young-Nahn
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2007.05a
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    • pp.101-110
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    • 2007
  • Current strategic trends in service distribution and software development in response to Web as a platform represent a paradoxical concurrent pursuit of 'economy of scale' and 'service'. From the software perspective, the major novel elements of the Web 2.0 era are Web as a platform and the emergence of long-tail service enabling web sites to function as an independent distribution channel. The current study analyzed the platform strategy for establishing a community of interactive developer and customers taking the issue of economy of scale into consideration. Software industry should face the new reality and utilize the open source community for cost minimization and securing customer base. Furthermore, Lego-style software development should be adopted for maintaining cost-competitiveness in customized software development.

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Design and Implementation of the Graphical Relational Searching for Folksonomy Tags in the Participational Architecture of Web 2.0 (웹2.0의 참여형 아키텍쳐 환경에서 그래픽 기반 포크소노미 태그 연관 검색의 설계 및 구현)

  • Kim, Woon-Yong;Park, Seok-Gyu
    • Journal of Internet Computing and Services
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    • v.8 no.5
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    • pp.1-10
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    • 2007
  • Recently, the web 2.0 services which appear by exponential extension of the Internet can be expressed with the changes in the quality of structural evolution and in the quantity of increasing users. The structural base is in user participational architecture, the web 2.0 services such as Blog, UCC, SNS(Social Networking Service), Mash-up, Long tail, etc. play a important role in organization of web, and grouping and searching of user participational data in web 2.0 is broadly used by folksonomy. Folksonomy is a new form that categorizes by tags, not classic taxonomy skill. it is made by user participation. Searching based on tag is now done by a simple text or a tag cloud method. But searching to consider and express the relations among each tags is imperfect yet. Thus, this paper provides the relational searching based on tags using the relational graph of tags. It should improve the trust of the searching and provide the convenience of the searching.

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Web 2.0 and Firms' Business Model Application (웹2.0과 기업의 비즈니스 모델 활용방안)

  • Cho, Dong-Hwan
    • The Journal of the Korea Contents Association
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    • v.8 no.4
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    • pp.108-116
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    • 2008
  • Recently the advent of web 2.0 era is an important trend in the business environmental change. Web 2.0 era means users' active participation, share, and openness, develop 'Internet penetration into everyday life,' and change many aspects of our society. web 2.0 has been making these following changes in the socioeconomic aspects: 1) acceleration of system shift to a small quantity of multi-species production system 2) growing influence of on-line channel/information to consumers 3) various minorities' power increase in the socioeconomic sector. web 2.0 has been making these following changes in the enterprise management: 1) the pursuit of open innovation from outside 2) active employment of viral marketing through Internet 3) the pursuit of present business transformation 4) strengthening of customer communication through open dialogue. Firms must squarely look at socioeconomic changes owing to web 2.0, and utilize them as business opportunities.

A Study on Web 2.0 and UCC: The Evolving Trends and Strategic Implication (Web 2.0과 UCC: 진화경향과 전략적 시사점)

  • Chun, Hong-Mal;Yoon, Jong-Soo
    • KSCI Review
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    • v.15 no.1
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    • pp.91-98
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    • 2007
  • 본 논문은 Web 2.0과 UCC의 개념적 논리와 기술적 진화과정을 분석하고 이를 통하여 획득할 수 있는 경제적 효과와 경영정보측면에서의 전략적 활용방안에 대하여 분석하였다. 이를 위하여 웹서비스나 텔레코즘의 법칙, 네트워크 효과 등과 같은 기술적 개념은 물론 최근 자주 언급되고 있는 롱테일의 경제나 네트워크의 경제와 같은 경제적 원리까지를 상호 연관시켜 고루 검토하였다. 특히, 최근 UCC의 형태로 실현되고 있는 Web 2.0의 원리가 이른바 분산된 다수의 결집을 통하여 경제적 효과를 끌어낸다는 '결집의 경제'와는 어떠한 관계가 있는지를 여러 가지 사례를 통하여 다각도로 분석하였다. 아울러 이를 통하여 향후 발전추세를 예측하고 기업측면에서의 시사점을 도출함으로써 Web 2.0과 UCC의 구체적 적용방안을 제안하였다.

