• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.104-106
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• 2004

현대사회는 질적인 삶의 추구로 인하여 여가선용 및 건강증진을 위한 스포츠ㆍ레저 활동이 유행을 선도하는 두드러진 사회적 영향중의 하나가 되었으며, 스포츠ㆍ레저 인구의 확대로 인하여 스포츠 상품이 국내 의류업계 시장에 커다란 영향을 주는 품목이 되었다 세계의 유명상표 스포츠웨어가 여러 의류업체나 유통업체를 통해 직수입과 라이센스 계약으로 국내에 반입되고 있으며 국내 스포츠웨어 업계에서도 품질과 세련된 디자인으로 우수한 상표이미지를 나타내려고 여러 각도에서 대응책을 마련하며, 마케팅전략을 세워나가고 있다. (중략)

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.105-106
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• 2021

본 연구에서는 전남 서남 지역에서 해양 레저스포츠를 즐기는 피험자를 대상으로 해양 레저스포츠 의류의 구매실태, 착용실태, 구매 만족도, 선택기준, 개선사항 등을 조사하여 연령, 체형 등과의 상관관계와 변인 간의 상관관계를 분석해보고자 하였다. 해양 레저스포츠 참여동기와 선택기준 간의 상관관계에서 체력증진을 위해 참여하는 경우 착용감을 기준으로 선택하고 여가나 취미생활을 위해서 참여할 경우에는 디자인, 색상을 기준으로 선택하였다. 선택기준과 구매 만족도와의 관계에서는 활동성이나 다른 용도 활용성을 기준으로 선택한 경우에 가격면에서 만족하지 못하였다. 체형에 따른 선택기준은 큰 삼각형과 사각체형은 가격, 유행을 기준으로, 역삼각형, 큰 삼각형, 사각 체형은 신축성을 기준으로 의류를 선택하였다. 추후 연구에서는 해양 레저스포츠 종목별 선호도에 대한 연구도 이루어져야 할 것으로 생각된다.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1506-1518
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• 2009

This study identifies the relationships among demographic variables, well-being health consciousness, sports/leisure activity, and the perceived premium price for high functional sports/leisure wear. An empirical study was conducted with the data collected by questionnaires distributed to male and female respondents aged 15 and over. Descriptive statistics, factor analysis, MANOVA, two-way ANOVA, and regressions were used to analyze 244 answers. As a result, 3 factors were determined for well-being health consciousness: nature-friendly life, premium consumption for health, and health care. The older group pursued a nature-friendly life more than the younger group, the female group pursued premium consumption for health more than male group, and older women and younger men pursued health care more than their counterparts. Sports/leisure activity was relatively intensive in the male group and in the younger group. Sports/leisure activity was explained by male characteristic and health care factors. Sports/leisure activity was the only element for predicting the perceived premium price ratio for high functional sports/leisure wear.

• Journal of the Korea Society of Computer and Information
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• v.27 no.12
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• pp.239-249
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• 2022

This study attempted to categorize the motivation for participation in leisure sports and analyze the difference in consumer demand for leisure sports wear according to the type. As a result of the analysis, the functionality of the preferred material consisted of movement, comfort, and body temperature maintenance. When purchasing, the factors to consider were extracted such as basic emphasis, emphasis on flaunting, and emphasis on practicality. The improvement requirement was composed of basic function improvement and various function additional factors, and the purchase satisfaction factor was composed of three factors: brand, practicality, design, and functionality. Motives for participation in marine leisure sports were grouped into mania, leisure, and health types. As for the functionality of the preferred material, the mania type and leisure type preferred movement, comfort, and body temperature maintenance functionality over the health type. As for the factors to consider when purchasing, the mania type and leisure type had higher consideration for the factors of basic emphasis, ostentation, and practicality than the health type. In the improvement requirements, both basic function improvement and various function additions had the highest mania type and the lowest health type. In terms of purchase satisfaction factors, practicality and brand were found to have a high leisure type, and functional factors were found to have a high mania type. For the enthusiastic group, it is thought that product development should focus on functionality and additional functions, and health types should be focused on design and utilization.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1495-1505
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• 2009

This study analyzes how well-being lifestyle and functional textile knowledge effect the perception of high functional sports/leisure wear importance. A survey was conducted among male and female sports/leisure wear consumers aged 15 and over in the Daegu and Gyeongbuk area from May $12^{th}$ to June $2^{nd}$ 2009. A total of 288 responses were analyzed using descriptive statistics, factor analysis, and regression. As a result, 9 factors were determined as sub-elements of a well-being lifestyle. Knowledge levels for functional textiles were high in elastic, UV blocking, air permeable, and antibacterial properties. The perception of high functional sports/leisure wear importance was positively influenced by functional textile knowledge and two well-being lifestyle constructing factors ('self-confidence/affirmative thinking' and 'health/environment oriented eating habits').

