• Journal of the Korean Society of Food Science and Nutrition
• /
• v.46 no.7
• /
• pp.876-885
• /
• 2017

This study aimed to identify the characteristics of Home Meal Replacement (HMR) product purchases and the need for HMR product development for Hong Kong consumers in order to suggest market segmentation strategies according to consumers' dietary lifestyle. For this, an online survey was conducted on a panel of 521 Hong Kong consumers with HMR purchase experience registered at a specialized organization. Data analysis was performed using SPSS (ver. 23.0). HMR purchase characteristics of Hong Kong consumers according to dietary lifestyle showed significant differences in all items, including 'number of purchases', 'purchase location', 'cost of single purchase', and 'reason for purchase'. According to dietary lifestyle, participants were divided into three clusters: 'High interest', 'normal interest', and 'low interest'. In the case of 'high interest in dietary life group', 'low-sodium food' was the most common, followed by 'heating food', 'low sugar food', and 'low calorie food'. In the case of 'moderate interest in dietary life group', 'low-sodium food' was the most common, followed by 'low sugar food', 'low calorie food', and 'nutritious meal'. In the case of 'low interest in dietary life group', 'low sugar food' was the most common, followed by 'low-sodium food', 'various new menu', and 'easy-to-carry dehydrated food'. For the 'high interest' group, the highest proportion of consumers were male in between the ages of 20 to 29, married, and worked in an office job. The 'high interest' consumers also showed a tendency to pay '15,000 to 20,000 KRW' per single purchase. The 'normal interest' group consisted of an even proportion of male and female consumers, with the most common age range being from 30 to 39 years, and most were married. These consumers preferred to spend 'less than 10,000 KRW' or '10,000 KRW to 15,000 KRW' per single purchase, which is in the lower price range for HMR purchases. The 'low interest in dietary life group' had more females gender-wise, were unmarried, and worked in an office job, For a single purchase, the 'low interest' group chose to pay less than 10,000 KRW, which is relatively lower than the other two clusters. The results of this study can be used as baseline data for building marketing strategies for HMR product development. It can also provide basic data and directions for new HMR export products that reflect consumer needs in order to create a market segmentation strategy for industrial applications.

• Journal of the Korea Computer Graphics Society
• /
• v.2 no.1
• /
• pp.39-47
• /
• 1996

Consumer's needs, pursuing diverse lifestyles, can be identified systematically by the development of design research method with computer technologies. Color, which is the most important factor in industrial design, has been regarded as possessing difficulties in collecting and analyzing reliable data, because it has multi-dimensional features. The purpose of this paper is to develop a new research method for design and color preference investigation, and to provide the possibilities of applying this method into the traditional color research which has many limitations in time, space, and money. This paper emphasizes that the new method using visual and concrete 3D modeling of a product can enhance the reliability of collecting and analyzing data comparing with traditional linguistic and abstract one.

• Proceedings of the KAIS Fall Conference
• /
• 2012.05a
• /
• pp.381-384
• /
• 2012

사회의 근본적인 경제 구조가 농경사회에서 산업사회를 거쳐 정보사회로 전환되면서 인터넷 사용자와 인터넷에서의 마케팅 및 커뮤니케이션이 기하급수적으로 증가하고 있는 추세이다. 인터넷 매체의 빠른 확산과 인터넷 매체만이 갖는 특징 때문에 기존의 커뮤니케이션 환경과 양식, 기업의 활동양식, 나아가서는 개인의 라이프스타일이 크게 변모하고 있다. 통신과 네트워크 기술, 디지털 및 멀티미디어 기술의 발달에 힘입어 기존의 일방적이고 수동적인 정보전달 방식은 쌍방향적이고 능동적인 정보전달방식으로 바뀌어 가고 있다. 즉, 커뮤니케이션 주체간의 시간과 거리 공간의 벽이 없어지는가 하면 소비자의 정보수집, 구매, 의사 전달과 같은 행동양식도 크게 탈바꿈하고 있는 것이다. 뿐만 아니라 Interactive한 통신 기능을 기반으로 한 인터넷 광고는 마케팅이나 광고 캠페인에 대한 기업의 전통적 접근방식을 크게 변화시키고 있다. 본 연구에서는 이러한 정보화 시대의 인터넷 이용자들의 일반특성과 인터넷 사용 경향을 살펴보고 조직내에서 이뤄지는 인트라넷에서 실시되고 있는 배너광고(Banner Advertising)와 팝업창을 중심으로한 광고활용이 사내구성원의 효율적인 커뮤니케이션을 구축할 수 있는 방안을 모색하기 위한 개념적 모형을 제시하고자 한다.

• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.429-437
• /
• 2014

Product promotion App is developed using an interactive video in order to overcome the existing ATL marketing limitations and to respond to target age groups and lifestyle changes. The product promotion App which is positioned as a smart care center by analyzing customer needs with the Customer Journey Map, is comprised of 3 categories such as interest, information and management reflecting media characteristics of smart mobile contents. It intends to induce viral promotions with comical and interactive alopecia simulator directly described by a specialist doctor which ensures reliability of products. In addition, it is made for customers to continuously manage the alopecia through management tools, and company can expect an effect of being used as a core tool for marketing activities by offering promotional information along with product feedbacks.

• Journal of the Korean Society of Food Culture
• /
• v.24 no.2
• /
• pp.172-180
• /
• 2009

The purpose of this study was to investigate the consumer characteristics in foodservice according to university students' lifestyles. The data were collected by the questionnaire survey of 520 university students from Daegu Gyeongbuk Province. The SPSS/Win 12.0 program was used to analyse the samples. The results are as follows: 1) Lifestyle was divided into 10 factors and 3 clusters, namely "Convenience Intention" (cluster I), "Health Information Intention" (cluster II), and "Gender Equality Intention" (cluster III). 2) The differences in general characteristics between the three clusters were founded on gender, frequency of visits, companion, information type, and the type of restaurant. 3) The characteristics of cluster I (Convenience Intention) are explained by it consisting of the group with low averages in consumer dissatisfaction, complaints, compensation, and repurchase intention, where as cluster II was the high average group and cluster III the middle average group. Based on these results, consumer characteristics in foodservice are discussed.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.10 no.1
• /
• pp.11-23
• /
• 2008

니트웨어가 가지고 있는 신축성은 우븐 페브릭으로 제작한 옷과 비교했을 때, 옷을 입었을 때의 편안함과 관리의 수월함을 제공하며, 이러한 니트웨어의 특성은 현대의 라이프 스타일에 맞는 경쟁력을 가지고 있다. 현대인의 생활은 단지 일에만 치중하며 사는 것이 아니라 여행, 사회적 참여 그리고 운동 등을 하며 개개인의 삶을 더욱 중요시 여기는 형태로 변해가고 있다. 따라서 손이 많이 가고 관리하기 힘든 옷을 위해 쓰는 시간은 점점 줄어들고, 캐주얼이나 정장에 관계없이 편안하고 관리하기 쉬운 옷을 선호하며 살아가고 있다. 이러한 경향은 패션산업시장에 직접 반영되어 관리하기 쉽고 입기에 편안한 니트웨어는 패션 시장 안에서 점점 더 많은 부분을 차지하고 개발되어지고 있는 실정이다. 하지만 현재 니트웨어 시장은 니트조직을 개발하고 표현하는 데에 있어 공장의 기술자 중심으로 이루어지고 있어 제한된 스타일의 니트조직이 대부분의 시장을 차지하고 있는 실정이다. 이에 창의력을 가진 니트 디자이너와 현대인의 감수성을 만족시킬 수 있는 니트 조직의 개발은 현대 패션시장에서 매우 중요한 과제로 남아있다고 할 수 있다. 또한 CAD를 사용하는 산업용 니팅머신은 독특한 텍스추어를 가진 니트웨어의 대량 생산을 위해 꼭 필요한 아이템이라고 할 수 있다. 이러한 시대의 요구에 맞추어 연구자는 이번 연구를 통해 현재 니트웨어 시장에 나와 있는 조직과는 차별화 된 4가지 니트조직을 CAD로 디자인하고 산업용 니팅머신을 사용해 현실화하였으며, 니트웨어 디자인에 적용하여 실제의상으로 제작해 보았다. 이 연구를 통해 얻어진 결과물이 현대인의 감수성을 만족시킬 수 있는 새로운 제안으로 현재 패션시장에 받아들여졌으면 하는 바람이다.