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The Effect of Social Influence on Users' Cognition, Flow, and Actual Usage in Web 2.0 (웹 2.0 환경에서 사회적 영향이 사용자의 인지적 평가와 몰입, 사용수준에 미치는 영향)

  • Moon, Yun-Ji;Kim, Min-Sun;Kim, Woo-Gon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.12
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    • pp.4752-4759
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    • 2010
  • Using Technology Acceptance Model and flow theory as our foundation, this paper investigates the interrelationships among social influence, individual cognition, flow, and actual usage in the Web 2.0 environment. According to TAM, users evaluate perceived usefulness(PU) and ease of use(PEU) of information technology(IT) in accepting the innovative IT. Along with users' cognitive evaluation(i.e. PU and PEU), in case of UCC(user-created-contents), which is one of the representative Web 2.0 features, flow also has a significant effect on users' usage. Accordingly, the current study involve cognitive elements such as PU and PEU as well as flow of enjoyable state during using IT in exploring antecedents leading to UCC usage. On one hand, we consider the effect of social influence on users' cognition and flow toward actual usage because the more users creates Web contents, the more long-tail situation prevails on the Internet. Web 2.0 becomes a kind of social phenomena. The empirical results show that social influence affects positively both PU/PEU and flow. Users' cognitive evaluation and flow have positive impacts on users' UCC usage.

Technology Innovation and Changes on Structure of Value Creation in an Industrial Ecosystem (산업생태계의 기술혁신과 가치창출 구조 변화)

  • Han, Eunjung;Hong, Soon-Goo
    • Journal of Korea Technology Innovation Society
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    • v.20 no.1
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    • pp.175-204
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    • 2017
  • The existing innovation policies and strategies mainly focused on the influencing factors for improvement of innovation outcome. However, these strategies were not always successful in driving innovative activities that make technology innovation disseminated. In this regard, innovation ecosystems approach has recently been coming to the force to establish a successful innovation strategy. The innovation ecosystems concept describes that innovation processes are evolved through collaborative networks of economic actors. In an innovation ecosystem, different organizations collaborate for technology development and its use. They interact for value co-creation by sharing mutual resources. The organizational networks are re-organized by dynamic changes of actors' interactions, which drive innovation mechanism of the networks. Recent studies on innovation ecosystems mostly have paid attention on developing theoretical frameworks to describe dynamics of an innovation ecosystem. There have hardly been empirical tests on the theoretical ecosystem models. In this vein, we investigated dynamics of an innovation ecosystem by analyzing structural characteristics of a collaborative network among organizations which are involved in the use of innovative technologies. Particularly, we examined the longitudinal changes of the interaction patterns among the organizations. This test was performed by an analysis of structural equivalence on the network dataset transformed from the organizational interactions. This result provides a guideline for an organization in developing an innovation strategy under a systemic perspective.

The Coexistance of Online Communities: An Agent-Based Simulation from an Ecological Perspective (온라인 커뮤니티 간 공존: 생태학적 관점의 에이전트 기반 시뮬레이션)

  • Luyang Han;Jungpil Hahn
    • Information Systems Review
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    • v.19 no.2
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    • pp.115-136
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    • 2017
  • Online communities have become substantial aspects of people's daily lives. However, only a few communities succeed and attract the majority of users, whereas the vast majority struggle for survival. When various communities coexist, important factors should be identified and examined to maintain attraction and achieve success. The concept of coexistence as been extensively explored in organizational ecology literature. However, given the similarities and differences between online communities and traditional organizations, the direct application of organizational theories to online contexts should be cautiously explored. In this study, we follow the roadmap proposed by Davis et al. (2007) in conducting agent-based modeling and simulation study to develop a novel theory based on the previous literature. In the case of two coexisting communities, we find that community size and participation costs can significantly affect the development of a community. A large community can attract a high number of active members who frequently log in. By contrast, low participation costs can encourage the reading and posting behaviors of members. We also observe the important influence of the distribution of interests on the topic trends of communities. A community composed of a population that focuses on only one topic can quickly converge on the topic regardless of whether the initial topic is broad or focused. This simulation model provides theoretical implications to literature and practical guidance to operators of online communities.