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.179-188
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• 2021

This study investigated the purchase status, wearing status, purchase satisfaction, selection criteria, and improvement marin leports wear for subjects who enjoy marine leisure sports in the southwestern region of Jeollanam-do, and examines the correlation between age and body type and the correlation between variables. SPSS Ver. 26.0 program was used for analysis. In the correlation between the motivation for participation and the selection criteria, when participating to increase physical strength, it was selected based on the fit. When participating for leisure or hobbies, they were selected based on design and color. The relationship between the selection criteria and purchase satisfaction was not satisfied in terms of price when they were selected based on activity or utilization of other uses. As for the selection criteria according to the body type, clothing was selected based on price and fashion for large triangles and squares, and elasticity for inverted triangles. As for the preferred color by age, only those in their 40s preferred blue and other age groups preferred achromatic color. In future studies, it is thought that a study on the preference of each marine leisure sports item should be conducted.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.55-56
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• 2003

겨울철 레저-스포츠 중 하나인 스노우보드는 일반대중의 관심이 날로 증가하고 있으며, 그 참여인구도 과거에 비하여 괄목할 만한 증가추세를 보이고 있다. 스노우보드 경험율은 1996년 2.1%에서 1998년 18.1%, 2000년 30.4%, 2001년 37.5%의 증가추세를 보이고 있다. 최근 1,2년 동안 스노우 스포츠웨어 중 가장 많은 매출을 올린 소비자로는 스노우보더들로 53.0%였고, 구매율이 높은 연령으로는 19∼25세(46.2%)였다. 2002년에도 스노우보드 시장이 30%이상 증가할 것으로 전망하고 있다. (중략)

• Proceedings of the Korea Society of Costume Conference
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• 2004.05a
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• pp.60-60
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• 2004

주5일 근무제로 인한 여가시간의 증가는 사람들을 건강관리에 대한 관심과 레저 생활을 즐기려는 사람들로 과격하지 않으면서 자연과 함께 하는 운동이며 집중도가 높은 스포츠로 날로 그 인구가 증가하는 추세이다. (중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.6
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• pp.1025-1038
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• 2018

This study identifies the socio-psychological factors on athleisure wear purchase behavior and focuses on the effects of participation motives in sports leisure activity. This research compares athleisure wear purchase behavior among the three groups segmented by participation motives for sports and leisure activity. An online survey on male and female consumers between the ages of 20 and 50 provided 319 responses that were analyzed using SPSS 20.0. The factor analysis and reliability analysis, cluster analysis, variance analysis, Duncan test, and Chi square test were conducted. The results were: 1) From a result of the factor analysis on consumers' sports leisure participation motives clearly showed factorial structures including social interaction, physical health, and pleasant feeling. 2) Cluster analysis indicated three groups of participation motives in sports and leisure activity such as passive motivating type, social interaction type, and wellness type. 3) Consumer groups showed significant differences in purchase reasons, preferred brands, product items, and pursued performance attributes for purchasing athleisure wear products.

• The Research Journal of the Costume Culture
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• v.24 no.6
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• pp.788-802
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• 2016

Sportswear transforms itself into a new fashion item to satisfy desires for beauty in addition to having functionality and movability for sports activities. Sportswear is not in fashion just temporarily but comes in various forms along with sociocultural phenomenon that put emphasis on well-being and leisure. This research aims to study the needs of the bikers who ride bicycles or cycles has become a popular outdoor activity, and give suggestions for high functional sports design that can satisfy the needs of the highly demanding taste of athletes. To understand the design development direction and design preference, practical consumer needs were derived through a survey analysis on bike wear purchasing satisfaction and actual wearing state by bike riders. For consumer needs analysis, focus group interview, in-depth interview and questionnaire method were used. Based on analysis of those researches, athleisure bike wears appropriate for urban sports activities were categorized into sports, life, fitness and leisure 4 styles for athleisure bike wear design development. It is believed that this study will contribute to in the category expansion of sports wear market and satisfy the consumer demands for functional and specialized casual bike wears as well as fashion factors optimized to life style of modern people.