• The Journal of the Korea Contents Association
• /
• v.7 no.11
• /
• pp.182-192
• /
• 2007

The plastic furniture made of new materials has enriched and broadened our everyday life not only through development of manufacture but also through consumptions since 1960's. In relation as well to the need of reducing energy consumption and contributing to environment, the weight of plastic materials has raised concerns in recently. Our rapidly changing lifestyle demands a new design that meet recognition of inflection. In conclusion, as we are preparing to enter into the 21st Century, we should go forward with hope and do so with dispatch-dazzling all of us with boldness, thinking imaginatively, transform indifference into action, moving things to the next level in plastic industries. From this study we have found that it would be useful to understand that the development of technological plastic materials for seat furniture has enabled designers to create more and more sophisticated design in our millennium life.

• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.154-163
• /
• 2009

A new advertising, unlike traditional advertising, has a unique characteristics as a consumer's life styles are changed. This study explores consumer attitude affected by personal value disposition of each advertising creative appeal types. Personal value disposition implies directions of creative and determines advertising effect. So, personal value disposition deserves special consideration of not only print media, but broadcast media and internet media. In the present study, Research has been performed for a diffusion analysis based upon a survey of 338 individuals who were selected randomly. Test advertisement of MP3 Player has been used because involvement of products takes a neutral attitude comparatively. Result from the experiment show that, individualism-rational appeal is the most effective for consumers attitude. Groupism-rational appeals affects consumer's attitude, either. Groupism-emotional appeal has a partial effect and individualism-emotional appeal has no statistical significance. This experiment can be a foundation stone of personal value disposition studies.

• Journal of the Korean housing association
• /
• v.24 no.4
• /
• pp.83-96
• /
• 2013

With the recent increase in the number of one- and two-person households, demand for small-sized apartments has been on the rise, and lifestyles have seen swift changes to cater to smaller-sized housing. The construction market is shifting toward small-sized apartments, and research is now needed on the lifestyles of those living in small-sized apartments in order to develop suitable housing units. Therefore, this study aims to produce a planning concept for housing units by lifestyle, categorizing residents based on lifestyle and identifying their LDK preferences. Regarding methodology, prior research was reviewed to validate housing-related lifestyle factors and study the lifestyles of those living in small-sized apartments. Lifestyle categories based on housing type were determined by a cluster analysis, and LDK preferences for each lifestyle were analyzed through a survey. These data were then used to propose a planning concept with small-sized apartments for each lifestyle type. Thirty-two factors for categorizing lifestyles were obtained by studying three domains of housing-related lifestyle factors: 'housing values', 'attitudes toward living space', and 'behavior in living space; A total of 648 people living in small-sized apartments were classified into three lifestyle groups: 'True Family Benefiters', 'Smart Shopaholics', and 'Slow Heritage Pursuers'. 'Each group's lifestyle characteristics and socio-demographic features were used to classify the lifestyles of those living in small-sized apartments. The LDK preferences for each lifestyle were analyzed to design a planning concept for small-sized apartment.

• Korean Journal of Community Nutrition
• /
• v.21 no.6
• /
• pp.509-519
• /
• 2016

Objectives: Adulterated food education in adolescence period is very important because dietary management related to food safety is not made in a short period. This study aimed to identify dietary lifestyle factors which drive adulterated food management among middle and high school students. Methods: Data was collected from 270 middle and high school students in Daegu using a self-administered questionnaire in March and April of 2015. Data was analyzed using frequency analysis, one-way analysis of variance, ${\chi}^2$-test, factor analysis, reliability analysis, regression analysis, and cluster analysis. Results: The results of factor analysis indicated that adulterated food management awareness was classified into necessity, difficulty, and food purchasing anxiety. The adulterated food management capability was sub-grouped into environmental grasp, food identification, cooking hygiene, and situation management. The adulterated food management efficacy composed of management confidence, action intention, and knowledge. Dietary lifestyle comprised of gustation, family, and health factors after factor analysis, and it consisted of all seeking group, gustation seeking group, family seeking group, health seeking group, and family and health seeking group after cluster analysis. The gustation, family and health factors were significantly affected the factors of awareness, capability and efficacy of adulterated food management (p < 0.05). The frequency of health conditions, helping with meal preparation, and the times of eating out were significantly different according to seeking groups of dietary lifestyle (p < 0.01). The scores of awareness, capability and efficacy of adulterated food management of family and health seeking group were significantly higher than the other seeking groups (p < 0.05). Conclusions: This study suggests that adulterated food management education programs should account for gustation, family and health factors of dietary lifestyle to be effective for adolescents.