Pareto Ratio and Inequality Level of Knowledge Sharing in Virtual Knowledge Collaboration: Analysis of Behaviors on Wikipedia (지식 공유의 파레토 비율 및 불평등 정도와 가상 지식 협업: 위키피디아 행위 데이터 분석)

  • Park, Hyun-Jung;Shin, Kyung-Shik
    • Journal of Intelligence and Information Systems
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    • v.20 no.3
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    • pp.19-43
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    • 2014
  • The Pareto principle, also known as the 80-20 rule, states that roughly 80% of the effects come from 20% of the causes for many events including natural phenomena. It has been recognized as a golden rule in business with a wide application of such discovery like 20 percent of customers resulting in 80 percent of total sales. On the other hand, the Long Tail theory, pointing out that "the trivial many" produces more value than "the vital few," has gained popularity in recent times with a tremendous reduction of distribution and inventory costs through the development of ICT(Information and Communication Technology). This study started with a view to illuminating how these two primary business paradigms-Pareto principle and Long Tail theory-relates to the success of virtual knowledge collaboration. The importance of virtual knowledge collaboration is soaring in this era of globalization and virtualization transcending geographical and temporal constraints. Many previous studies on knowledge sharing have focused on the factors to affect knowledge sharing, seeking to boost individual knowledge sharing and resolve the social dilemma caused from the fact that rational individuals are likely to rather consume than contribute knowledge. Knowledge collaboration can be defined as the creation of knowledge by not only sharing knowledge, but also by transforming and integrating such knowledge. In this perspective of knowledge collaboration, the relative distribution of knowledge sharing among participants can count as much as the absolute amounts of individual knowledge sharing. In particular, whether the more contribution of the upper 20 percent of participants in knowledge sharing will enhance the efficiency of overall knowledge collaboration is an issue of interest. This study deals with the effect of this sort of knowledge sharing distribution on the efficiency of knowledge collaboration and is extended to reflect the work characteristics. All analyses were conducted based on actual data instead of self-reported questionnaire surveys. More specifically, we analyzed the collaborative behaviors of editors of 2,978 English Wikipedia featured articles, which are the best quality grade of articles in English Wikipedia. We adopted Pareto ratio, the ratio of the number of knowledge contribution of the upper 20 percent of participants to the total number of knowledge contribution made by the total participants of an article group, to examine the effect of Pareto principle. In addition, Gini coefficient, which represents the inequality of income among a group of people, was applied to reveal the effect of inequality of knowledge contribution. Hypotheses were set up based on the assumption that the higher ratio of knowledge contribution by more highly motivated participants will lead to the higher collaboration efficiency, but if the ratio gets too high, the collaboration efficiency will be exacerbated because overall informational diversity is threatened and knowledge contribution of less motivated participants is intimidated. Cox regression models were formulated for each of the focal variables-Pareto ratio and Gini coefficient-with seven control variables such as the number of editors involved in an article, the average time length between successive edits of an article, the number of sections a featured article has, etc. The dependent variable of the Cox models is the time spent from article initiation to promotion to the featured article level, indicating the efficiency of knowledge collaboration. To examine whether the effects of the focal variables vary depending on the characteristics of a group task, we classified 2,978 featured articles into two categories: Academic and Non-academic. Academic articles refer to at least one paper published at an SCI, SSCI, A&HCI, or SCIE journal. We assumed that academic articles are more complex, entail more information processing and problem solving, and thus require more skill variety and expertise. The analysis results indicate the followings; First, Pareto ratio and inequality of knowledge sharing relates in a curvilinear fashion to the collaboration efficiency in an online community, promoting it to an optimal point and undermining it thereafter. Second, the curvilinear effect of Pareto ratio and inequality of knowledge sharing on the collaboration efficiency is more sensitive with a more academic task in an online community.